Allyssa Haygood-Taylor

Deciding whether to use Facebook Ads vs Google Ads to generate sales depends on your target audience? Use Google Ads to connect with ready-to-buy customers actively searching for solutions like yours. Leverage Facebook Ads (aka Meta for Business) to make your target audience aware of your brand and products or services they aren’t actively searching…

Microsoft Outlook is an information manager software for business email that allows companies of all sizes to manage emails, tasks, calendars, and contacts—all in one place. There are also thousands of business app integrations to extend functionality, including seamless use of Microsoft 365’s Office suite software and collaboration tools. Find out why it’s the best…

Press releases can be used for everything from product launches and new hire announcements to awards, partnerships, acquisitions, charitable initiatives, and events. We compiled various best press release examples to illustrate how to objectively showcase a newsworthy angle, engage the target audience based on their interests, and give journalists resources that make it easy to…

An event press release announces the details of an upcoming event to the media to gain press coverage and increase event attendance. Learning how to write a press release for an event isn’t complicated with these steps: identify your audience, format the release, craft a captivating headline, and write the body of your announcement. Lastly,…