No one looks forward to TV commercial breaks that always have a way of leaving you hanging the moment a show was about to get good. And yet, when television ads are done well, they can not only provide a surprising form of entertainment that captures an audience’s attention, but serve as an effective form…
About the Author
Kelly Main
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
In her spare time, she can be found exploring foreign lands, climbing mountains (and then jumping off them), flying helicopters, and working on educational projects that help break the cycle of poverty.
How to Get a Commercial on TV for Your Business
American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, there are a number of steps and costs involved in a campaign’s production, which can…
Everything You Need to Know About TV Advertising Costs
We’ve all heard of the jaw-dropping price tags of Super Bowl commercials, but how much do television advertisements really cost the average business? Well, the good news is that it’s not in the millions, but no matter how you slice it, advertising on TV isn’t cheap. In fact, the average TV ad costs $115,000 for…
The Quick Guide to WordPress User Roles & Permissions
WordPress user roles and permissions may seem like a minor detail, but they are incredibly important. Whether you’re looking to enable content creators to add their own content while safeguarding your site, monetize your site with gated content only certain users can access, or looking to create email campaigns for your web-driven contact lists, you…
What Are Taxonomies in WordPress?
WordPress taxonomies are built-in categorization tools for organizing WordPress posts. The two taxonomies that every WordPress site will come standard with are categories and tags. With categories, you can group your posts by topic or subject (e.g., website, SEO, and PPC for a marketing agency), and with tags, you can group posts by specific details…
How to Quickly Restore a WordPress Backup With UpdraftPlus
Site crashes are a fairly common occurrence. However, if your site was built with WordPress and backed up, it’s easy to get it up and running again. To restore your business website, log in to your WordPress admin dashboard and go to “Settings” from the left-hand vertical menu. From there, select “UpdraftPlus” from the options…
The 5 Best WordPress Backup Plugins for Small Businesses
It takes time to build a great WordPress website. However, it can disappear with one server crash or hack. WordPress backup plugins enable you to restore your site easily. Even better, most of them are affordable, if not free. To help you quickly decide which of the dozens of backup plugins is right for you,…
How to Choose the Perfect WordPress Theme for Your Business
With thousands of themes available, your options can initially feel almost limitless. And while this can make choosing a WordPress theme fun, it can also make choosing the perfect theme difficult. If having an overload of options wasn’t enough, there’s a lot involved in picking out which is best for your business. From layouts and…
The 15 Best One-page Website Examples to Help You Design a Great Site
Less is more when it comes to design—web design included. As compelling as it is to load your site with lots of content across multiple web pages, the reality is that the fewer pages your site has, the more enticing it may actually be to your audience. In other words, that one-page website might more…
The 6 Best Email Hosting Services for Small Businesses
Businesses depend on email, so you need dependable email. The best email hosting services not only provide a way to connect a custom domain but are reliable, affordable, and feature-rich. With so many email hosting providers on the market find the right one isn’t always easy, so we reviewed dozens of the top options, to…
The Beginner’s Guide to Meta Tags for SEO
Meta tags are considered one of the foundations of search engine optimization (or SEO). And if you want your website to have a shot at ranking organically in search, you’re going to need to use meta tags. As techy as the term “meta tag” may sound, it’s surprisingly simple. In short, meta tags are short…
How to Start a WordPress Blog You Can Make Money With in 7 Steps
So you want to start a professional blog? You’re not alone. In fact, there are about 500 million blogs. However, there’s a big difference between all those blogs and the successful blogs that actually make money, and how you start your blog might determine which group yours falls into. To start a WordPress blog—and do…