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Marketing

brand presence
How To

What Brand Presence Is & How to Build It

May 02, 2023. 20 MIN READ Written By: Michael DeVault
  • Laptop showing Color palettes for websites

    15 Best Color Palettes for Websites (+ Examples & Tips)

  • A man working on a logo design.

    7 Best Sites for Logo Design in 2025 (Paid & Free)

  • Businessman checking his website's traffic.

    How to Check Website Traffic (9 Best Free or Cheap Tools)

Meet our Experts

Will Funston

More about Author

Audrey Rawnie Rico

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Kara Sherrer

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Michael DeVault

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Elizabeth Kraus

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Hazel Emnace

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  • Build An Online Presence
  • Advertise Your Business
  • SEO & Local Marketing
  • Get Press Coverage
  • Email and Social Media
Building a website using a site builder.
Buyer's Guide

10 Best Free Website Builders for Small Businesses in 2025

December 13, 2024. 19 MIN READ Written By: Will Funston
Starting a blog site.

How to Start a Business Blog (+ Blog Ideas That Make Money)

Photo of light bulbs with shining fibers of marketing-related words.

How to Create an SEO Content Marketing Plan

wix vs godaddy

Wix vs GoDaddy: Which Website Builder Is Better in 2025?

Infographic showing local advertising ideas.
Marketing

27 Local Advertising Ideas to Grow Your Small Business

July 03, 2023. 18 MIN READ Written By: Michael DeVault

What Is Coupon Marketing? (+ How It Works & Tips to Get Started)

Billboards in the City

36 Creative Billboard Design Ideas, Tips, & Examples

Businessman giving out his printed business card.

7 Best Places to Order Business Cards Right Now

Website analytics search information and computing data analysis using modern electronic and mobile devices.
How To

How To Rank Higher on Google: Small Business Strategies

September 07, 2023. 17 MIN READ Written By: Michael DeVault
Webdesigner Sketching Responsive Website

11 Best Website Builders for SEO (Tested & Ranked)

Local Search Engine Optimization Concept Illustration.

What Local SEO Is & Top Strategies to Rank Locally in Search

Woman browsing a directory site on her phone.

47 Best Online Business Directories for SEO Listings

Press Release news paper on the top of the keyboard
Marketing

18 Press Release Best Practices to Boost Small Business PR

April 26, 2023. 16 MIN READ Written By: Elizabeth Kraus
A team writing a press release example

20 Press Release Examples by Type (& Why They Work)

Press Release book with writer materials.

8 Best Press Release Distribution Services

Young man working in his office

Demystifying the Press Release Format (+ Free Template)

How to crate Facebook ads.
How To

How to Advertise Your Business on Facebook (Beginners Guide)

July 24, 2023. 18 MIN READ Written By: Hazel Emnace
Opening Gmail on a mobile phone.

How to Set Up Gmail for Business Email in 5 Simple Steps

A group of people using social media on their mobile phones.

What Social Media Advertising Is, How It Works & What It Costs

Laptop with email notification on screen icon.

6 Legit Ways to Get a Free Email Domain

Marketing Google Workspace vs Microsoft 365
Marketing

Google Workspace vs Office 365: Which Is Better in 2025?

March 31, 2025. 9 MIN READ Written By: Audrey Rawnie Rico
How To Magnified Wix Logo
How To

How to Create a Wix Website in 10 Easy Steps (+ Video)

September 16, 2024. 13 MIN READ Written By: Audrey Rawnie Rico
Buyer's Guide

10 Best Free Website Builders for Small Businesses in 2025

December 13, 2024. 19 MIN READ Written By: Will Funston
Buyer's Guide Building a website using a site builder.

Meet our Experts

Will Funston

More about Author

Audrey Rawnie Rico

More about Author

Michael DeVault

More about Author

Elizabeth Kraus

More about Author

Hazel Emnace

More about Author

FREE RESOURCES

A team planning for Social Media marketing

December 29, 2022

How to Make a Social Media Plan in 5 Steps [+ Free Template]

Free Social Media Plan Template

Creating a social media plan is essential for success on social networks as it allows you to save time and avoid mistakes when posting on platforms. To make one, set campaign goals, define your audience, and analyze the competition. Set your campaigns up for success

WRITTEN BY: Hazel Emnace

reporters taking notes

June 21, 2024

How to Write a Press Release in 7 Steps (+ Free Template)

Free Press Release Template

Creating a press release is both art and science. For example, you’ll need to develop a newsworthy angle, but you also need to make it easy for journalists and media outlets to cover. It needs to be engaging and well-written, but also formatted according to

WRITTEN BY: Audrey Rawnie Rico

small notebook and pen

March 28, 2023

How to Write a Small Business Mission Statement (+ Template)

Free Mission Statement Template

A business mission is a short statement describing the "why" behind your vision. It’s the primary reason your business exists and why you do what you do. Download our free mission statement template and follow the steps below to learn how to write a mission

WRITTEN BY: Audrey Rawnie Rico

Vision Statement

April 26, 2023

How to Create a Vision Statement (+ Free Template)

Free Vision Statement Template

Creating a vision statement is fundamental to defining your brand’s identity and provides an aspirational goal for everyone in your company to pursue. But learning how to write a vision statement that is effective and inspirational can be challenging. To make it easier, download our

WRITTEN BY: Audrey Rawnie Rico

LATEST ARTICLES

Domain name registration.

May 22, 2025

How to Get a Free Domain Name: 5 Legit Ways, But Not All of Them Are Secure

WRITTEN BY: Audrey Rawnie Rico

Semrush logo on white background

May 21, 2025

Semrush Review 2025: Is Semrush’s New Update Worth the Investment?

WRITTEN BY: Audrey Rawnie Rico

Colleagues discussing image in a laptop

May 14, 2025

How I Built a Content Repurposing Strategy for a Top D2C Startup

WRITTEN BY: Audrey Rawnie Rico

Woman composing email on her laptop.

May 14, 2025

10 Professional Email Address Examples & Ideas for Small Businesses

WRITTEN BY: Audrey Rawnie Rico

E-business flower shop marketing promote on social media.

May 6, 2025

The Ultimate Guide to Earned Media & How It Can Build Brand Reputation

WRITTEN BY: Audrey Rawnie Rico

Televisions in a shopping basket.

May 2, 2025

How Much Does Television Advertising Cost in 2025?

WRITTEN BY: Audrey Rawnie Rico

woman working on social media.

April 30, 2025

The Best Marketing Technology Stack (Less than $250 a Month)

WRITTEN BY: Audrey Rawnie Rico

April 25, 2025

Substack for Small Businesses: How to Earn from Subscriber-only Content

WRITTEN BY: Audrey Rawnie Rico

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