All Marketing Articles

Types of Web Hosting Explained (+ How to Choose the Right Plan)

By Kelly Main on March 26, 2020 | Marketing, What is | Comments (0)

Every website requires web hosting to be seen online, but with so many available types of web hosting plans, how do you know which is right for your business website? The answer will depend on a variety of factors, such as whether you accept online payments, your need for fast load times, and your budget….

What Is Web Hosting: Types & How to Choose a Web Host

By Kelly Main on March 26, 2020 | Business Website, Marketing, What is | Comments (2)

Web hosting is a service that allows your website to be accessed on the internet. It’s usually provided either by companies that specialize in providing space on their servers for customer websites or by site builder platforms that include it in their monthly cost. Understanding hosting and finding the right host is something every company…

How to Set Up a Blog in 6 Steps

By Kelly Main on March 24, 2020 | How To, Marketing | Comments (0)

So you’ve found your niche, you know what you’re going to blog about, who will want to read it, and how you will find these readers and now it’s time to actually build your blog. The good news is that it is easier than ever for anyone to build a professional blog—no coding or web…

3 Rules to Choosing a Professional Email Address (+ Examples)

By Kelly Main on March 24, 2020 | Business Website, How To, Marketing | Comments (57)

A professional email address, using a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in a better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. An email…

Best Marketing Automation Tools for Real Estate Agents

By Allison Potts on March 24, 2020 | Buyers Guide, Marketing, Marketing Tools | Comments (0)

Marketing automation tools allow you to consistently complete marketing tasks without being glued to your computer or phone constantly. They save you time and energy by simplifying and automating your tasks so you can focus on real estate. To help, we’ve identified 10 of the best real estate marketing automation tools. 10 Best Real Estate…

How to Design a Restaurant Website in 8 Steps [+ Free Templates]

By Alana Rudder on March 23, 2020 | Business Website, Marketing, Templates | Comments (2)

A restaurant website with delivery options and take out that complies with CDC guidelines is crucial to your business during the COVID-19 pandemic. You can design a website fast and get it online quickly with these simple steps. Restaurant websites typically showcase reservation information and location, menus, and staff bios. Website builders like WordPress offer…

How to Make a WordPress Website in 10 Easy Steps: The Complete Beginner’s Guide

By Kelly Main on March 20, 2020 | Business Website, How To, Marketing | Comments (31)

WordPress is the world’s leading content management system (CMS) platform with more than 75 million websites. Businesses choose WordPress because of its vast customization options making it suitable for nearly any company. It works for small businesses just starting as well as large, internationally recognized companies. Building a site with WordPress no longer requires technical…

What Is a Domain Name: A Beginner’s Guide With Everything You Need to Know

By Kelly Main on March 18, 2020 | Business Website, Marketing, What is | Comments (0)

A domain name is the website address people type into their browser to visit your site, such as www.yourbusiness.com. Every website is required to have a domain name as it’s how people find and view sites from the web. Domains cost around $12 to $15 per year and can be purchased directly from a domain…

10 Most Memorable Branding Fails of All Time

By Valerie D’Orazio on March 9, 2020 | Listicle, Marketing | Comments (0)

The Ad That Broke the Internet On Nov. 21, 2019, popular fitness startup Peloton released a 30-second holiday-themed ad for its high-end stationary bike that rubbed people the wrong way. The ad, entitled “The Gift That Gives Back,” depicts a woman receiving a Peloton bike for Christmas from her husband and then chronicling her use…

How Much Does Google Advertising Cost?

By Kelly Main on February 5, 2020 | Marketing, Search Engine Marketing, What is | Comments (16)

Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Maximize…