Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
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Learn how to market your business on Google, using Facebook and other social media, as well as through offline channels like TV and Radio.
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WordPress is the world’s largest, open-source content management system (CMS) used to build websites. It’s free to use, but there are costs associated with site building, including web hosting ($3 to $25/month), and optional premium themes ($29-$49) and plugins ($19-$100 or more). Overall, total WordPress website costs range from $0 to $500 or more. Before…
A one-page website provides all of the standard information of a website on a single webpage. They’re best for those looking to showcase business information quickly and concisely in an easily navigable format. To build your own, register for web hosting, pick a domain name, choose and customize a one-page theme, and publish your site….
Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…
A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings. TV Advertising Costs For local…
Dedicated server hosting allows businesses to rent entire servers to host website files without having to share space with other businesses, providing optimal security and website speed. We reviewed 30+ dedicated hosting providers to find the top six — including the best overall — based on price, features, customer support, ease of use, and reviews….
Local search engine optimization (SEO) is a set of strategies used to ensure small business website, products, services, or reviews show up when people in the immediate area search for relevant keywords on search engines like Google. We asked the pros for their tips on making the most of local SEO strategies for your businesses….
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
A landing page is a single web page that displays information about a product or service. Businesses send paid traffic to a landing page to collect contact information in exchange for a free offering or to sell a product or service directly. Landing pages are typically separate from small business websites. Once landing pages are…
Forum websites are online communities created by businesses that allow users to submit questions/comments and respond to other users, similar to a bulletin board. To build a forum website, secure web hosting, create a website, install a forum plugin, add topics, and launch your forum website. This can lead to increased customer engagement. Without reliable…
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
Influencer marketing is a way to engage an audience with an influential person over social media, who helps drive traffic to your site or sales of your products. It’s important to nurture a positive relationship with influencers or run the risk of negative publicity. We curated expert tips for developing an effective influencer marketing strategy….