Dedicated server hosting allows businesses to rent entire servers to host website files without having to share space with other businesses, providing optimal security and website speed. We reviewed 30+ dedicated hosting providers to find the top six — including the best overall — based on price, features, customer support, ease of use, and reviews….
Need some fresh marketing ideas to take your business to the next level? You are in the right place! We've asked hundreds of small business owners and marketing experts for their top tips on a wide variety of strategies.
Learn how to market your business on Google, using Facebook and other social media, as well as through offline channels like TV and Radio.
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The internet is not the only place to market your business. Learn how to drive business using more traditional offline advertising methods such as billboards, TV, Radio newspapers and more.
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Local search engine optimization (SEO) is a set of strategies used to ensure small business website, products, services, or reviews show up when people in the immediate area search for relevant keywords on search engines like Google. We asked the pros for their tips on making the most of local SEO strategies for your businesses….
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
A landing page is a single web page that displays information about a product or service. Businesses send paid traffic to a landing page to collect contact information in exchange for a free offering or to sell a product or service directly. Landing pages are typically separate from small business websites. Once landing pages are…
Forum websites are online communities created by businesses that allow users to submit questions/comments and respond to other users, similar to a bulletin board. To build a forum website, secure web hosting, create a website, install a forum plugin, add topics, and launch your forum website. This can lead to increased customer engagement. Without reliable…
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
Influencer marketing is a way to engage an audience with an influential person over social media, who helps drive traffic to your site or sales of your products. It’s important to nurture a positive relationship with influencers or run the risk of negative publicity. We curated expert tips for developing an effective influencer marketing strategy….
Web hosting companies provide server space for businesses to store their website files, which can be accessed by the public via a domain name like www.yourcompany.com. We reviewed dozens of top web hosting companies and chose the six best — including the best overall — based on price, storage, uptime, and extras like free domains….
Well-designed websites are central to a company’s marketing efforts; not only do they increase brand awareness, but they grow sales with enticing promotions, clear messaging, and compelling calls-to-action. To be sure your small business website design is effective, includes strong branding, industry-specific keywords, educational content, and a clear path for purchasing your products/services. Design is…
Higher Logic is a cloud-based solution for email marketing, marketing automation, and social media management. Pricing starts at $225/month.
A brand ambassador program leverages influential personalities to effectively deliver a brand’s messaging directly to its target audience. As ecommerce becomes more competitive every day, businesses with the best brand ambassador ideas will have an edge over their competitors. We asked experts to share their best tips for running a brand ambassador program. Here are…
A domain name is your address on the internet, which is why it’s important it is memorable, clearly reflects your brand, builds trust in your brand, and—whenever possible—conveys your company’s overarching purpose. To help you pick the right one, we surveyed 32 marketing experts to gather tips on how to choose a domain name. Before…