All Marketing Articles

Dedicated server hosting allows businesses to rent entire servers to host website files without having to share space with other businesses, providing optimal security and website speed. We reviewed 30+ dedicated hosting providers to find the top six — including the best overall — based on price, features, customer support, ease of use, and reviews….

Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…

A landing page is a single web page that displays information about a product or service. Businesses send paid traffic to a landing page to collect contact information in exchange for a free offering or to sell a product or service directly. Landing pages are typically separate from small business websites. Once landing pages are…

Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….

Web hosting companies provide server space for businesses to store their website files, which can be accessed by the public via a domain name like www.yourcompany.com. We reviewed dozens of top web hosting companies and chose the six best — including the best overall — based on price, storage, uptime, and extras like free domains….

Well-designed websites are central to a company’s marketing efforts; not only do they increase brand awareness, but they grow sales with enticing promotions, clear messaging, and compelling calls-to-action. To be sure your small business website design is effective, includes strong branding, industry-specific keywords, educational content, and a clear path for purchasing your products/services. Design is…

A domain name is your address on the internet, which is why it’s important it is memorable, clearly reflects your brand, builds trust in your brand, and—whenever possible—conveys your company’s overarching purpose. To help you pick the right one, we surveyed 32 marketing experts to gather tips on how to choose a domain name. Before…