Social media is an invaluable marketing tool, but it also changes rapidly, leaving businesses wondering how to adapt their strategies. Thankfully, there’s lots of data on social media usage to help direct your methods. Here are some statistics that can shed some light on how and where your social media marketing dollars are best spent….
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Digital marketing has advanced by leaps and bounds, and now includes content marketing, social media marketing, search engine marketing, search engine optimization, mobile marketing, television and radio advertising, and much more. Digital marketing adds more opportunities to build brand awareness and increase sales. Here are some digital marketing statistics to inform your digital marketing campaigns….
A domain registrar allows you to search for and buy a domain to use with your business’ website and email address. We reviewed 20+ registrars to find the six best — including the best overall — that offer affordable .com and .net extensions, tools to prevent domain theft, matching email addresses, and helpful customer support….
Secure sockets layer (SSL) certificates create a secure connection between a website server and browser, protecting the transfer of sensitive information, such as credit card numbers. Get one by signing up with a web host that includes a free SSL certificate, then activate and install it through the host’s control panel. Many SSL certificate providers…
Customer retention is important because it is significantly less costly to retain existing customers than it is to acquire new ones. Happy customers are also your best brand ambassadors for bringing in more referrals. We asked experts to share their go-to customer retention tactics to help inspire customer loyalty and improve your bottom line. Here…
WordPress hosting providers are companies with servers that store WordPress website files. This allows providers to offer WordPress-specific support and features, such as one-click setup. We compared 25 of the best WordPress hosting providers to find the top six — including the best overall — based on reliability, features, pricing, and customer service. Top 6…
In the landscape of digital marketing tactics, the squeeze page exists for a single purpose: acquire email addresses. A squeeze page is a type of landing page that, instead of offering various calls-to-action (CTA) and options, it’s a simple, copy-light page that asks for a name and email address for lead generation or conversion. Landing…
A/B testing is an optimization technique that creates a copy of an existing webpage, allowing you to change a specific feature (like a button or sign-up form) on the copied version and test which page performs better. The better-performing version is kept, which should result in higher clicks, conversions, or traffic. How A/B Testing Works…
Cloud hosting providers offer businesses reliable website file storage on a network of internet-connected servers that users can access anywhere. We evaluated 20 cloud hosting providers and narrowed them down to the best six for small businesses—including the best overall—based on price, memory, additional features, customer support, and more. Top 6 Small Business Cloud Hosting…
Interior designers have a passion for developing spaces that are both beautiful and functional, but these creative professionals need a solid marketing plan to get noticed by potential clients. To help, we asked experts for effective marketing tips every interior design firm needs to build their brand. Here are 25 interior design marketing ideas from…
Before your customers ever eat at your restaurant, you need to showcase your food with a well-designed menu. However, what if you don’t have the budget to build a menu design from scratch? Fortunately, high-quality restaurant menu templates are now available online, many of them free. Read below for the best restaurant menu template options….
Affiliate marketing, also called revenue sharing, is a method of earning a commission through the sales of products produced by another company using special referral codes (called cookies). If a site visitor clicks these code-based ads and buys the product from the third-party company, the site owner receives a commission. The concept of affiliate marketing…