All Marketing Articles

Bing is a search engine people use to find content around topics, companies, or products that interest them. Microsoft Advertising is a platform that businesses can use to advertise online through Bing, Yahoo, and AOL, all owned and operated and partner sites. Any company can create and launch an ad with Microsoft Advertising; the average…

Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….

A promo video is a short film—typically less than three minutes—used by businesses to build brand awareness or showcase a product/service. To create one, choose a goal, then write a plot overview and script. Next, sketch out your scenes and use video software or a production company to produce it. If you struggle with writing…

Bluehost and HostGator are top web hosts with low-cost, high-value plans. Bluehost is the best for those building a new WordPress website, as plans come packed with everything needed to build a site from scratch. HostGator is best for businesses with existing sites looking to migrate to a high-speed and contract-free provider. When to Use…

Referral marketing is how businesses incentivize customers and partners to refer their company to others. Typically, the prospective customer is offered a reward when they become a customer. To launch your own referral marketing, first perfect your product and customer experience, then develop a list of potential referrers and ask them to refer your company….

Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….

Clickbait is a type of digital content, such as social media posts or news articles, that uses attention-grabbing headlines to drive clicks and traffic. It gets a bad reputation for misleading readers using bait-and-switch headlines. However, quality clickbait captures readers’ attention with headlines while delivering relevant content. When used correctly, clickbait can increase brand visibility….

Conversion rate optimization (CRO) is the process of increasing the number of users that take a specific action on a webpage, such as making a purchase. CRO improves page performance, making sites more effective at generating on-page conversions. Businesses looking to make their website a more efficient lead generation and sales tool should use CRO….

Often outsourced, web design can be completed easily by businesses using free or affordable tools, as this reduces design costs drastically. To create a website, get hosting and a domain name, then install a site builder such as WordPress and select a theme or template. Customize your theme, add plugins, build pages, and launch your…