Kelly Main

Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Businesses employ this strategy as a way to create repeat customers, not single-purchase customers. As this results in repeat sales, all companies should consider using relationship marketing. How Relationship Marketing Works…

Free web hosting services offer a no-cost way of storing website files for public access. We reviewed dozens of services to find the six best free web hosting sites based on bandwidth, storage, uptimes, whether ads are displayed, the ability to connect your own domain, and if they include email hosting. While many businesses look…

Any business can advertise on Google with costs as low as $1 per ad click; this builds brand awareness, generates leads, and increases sales. To create your own ad, simply set up an account, set your budget/location, choose keywords, write your ad, and launch it. Then, track and adjust your ad for best performance. If…

A business email address uses your company’s domain (yourbusiness.com) and your personal name (frank@yourbusiness.com), giving your brand a professional image. Set up a free business email address in five minutes or less by choosing a domain and hosting provider, registering a new email address, and connecting it with your email client. Most business email address…

Market segmentation separates a general consumer base into smaller groups of people that share specific characteristics based on user demographics, geographics, behavior, and interests. With these groups, or segments, businesses are able to create strategic marketing messages and ads designed to reach and speak to specific audiences, leading to an increase in sales conversions. How…

Social media marketing agencies build, manage, and grow online social networks on behalf of businesses in an effort to market their brand. We reviewed over two dozen of the top-rated agencies and chose the top six—including the best overall—based on performance, value, customer service, and features such as dedicated account managers, content creation, and reporting….

Bluehost and Squarespace are leading web hosts that enable businesses to maintain a professional website. Bluehost is a top web host provider for those building a site with WordPress. Squarespace is a web host and website builder in-one, so it’s best for those looking to build their own website without any technical expertise. When to…

A professional email address, which uses a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in better brand reputation and, over time, increased sales. Follow the three rules below to create your own professional email address. The most…

Help a Reporter Out (HARO) is a free platform that journalists use to request quotes from industry experts. By connecting journalists to experts, their stories are elevated with relevant and respected sources. The expert sources—and their employing businesses—also benefit by receiving significant exposure in the press. Another way to increase exposure is by sending out…