Facebook Ads Manager is an advertising platform where businesses can build and manage ads to display on Facebook and its advertising network. Advertising on Facebook is a cost-effective way to find and connect with your ideal customers. Businesses looking to advertise on social media to increase brand awareness and drive sales should consider Facebook Ads….
About the Author
Kelly Main
Kelly Main is a staff writer at Fit Small Business, and an avid digital marketer with a passion for helping small businesses succeed. With a background in new venture creation and a Masters in International Marketing, she has worked under Google to build a business, as well as advise other startups, and has experience marketing across a number of industries. Marketing aside, she can be found exploring foreign lands, climbing mountains (and then jumping off them), flying helicopters, and working on educational projects that help break the cycle of poverty.
How to Sell Products on a Facebook Shop in 5 Simple Steps
Selling on Facebook Shop (Facebook Store) is a way for businesses to sell products online by reaching Facebook’s network of over 2 billion users. They give businesses another avenue for selling online. They are a good opportunity for small businesses that sell products that have a Facebook following to increase sales through the platform. How…
30 Most Overused Workplace Expressions of 2018
We’re on the bleeding edge, but we need to get our ducks in a row so we can really hammer this out, beef it up, and then drill it down. Wait, are we talking about business or preparing a Michelin-starred meal? If you stop and listen, workplace jargon quickly resembles a foreign language. We’ve all…
How to Design, Create & Launch Effective Facebook Video Ads
Facebook video ads are a type of Facebook ad format that uses videos instead of images. Advertisers create videos from a few seconds to 45 minutes and upload them in Facebook Ads Manager. They are a good choice for advertisers looking for a way to better engage their target audience and tell a story. How…
15 Best Marketing Tools 2018
Marketing tools can help businesses manage, strategize, optimize and automate their marketing endeavors from social media marketing to search engine optimization (SEO). We looked for the best tools across all major marketing categories to find those that have the most features while being user-friendly and affordable, if not, free. Top 15 Best Digital Marketing Tools…
Top 50 Free Advertising Ideas from the Pros
A great deal of a business’ success comes down to its advertising; it won’t matter how great your product or service is if nobody knows of it. While large companies spend millions on advertising and marketing, that doesn’t mean you need to. There are a number of smart ways to advertise your business without an…
How to Create Facebook Custom Audiences in 6 Steps
Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
15 Coolest Emerging Company Perks to Watch for in 2019
A 401(k) is a nice perk for employers to offer employees, but have you ever shared a keg with colleagues at the office or enjoyed an all-expenses-paid trip to Thailand? In our “I want it now” society, many companies are realizing that if they want to keep employees for the long term, they need to…
How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
PPC Campaigns: The Ultimate Guide
Pay-per-click (PPC) campaigns are a type of digital advertising model used to drive website traffic through online ads where advertisers only pay when a user clicks their ad from high-traffic sites like Google. Businesses looking for an affordable way to increase brand awareness, web traffic and sales are ideal candidates for PPC. What Is PPC…
