Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong calls-to-action (CTAs) to ensure high conversions. To help, we searched the web for the best landing page examples. Here are the…
About the Author
Kelly Main
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
In her spare time, she can be found exploring foreign lands, climbing mountains (and then jumping off them), flying helicopters, and working on educational projects that help break the cycle of poverty.
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
Squarespace vs GoDaddy: Price, Features & What’s Best in 2020
Squarespace and GoDaddy are both top all-in-one website building platforms known for their easy-to-use site editors, professional templates, and affordable pricing. Where they differ is that Squarespace is best for those seeking a highly customizable website, whereas GoDaddy is best for those that need to build a simple website in minutes. Squarespace vs GoDaddy: Compared…
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
How to Advertise on Google & Boost Your Business in 2020
Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
Ultimate Guide to Effective Marketing Materials in 2020
Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
Squarespace vs Weebly: Pricing & Features Comparison 2020
Squarespace and Weebly are both leading website builders with very similar drag-and-drop editing interfaces for code-free site-building. While they are both similarly priced and offer similar features, Squarespace is the best option for building and maintaining an online store affordably. In contrast, Weebly is best for building a low-cost website very quickly and easily. When…
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
The Complete Guide to Social Media Advertising 2020
Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
How to Set Up a Free Business Email Address in 5 Minutes
A business email address uses your company’s domain (yourbusiness.com) and your personal name (frank@yourbusiness.com), giving your brand a professional image. Set up a free business email address in five minutes or less by choosing a domain and hosting provider, registering a new email address, and connecting it with your email client. What a Business Email…
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
Search Engine Marketing: The Ultimate Guide
Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
The Greatest Cybersecurity Threats Targeting Your Business in 2020
Cybersecurity threats are as inevitable as superhero movie sequels. But what do you do when you don’t have the Avengers to block cyberhackers from exploiting every vulnerability you didn’t even know about? First, you can’t underestimate the threat. According to Ginny Rommetti, President and CEO of IBM, “Cybercrime, by definition, is the greatest threat to…
3 Rules to Choosing a Professional Email Address (+ Examples)
A professional email address, which uses a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. An email…
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
Email Marketing: The Ultimate Guide
Email marketing is a strategy where businesses create and send email campaigns to their contact lists. It’s one of the most effective and low-cost marketing strategies, especially for businesses looking to leverage their contact list. Businesses typically create email marketing campaigns to generate and nurture leads, share news and content, and promote products and services….
How to Rebrand Your Business in 5 Steps
Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
×
Get Our Best Marketing Articles Delivered Weekly!
(Only if you want to get insider advice and tips)
