All Marketing Articles

How Much Does Google Advertising Cost?

By Kelly Main on February 5, 2020 | Marketing, Search Engine Marketing, What is | Comments (16)

Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Maximize…

13 Best Email-Design Tips & Eye-Catching Examples 2020

By Alana Rudder on January 17, 2020 | Email Marketing, Marketing, Tip List | Comments (0)

Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…

Top 20 Landing Page Examples That Convert in 2020

By Kelly Main on January 14, 2020 | Business Website, Listicle, Marketing | Comments (13)

Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong calls-to-action (CTAs) to ensure high conversions. To help, we searched the web for the best landing page examples. Here are the…

Squarespace vs GoDaddy: Price, Features & What’s Best in 2020

By Kelly Main on January 14, 2020 | Business Website, Marketing, Versus | Comments (0)

Squarespace and GoDaddy are both top all-in-one website building platforms known for their easy-to-use site editors, professional templates, and affordable pricing. Where they differ is that Squarespace is best for those seeking a highly customizable website, whereas GoDaddy is best for those that need to build a simple website in minutes. Squarespace vs GoDaddy: Compared…

Email Analytics: The 7 Best Metrics to Track & How to Track Them

By Alana Rudder on January 10, 2020 | Email Marketing, Marketing, What is | Comments (0)

Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….

How to Advertise on Google & Boost Your Business in 2020

By Kelly Main on January 9, 2020 | How To, Marketing, Search Engine Marketing | Comments (200)

Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….

Ultimate Guide to Effective Marketing Materials in 2020

By Kelly Main on January 7, 2020 | Marketing, Ultimate Guide | Comments (0)

Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….

Squarespace vs Weebly: Pricing & Features Comparison 2020

By Kelly Main on January 6, 2020 | Business Website, Marketing, Versus | Comments (0)

Squarespace and Weebly are both leading website builders with very similar drag-and-drop editing interfaces for code-free site-building. While they are both similarly priced and offer similar features, Squarespace is the best option for building and maintaining an online store affordably. In contrast, Weebly is best for building a low-cost website very quickly and easily. When…

8 Useful Google Search Statistics 2020

By Alana Rudder on January 6, 2020 | Marketing, Search Engine Marketing, Statistics | Comments (0)

Current statistics make it clear that businesses should make organic search—versus paid search—a major player in their 2020 marketing plans. But, the statistics go further, revealing the best-practices that drive successful organic-search strategies. Here’s a list of statistics, and their derivative insights, to light the way as you plan your 2020 marketing. Here are the…

The Complete Guide to Social Media Advertising 2020

By Kelly Main on January 3, 2020 | Marketing, What is | Comments (0)

Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…