The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….
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Social media has become a powerful marketing tool, and Facebook is leading the way. Understanding Facebook statistics, such as when users are the most active and which types of content gets the most engagement, can help you use Facebook for business more strategically. This can help drive brand awareness, increase sales, and grow your…
Siteground and Bluehost are leading web hosts that offer comprehensive hosting plans. They appear to offer very similar services, though SiteGround is ideal for online stores given its advanced security and ecommerce features and Bluehost is the best value for small businesses needing affordable, feature-packed plans for launching their first website. When to Use SiteGround…
A free website plan offers a subdomain (yoursite.wordpress.com), limited storage, and a website builder —a great starting place to test the features of a web host. Setting one up is easy; simply sign up for a free plan, select a theme, customize it, add content, and publish it. When you’re ready to sign up for…
Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it….
A content management system (CMS) offers tools to design, publish, and manage website content without coding skills. Most include drag-and-drop site builders so designers must only click and drag elements like images to build a webpage. The best systems offer companies an easy, do-it-yourself way to create and update a website without paying developers….
GroundTruth is a leading location platform, providing powerful location data that businesses use to learn not only who their customers are, but where they are. This information is used to create highly targeted—and effective—marketing campaigns. We spoke with Sunil Kumar, CEO at GroundTruth, to learn more about how his company’s technology works and what businesses…
Gmail for business is Google’s professional email hosting service. With Gmail business email, businesses can create email addresses that use their own domain name and include a multitude of business tools for $6 per user, per month. Gmail is best for businesses that want an all-in-one professional communication and productivity tool at a reasonable price….
Parallax scrolling is a visual effect used in web design—typically built into templates—where backgrounds scroll at a different rate than overlaid content, creating a 3D-type effect. Businesses can use parallax scrolling websites in many ways, but ultimately parallax makes sites appear dynamic; to illustrate the possible applications, we included 20 parallax site examples below. Building…
There are 13 types of Facebook ads, each of which features a mixture of text, images, and multimedia. Every ad type is designed for a specific objective. These include boosting customer awareness, collecting leads, promoting engagement, converting leads to sales, and increasing app downloads. As noted below, the cost for each varies widely. Facebook ad…
Marketing teams juggle multiple projects with inputs from in-house, clients, and outside services. Marketing project management software tracks project status, facilitates communication, and gives easy access to campaign elements. The best tools, including Monday.com and Asana, range from free to more than $25 monthly per user and help streamline processes to save you time. Top…
The best social media marketing courses teach you the how and why of marketing. These social media marketing courses provide real, actionable strategies to help you grow your business or personal brand. If implemented, courses can help potential clients see you as an authority in your niche, which translates into more potential sales. Here are…