Mortgage lead generation is the process of gathering interest in your product and identifying potential customers. We sourced the best free and paid ways to help you generate mortgage leads today. Using these strategies, we’ll help your loan business boom, and give you tips that will help you connect with more leads and land more…
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Need to take your real estate business into the 21st century? Our in-depth buyer's guides & howto articles include battle-tested branding, lead gen, and marketing strategies from dozens of Real Trends 500 agents from around the country.
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In-depth how to guides on everything from how to get licensed, to building your brand, digital & traditional marketing, lead generation, relationship marketing, referrals, and more.
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How to Build an IDX Real Estate Website with WordPress
IDX stands for internet data exchange and is what allows listings from a multiple listing service (MLS) to be displayed through your individual website. Custom Realtor sites that include IDX drive leads but are expensive. We’ll show you how to build an IDX real estate website from scratch — from choosing a domain name to installing the…
How to Add MLS to Your Website
Adding MLS to your website happens through the Internet Data Exchange (IDX), which allows your searchable listings to be displayed on your website. Having MLS search available keeps leads on your site rather than leaving for other platforms. This article will show you MLS IDX integration, and how to add MLS search to your website….
37 Best Real Estate Software & Tools for Top Agents in 2018
Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. Choose the right tools to simplify each sale and create top producing agents. To help you identify the best options, we identified the 37 best real estate software, tools, and apps on the market today….
6 Best Rental Property Management CRMs
A property management customer relationship management (CRM) software helps managers track leads across multiple rental properties and streamline their workflow to move leads toward signing a lease with ease. To determine the best rental property management CRMs, we considered pricing, features, ease-of-use, reporting, integration and support to arrive at the six top options and best…
How to Write a Real Estate Marketing Plan [+Free Template]
The best real estate marketing plan details your goals, budget, demographics of your target clients and how you plan to reach them. In this article, we will show you how to write a real estate marketing plan, offer you a free template and show you how to structure your goals to meet them. With over…
Realtor Designations – Are They Really Worth it?
Real estate designations specify skills or expertise a realtor has acquired through additional training and experience. They make clients aware of any specializations, and increase your specific skills in areas of buying, selling and contract negotiations. This article will lay out the top realtor designations to acquire, how to get them, and how much they…
How to Be Successful in Real Estate in 7 Steps
Crushing it in real estate can bring professional and financial rewards beyond what many imagine, but the journey there is often a mystery. By joining the right brokerage, choosing effective technology, creating an effective online brand and other strategies, we’ll show you the practical steps it takes to get there. Going from zero to hero…
41 Real Estate Lead Generation Ideas [Free & Paid]
With the marketing environment getting more complex, it can be confusing for a Realtor to know where and how to generate real estate leads that convert. Luckily, we’re here to help. We put together this guide with the top 41 real estate lead generation ideas to help you narrow down the options and ensure your…
43 Creative Real Estate Marketing Ideas & Strategies
Real estate marketing is a way to attract potential homebuyers and listings in your market. For fresh marketing ideas, check out our ultimate list of marketing advice from top-producing agents from all around the United States. You’ll find everything you need here to kick-start your marketing campaign, from virtual open houses to marketing to millennials….
Top 21 Tips on How to Become a Successful Real Estate Agent
Building a successful real estate career requires the drive to persist, learn from others and the ability to execute. It’s estimated that 87 percent of all real estate agents fail in their first 5 years, so how can you avoid joining them? We talked to some successful real estate agents for their tips, tools and…
Real Geeks vs. BoomTown: Price, Features & What’s Best in 2018
Real Geeks and BoomTown are real estate lead generation platforms with IDX, CRM, and agent management tools. Real Geeks vs. BoomTown start at $199 and $750/month, respectively; both prices increase based on the size of your agency. Overall, choose Real Geeks for small agencies and BoomTown for larger firms with more lead generation experience. When…
