All Marketing Articles

Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Businesses employ this strategy as a way to create repeat customers, not single-purchase customers. As this results in repeat sales, all companies should consider using relationship marketing. How Relationship Marketing Works…

A sitemap is a digital index of all content and pages on your site, delivered to search engines to ensure your content appears in search results for relevant keywords searches. All businesses should create sitemaps — which can be done for free using plugins — to ensure maximum exposure in search engines like Google. What Is…

A marketing plan is a document outlining high-level marketing goals and the step-by-step strategy for achieving them. These marketing plans typically include sections like buyer personas, a unique value proposition, and distribution channels. Marketing plans help businesses in all industries ensure they have a path to achieving clear goals and measuring marketing success. 4 Free…

Free web hosting services offer a no-cost way of storing website files for public access. We reviewed dozens of services to find the six best free web hosting sites based on bandwidth, storage, uptimes, whether ads are displayed, the ability to connect your own domain, and if they include email hosting. While many businesses look…

An autoresponder allows businesses to send emails or text messages automatically to subscribers based on their actions/interests. It’s particularly helpful for small businesses that want to automate and personalize campaigns that encourage subscribers to buy. We reviewed 30-plus autoresponders to find the top six based on features, affordability, ease of use, support, and reviews. Top…

Any business can advertise on Google with costs as low as $1 per ad click; this builds brand awareness, generates leads, and increases sales. To create your own ad, simply set up an account, set your budget/location, choose keywords, write your ad, and launch it. Then, track and adjust your ad for best performance. If…

It’s easy to create a low-cost website that lets you communicate with customers and sell products or services. To build a great website, purchase a domain name and hosting, create content, and then use a website builder to customize your design and publish it. Business websites are essential to remaining competitive in today’s market. Bluehost…

Every good company wants to provide excellent customer service, but it’s not always easy to balance that with other business needs and goals. Sometimes, it can help to get inspiration from what others have found to be true. We’ve asked customer service experts to share with us quotes that their team lives by. The list…

A domain name is a website address that includes a name, a dot (or period), and an extension like “com” or “net” like fitsmallbusiness.com. We reviewed several ways to get a free domain name, including sourcing one directly from a free domain name provider and securing one as part of a paid hosting package. Free…

Yelp is an online business listing/review site that showcases primarily local, brick-and-mortar companies. To leverage Yelp as a business, simply set up a profile with a description, contact information, and photos. Then, use the expert tips below to get reviews without violating Yelp’s rules. To increase Yelp reviews, consider a review management platform like Podium….

A business email address uses your company’s domain (yourbusiness.com) and your personal name (frank@yourbusiness.com), giving your brand a professional image. Set up a free business email address in five minutes or less by choosing a domain and hosting provider, registering a new email address, and connecting it with your email client. Most business email address…