Remarketing is a strategy used to re-engage customers using information collected while they navigated your website. And because 97% of first time online store visitors leave without purchasing anything, remarketing is the best approach to encourage conversions by bringing back customers who visited your site. Examples of remarketing include email reminders for abandoned shopping carts,…
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25 Retargeting Ad Examples & Tips from the Pros
Retargeting are ads that follow your visitors as soon as they leave your website. This is achieved by placing cookies that will keep track of your website visitors as they browse other sites online. Your brand gains more recognition by keeping your ads present. This strategy has raised the number of conversions from customers who…
31 Crucial Business Email Etiquette Tips
U.S. employees spend, on average, about a quarter of their work time week reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing poor email habits, we asked 31 top professionals to share their best email etiquette tips. These…
20 Scrumptious Catering Ideas and Tips
Having a good caterer can be the difference in the perception your guests have of your event, but this often comes at a cost. We spoke to the experts and asked for their catering ideas on how to make the most out of your budget when hiring a caterer for your event. Here are the…
25 Customer Engagement Strategies & Tips from the Pros
A great customer engagement strategy is key to closing a sale and building customer loyalty. And because 80% of consumers are more likely to do business with a company that offers personalized experiences, every business owner should make a serious investment in providing channels of communication to their customers. However, there is no cookie-cutter strategy…
Squarespace vs WordPress: Which is Better for Creating a Website
The main differences between Squarespace and WordPress are price, website features, and ease of use. WordPress tends to be cheaper, and offers more features and integrations, but is also harder for beginners. Squarespace is easier to use, but comes at a higher price, and does not have nearly as many themes, plugins and integrations as…
Weebly vs WordPress: The Key Differences Explained
The key differences between Weebly and WordPress are features and ease-of-use. WordPress has been embraced by businesses and online stores because of its seemingly endless features and integrations, although it can be difficult for beginners. Weebly has found its niche in personal websites, largely for their simple visual editor that makes web design more accessible.…
Top 25 Home Improvement Lead Generation Ideas from the Pros for 2018
In 2015 alone, customers spent $350 billion for residential remodeling and analysts predict that home improvement spending will continue to increase by an average of two percentage points per year until 2025. For home improvement businesses, this means taking on the challenge of getting creative with their lead generation strategy and claiming those crucial leads…
How to Make a WordPress Website
Creating a WordPress website is a 3-step process: you need to sign up for hosting, choose a WordPress theme, then customize the theme to design your site. While all of this can technically be done for free, most businesses will pay a small monthly hosting fee (~$3/month) in order to use their own domain and…
The Top 26 Instagram Marketing Tips from the Pros
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers…
19 of the Best Startup Websites
If your startup business is in the planning stage of building its website, or if you’re looking for a refresh, it helps to look at some of the best examples of startup websites for cues. We asked experts to give us their recommendations on the best startup websites along with the elements that make these…
Best Free Web Hosting Services in 2018
There’s a few providers that offer completely free web hosting, including Freehostia and Byethost. The catch is that they limit your storage space and bandwidth, requiring many users to upgrade to paid plans. For a simple temporary website, a free hosting service can suffice. However, for professional business use, it’s often wiser to purchase a…
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