Maggie Aland

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Maggie Aland

Maggie Aland is a writer and General Manager of the Reviews Section at Fit Small Business. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on social media. Maggie holds a degree from Tulane University and brings over three years of marketing experience to her work here at Fit Small Business. Maggie’s expertise has been featured by sites like CorpNet, Social Media Examiner, and Fundera.

When not writing or editing, she enjoys spending her time bouncing between brunch spots, and trying to nail down the best BBQ in New York City.

What is a Profit and Loss Statement & Why Is It Important?

By Maggie Aland on October 2, 2017 | Accounting, Business Accounting, What is

A profit and loss statement, otherwise known as a P&L or income statement, is a document that measures and reports a company’s expenses and revenue during a specific period of time. This shows a company’s financial status and progress during the time surveyed. The statement details a company’s capability to create profit by driving revenue,…

Gross Margin & Markup Calculator: How to Price Retail Items

By Maggie Aland on April 4, 2017 | Brick and Mortar, Calculators, Retail

Gross margin is the retail cost, minus the wholesale or direct costs of a product or service. Expressed in percentage terms, gross margin represent profits as a percentage of revenues (excluding indirect costs like rent). Markup is the amount charged for a product or service over the wholesale or direct costs. If you just need…