All Marketing Articles

19 Easy Ways to Market a Website & Boost Traffic & Sales

By Kelly Main on July 8, 2020 | Business Website, Buying a Business, Listicle, Marketing | Comments (7)

These days it’s not enough to simply build a website, you also have to market it. Why? Well, as many quickly find out, the work doesn’t end when your site is launched—it’s only just begun. Now that your site is live, you need to begin marketing it so that your site will get found online…

Top 17 Hair Salon Marketing Ideas (& How to Implement Them)

By Alana Rudder on July 7, 2020 | Marketing, Marketing Strategies, Tip List | Comments (64)

As many states are now allowing stores and services to reopen, there’s never been a more important time to have a marketing plan for your salon. Fortunately, no matter your budget, there are plenty of ways to market to previous clients while attracting new ones, including using social media, print, email, video, online directory, and…

6 Best WordPress Alternatives to Painlessly Build Your Business Website

By Kelly Main on July 2, 2020 | Buyer's Guide, Marketing | Comments (0)

WordPress is the leading CMS known for its vast versatility, but that doesn’t mean it’s the best platform for every small business website. With so many options available, we narrowed it down to the six best WordPress alternatives based on what small businesses need most, from affordability and ease of use to helpful features such…

15 Professional Email Signature Examples (& Why They Work)

By Kelly Main on July 1, 2020 | Email Marketing, Marketing, Tip List | Comments (9)

Professional email signatures can do a lot more than simply provide your name and basic contact information. A well-designed signature works as an effective marketing tool for businesses that can serve nearly any business goal, from building brand awareness to generating sales. With the help of signature tools, creating a great signature for your business…

3 Rules for Choosing a Professional Email Address (+ Examples)

By Kelly Main on June 30, 2020 | Business Website, How To, Marketing | Comments (57)

Using a professional email address has many advantages, from being more memorable to building trust and credibility, which can ultimately result in increased sales. Fortunately, setting one up requires very little time and is a low-cost investment that is definitely worth it. To reap these benefits of a business email address, and to make it…

6 Best Web Hosting Companies 2020

By Kelly Main on June 25, 2020 | Business Website, Buyer's Guide, Marketing | Comments (2)

Web hosting companies provide server space for businesses to store their website files, which can be accessed by the public via a domain name like www.yourcompany.com. We reviewed dozens of top web hosting companies and chose the six best—including the best overall—based on price, storage, uptime, and extras like free domains. 💡 Tip: If you’re…

6 Best Domain Registrars 2020

By Kelly Main on June 24, 2020 | Business Website, Buyer's Guide, Marketing | Comments (11)

The difficult part of getting a domain name shouldn’t be choosing which domain name registrar to use. However, with so many different providers available, it can become a challenge to determine which to use. To make it easy, we reviewed the top registrars to find the six best—including the best overall—that offer affordable domains as…

Com vs Org: Which Domain Extension Is Best for Your Business Website

By Kelly Main on June 24, 2020 | Business Website, Marketing, Versus | Comments (2)

It can be a difficult process to find an available domain name that suits your business. Not only that, but even if you do, you’re still left to choose which domain extension to use, such as .com or .org. Generally, commercial businesses will want .com, whereas organizations, such as nonprofits and sports groups, will want…

UX vs UI: What’s the Difference?

By Kelly Main on June 22, 2020 | Marketing, Versus | Comments (0)

UX and UI are often confused with one another, and with so many similarities, it’s easy to understand why. UX stands for user experience, which seeks to answer the question of how a user interacts with a site. UI stands for user interface, which seeks to answer the question of what a site should look…

6 Best GoDaddy Alternatives 2020

By Robert Watts on June 19, 2020 | Buyer's Guide, Marketing | Comments (0)

GoDaddy is a popular web hosting service known for its high uptimes and fast load times at an affordable price. However, there are a number of top-rated web hosting providers offering competitively priced plans with high-quality services, so the decision as to which host to use is not always easy. To help, we reviewed the…

Best Domain Extensions for Business

By Kelly Main on June 17, 2020 | Business Website, Marketing, What is | Comments (0)

Choosing a domain extension for your business can be challenging. With the popularity of the .com domain extension, there are very few .com domains available, leaving many small businesses wondering whether an alternative domain extension might work. With an ever-growing list of domain extensions available, we’re here to help you understand how extensions are used,…

Wix vs Squarespace: Pricing & Features & Which Is Best for You in 2020

By Kelly Main on June 16, 2020 | Business Website, Marketing, Versus | Comments (2)

If you’re wondering which is better, Wix vs Squarespace, you’re not alone. Wix and Squarespace are both leading all-in-one site builders that compete head-on with one another. While they both appear very similar at first glance, we’re going to do a deeper dive, where it becomes apparent that they’re two very different providers that vary…