A Google customer relationship management (CRM) solution is one that allows sales teams to store Google documents or automatically track Gmail conversations within the CRM. We compared a dozen Google-enabled CRMs to find the six best platforms for a variety of business needs, arriving at the best overall CRM with Gmail integration.
Top 6 Google CRMs 2020
Google & Gmail CRM
(Best Overall) Businesses wanting an inexpensive CRM that can track multiple sales channels
Companies wanting powerful marketing automation features integrated with a Google CRM
Individuals and startups that want a simple CRM directly in their Gmail inbox
Businesses that want a free-forever CRM with unlimited users and lots of contact capacity
Businesses that want a feature-rich Google CRM with lots of customization options
Teams wanting a visual pipeline tool to manage multiple sales pipelines
How We Evaluated CRMs for Gmail Integration
Google CRMs, which can also be referred to as Gmail CRMs, are those that integrate well with the popular Google email service. We reviewed a large range of solutions to find those with CRM features that allow sales reps to easily prospect and communicate using Gmail to help close more deals faster.
The criteria we used to evaluate the best Google CRM software include:
- Gmail integration
- Contact and deal management.
- Ease of use
- Customer support
- Customer satisfaction
Zoho is the best Gmail CRM because it satisfies all of these criteria. It offers all of the features a small business would need for Gmail power users, such as 2-way sync, tracking, scheduling, alerts, and others. Because Zoho offers a suite of business services such as chat, projects, and help desk software, it’s also a good choice for a business wanting additional CRM integrations.
Zoho CRM: Best Overall Google CRM for Small Business
What it costs: Zoho has a free plan for three users. Paid plans cost between $12 and $20 per user, per month.
What it does: Zoho CRM works with G Suite integration and provides sales insights and social media integration.
Zoho is a great option for companies that want an all-in-one CRM with the ability to integrate with Google as well as prospect and close deals using multiple channels. Its plans let users to manage G Suite contacts along with Twitter and Facebook interactions from within the software.
It also offers email templates, a document library with folder sharing, and a live chat feature called SalesIQ to help track how visitors are interacting with your site.
For more in-depth information about Zoho CRM’s pricing, features, and user reviews, visit our Zoho CRM reviews page.
Agile CRM: Best Google CRM With Robust Marketing Capabilities
What it costs: Agile CRM offers a free plan for up to 10 users. Paid plans range between $9.99 and $39.99 per user, per month.
What it does: Its G Suite integration allows you to create customized campaigns with event triggers using email and text in addition to managing your contacts and leads.
Agile CRM with G Suite integration gives you lead scoring, email tracking, and email campaigns, and is free for up to 10 users. This Google CRM allows you to track email opens and automatically sync conversations with contact records. You can also create email campaigns using automated workflows with triggers such as tweets, opens, and URLs visited, and lets you send scheduled messages throughout the sales process to help increase customer engagement. There’s also an A/B testing function to help find which emails are most effective.
To learn more about how its Google integration and email marketing features can help you better manage your contacts, visit our Agile CRM reviews page.
Streak: Best CRM for Direct Integration With Gmail
What it costs: Streak’s free plan includes two users, integration with G Suite, and unlimited pipelines. The Professional plan costs $49 per user, per month.
What it does: Streak is a simple CRM that lives inside your Gmail inbox and allows you to manage contacts, deals, pipelines, and communications straight from your email.
Streak differs from other solutions by turning your Gmail account into a CRM instead of requiring you to manage your deals and contacts in a separate software application. The integration lets you create an unlimited number of color-coded pipelines. These pipelines then appear visually like an Excel spreadsheet and can be managed in the left side navigation list of your Gmail account. You also have the option of having deals and contacts appear in your inbox as mail.
To see in-depth reviews and more about this simple Google CRM integration, visit our Streak user reviews page.
HubSpot: Best Free CRM for Unlimited Users & Contacts
What it costs: HubSpot CRM is completely free to use. However, feature upgrades can be purchased starting at $50 per month.
What it does: HubSpot’s free CRM supports an unlimited number of users and includes contact and deal management, activity tracking, and email tracking for up to 1 million contact records.
HubSpot CRM’s Google integration allows you to create a robust 2-way link between the two programs. Emails sent from Gmail can be automatically added to a contact’s record in HubSpot, allowing you to track activity. You can easily attach items you’ve created in the CRM like email templates or other documents without leaving the email client too. HubSpot also syncs with your Google Calendar and provides you with a customized meeting scheduler you can add to your Gmail email signature.
Check out our HubSpot user reviews page to learn more about how to super-charge your Gmail and G Suite applications.
Freshsales: Best Google CRM for Customization
What it costs: Freshsales has a scaled-down free plan for a limited number of users. Paid plans with added features range between $12 and $49.
What it does: Freshsales is a full-featured CRM offering G Suite integration, sales campaigns, and a great deal of customization options for contacts, deals, pipelines, and sales activities.
Freshsales is a highly customizable CRM you can tailor to your individual sales process, and it also offers a Chrome extension. This integration allows you to see sales history, recent activities, tasks, and deals for leads and customers in the sidebar of Gmail. Freshsales’ paid plans also give users access to a mobile app, email sync, tracking, and scheduling with real-time email alerts for email opens, tasks assigned, appointments scheduled, and when deals are assigned.
To read in-depth reviews about Freshsales customization capabilities or how its features can work with G Suite products, visit our Freshsales reviews page.
Pipedrive: Best Google CRM for Visual Pipeline Management
What it costs: All three of Pipedrive’s plans offer Gmail integration with pricing ranging from $12.50 to $49.90 per user, per month.
What it does: Pipedrive has an intuitive, easy-to-navigate interface with drag-and-drop functionality that can be synced with Gmail to help manage an unlimited number of contacts or sales pipelines.
Pipedrive integrates with Gmail, Google Calendar, Contacts, and Drive and features deal rotting, which provides a visual notification of any deals untouched for longer than a defined period. The email sync in its more advanced plan lets you track opens and clicks. You can also add templates to emails with one click during message composition.
Visit our Pipeline reviews page to see what others are saying about Pipedrive’s highly visual approach to deal management or to learn more about its G Suite integration.
Google CRMs integrate easily with Gmail and the Google Suite of applications, making communication easy whether you’re in your email inbox or a contact’s record. Emails are captured and logged in the CRM and Gmail inbox, and can be synced, tracked, scheduled, and set with alerts based on prospect or contact activity. The best CRMs have these features along with more advanced features such as email automation, lead intelligence, and visitor tracking.
Zoho CRM combines full G Suite integration with added selling tools such as sales insights, lead scoring, and social media integration, giving sales teams the tools needed to close more deals. Test drive any of this Gmail CRM’s plans today with a free trial.