Katie-Jay Simmons

In an era where retail knows no borders, the opportunity for ecommerce stores to tap into global markets has never been more lucrative. Ecommerce sellers can offer global fulfillment for their international customers in two ways: cross-border international shipping and localized fulfillment. The differences between the two are storage location and fulfillment operations. International Order Fulfillment Options…

Vendor managed inventory, or VMI, is a collaborative strategy that differs from traditional supply chain models by bridging the gap between suppliers and retailers to make inventory management a shared responsibility. VMI can benefit both vendors and retailers if done correctly, but it requires careful setup and close communication. In this article, we’ll cover what…

After you’ve built your online store, your next goal should be to grow your business so you can increase profits. To grow an ecommerce business, you’ll need to identify your audience, bring traffic to your store, develop a customer retention strategy, build a community, and continuously test the market and your products. Here’s a step-by-step…

Between ShipBob vs Fulfillment By Amazon (FBA), ShipBob offers better pricing and services for ecommerce and multichannel fulfillment while FBA is the better solution for Amazon-focused sellers. ShipBob and FBA are third-party order fulfillment solutions used by ecommerce sellers and other small businesses. Sellers hire them to outsource product storage, inventory management, order processing, shipping,…

Penetration pricing is a method used by businesses entering a market with a new product or service. It’s characterized by offering significantly lower prices compared to competitors at first, then strategically increasing prices to a more sustainable level. It’s particularly effective in competitive markets, enabling businesses to stand out among established brands and capture consumer…

The retail industry has seen a dramatic change in recent years as the move toward ecommerce, economic pressures, experience spending, and other shifts have resulted in a wave of retail bankruptcy and brick-and-mortar store closures. Some are referring to these fluctuations in the retail landscape as the “Retail Apocalypse.” The retail apocalypse is a signal…

Revenue in the ecommerce market is projected to hit $3.2 trillion in 2024 alone. That’s a huge piece of the global market, and there’s plenty of opportunity for entrepreneurs and small businesses of all kinds. Wondering how to get your slice of the pie? Let’s check out 11 ways to make money with ecommerce, whether…

A retail preorder involves customers placing orders and making payments for items before their official release or availability to the general public. Commonly seen in industries like video games, electronics, books, and collectibles, a retail preorder can be an effective strategy to engage customers, drive sales, and manage inventory efficiently. We look at how preorders…

Sustainable packaging refers to the development and use of packaging solutions that have minimal environmental impact. The importance of sustainable packaging lies in its ability to reduce waste, conserve resources, and minimize pollution—making it crucial for protecting our planet and staying competitive in the current ecommerce landscape. Businesses can enhance their brand image and appeal…

Starting a new business during economic uncertainty might seem daunting, but some businesses can thrive even in tough times. Understanding which business ideas will be resilient during downturns can provide a solid foundation for entrepreneurs looking to navigate the challenges of a recession. These recession-proof business ideas not only can withstand economic hardships but also…

An agile supply chain is designed to be flexible and responsive to ever-changing consumer preferences, market trends, and logistics challenges, ensuring the entire product lifecycle—from production to delivery—is efficiently managed. This approach allows small businesses to optimize supply chain resilience, sales, resources, profit, and growth by staying adaptable in a dynamic landscape. Agile Supply Chain…

In today’s evolving retail world, small businesses must stay up-to-date to stand out against big competitors. By embracing the key retail trends of 2024, you cannot only compete but also find your own place in the market. This proactive approach ensures success by keeping up with what customers want and leveraging innovative technologies to improve…