J.R. Johnivan

Modern customer relationship management (CRM) software has a relevant use in virtually every industry, including automotive. Since the best automotive CRMs include many industry-specific features, it’s important to find one that caters to your—and your customers’—exact needs. To help you find the right provider for your dealership, we’ve rounded up the best automotive CRM providers…

Freshdesk is one of our highest-rated customer service platforms for small businesses because of its comprehensive and advanced virtual help desk features. These include ticket management, self-service, and workflow automation. The platform’s features, combined with its free and affordable pricing model, earned it an overall score of 4.70 out of 5 in this Freshdesk review….

Most organizations aim for a steady and consistent flow of customers through their sales pipeline. However, there are numerous bottlenecks, obstacles, and challenges to overcome, especially for new or inexperienced sales representatives. Proper sales training can mitigate these issues. Let’s take a look at sales training statistics to understand the impact of a proper training…

As a small or startup business, it’s imperative that you offer customers as many different customer support channels as possible. Not only is it important to reassure them that their investments in your products or services are secure, but it’s vital that you’re able to provide support in case something goes wrong. Thankfully, there are…

Those new to customer relationship management (CRM) are often surprised that many certifications are available in their industry. Many CRM platforms offer training and licensure, but some organizations offer more generalized certifications. We evaluated dozens of programs to find the eight best CRM certification programs to help you get the most out of your CRM….

Whether you’re preparing sales presentations, arranging targeted marketing efforts, or simply spreading awareness of your product or brand, acquiring customers always costs money. Here, we teach you how to calculate customer acquisition cost (CAC) so that you can identify how much you’re spending per customer. We also give you tips on how to reduce your…

Customer relationship management (CRM) software, when used correctly, does more than help you manage relationships with your customers. It’s useful when organizing and running marketing campaigns, creating detailed reports, and even boosting sales. Follow our CRM tips and tricks to help your team make the most of your chosen platform, improve the overall customer experience,…

The typical sales process provides a step-by-step approach to locating clients, communicating with clients, and closing sales. Most sales process steps include prospecting, preparation for a sales presentation, lead nurturing, making an offer, overcoming objections, closing the sale, and making a follow-up. Here, we teach you how to create a sales process, provide a free…

Artificial intelligence (AI) is used in numerous ways by many different professionals. While next-gen AI systems are, for the most part, still in their infancy stages, they are increasingly making their way into many different industries, fields, and professions—including customer relationship management (CRM). Here, we explore the different uses of AI in CRM, the key…

Customer-facing applications, sometimes known as user-facing applications, provide a frontend user interface (UI) that gives consumers an efficient, reliable, and secure means of interacting with your company’s backend software. In some cases, your backend technology might comprise a basic web server or two. Other times, it might encompass dozens of servers with various databases, data…

Traditionally, customers have always relied on customer support representatives (CSRs) to address questions and product concerns. Since next-gen technology has maximized automated systems, top companies are putting the power back into the hands of customers through self-service features and functionality. Whether they’re used alongside traditional customer support options or as the primary point of contact…

Social customer relationship management (CRM) involves using strategies, workflows, and tools to oversee customer interactions on social media platforms. Using a CRM and social media solution, you can personalize your campaigns, track brand mentions, schedule posts, and generate valuable insights in one space. Learn more about what social CRM can do for your business and…