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About the Author
Lexine Machuca
Lexi Machuca is a staff writer at Fit Small Business. She has previously worked as a news writer and content creator, dabbling in creative writing where she can. She enjoys making art, writing poetry, and studying pop culture.
What is a Nonprofit Organization?
A nonprofit organization serves public or mutual benefits and interests. Being a nonprofit does not mean that the organization does not generate profit, but simply that it doesn’t generate revenue for the purpose of harvesting income. They typically serve a scientific, religious, educational, or charitable purpose and, with recognition by the IRS, are tax-exempt. Nonprofits…
How to Use a Digital Menu for Your Restaurant or Grocery
A digital menu is like a typical static menu board, with all the benefits of the digital age. It shows what’s on your menu, but allows for images and full motion video to be displayed digitally. The user has the option of updating the content at a moment’s notice from anywhere in the world. You…
What Is a CMS? All You Need to Know About Content Management Systems
If you need to create a website for your business, event, or portfolio, you are probably hearing the word CMS pop up during your research. That’s because a CMS, or content management system, can be an important part of creating your website. In this article, we go over what a CMS is, the pros and…
What is Split Testing? How To Use It To Improve Your Marketing
Split testing (also known as A/B testing) is a method of controlled testing used to increase a website metric—be it clicks to your website, conversions, or shares. This is done through directing incoming traffic between two different versions of online content, in order to see which one is more effective at attaining the desired result.…
What is Cost of Goods Sold (COGS) & How To Calculate It
Cost of goods sold (COGS) is an accumulation of the direct costs that went into the goods sold by your company. This includes the cost of any materials used in production as well as the cost of labor needed to produce the good. It does not include indirect expenses such as distribution costs and marketing…
What Is Influencer Marketing & How To Get Started With Examples
Influencer marketing uses people with a large following to drive a brand’s message to their target market. Celebrities, athletes, and those with large social media followings are used to promote products or services. Instead of addressing the consumers directly, this strategy relies on individuals to inspire and get the word out to the target market.…
