The future of retail depends heavily on effective customer engagement strategies. Even before the pandemic, shoppers were becoming more open to paying a premium for goods and services in exchange for a better customer experience. In response, online store owners are finding ways to connect with shoppers, while brick-and-mortar retailers are improving customer relationships while…
About the Author
Anna Dizon
Anna Lynn Dizon is a staff writer for Fit Small Business, contributing to our sales, marketing, and real estate sections. Her experience in business and finance led her to work for a US risk mitigation company in its regional office in Singapore. Anna holds a degree in accountancy and is currently working towards her master’s in language and literacy education.
As an avid foodie, Anna is known as the keeper of family recipes and can often be found organizing family events, or indulging in trivia.
Top POS Marketing Ideas to Maximize Sales
Point-of-sale (POS) marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. In this article, we’ll cover point-of-sale marketing ideas along with insights and tips to improve your POS…
25 Creative Christmas Display Ideas & Examples
Despite the current COVID-19 health crisis, research shows just 63% of US consumers moved their shopping online, while the rest still prefer brick-and-mortar shops. And for retailers who look forward to the holiday season for a much-needed revenue boost, a joyful and eye-catching Christmas display will convince more shoppers to buy from their store. With…
POS System vs Cash Register: What’s Best for Retailers
Having a cash management system is crucial for any retail store owner. A basic cash register may be suitable for some businesses, but most retailers are choosing feature-filled point-of-sale (POS) cash register software programs that run business operations much more effectively. We compare both options to pinpoint what’s best for your business. When To Use…
How To Track and Count Inventory + Free Templates
Conducting a physical inventory count is a tedious, but essential business process. This guide gives you the tools you need to efficiently handle a physical inventory count, and get you started on a process that works for you. You can also download our free inventory templates and follow our quick tips on how to use…
20 Tips for Selling on Etsy
Etsy is an online marketplace for creative entrepreneurs who want to reach a global audience. But with millions of active sellers on the platform, standing out from competition can be a challenge. In this article, we share with you 20 tips for selling on Etsy, the value behind each, and how to get started. Etsy’s…
Pros and Cons of PayPal for Small Businesses
PayPal is a payment solutions provider that offers a variety of features for its clients. Because of its popularity, online business owners offer it as an alternative payment option to encourage sales. There are pros and cons of PayPal you should consider before using it, like will you deal with poor customer service for financing…
Top 25 eBay Selling Tips to Boost Sales in 2020
Since its launch in 1995, eBay has grown into a massive ecommerce platform hosting more than 25 million sellers. While these numbers seem overwhelming, sound marketing strategies can help new eBay sellers to succeed. Our eBay selling tips cover how to set up your eBay shop, find items to sell, and list them. Here are…
23 Must-have Podcast Tools in 2020
Podcasts are a series of digital audio broadcasts about specific topics that listeners can download or stream online. Businesses and experts use podcasting to create unique content for their target listeners. While you can get a basic setup for less than $1,000, buying the best recording, enhancing, and broadcasting tools can cost thousands of dollars….
20 Influencer Marketing Statistics You Should Know
In 2018, companies reported an average return of $5.20 for every dollar spent on influencer marketing. Today, businesses continue to invest more money into social media influencer marketing to increase sales. Staying abreast of influencer marketing statistics can help companies boost engagement and reach, especially stats on industry growth, strategy, and trends. Here are 20…
30 Inspirational Walt Disney Quotes on Business and Success
Walter Elias Disney was an American businessman, voice actor, producer, and cartoonist, known for many things, including creating Disney World and the beloved cartoon character Mickey Mouse. Before achieving success, Disney faced a multitude of obstacles most people couldn’t imagine, but through it all, he endured to create a legacy. Here are 30 Walt Disney…
40 Seth Godin Quotes for Entrepreneurs
Seth Godin is an American author, public speaker, and entrepreneur, considered to be one of the most influential minds in modern marketing and business. He wrote 18 international bestsellers, published in over 35 languages. Godin’s insights in leadership and innovation make him the perfect source of inspiration for professionals and entrepreneurs the world over. Here…