What Is Merchant Financing? | Fit Small Business

What Is Merchant Financing?

Merchant financing is a way for a business to get a lump sum of funds, with repayments generally determined by a percentage of the company’s sales. This source of funding tends to be easier to get as eligibility criteria are less strict for things like credit score and time in business. The tradeoff, however, is…

Written By
Andrew Wan
Andrew Wan
Nov 13, 2024
6 minute read

Merchant financing is a way for a business to get a lump sum of funds, with repayments generally determined by a percentage of the company’s sales. This source of funding tends to be easier to get as eligibility criteria are less strict for things like credit score and time in business. The tradeoff, however, is that it tends to be much more expensive than traditional financing methods.

Types of Merchant Financing

Merchant financing can come in several different forms, as it typically describes a form of financing in which payments are collected either through a company’s payment processor or as a percentage of its sales. Merchant cash advances (MCAs) and revenue-based financing are two types of funding that can be considered merchant financing.

  • With a merchant cash advance, a company can get an advance on its credit card sales.
  • Revenue-based financing structures payments such that payment amounts are calculated based on a percentage of sales made in a given time frame.

How Merchant Financing Works

Although merchant financing comes in several different forms, the general process and timeline for each are similar. Below, we’ll go through the lifecycle of merchant financing, from the initial application to the repayment of the funds. Where applicable, we’ll also point out nuances involved with specific forms of merchant financing, such as MCAs and revenue-based loans.

Advertisement

Step 1: Choose a Lender & Complete a Loan Application

It’s always a good idea to shop multiple lenders to get the best loan for your needs. To get an estimate of the rates and fees applicable, you’ll usually have to submit a formal loan application, something that can often be done online in a matter of minutes from each lender’s website.

Step 2: Provide Documentation to the Lender

Once you’ve decided which lender to proceed with, you’ll usually be asked to provide additional documentation. This is done to verify certain aspects of your business and allow for a formal review of your credit and business finances.

Step 3: Review Loan Terms

If you meet the lender’s requirements for financing, you’ll be issued a loan approval with paperwork outlining the rates and terms of the funding request. It’s important that you review these items to ensure no discrepancies. At a minimum, we recommend that you double-check the following items:

  • Funding amount
  • Rates and fees
  • Repayment amount
  • Repayment schedule
  • Payment methods
  • Prohibited uses of funds, if any

If the loan terms are accurate and agreeable to you, you’ll need to coordinate the signing of any final loan documents with the lender, which will indicate your acceptance of the financing terms.

Step 4: Verify Receipt of Funds

Once you’ve signed the final paperwork accepting the terms of financing, you’ll need to verify receipt of the funds in the business bank account you’ve designated. In most cases, funds can be made available within 24 hours.

Step 5: Begin Repayment

The final step involved with merchant financing is paying back the proceeds. This will be dictated by the financing agreement you signed. Daily or weekly payments may be required and can be based on your future credit card sales or overall sales revenue, although some forms of merchant financing can have payments structured based on historical sales revenue.

Advertisement

Pros & Cons of Merchant Financing


PROSCONS
Has fast approval and funding speedsTypically requires your company to have strong revenue figures
Has easier qualification requirementsIs a very expensive form of financing
Is less likely to strain cash flow as payments are based on historical or future salesIs not a common form of financing and can be difficult to find

Often requires frequent daily or weekly repayments

Who Should Consider Merchant Financing

Merchant financing can be useful, but because of how expensive it can be, we recommend considering it only in a handful of circumstances.

You have been turned down for other loans

Traditional loans can provide more competitive rates and terms. However, most lenders also typically require good credit and a track record of performing well financially. If you have a low credit score, are seeking funding as a startup, or have low revenue, you may have trouble getting a small business loan. If this is the case, then merchant financing can be a good last resort for getting the funding you need, although you should ensure you receive a sufficient return on investment to offset the financing costs.

Your business income is unpredictable

Most traditional loans have a fixed payment amount you must make, which can put a strain on your cash flow if your income is inconsistent throughout the year. Merchant financing, on the other hand, often has repayment amounts that are based on a percentage of your sales revenue.

Your company relies heavily on subscriptions or credit card sales

Revenue streams for companies that rely heavily on a subscription-based model can leave the business vulnerable to fluctuations in income should a large portion of the user base decide not to renew. Since merchant financing has repayment amounts calculated by using a percentage of sales, repayments should not negatively impact the company’s cash flow even during slower months.

Additionally, some forms of merchant financing also require a certain volume of credit card sales to be eligible, regardless of other income streams you may be receiving.

Advertisement

Rates, Terms & Qualification Requirements

Specific figures for rates, terms, and qualifications will vary based on the type of merchant financing you choose and the lender providing the funding. We researched multiple companies and have provided below estimates for what we found to be fairly typical.

Typical Rates & Terms
Estimated APR40% to 100%+
Funding AmountUp to $10 million
Repayment TermVaries
Funding SpeedAs fast as 24 hours
Typical Qualification Requirements
Time in Business6+ months
RevenueVaries
Gross Margin50% or more (for revenue-based financing)

Alternatives to Merchant Financing

Merchant financing is very expensive, so we recommend considering it as a last resort. The funding options below can provide more flexible terms and lower rates while still allowing for a wide range of business-related uses:

  • Small business line of credit: This provides flexible access to funds as needed. Repayment terms typically last up to 24 months with our picks for the best small business credit lines, typically providing for APRs starting around 5%, credit score requirements as low as 500, and time in business of as little as just 3 months.
  • Small business credit card: This can be issued on the basis of your personal credit score and is ideal for use on daily or recurring purchases. APRs generally range from 20% to 30%, although you can pay your statement balance in full to avoid interest charges. Additionally, many of the best small business credit cards contain rewards programs to reduce the effective cost of running your business.
  • Personal loan for business funding: If you’re unable to get a small business loan because of your business credit, you can use your personal credit to get a personal loan for business funding. The best personal loans for business funding typically have starting APRs under 10% with a maximum funding amount of around $100,000.

Frequently Asked Questions (FAQs)

Is merchant financing considered a loan?

No. While you do have to repay the funds you receive, it’s not technically considered a loan since you’re borrowing against your future sales proceeds. Repayments are generally calculated by a percentage of your sales, so the more revenue you earn, the more quickly the funds will be fully repaid.

Is merchant financing a good choice for my business?

We recommend merchant financing as a last resort. This is due to the high cost associated with this type of funding—it’s not unusual for APRs to exceed 100%. Many traditional loans, by comparison, often have APRs under 15%.

How quickly can I get merchant financing?

It’s possible to get merchant financing in as little as one business day. However, it could also take as long as several weeks. This depends on the type of merchant financing you’re seeking, the lender you choose, and the complexity of your business finances.

Bottom Line

Merchant financing can provide your company with funding for nearly any business-related purpose. Additionally, repayments are less likely to put a strain on your cash flow as they’re often determined by a percentage of your sales revenue. Although qualifying for merchant financing can be much easier than traditional loans, it tends to be much more expensive. For that reason, we recommend you consider merchant financing as a last resort and also look into alternative financing options before signing on the dotted line.

Andrew Wan

Andrew Wan is a staff writer at Fit Small Business, specializing in Small Business Finance. He has over a decade of experience in mortgage lending, having held roles as a loan officer, processor, and underwriter. He is experienced with various types of mortgage loans, including Federal Housing Administration government mortgages as a Direct Endorsement (DE) underwriter. Andrew received an M.B.A. from the University of California at Irvine, a Master of Studies in Law from the University of Southern California, and holds a California real estate broker license.

Fit Small Business Logo

Our mission is to provide small business owners with the information you need to succeed. Learn how to start, market, run, and grow your business today!

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.