Google CRM: The Top 7 CRMs for Google Users in 2023

Customer relationship management (CRM) software for Google lets users sync data between their Google Workspace applications and CRM systems. While there is no CRM made by Google, popular CRM products can integrate with tools like Gmail, Calendar, Google Analytics, and Drive to access Google data from your CRM platform. We evaluated dozens of products to identify the best Google CRM software for small businesses:

• Zoho CRM: Best Google CRM overall—ideal for teams needing integrations with Google apps
• Copper: Great CRM with Google integrations for teams seeking the most intuitive CRM interface
• Freshsales: Excellent for sales reps who need on-the-go Google app capabilities
• HubSpot: Top choice for users who want to manage Gmail and Ads in their Google CRM for free
• Streak: Best CRM for Google Workspace for solopreneurs wanting CRM access from Gmail
• Salesforce Essentials: Excellent CRM for advanced Chrome extension capabilities
• Agile CRM: Solid option for users seeking a simple CRM with a Google Drive integration

Best Google CRM Software Compared

Provider	Free Plan	Starting Price for Paid Plans*	Free Trial for Paid Plans	Key Features	Customer Support
	Yes, up to 3 users	$14 per user, per month	15 days	Two-way integration with popular Google apps	Tier-based chat, email, and phone support
	Visit Zoho CRM
	N/A	$23 per user, per month	14 days	Interface design similar to Google for simple navigation	Live chat and email support during business hours
	Visit Copper
	Yes, unlimited users	$15 per user, per month	21 days	Mobile app with Google Maps for directions	24/5 phone, live chat, and email support
	Visit Freshsales
	Yes, unlimited users	$45 per month for 2 users	14 days	Free Gmail and Google Ads CRM integrations	Email, chat, and phone support (7 a.m. – 8 p.m. Eastern Time)
	Visit HubSpot
	Yes, 1 user	$15 per user, per month	14 days	Chrome extension for CRM access in Gmail and Calendar interfaces	Tier-based email and live chat support
	Visit Streak
	N/A	$25 per user, monthly	30 days	Gmail and Calendar CRM toolbar for record and task management	Tiered phone and live chat support plus some 24/7 options
	Visit Salesforce Essentials
	Yes, up to 10 users	$8.99 per user, monthly	No free trial	Document management and linking from Google Drive	24/5 email and phone support for paid plans
	Visit Agile CRM

*Based on annual billing; monthly billing is also available for slightly higher rates.

Zoho CRM: Best Google CRM Software Overall

Zoho CRM

Overall Score: 4.53 OUT OF 5

What We Like

• Affordable, scalable pricing options
• Robust system customization capabilities
• Integrates with all popular Google tools like Drive, Calendar, Contacts, Gmail, and Tasks

What's Missing

• Free plan limited to three users
• No Google integration options available on Free plan
• Google Ads integration not available until Professional plan

Zoho CRM Monthly Pricing (per User) at a Glance*

• Free: Up to three users
• Standard: $14
• Professional: $23
• Enterprise: $40
• Ultimate: $52
• Free trial: 15 days

Other Plans

• Bigin: $7 for basic pipeline management
• Zoho CRM Plus: $57 for added help desk, email and social media marketing, survey, and analytics functions

Visit Zoho CRM

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Zoho CRM is a popular CRM system thanks to its free plan option, low-cost and scalable pricing options, and robust integration capabilities with native and third-party software. Feature-wise, the product stands out for its thorough customization options and wide range of automation features that let users create or edit data records, assign tasks, and deploy communications to contacts hands-free through preset workflows.

As a Google CRM, Zoho comes equipped with two-way data sync and integrated capabilities for all of Google’s popular apps. Teams can integrate their Gmail account to send and receive emails from the CRM that sync between both systems. There are also Tasks, Calendar, and Contacts, where data is accessible from Zoho and the Google app. Additionally, teams can generate new CRM records through Google Ads or Google Sites web form submissions. Finally, Zoho integrates with Drive so users can access Docs, Sheets, and Slides files to attach to records, send to users, or email to leads.

Zoho CRM is a nearly perfect CRM for Google users. The only true downfall is that no Google integrations are available for Zoho’s free plan. HubSpot CRM is the best alternative that offers Gmail and Google Ads integrations for free.

Zoho CRM Plan Summary

Zoho CRM Key Features

• Gmail and contacts to CRM sync: Ability to view Google Contacts records and associated notes within the CRM, one-click add contacts from Gmail, and view and reply to emails using Gmail in Zoho.
• Google Drive access: Files stored in Google Drive, such as Docs, Sheets, and Slides, can be accessed and attached to communications or data records all from Zoho CRM.
• Google forms to leads: Teams can have lead records generated automatically through submissions on online Google Ads forms or through their Google Sites website.
• Task synchronization: Checklists in Google Tasks and Zoho CRM two-way sync and update with one another.

Zoho CRM editing Google form properties (Source: Zoho)

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Zoho CRM add lead from Gmail (Source: Zoho)

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Zoho CRM Customer Support

Zoho CRM’s tier-based system provides customer support based on the package you select. Email support is available on all plans, plus they offer phone and live chat support on paid plans on a 24/5 or 24/7 basis, depending on your plan tier. There are also self-service options through online resources like product documentation, guided tours, videos, webinars, and tutorials.

Want to learn more best-for scenarios of Zoho? Check out our in-depth Zoho CRM review, where we deeply explore its features, usability, and native and third-party integration options.

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Copper: Best for Product Usability

Copper

Overall Score: 4.5 OUT OF 5

What We Like

• Built-in project management features
• Platform specifically for Google, giving it similar and intuitive feel to Google apps
• Chrome Extension lets you bring Copper CRM as a side tool into Gmail and Calendar

What's Missing

• No free plan and relatively expensive paid plans
• Premium customer support and onboarding assistance only available on Business plan
• Mass email and automated campaign features get expensive, requiring Professional and Business plans

Copper Monthly Pricing (per User) at a Glance*

• Basic: $23
• Professional: $49
• Business: $99
• Free trial: 14 days

Visit Copper

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Copper is a CRM built specifically for Google Workspace and Gmail users. In addition to the various integrations with Google apps like Gmail, Drive, Calendar, Contacts, and Sheets, users can perform various sales functions in the Copper system. For instance, they can manage contacts and lead records, engage prospects through direct or mass email, conduct lead scoring, and track deals on custom pipelines. You can also collaborate with team members on projects and tasks.

Because Copper is built primarily for Google, its interface design is remarkably similar to that of a Google app. Since Google is well-known for its easy-to-operate tools and clean interfaces, this is an excellent attribute for those looking for the best Google CRM for usability. Like Google, Copper uses a white background interface with red and blue tab functions and black text. Rather than using crowded copy on each page, Copper lays out its modules through the heavy use of icons and minimal menu options for easy navigation.

Whether or not you’re looking for a Google CRM, mass email with automation is highly valuable for engaging leads and deploying marketing campaigns. Copper’s mass email capabilities, unfortunately, are quite expensive. It starts at $49 per user on a monthly basis, then goes up to $99 per user, monthly, if they also want to get automated email campaigns. HubSpot offers the best alternative for creating email marketing campaigns—available starting on the free plan.

Copper Plan Summary

Copper Key Features

• Chrome extension: Users can bring Copper into Gmail and Calendar as a side tool to perform functions such as adding and viewing contacts from the Google app interface to the CRM.
• Google data sync: Ability to send, receive, and store Gmail messages in the CRM, automatically add Google Contacts to the CRM, and manage calendar events between Google Calendar and Copper.
• Google Drive integration: Teams can link files from Google Drive directly into Copper contact records.
• Reporting data from Google apps: Users can sync data stored in Google Sheets and Data Studio to easily create Copper CRM reports.

Copper chrome extension in Gmail (Source: Copper)

Copper Customer Support

Copper comes with email and live chat support for all users, plus a Copper Community page to post questions and get help from other users and product partners. Higher-tiered plans get access to personal onboarding assistance plus premium support through a dedicated customer success manager.

Like what you see? Find out if Copper is the best CRM for your business in our in-depth Copper CRM review.

Visit Copper

Freshsales: Best Mobile Google CRM System

Freshsales

Overall Score: 4.35 OUT OF 5

What We Like

• Free plan for unlimited users and built-in phone system
• Platform is intuitive to use
• Includes Google Maps integration in mobile CRM

What's Missing

• Plans get expensive in Pro and Enterprise plans
• No integration with Google Analytics
• Only Google Maps integration available for free

Freshsales Monthly Pricing (per User) at a Glance*

• Free: Unlimited users for basic CRM features
• Growth: $15
• Pro: $39
• Enterprise: $69
• Free trial: 21 days

Add-ons

• Configure, Price, Quote: $19 per user, per month for quote document templates, invoicing synced to deals, and document activity tracking
• Additional Bot Sessions: $75 for 1,000 bot sessions per month for automated customer or lead support

Visit Freshsales

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Freshsales is a great CRM for sales teams that includes lead management and a built-in telephone on the free plan for unlimited users. The paid plans scale nicely for growing business needs, and the system overall is intuitive. Google users can two-way sync their Gmail accounts to manage emails from the CRM, view CRM lead profiles from Gmail, and keep data up to date in Google and Freshsales for calendar events, to-do tasks, and contact lists.

Sales teams that often travel for customer or prospective client meetings like the mobile features Freshsales has to offer. The free plan integrates with Google Maps, where users can store address information and locations on lead and customer records in the CRM. Then, they can access that data from the Freshsales mobile app and receive directions while on the go. Users can also utilize other mobile capabilities, such as sending Gmail messages and monitoring Google Calendar appointments.

Freshsales, unfortunately, does not integrate with Google Analytics to get Google Sites website activity reporting from the CRM system. Zoho CRM is the best alternative with the Google Analytics integration that collects web traffic data and helps provide search engine optimization (SEO) analytics.

Freshsales Plan Summary

Freshsales Key Features

• Gmail sync: Users can create and send Gmail messages from Freshsales and view contact profiles from Gmail’s system.
• Event and task sync: Ability to manage and synchronize Google Calendar events and Google Tasks from the CRM platform.
• Google Maps integration: Teams can incorporate Google Maps on the Freshsales app to get directions to contact locations based on CRM address data.
• Document sync: Users can create and attach Doc or Sheet files by integrating Google Drive into the CRM.

Freshsales mobile Google Maps location for a meeting
(Source: Freshsales)

Freshsales Customer Support

Freshsales offers customer support on a 24/5 basis through phone, live chat, and email channels. Teams can also access self-service support through online resources such as a blog, product tours, video tutorials, and a community forum where users can get answers from other users on their product issues.

Is Freshsales the one for you? Find out in our in-depth Freshsales review that has detailed information on usability ratings, features, integrations, and best-for scenarios.

Visit Freshsales

HubSpot CRM: Best for Google Email & Marketing Tools

HubSpot CRM

Overall Score: 4.33 OUT OF 5

What We Like

• Free plan for unlimited users
• Gmail integration and Google Ads management available for free
• Intuitive and clean interface

What's Missing

• Paid plans get expensive
• Google Drive integration requires third-party provider support
• Google Search Console integration not available until Professional plan

HubSpot CRM Monthly Pricing at a Glance*

• Free: Unlimited users
• Starter CRM Suite**: $45
• Professional CRM Suite: $1,600 (up to five users)
• Enterprise CRM Suite: $5,000 (up to 10 users)
• Free trial: 14 days

Visit HubSpot CRM

*Pricing based on annual billing; monthly billing is also available for a higher cost.
**CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.

HubSpot offers powerful sales and marketing software for teams to manage lead data and build relationships through email, chat, and phone communications, as well as meeting scheduling tools. The free plan is available for unlimited users, who get access to a clean, easy-to-use system and excellent CRM features like mass email, document management, and sales pipeline tracking.

Within those capabilities, which also make HubSpot the best free CRM for Google apps, is free integration with Gmail and Google Ads. Users can send, receive, and log Gmail messages from the CRM system and track clicks and opens on messages. Teams also get free Google Ads management—letting them create ads, manage audiences, and monitor ad campaign performance, all from HubSpot.

HubSpot CRM, though free for unlimited users with robust Gmail and Google Ads management capabilities, starts to get expensive once teams upgrade to the paid plans. Freshsales and Zoho CRM are excellent Google CRM alternatives in terms of scalable and cost-friendly pricing options.

HubSpot CRM Plan Summary

HubSpot CRM Key Features

• Free Gmail integration: Teams can access their Gmail account in HubSpot to send and receive emails, log messages into contact records, and track opens and clicks in real time.
• Google Search Console: Users can look at advanced intelligence on how web traffic interacts with website pages and get Google SEO keywords analytics.
• HubSpot-Google Ads management: Ability to create, manage, and monitor Google Ads from the CRM using targeted contact lists and audience segments.
• Meeting sync: Teams can schedule meetings with customers and leads using a built-in CRM meeting scheduler, and two-way sync event data between Google Calendars and the HubSpot calendar.

HubSpot creating a Google Ads audience (Source: HubSpot)

HubSpot Customer Support

HubSpot has phone, email, and live chat customer support from 7 a.m. to 8 p.m. Eastern Time. Additionally, the provider offers an array of online resources for self-help, like the HubSpot Academy, a community forum of platform users, and an online library of tutorials and product guides.

Did you know that HubSpot is one of the most popular CRMs in the market thanks to its unlimited user free plan, simple interface, and sophisticated marketing features? Find out what else makes this platform an excellent CRM in our HubSpot CRM review.

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Streak: Best for Solopreneurs

Streak

Overall Score: 4.14 OUT OF 5

What We Like

• Interface and system feel is similar to Google products
• Integrates with all the popular Google apps like Drive, Calendar, Gmail, and Sheets
• Requires Chrome extension to use the CRM within Gmail

What's Missing

• Plans get expensive on the higher tiers
• Data items limited to 500 on the free plan
• Free and Solo plans only allow up to one user

Streak Monthly Pricing (per User) at a Glance*

• Free: One user
• Solo: $15
• Pro: $49
• Enterprise: $129
• Free trial: 14 days

Visit Streak

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Like Copper, Streak is a CRM system built specifically for Google users—giving it an interface similar to Google apps. The CRM includes free integrations with the main Google Workspace products, including Gmail, Calendar, Drive, Sheets, and Chat, for data synchronization and additional CRM functionality. Most of the capabilities work in the form of the Google Chrome extension, in which users can use the Streak CRM while in the Gmail or Google Calendar interface to view tasks, contact data, or timelines.

Streak is the best Google CRM software for solopreneurs and freelancers. It has a free plan and an affordable Solo plan for one user. Those plans contain enough data storage capacity, pipeline customization, and task management capabilities to suit a solo-operated business with a unique sales or product delivery process. Since Streak is so easy to use with its tool extension into Gmail, even startup businesses with users who’ve never used a CRM can get value from Streak.

The main reason why Streak isn’t considered the best free CRM for Google apps is because of its free plan limitations—only allowing one user. HubSpot is the best alternative since its free Gmail and Google Ads integration are available to unlimited users.

Streak Plan Summary

Streak Key Features

• Chrome Gmail and Calendar extension: Chrome extension which lets users view lead profiles, workflows, and activity timelines as a CRM tool from the Gmail and Calendar systems.
• Sheets import: Teams can easily import Google Sheets data, such as lead lists, deal processes, projects, or any other customizable workflows, to visual pipelines in the CRM system.
• Google Chat integration: Users can search contact, file, events, or task records from Streak and add them to Google Chat conversations to collaborate with teammates.
• Pipelines in Gmail: Teams can view custom work, sales, or project pipelines directly in the Gmail inbox interface to keep work centralized.

Streak Chrome extension for Gmail (Source: Streak)

Streak Customer Support

The Free plan only offers self-service, online resources like a knowledge base and blog. Those who upgrade to the paid plans expand their access to live chat support. Finally, Enterprise users get additional customer support via email.

See why Streak is one of the most popular CRMs for solopreneurs, startups, and freelancers by checking out our Streak review. We offer detailed information on product features, integrations, system usability, and pricing.

Visit Streak

Salesforce Essentials: Best for Advanced Google-CRM Capabilities

Salesforce Essentials

Overall Score: 3.45 OUT OF 5

What We Like

• All-in-one sales, marketing, and customer support management for small businesses
• Over 2,500+ third-party and native integration options
• Highly sophisticated Google Chrome extension features

What's Missing

• No free plan
• Considerable amount of technical skill needed to set up and navigate interface and operate the features

Salesforce Essentials Monthly Pricing (per User) at a Glance*

• Salesforce Essentials: $25
• Free trial: 30 days

Add-ons

• Sales Dialer: $5 for a built-in dialer with click-to-dial and call logging
• CPQ and Billing: $75 for price and quoting tools
• Social Intelligence: $25 for social media data collection and sharing
• Sales Cloud Einstein: $50 for AI analytics and automaton
• Pardot: $1,250 per month for marketing and lead generation automaton
• Partner Relationship Management: $25 per user or $10 per login, per month, for partner oversight features

Visit Salesforce Essentials

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Salesforce Essentials is the small business CRM created by Salesforce. It comes with excellent lead, deal, account, and opportunity management features, as well as a case management module for handling customer service tickets. The Google integrations give Salesforce Essentials all the major capabilities, like sending Gmail messages from Salesforce, syncing Calendar and Gmail data with the CRM, and uploading files to records from Google Drive.

Salesforce Essentials offers highly advanced integration capabilities through its Chrome extension. While other products on this list let users access the CRM through a toolbar in Gmail and Calendar, Salesforce can provide more. Not only can users search, find, and add records through the extension, but they can also design email templates and manage CRM tasks. Additionally, teams can schedule appointments and see the best time to contact someone using the side toolbar.

The sophistication of Salesforce Essentials, despite the value it offers users, makes the platform challenging to set up, operate, and navigate. Copper and HubSpot CRM are excellent alternatives for users seeking easy-to-use products that work well with Google applications.

Salesforce Essentials Plan Summary

Salesforce Essentials Key Features

• Chrome extension for basic CRM operations: Side toolbar to manage CRM activity from Gmail or Calendar systems, letting users manage records, add emails, craft emails or templates, and monitor tasks.
• Google Sheets integration: Users can easily generate reports and run analysis in the CRM using uploadable table data from Google Sheets.
• Chrome extension for advanced capabilities: Users can use the Salesforce Chrome extension within Gmail and Calendar to schedule appointments, insert common phrases to emails with text shortcuts, and view best-time-to-contact recommendations.
• Two-way email and calendar: Syncable data with Gmail and calendar systems to keep CRM records up to date on activity and previous communications, as well as the Salesforce calendar synced with events.

Salesforce Essentials chrome extension (Source: YouTube)

Salesforce Essentials Customer Support

Like the other sales cloud products, Salesforce Essentials uses a tiered-based support system—offering more options and services on the premium customer success plans. Live chat and phone support are available 24/7 on the Premier Success plan and above. There are also self-service options through numerous online resources like Trailhead, the help portal, a community forum page, and a self-service product success center.

Learn more about the Salesforce features, integrations, add-ons, and best-for use cases in our in-depth Salesforce Essentials review.

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Agile CRM: Best for Accessing Google Drive Files

Agile CRM

Overall Score: 3.15 OUT OF 5

What We Like

• Free plan plus low-cost and scalable paid plans
• Includes sales, marketing, and customer service modules
• Google integrations available for free

What's Missing

• Relatively limited number of third-party integration and plugin options
• Gmail integration is not available for free
• Does not integrate with Google Ads or Google Analytics

Agile CRM Monthly Pricing (per User) at a Glance*

• Free: Up to 10 users
• Starter: $8.99
• Regular: $29.99
• Enterprise: $47.99

Visit Agile CRM

*Pricing based on annual billing; monthly billing is also available for a higher cost.

Agile CRM is an all-in-one sales, marketing, and customer support solution. Its free plan is available for up to 10 users, and users can access cost-friendly, scalable options as their business grows. As a Google CRM, Agile comes with integrations with Calendar, Gmail, and Contacts—allowing teams to keep their events, email communications, and contact data synchronized between the CRM and Google interface.

The best Google integration for Agile CRM is Google Drive. It’s easy to use and lets users attach documents to deals and contact records for contextual, compliance, and operational purposes. In addition to attaching files to CRM records, users can insert a Google Doc, Slides, or Sheets file as a link within a CRM record.

One issue with Agile CRM is that it limits the number of integrations you can have. For instance, on the Free plan, users only get one total integration, and on the Starter plan, they only get three. Zoho CRM is the best Google CRM platform that lets teams access numerous external software products, including all of the Google apps on the Standard plan.

Agile CRM Plan Summary

Agile CRM Key Features

• Document management: Users can upload Google Drive files directly into the CRM and link documents onto CRM records.
• Two-way email sync: Gmail integration allows emails with CRM contacts to be saved and viewed as a timeline of communications from CRM records.
• Google Calendar sync: Appointments and events on Google Calendar will sync to the Agile CRM calendar and vice versa.
• Contacts integration: Ability to sync contact data between CRM system and Google Contacts applications automatically.

Agile CRM adding Google Drive document (Source: Agile CRM)

Agile CRM Customer Support

Agile CRM uses tiered customer support, offering 24/5 email support on all plans and phone support for paid plans. Help desk reps for phone and email are available during standard business hours (9 a.m. to 5 p.m. Eastern Time). Online resources also offer self-service options, including blogs, workshop videos, infographics, setup guides, and onboarding assistance.

Discover if Agile CRM is the best product for your business in our Agile CRM review. We uncover everything you need to know about its features, integrations, usability, and best-for circumstances.

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How We Evaluated the Best CRMs With Google Apps Integrations

To determine the best Google CRM software, we only considered platforms that integrate specifically with Google Workspace apps like Gmail, Calendar, Analytics, and Drive. Additionally, we evaluated the extent to which users can get the full functionality of the Google apps from the CRM and the cost to integrate with those Google CRM tools. Finally, we evaluated specific product attributes such as total product price, system ease of use, and customer support.

We found Zoho CRM to be the best system for Google integration. It offers low-cost pricing options and can connect with all the popular products, like Google Contacts, Analytics, Gmail, Tasks, Drive, Calendar, Ads, and Sites. Not only does the two-way data sync between Zoho and Google’s apps, but a feature extension is also accessible in Zoho. For instance, when integrated with Gmail, users can send and receive Gmail messages in the CRM. They can also generate new contact records in the CRM from Google Ads or Sites web forms.

The tabs below offer insight into our evaluation process of the best CRM for Google Suite software products: