With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Here are the 15 best customer loyalty program ideas to keep customers happy and business…
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Top 29 Coupon Advertising Ideas From the Pros
No matter what industry you’re in, starting a coupon campaign can be a major step towards building a loyal customer base. For this guide, we asked experts to share their best coupon advertising ideas. We also uncover the best places to promote your coupons, including both online and offline options. Here are the top 29…
The Present and Future of AI in Marketing
The emergence of artificial intelligence (AI) technologies has been one of the most exciting developments in digital marketing — but it hasn’t been without its concerns. By now, almost everyone online has been exposed to an AI application, from chatbots to product recommendations, ad targeting and serving, and dynamic content. On the one hand, AI…
Top 29 Free Advertising Ideas From the Pros
There are a lot of ways to market your business, and advertising is one of them. However, it is expensive and can take a huge chunk out of your marketing budget. The good news is there are a lot of ways to get free advertising – you just have to think out of the box…
Best SEO Software For Small Businesses: Web CEO vs WooRank vs Rank Ranger
SEO software is a part of a balanced and comprehensive SEO strategy to help your website gain traction and compete for valued and trusted organic search results. We looked at the most popular options and rising stars and decided to review Web CEO, WooRank, and Rank Ranger. These companies covered the range of options for…
Email Marketing Best Practices – 29 Tips From the Pros
Email is an incredibly efficient way to market to your audience. Unlike the visitors who wander onto your site from search engine traffic, your email list is filled with subscribers who intentionally opted-in to hear from you on a regular basis. Don’t get caught up in a numbers game. Whether your email list contains 10…
29 Professional Email Etiquette Tips from the Pros
U.S. employees spend, on average, about a quarter of their workweek reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing embarrassing email habits, we have curated 29 business email etiquette tips from the pros. These will help you…
Best Content Management System 2017: WordPress vs Drupal vs Joomla
Content management systems (CMS) are the platforms that most of the websites on the internet are built on. They provide an administrative backend for website owners to add, edit, and manage all of the content that a user sees when they visit that website. We looked at the most popular options and decided to review…
SMS Marketing – Costs, Strategies, and More
SMS marketing is a type of marketing that reaches your customers through text messages. It primarily uses permission-based texts as a means of spreading promotional content. This is done through a web-based program which lets you send mass text messages to engage with your customers. The goal of SMS marketing is to build a list…
What is a Chatbot – Using Chatbots for Business
A chatbot is a computer program designed to interact with people. It is capable of simulating seamless conversations with customers and typically exists on channels like Facebook Messenger, Siri, WeChat, Telegram, SMS, Slack, Skype and many others. Chatbots are transforming the way people interact with the internet – from a series of self-initiated tasks to…
10 Vision Statement Examples To Spark Your Imagination
A vision statement serves as the anchor of any institution. Aside from expressing your aspirations and dreams for your company, it also provides the framework for all strategic planning. Ultimately it answers the question, “where do we want to go?” Vision statements are crafted to serve as inspiration and a guide for you and the…
What is a Kiosk? – Definition, Examples, and More
Definition A kiosk is a small, stand-alone booth typically placed in high-traffic areas for business purposes. It typically provides information and applications on education, commerce, entertainment, and a variety of other topics. Kiosks are popular due to the number of advantages they provide. 3 Common Types Of Kiosk Machines 1. Touch Screen Kiosks This is…
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