All Marketing Articles

Social media will continue to be central to business marketing as we move into 2020—especially as a way to build brand awareness and trust. To help small businesses succeed on the social front in the months ahead, we researched the top social media trends, touching on things like multimedia use and consumer engagement. Building the…

Press release distribution services deliver press releases to networks of targeted media outlets seeking content to publish and give businesses a way to land press. We researched over 15 of the leading release distribution services to find the top six—including the best overall—based on cost, word count, formatting, reach, and customer service. Top 6 Press…

Shopify and Squarespace both offer businesses an easy way of building and managing an online store. Shopify is an ecommerce-only solution that’s best for businesses in need of advanced ecommerce features such as multi-channel selling. Squarespace is a general-purpose site builder with ecommerce capabilities, making it best for small businesses with a limited product inventory….

A domain is a website address that has three parts, each separated by a dot: the subdomain (www), the mid-level domain (where you can display a business name), and the top-level domain (.com, for example). While domains can be purchased between $10 to $20 per year, some are free with a web hosting service. If…

Responsive web design enables websites to automatically adjust to any screen size and device-type, ensuring the best user experience. They are built using code, plugins, or drag-and-drop site builders. As web browsing from mobile devices accounts for half of all website visits worldwide, it’s critical that small businesses create responsive websites that keep users engaged….

The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….

  Social media has become a powerful marketing tool, and Facebook is leading the way. Understanding Facebook statistics, such as when users are the most active and which types of content gets the most engagement, can help you use Facebook for business more strategically. This can help drive brand awareness, increase sales, and grow your…

Siteground and Bluehost are leading web hosts that offer comprehensive hosting plans. They appear to offer very similar services, though SiteGround is ideal for online stores given its advanced security and ecommerce features and Bluehost is the best value for small businesses needing affordable, feature-packed plans for launching their first website. When to Use SiteGround…

A free website plan offers a subdomain (yoursite.wordpress.com), limited storage, and a website builder —a great starting place to test the features of a web host. Setting one up is easy; simply sign up for a free plan, select a theme, customize it, add content, and publish it. When you’re ready to sign up for…

  Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it….

  A content management system (CMS) offers tools to design, publish, and manage website content without coding skills. Most include drag-and-drop site builders so designers must only click and drag elements like images to build a webpage. The best systems offer companies an easy, do-it-yourself way to create and update a website without paying developers….