Let’s face it, cold calling can be a great way to generate leads in your farm area, but it’s not for everyone. Luckily, there’s an easier way to reach leads in your farm area; Just Sold Postcards. Yup. The old tried and true marketing strategies of the last generation are back. Even better, since so…
About the Author
Emile L'Eplattenier
As a Real Estate Sales and Marketing Analyst at Fit Small Business, Emile is responsible for the editorial direction of the site’s real estate content as well as curating actionable insights from top producing agents and brokerages from across the country. A licensed New York City Real Estate Agent and veteran of the marketing department at Tishman Speyer, Emile has been involved in every aspect of residential real estate from brand new developments to pre-war rentals and resales. Emile also regularly provides market insights and commentary for publications like Realtor.com, Fox News, Yahoo, and US News & World Report. When he’s not writing or editing, Emile enjoys collecting vintage furniture and playing his guitar.
How to Hire and Use a Real Estate Virtual Assistant
In what industry besides real estate do you have to be a CEO, Marketing Director, Salesperson, and Administrative Assistant to succeed on the job? What if, like the top producer in your office with the team of admins, you just had to be the CEO and Salesperson? Using a real estate virtual assistant for the…
Final Walk Through Checklist: Free Template + What You Need to Know
For everyone involved in the sale of a home the final walk through can be a nerve wracking experience. Fresh damages or faulty repairs discovered at the walk through can undo months of hard work This is why a good final walk through checklist is so crucial. We put together this comprehensive final walk through…
Mike Ferry Scripts: Our Favorite Scripts + Free Video Examples
With a real estate training career spanning almost 40 years, Mike Ferry is one of the most well respected coaches in the industry today. Mike Ferry scripts, his most widely used and widely imitated training tools are the best in the business. But in order to make them work, you need to watch a skilled…
Real Estate Postcards – The Ultimate Guide
A lot of people open their mail in front of the recycle bin these days. After a half second glance, I’m throwing 90% of it away without another thought… If that’s true, then why did we even bother to write an in-depth article on real estate postcards? Well, even in the age of landing pages…
Real Estate Door Hangers – Leads From Front Door Marketing
Joshua Smith, voted the 30th top realtor in the country by the Wall Street Journal in 2013, started out listing 7-15 homes a month from placing 10,000 door hangers in his farm area. The technique was so successful for him that he ended up closing 463 listings worth $49 million in one year. Advantages of…
Our 36 Favorite Real Estate Yard Signs & Tips for New Agents
Even with all the amazing tools available online, great real estate yard signs are still one of the best ways to build your sphere of influence and get more leads. They may never see your listings on Zillow or follow you on Twitter, but they HAVE TO drive by your real estate yard sign every…
Pop By Ideas – 31 Examples from the Pros
Staying top of mind with former clients is never easy. At a minimum, you will probably need 5 or more touches over the year in order for them to think of you as “their” real estate agent. Luckily there’s a better way. Pop By Gifts, small inexpensive gifts (often with a clever note) that you…
Real Estate Email Marketing: Templates & Tips From the Pros
In this article you’ll learn everything you need to know to launch a successful real estate email marketing campaign. You’ll learn the 5 real estate email templates every agent should use, how to build and maintain a healthy email list, and how email marketing software can help you automate your email outreach and track your…
The 16 Best Closing Gifts for Buyers and Sellers
For realtors, buying closing gifts for clients can be tricky. What do you get them? Don’t worry though, we have you covered. In this article we list the best closing gifts you can give to buyer or seller clients followed by the rules for buying the best closing gifts for your clients. To get you…
33 Real Estate Open House Ideas & Tips from the Pros
We asked leading real estate professionals for their best open house ideas, and their answers cover the basics (clean and stage the house) to the innovative (hire a drone banner to advertise your event). You’ll definitely want to take notes, and be sure to let us know your favorite open house ideas and tips in…
Real Estate Bio: 10 Tips & 19 Examples From The Pros
If you’re like most new realtors, writing your real estate bio probably sounds about as fun as a trip to the dentist. But once you understand a few key principles behind writing a great real estate agent bio, the process becomes painless and even, dare we say it, fun. In this article, we’ll give you…
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