A storefront sign gives your store a good first impression and ensures that people can see your business day or night. There are various options in terms of materials, size, and design. Because your signage is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and…
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What is a Profit and Loss Statement & Why Is It Important?
A profit and loss statement, otherwise known as a P&L or income statement, is a document that measures and reports a company’s expenses and revenue during a specific period of time. This shows a company’s financial status and progress during the time surveyed. The statement details a company’s capability to create profit by driving revenue,…
Gross Margin & Markup Calculator: How to Price Retail Items
Gross margin is the retail cost, minus the wholesale or direct costs of a product or service. Expressed in percentage terms, gross margin represent profits as a percentage of revenues (excluding indirect costs like rent). Markup is the amount charged for a product or service over the wholesale or direct costs. If you just need…
How to Create Business Flyers – Printing, Costs, Design, & More!
Business flyers are a great, inexpensive way to generate buzz around an upcoming event, promotion, or store opening. That’s because when you hand out a physical flyer you can ensure that your potential customers are actually seeing your promotion. Plus, local businesses can target the distribution to just people in their immediate vicinity. How to…
Event Planning Checklist & How-To Guide
Event planning has a lot of moving parts, and you need to know when different tasks need to be completed by in order to keep everything on schedule. Trust me, I know how quickly things can become unmanageable, which is why I created this checklist based off of my experience planning events. Follow along with…