All Marketing Articles

15 Best Press Release Examples by Type (& Why They Work)

By Alana Rudder on June 1, 2020 | How To, Marketing, Public Relations | Comments (27)

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements…

15 Best Email Apps for Business

By Kelly Main on May 29, 2020 | Business Website, Listicle, Marketing | Comments (0)

Keep up with business on the go with email apps designed to help businesses be more efficient. Whether you’re looking for a way to streamline how you manage multiple email accounts and inboxes, schedule emails to send later, track open rates, connect to other third-party apps, or pause incoming emails to avoid distractions and increase…

Best Free & Affordable Press Release Distribution Services

By Alana Rudder on May 28, 2020 | Buyer's Guide, Marketing, Public Relations | Comments (10)

Distribution services help businesses get their press release in front of a wider audience. While there are a few options that are technically free, they are limited in their distribution, and often only publish your release on low-quality newswires. That said, there are a few effective ways to distribute your release for free or without…

9 UX Web Design Principles to Improve Your Site & Delight Your Visitors

By Alana Rudder on May 27, 2020 | Business Website, Marketing, Ultimate Guide | Comments (0)

Designing a website with the user experience in mind (known as UX web design) is where form meets function, serving both site visitors and business’ goals simultaneously. It puts visitors, and how they interact with your site, at the core of the design process to create a positive and engaging experience. The principles of UX…

How to Build a Website With Squarespace in 8 Steps

By Kelly Main on May 26, 2020 | Business Website, How To, Marketing | Comments (0)

Squarespace is a drag-and-drop website builder and host. While all businesses can use Squarespace, it’s best for those that don’t have technical proficiency and need to build a site quickly and affordably. You can build your own Squarespace website by selecting a template, creating an account, choosing a domain name, customizing your template, and building…

25 Website Marketing Strategies 2020

By Alana Rudder on May 22, 2020 | Business Website, Buying a Business, Listicle, Marketing | Comments (7)

Your website marketing strategy should use a range of marketing channels, platforms, and techniques to attract visitors to your site. A few common ways to market your website include starting a blog; optimizing your website for search engines, social media, and mobile devices; email marketing; pay-per-click (PPC) advertising; and ensuring campaigns perform their best by…

Hotel Marketing Strategies to Increase Your Bookings

By Kelly Main on May 19, 2020 | Marketing, Marketing Strategies, Tip List | Comments (49)

The hotel industry is a $600 billion industry, and while the demand for short-term accommodation is high, the competition may also be fierce. Savvy hoteliers know that hotel marketing is multifaceted and requires multiple marketing channels in order to compete and attain bookings, and a great step to becoming one of them is learning how…

How to Choose a Domain Name

By Kelly Main on May 19, 2020 | Business Website, How To, Marketing | Comments (49)

Choosing a domain name for your business is one of the first decisions you have to make when starting a business. The right domain name can increase traffic, while a bad domain name can cause confusion and unnecessary headaches. We’ll provide tips from the pros designed to help your domain stand out, and walk you…

11 Best Email Signature Generators for 2020

By Jess Pingrey on May 18, 2020 | Business Website, Buyer's Guide, Marketing | Comments (0)

Having a great email signature gives you the ability to put your brand into each email you send and appear more professional. There are many convenient email signature generators available, and each one offers different features. We’ve compiled a list of the 11 best email signature generators you can start using today. Top 11 Email…

Top 15 Press Release Distribution Tips 2020

By Alana Rudder on May 15, 2020 | Marketing, Public Relations, Tip List | Comments (22)

Small businesses distribute press releases to the media with the hopes their releases will be published in front of audiences that will then help them meet business goals, like boosting sales or leads. To maximize your efforts, follow these simple tips, including targeting your distribution, tracking performance, and following up with added promotion and measures…

15 Best Professional Email Tools for Business in 2020

By Kelly Main on May 14, 2020 | Business Website, Buyer's Guide, Marketing | Comments (0)

There is no shortage of email tools to help businesses more easily and efficiently communicate, foster sales, and close deals. The good news is that the best email tools not only make your life easier and potentially your sales higher, but most are also available for free. If you’re looking for a specific type of…

How to Add Google Analytics to Your Website in 3 Steps

By Kelly Main on May 13, 2020 | Business Website, How To, Marketing | Comments (1)

Google Analytics is a staple in website data and insights. It’s a free tool that enables any website owner to track site visitors and collect useful data, which can then be used to optimize your site, ads, and improve your business’ performance online. To add Google Analytics to your site, you’ll need to create a…