Kara Sherrer

WordPress is one of the world’s most popular content management systems (CMS). It’s not as user-friendly as site builders like Wix and Squarespace, but it is possible to learn how to make a WordPress website yourself. First, you’ll need to get hosting and a domain, choose a theme, customize your site’s branding, pages, and menus,…

Affiliate marketing is a specific type of digital marketing where third-party promoters earn commissions from selling a merchant’s product(s) to customers. It can help your small business increase its brand awareness and make more sales, all while keeping costs low and saving time. Some common types of affiliate marketers include social media influencers, bloggers, publishers,…

The HubSpot website builder allows you to create a website that integrates easily with its industry-leading marketing, sales, and customer support tools. Learning how to build a HubSpot website is easy: create a free account, choose a template, edit your website’s pages, and customize the theme for your brand. Lastly, connect your domain and publish…

A landing page is a dedicated web page people are directed to when they click on your ad or respond to a marketing campaign. To create a landing page, identify its primary objective, choose the best platform, and then set up and launch your landing page. Finally, continue testing and optimizing your landing page after…