A professional email address, which uses a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. An email…
About the Author
Kelly Main
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
In her spare time, she can be found exploring foreign lands, climbing mountains (and then jumping off them), flying helicopters, and working on educational projects that help break the cycle of poverty.
Email Marketing: The Ultimate Guide
Email marketing is a strategy where businesses create and send email campaigns to their contact lists. It’s one of the most effective and low-cost marketing strategies, especially for businesses looking to leverage their contact list. Businesses typically create email marketing campaigns to generate and nurture leads, share news and content, and promote products and services….
How to Rebrand Your Business in 5 Steps
Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….
Why Email Segmentation Matters & How to Do It in 5 Steps
Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…
The Ultimate Guide to Facebook Groups for Business 2020
Facebook groups are online communities that give Facebook users a platform to connect over a shared interest. Businesses can use groups to generate awareness, stay top-of-mind, and increase brand loyalty by building a community of engaged users. Facebook groups are best for businesses whose target audience centers around a certain interest, topic, or cause. Groups…
Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….
How to Write a Marketing Plan in 7 Steps [+ Template]
Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….
15 Most Inflated Job Titles of 2019
Ever heard of an Underwater Ceramic Technician? Probably not since most people just refer to them as “dishwashers.” Inflated job titles like these have been around forever. Indeed, while this trend isn’t exactly new — overly-important titles have been around for decades — the inflation is getting out of hand. In fact, some titles are…
Bluehost vs HostGator: Price, Features & What’s Best in 2020
Bluehost and HostGator are top web hosts with low-cost, high-value plans. Bluehost is the best for those building a new WordPress website, as plans come packed with everything needed to build a site from scratch. HostGator is best for businesses with existing sites looking to migrate to a high-speed and contract-free provider. When to Use…
What is Social Media Marketing? Ultimate Guide 2019
Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….
What Is Clickbait? The Ultimate Guide 2019
Clickbait is a type of digital content, such as social media posts or news articles, that uses attention-grabbing headlines to drive clicks and traffic. It gets a bad reputation for misleading readers using bait-and-switch headlines. However, quality clickbait captures readers’ attention with headlines while delivering relevant content. When used correctly, clickbait can increase brand visibility….
What Is CRO? The Ultimate Guide to Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the number of users that take a specific action on a webpage, such as making a purchase. CRO improves page performance, making sites more effective at generating on-page conversions. Businesses looking to make their website a more efficient lead generation and sales tool should use CRO….
