A real estate logo is a visual representation of a brand and services. The most memorable and effective real estate logos stand apart from the competition and provide a clear sense of an agent’s character, mission, and niche. We’ve assembled the 30 best real estate logos below as inspiration for your own logo. Unfortunately, many…
Real Estate Marketing & Sales Strategy From the Pros
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Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. The right real estate tools can help you streamline listings and closings by optimizing marketing campaigns and simplifying transaction management. To help you choose, we identified the 39 best real estate software on the market….
A quitclaim deed is a document that transfers ownership of real property from one person to another. They are useful in situations where you want to transfer ownership without money changing hands. Because a quitclaim does not guarantee a clear and marketable title, it’s best to only use quitclaims with people you know and trust….
Unique real estate open house ideas can be the key to a successful property showing and subsequent sales. To help make your showing a success, we asked real estate professionals for their best open house tips. Their responses cover everything from staging to more innovative ideas like hiring a drone banner to advertise your event….
Real estate farming is the process by which a real estate agent selects and markets to a specific geographic area or type of client. Most real estate farming is geographic; to select and farm your own area, determine area boundaries, research the community, and make sure that area sales levels will ensure ongoing revenue. If…
A real estate practice exam is a mock test designed to help prospective agents prepare for their licensing exam. They typically include dozens of multiple-choice questions covering topics like real estate law, finance, and ethics. Free full-length practice exams are hard to find, so students should consider sourcing them from a subscription-based exam prep company….
The best real estate transaction management software gives realty professionals the ability to create, send, store, and track documents securely electronically, leading to more efficient sales processes. We evaluated 11 transaction management platforms and found the six best based on price, integrations, storage, security, ease of use, and customer service. Top 6 Real Estate Transaction…
WordPress IDX (internet data exchange) is a connection between a website and the multiple listing service (MLS) that allows agents to display MLS for-sale properties on their website, typically using a plugin. We compared 12 IDX WordPress plugins to find the best according to price, features, customization, marketing, usability, and service. Before you can use…
A real estate chatbot is an automated program that allows agents to simulate conversation with site visitors via a chat interface on their website. This program—or bot—helps answer common questions about properties and services without agents spending their own time interacting with visitors. This often results in new leads and, eventually, sales. If you’re ready…
A buyer’s agent is a real estate professional who is legally licensed to represent the buyer’s interests in a real estate transaction. Buyer’s agents search for properties, schedule showings, and negotiate contracts on behalf of homebuyers. Plus, there is no additional cost, as the buyer’s agent receives a commission from the sale price. When buying…
A real estate agent is anyone who has earned a real estate license. A real estate broker is an agent who has also passed their broker license exam. The primary difference between a real estate agent and broker is that a broker can own a real estate firm or hire agents to work for them….
With 195 million-plus visitors each month and more than 110 million listings, Zillow is a draw both for buyers and agents who want to get their listings more exposure. To uncover Zillow’s influence in the real estate industry, we researched the company’s revenue, the number of agents on the platform, buying habits, traffic, and more….