Google Workspace is a popular suite of business productivity tools for emailing, storing contacts, tracking calendar events, and managing documents, spreadsheets, and slide decks. When integrated with customer relationship management (CRM) software, businesses can sync their sales data and files with those stored in Google applications.
We identified the top nine Google CRM software solutions based on affordability, features, and user experience.
- Zoho CRM: Best for Google Sites lead generation
- HubSpot CRM: Best for Google marketing functions
- Pipedrive: Broadest Google app integrations
- Freshsales: Best mobile CRM for Google
- Streak CRM: Best for Gmail users
- Copper CRM: Best Google Chrome extension
- Capsule CRM: Best for task and calendar management
- Salesforce: Best for Google Analytics integration
- Insightly CRM: Best for Google contact record management
Best Google CRM Software Compared
Provider | Starting | Free Plan | Our CRM Rating Out of 5 |
|---|---|---|---|
 | $14 per user | ✓ 3 users | 4.73 |
 | $15 per user | ✓ 5 users | 4.65 |
 | $14 per user | ✕ | 4.60 |
 | $9 per user | ✓ 3 users | 4.55 |
 | $49 per user | ✓ 1 user | 4.39 |
 | $9 per user | ✕ | 4.36 |
 | $18 per user | ✓ 2 users | 4.33 |
 | $25 per user | ✕ | 4.20 |
 | $29 per user | ✓ 2 users | 4.11 |
Why You Can Trust Us
Our team of research assistants, writers, and editors guarantee unbiased rankings for our buyer’s guides. We do this by evaluating CRM software for small businesses based on objective criteria, which include features, personal use experience, in-depth analysis of user sentiment, and expert point of view. We also use a rubric-based system to narrow down the best options for our readers.
From dozens of leading CRM providers, we trimmed down the competition to the top eight. We carefully considered deciding factors for small businesses, such as budget ranges, business needs, basic sales management tools, and daily sales activities. Moreover, we conduct extended expert analysis by looking at user reviews to identify the best use cases of each provider.
Zoho CRM: Best for Generating Leads Through Google Sites
Pros
- Users can connect with Google Sites to generate leads through online web forms.
- You can sync data across Google Calendar, Tasks, Contact, and Gmail.
- It has free and affordable plans.
Cons
- Google app integration isn’t free and starts in the Standard plan at $14 per user monthly.
- It has usability issues due to advanced capabilities and many modules.
- CRM for Google ads feature starts in the Professional plan at $23 per user monthly.
- You want to use Google Sites for lead generation: Zoho CRM’s web forms are perfect for Google Sites, helping G Suite users capture web visitor information. This capability can simplify your lead generation process because you can create contact records from form submissions on your site. You can also customize web forms and automate emails for lead nurturing and marketing purposes.
- You need broad data sync options across Google apps: Zoho CRM gives a range of connectivity with Google apps, allowing users to sync Calendar, Contacts, Drive, Gmail, and Task data between both systems. Teams can also automatically add contacts to the CRM database for Google Ads conversions while analyzing keywords that led to submissions, all in the CRM.
- You need a robust free Google integration: You can integrate Google and CRM for more advanced functionalities, like tracking lead data across these platforms. While Zoho CRM has a free plan, it does not allow third-party integrations, including Google apps, until the Standard plan for $14 per user monthly. Also, pricing for Zoho Mail starts at $1 per user monthly, to get your Gmail emails within Zoho CRM.
- Alternative: HubSpot CRM and Freshsales are great options with free direct integrations with Google apps.
- You want a more intuitive CRM interface: Zoho CRM tends to get poor user reviews for product usability, specifically for system navigation as it has a clunky design with lots of buttons.
- Alternative: Copper CRM is a great alternative designed specifically for Google teams with a cleaner interface and solid user experience ratings overall. We also recommend Pipedrive and Freshsales for their user-friendly layout and features.
Zoho CRM Pricing Plan & Overview*
Zoho Mail Configure your email client within Zoho CRM using POP3, IMAP, or a Gmail API : Starts at $1 per user monthly
*Pricing is based on annual billing per month. Monthly billing is available at a higher cost. Paid plans include a 15-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Use Zoho CRM’s web form code to embed on Google Sites. (Source: Zoho CRM)
Our Expert Opinion
Zoho CRM is our top Google CRM software because of its capability to autogenerate leads through its web forms with Google Sites and robust integrations with Google. Starting at just $14 per user monthly, it can provide data sync capabilities between the CRM and major Google apps, including Contacts, Tasks, Calendar, Gmail, and Drive.
HubSpot: Best for Google Marketing Functions
Pros
- You can use Gmail, manage Google Ads for marketing, and sync contact and calendar data to the CRM.
- Free plan allows seamless integration with Google Workspace apps.
- It offers Chrome extension to access CRM records and tools in the Gmail interface
Cons
- It lacks pricing scalability and has a huge price jump from Starter ($15 per user monthly) to Professional ($1,170 per month for five users).
- HubSpot Sales Chrome extension requires a connected calendar to schedule meetings with a meeting link.
- Accessing Google Search Console data and search engine optimization (SEO) analytics, which requires the Professional plan at $1,170 for five users, can be expensive for users.
- You frequently manage marketing activities: HubSpot CRM is a prime CRM Google users can use to align sales and marketing functions into one team. On the higher-tier plans for the Marketing Hub or Customer Platform, teams can manage and track Google Ads and associated audiences from the CRM. They can also sync search console and search engine optimization (SEO) data into the CRM for analysis.
- You want a free CRM for Google: HubSpot CRM has a free plan for unlimited users and nocost Gmail integration. It also works with Calendar and Contacts to sync data between both systems. The Google Ads integration is even available in the free Marketing Hub. And HubSpot CRM’s freemium option includes the Chrome extension, which gives CRM access to Gmail.
- You need a more scalable CRM with Google integrations: There’s no question that HubSpot is a superior free CRM system compared to other products. The challenge is that it gets expensive to scale and update to higher tiers when users need more data capacity and advanced features. The Starter plan costs $15 per user monthly, whereas the Professional plan costs $1,170 for five users—a $1,000 price difference.
- Alternative: Zoho CRM, Freshsales, and Capsule CRM are our favorite CRMs for cost scalability—offering free-forever options and affordable paid plans.
- You want to readily schedule meetings via Google Calendar using your CRM: While HubSpot has a great Chrome extension tool for accessing CRM records and tracking email activity from Gmail, users must have a connected Google Calendar to schedule with a meeting link. This can be a hassle for some users.
- Alternative: Copper CRM is a great alternative with its Chrome extension tool accessible in Gmail and Calendar apps. This functionality is helpful for teams needing to schedule and attend meetings, track emails, and log events on the calendar for lead nurturing and marketing purposes.
HubSpot CRM Plan & Overview*
*Pricing is based on annual billing per month for individuals and small teams on its Customer Platform plans. Monthly billing is available for a higher cost. An Enterprise plan is also available for large teams. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
HubSpot CRM stands out because it has marketing capabilities that no other provider offers. For instance, marketing teams and businesses can deploy Google Ad campaigns and track their performance. At the same time, they can get Google Search Engine analytics on the platform to boost web traffic and lead generation efforts. Moreover, this Google CRM offers free Google integration options with a quick and seamless process.
Pipedrive: Broadest Google App Integrations
Pros
- It can integrate with nearly all Google apps, including Gmail, Ads, Meet, Calendar, Contacts, Tasks, and Drive.
- It offers Chrome extension tool for accessing Pipedrive as a sidebar in Chrome browser for Google apps.
- It has robust features for deal, lead, and pipeline management.
Cons
- It doesn’t offer a free plan or free Google integrations.
- Some Google integrations, such as Google Ads, require a third-party connector like Zapier.
- More advanced security features aren’t available until the Enterprise plan at $99 per user monthly.
- You want CRM connectivity with all Google apps: Relative to other CRM systems on this list, Pipedrive has some of the broadest integration capabilities for Google apps. Either through Zapier or a direct connection, users can access apps like Gmail, Meet, Calendar, Contacts, Ads, Drive, and Tasks in Pipedrive. You can even use the Google single sign-on (SSO) function to log into the CRM.
- You need to access Pipedrive in Gmail: Pipedrive offers a Chrome extension feature that gives users CRM accessibility from Google. This Google Workspace CRM allows you to add leads, log contact activity and communications, and sync information from a Google app like Gmail into the CRM database. You can also use chatbots and web forms to generate new leads.
- You want direct integration with Google Ads: Pipedrive does allow connectivity with Google Ads to capture lead data from form submissions into the CRM system. This feature, however, requires a third-party connector tool like Zapier and user configuration to create those data flows.
- Alternatives: HubSpot CRM and Zoho CRM are the best alternatives for direct integration with Google Ads. This feature greatly benefits small businesses wanting to promote their products and services using Google Ads.
- You need free Google integrations: Because Pipedrive has no free-forever plan, users, by default, cannot access the Google CRM integrations for free. This G Suite CRM may not be a great starting Google CRM for small businesses wanting to try the features first before committing to buying the solution.
- Alternative: Streak CRM, Capsule CRM, and HubSpot CRM are the best options that offer free Google integrations.
Pipedrive Pricing Plan & Overview*
Pipedrive Pricing per Month Add-ons:
- Projects Project management tools, free with Power and Enterprise plans : Starts at $6.70 per user
- Campaigns Customizable email campaigns : Starts at $13.33 per company
- LeadBooster Lead generation tool set (chatbot, live chat, prospector, web forms, and appointment scheduler) : Starts at $32.50 per company
- Smart Docs Trackable quotes, proposals, and contracts; free with Professional, Power, and Enterprise plans : Starts at $32.50 per company
- Web Visitors Web tracking and lead ranking : Starts at $41 per company
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Integrate Pipedrive with Google Workspace. (Source: Pipedrive)
Our Expert Opinion
Pipedrive has the broadest Google integration with Google Drive, Gmail, Google Meet, Google Calendar, etc. This is also a customer contact system because of its AI-powered tools like Smart AI and smart-app recommendations for managing leads, deals, contacts, and activities. It provides a visual sales pipeline. Plus, users who need primary contact management for small business data can subscribe to its entry-level plan at only $14 per user.
Freshsales: Best Mobile CRM for Google
Pros
- Free Google integrations are available for Gmail, Drive, Calendar, Contacts, Sheets, and Docs; it is suitable for mobile app use.
- Freshsales Gmail add-on allows CRM accessibility in both mobile and web Gmail apps.
- It has a unique integration option with Google Business Messages.
Cons
- Certain Google integrations for paid plans (Sheets, Doc, Drive, and Ads) require a Zapier connector.
- CRM extension for accessing Freshsales data in Google only works for Gmail.
- Managing multiple pipelines is costly, requiring the Pro plan priced at $39 per user per month.
- You often conduct sales on the go: Freshsales is considered the best mobile CRM app as it lets you manage data and communicate with leads anywhere. It offers a CRM extension where you can access CRM data records, create appointments, log activity, take notes, and manage tasks, all in Gmail. This works for both the Gmail web application and the mobile app.
- You want to message leads through Google Business: Freshsales is renowned for its omnichannel capabilities that let you engage leads via phone, email, live chat, text, and an AI chatbot. Additionally, it’s one of the only CRMs that can integrate with Google Business Messages to contact customers searching for your company on Google Search Engine or Maps.
- You prefer direct Google integrations: One of the issues with Freshsales as a Google apps CRM is that many integrations and data sync options require a Zapier connector. Specifically, it requires Zapier as a brokering tool for Sheets, Docs, and Drive.
- Alternative: HubSpot CRM is the best alternative with free Google connections that are all direct integrations.
- You want wider CRM extensions: While Freshsales offers an extension tool to access the CRM from a Google app, it’s limited to Gmail.
- Alternatives: Pipedrive has a Chrome extension tool that lets you access your CRM account and resources on all Google apps as long as it’s through the Chrome browser.
Freshsales Pricing Plan & Overview*
Freshsales Add-ons:
- Workflows: $5 for 10 workflows
- Phone Credits: Starts at $5
- Fresh Bots Buy additional Freshbots session packs to engage with customers across channels seamlessly. All interactions between an end-user and a chatbot within 24 hours are counted as 1 bot session. : $100 for 1,000 Freshbot sessions
- CPQ (Configure, Price, Quote) Generate branded documents such as invoices, quotes, contracts, and onboarding documents. : $19 per user per month
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. Paid plans include a 21-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
The Freshsales and Gmail integration on mobile (Source: Google Workspace Marketplace)
Our Expert Opinion
Freshsales stands out as a top CRM for Google primarily because of its CRM extension for Gmail and Google Maps being accessible on the mobile app. You can also integrate this CRM with Google Business for an additional outreach channel. Despite requiring Zapier for specific integrations, Freshsales, ultimately, is an affordable and easy-to-use CRM that can sync with nearly every popular Google app.
Streak CRM: Best CRM for Gmail Users
Pros
- It has a unique format as it is a CRM plugged into Gmail for seamless contact management.
- It has customizable sales pipelines within Gmail.
- It has free and scalable paid plans, starting from $49 to $129 per user monthly.
Cons
- Integrating with non-Google apps like Slack and Calendly, available at Pro+ plan at $69 per user monthly, can be expensive.
- Users find it difficult to get used to interface design, which is uniquely inside the Gmail inbox.
- The Free plan supports only one user and no longer includes CRM features—only email power tools.
- You want to use your CRM in Gmail for lead management: Streak is our top recommendation for the best Gmail CRM. You can see and store contacts and manage email communications, tasks, and lead-nurturing activities on one interface.
- You are a freelancer looking for a fully customizable pipeline management tool: Streak CRM is our best CRM for Gmail for its customizable features for pipeline management within Gmail. If you are a solo-operated business user, this capability lets you track sales deals, client projects, and financial activities like invoicing within Gmail.
- You want to connect with non-Google apps: If you want to connect your CRM with non-Google applications, you should look elsewhere. Streak CRM doesn’t allow other integrations until the Pro+ plan for $69 per user monthly and can only directly connect with Calendly, Slack, and Typeform. The others require Zapier connection tools.
- Alternative: Salesforce’s Outlook email integration is available in its Starter Suite plan at $25 per user monthly. Pipedrive offers 300-plus native and third-party integrations in its Essential plan at $14 per user monthly.
- You prefer a traditional CRM interface: Some users may not be using their CRM in Gmail. Some reviews on top sites like G2 and Capterra indicate that it makes the CRM tricky to operate.
- Alternative: HubSpot CRM is a better alternative that acts as a traditional CRM system with high usability ratings. Pipedrive is also a great alternative to Streak for its high usability ratings as evidenced by user reviews.
Streak CRM Pricing Plan & Overview*
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.
Streak CRM lets you customize sales pipelines on Gmail. (Source: Streak CRM)
Our Expert Opinion
Streak CRM is a specialized CRM for teams and businesses who want to manage their contacts, deals, tasks, and workflows from within Gmail. It’s also equipped with tools for email tracking and work collaboration, making it our best Gmail CRM. We especially like that its processes are fully customizable.
Copper CRM: Best for Intuitive Google Chrome Extension
Pros
- Its Google Chrome extension allows users to access and view CRM data directly in Gmail or Calendar apps.
- It is built for Google and has an interface design similar to Google apps.
- It offers unique integration with Google Data Studio for generating complex reports.
Cons
- It has no free Google integrations because there’s no free plan.
- Mass email is not available until the Professional plan at $59 per user monthly.
- Unlimited contacts and lead scoring are not available until the Business plan at $99 per user monthly.
- You need an intuitive Google Chrome extension: Copper CRM is built for Google and uses a similar clean and modern interface design. This is best expressed in its Chrome extension tool that lets users access the CRM directly in Gmail and Calendar. While other CRMs offer a similar extension or add-on, none are more intuitive than Coppers CRM’s.
- You want a true Google CRM: Copper CRM is the closest thing you’ll get to a CRM by Google. The developer intentionally created the product for Google Workspace teams, allowing broad integrations with apps like Gmail, Contacts, Calendar, Drive, Sheets, and Data Studio. Plus, you can access Copper through the Gmail and Google Calendar interfaces.
- You need free Google integrations and low-cost email sequences: Copper CRM’s Google Workplace integration is not available until the Starter plan at $9 per user monthly. While the Starter plan already includes Google integration at a low price, email sequences are not available until the Business plan, which starts at $99 per user monthly. It can be expensive for those needing this feature for email marketing and lead nurturing.
- Alternative: Freshsales and Capsule CRM are excellent alternatives with a free plan, a simple interface, and no-cost integrations with all the available Google apps. Freshsales offers email sequences in its Pro plan for only $39 per user monthly. Also, Capsule CRM’s Growth plan includes workflow automation for creating email sequences for only $36 per user monthly.
- You want more affordable mass email: One of the more expensive features of Copper CRM is the mass emailing tools that let you deploy marketing campaigns or conduct sales outreach on a mass scale. This capability requires the Professional plan for $59 per user, per month.
- Alternative: HubSpot CRM includes mass email capabilities with engagement tracking and templates, all on the free-forever plan.
Copper CRM Pricing Plan & Overview*
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. Copper comes with a 14-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
As one of three CRMs on this list intentionally built for Google, Copper CRM makes its mark as an intuitive product with broad Google integrations. It’s also an excellent option for teams who constantly keep their Gmail and Calendar tabs open and are specifically interested in the Chrome extension option. This tool helps you manage CRM records and access data, and it’s easy to set up and operate.
Capsule CRM: Best for Task and Calendar Management
Pros
- All plans include Google Workspace integrations and Gmail extension.
- Google Calendar integration features a calendar feed with an organized view of both CRM and Google events.
- Free plan includes an AI Content Assistant that helps craft and optimize sales emails.
Cons
- Google Contacts integration is only one-way.
- It has no email tracking tools.
- Workflow automation features are unavailable until Growth plan at $36 per user monthly.
- You want to connect to Google Calendar for project and task management: Capsule CRM integrates well with Google Calendar across all plans, allowing you to see your sales tasks side-by-side with your Google appointments. This G Suite CRM also generates a calendar feed where you can view all your tasks in Google.
- You want to leverage an AI-powered Google CRM for writing sales emails: When you subscribe to Capsule CRM’s paid plans (starting at $18 per user monthly), you get its AI Content Assistant. This tool automatically drafts sales emails from your contact records and recommends the right topic and tone for your message.
- You want a Google CRM with two-way data sync: Capsule CRM’s integration with Google Contacts is one-way, so you can only sync contacts from Capsule CRM to Google.
- Alternative: Zoho CRM’s Standard plan ($14 per user monthly) has a two-way data sync option with Google. Pipedrive’s Advanced plan ($29 per user monthly) also offers two-way email sync when you use Gmail in the CRM.
- You need a CRM with email tracking tools: While Capsule CRM offers basic email marketing features and templates, it does not have tools for email tracking.
- Alternative: HubSpot CRM is our overall best email marketing CRM because of its mass email and performance tracking tools that come at no cost. Freshsales is another alternative that offers advanced email marketing features, including automated sales email sequences paired with its lead nurturing capabilities.
Capsule CRM Pricing Plan & Overview*
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial. Pricing reflects information available at the time of publication. While we update pricing information regularly, we encourage our readers to check current pricing.
Capsule CRM lets you connect to Google Calendar across all plans. (Source: Capsule CRM)
Our Expert Opinion
Capsule is one of the best Google CRM software because its project and task management features work well with Google Calendar for more efficient tracking of sales activities and appointments. It also offers a free integration with Google Workspace apps. Use its Gmail add-on to manage your sales pipeline and tasks from within your inbox. On top of that, all plans include an AI Content Assistant to help you compose sales emails.
Salesforce: Best for Google Analytics Integration
Pros
- It includes a unique Analytics 360 feature, which is an integration with Google Analytics for getting complete views on customer history.
- It offers an extension that brings Salesforce into the Gmail and Calendar interface.
- It has a highly sophisticated platform that comes with advanced analytics and AI tools.
Cons
- It has no free plan; it has expensive paid plans starting at $25 per user monthly.
- Native Google integration is limited to Gmail and Calendar; Google Analytics and Ads integrations require paid third-party app like GA Connector ($125 per company, monthly).
- It has a steep learning curve for analytics tools.
- You want to integrate with Google Analytics: One of the key capabilities of Salesforce is that users can integrate directly with the Google Analytics 360 platform. This provides teams with detailed customer insights for creating segmented audience lists and tracking every stage of the buyer journey. It also allows you to see website analytics in the Sales Cloud and evaluate organic searches.
- You need to access Salesforce in your Gmail: Salesforce, through a strategic partnership with Google, offers a “Lightning for Gmail” tool that lets users access CRM data from Gmail and Calendar. This Google CRM tool allows you to sync data, manage contacts, accounts, and opportunity records without leaving Google.
- You need an affordable Google CRM tool: Because of its advanced features and focus on boosting sales team performance, Salesforce is more expensive than most of the top small business CRM providers on this list—starting at $25 per user, per month, billed annually on the lowest plan.
- Alternative: Freshsales is the most cost-friendly option, with scalable paid plans (starting at $9 per user monthly) and free Google integrations.
- You want a CRM designed specifically for Google: Salesforce is one of the most popular general-use CRM systems in the world. Therefore, while it may have partnerships with Google and accessible integrations, the tools and modules were not designed specifically for Google users.
- Alternative: Copper CRM, Capsule CRM, and Streak CRM are three great alternatives designed to integrate with Google apps, look like Google apps, or operate within Google apps.
Salesforce Pricing Plan & Overview*
*Pricing is based on annual billing per month. Salesforce Sales Cloud only offers a monthly payment plan with the Starter Suite. The provider offers a 30-day free trial. We update pricing information regularly but encourage readers to check the current pricing.
The Salesforce connector links Google Analytics to Salesforce. (Source: Salesforce)
Our Expert Opinion
Salesforce maintains its reputation as a powerful automation and data analytics tool with Google integrations. Its most compelling feature is the direct connection to Google Analytics 360 to obtain advanced insights on customers, monitor their journeys, and segment audience lists. We also like how Salesforce leverages its partnership to create a solid extension tool that lets you access CRM resources in Gmail or Calendar apps.
Insightly CRM: Best for Contact Record Management on Google
Pros
- You can access CRM records directly from the Gmail sidebar for seamless contact management of Gmail contacts or leads.
- Google Calendar displays your Insightly calendar via a link for appointment scheduling, outreach, and nurturing.
- You can manage CRM records for Gmail using Insightly’s mobile app.
Cons
- Google integration isn’t available in the free plan and only starts in the Plus plan at $29 per user monthly.
- CRM automation only starts in its Plus plan at $29 per user monthly.
- It has an expensive one-time onboarding fee of $1,500.
- You need a Google CRM that records lead data seamlessly: With Insightly, you can view your Gmail contacts or leads by clicking the Insightly CRM sidebar icon and pointing the mouse cursor to the contact. The name of your content will appear in the sidebar’s title. Users can also navigate the other icons to see related records.
- You want to see schedules and events in your CRM on Google Calendar: With the Google Calendar feed, you can access all lead appointments and events set on Insightly CRM on your Google Calendar through a link. This way, you won’t miss important sales follow-ups, demo appointments, and related tasks. This calendar sync option is available on paid plans.
- You are seeking a CRM free Google integration: While Insightly CRM can be integrated with Google, this feature is only available starting with the Plus plan for $29 per user monthly. This can be a drawback for small businesses that regularly use Google and prefer free integration.
- You are looking for a Google CRM with cheaper sales automation: Insightly CRM offers project and CRM automation starting in its Plus plan at $29 per user monthly. This price can be a bit costly for startups.
- Alternative: Zoho CRM offers workflow automation in its Standard plan at $14 per user monthly. HubSpot provides this feature in its Starter Customer Platform plan for only $15 per user monthly. Freshsales offers basic workflows with its Growth plan ($9/user/month).
Insightly CRM Pricing Plan & Overview*
Insightly CRM Add-ons:
*Pricing is based on annual billing per month. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial. Insightly CRM is part of Insightly All-in-One for marketing, service, and AppConnect services. While we update pricing information regularly, we encourage our readers to check current pricing.
View and manage Insightly records on the sidebar when you open Gmail. (Source: Insightly)
Our Expert Opinion
Insightly CRM is the best Google CRM for managing your contacts seamlessly with its sidebar icon. It shows detailed lead record content once the icon is clicked. Navigating related records is also a breeze with this feature. Furthermore, Insightly CRM’s Google Calendar feed prevents missed appointments because you can quickly view them on your Google Calendar with a link—highly recommended for field sales reps.
How We Evaluated the Best Google CRM Software
To determine the best CRM for Google Workspace, we evaluated each product’s capacity to integrate with Google apps like Gmail, Contacts, Calendar, Tasks, Drive, Sheets, and Ads, either directly or through a third-party connector like Zapier.
We also looked at the functionality of the integration and other critical software attributes like product affordability and user experience when assessing Google CRM tools for small businesses. Check out our evaluation process for the best Google CRMs.
25% of Overall Score
Because many CRMs include Google capabilities, like using Gmail from the CRM and two-way data sync, we first elevated general features vital to any CRM. These features included reporting and analytics tools, mobile applications, and third-party integrations. We also wanted plenty of customization options for teams to tailor their system to their needs.
15% of Overall Score
When choosing a CRM system for Google Workspace or any other use case, pricing is one of the major considerations. Cost-friendly and scalable plans and free-plan availability are crucial for this criteria. Additionally, each CRM should offer flexible billing options either monthly or annually, and include Google-specific features on the lower-tiered plans.
20% of Overall Score
These criteria looked specifically into Google’s features of the best Google CRM software. We also looked at whether an extension was available for using the CRM in Google apps and wanted to see how much functionality the Google apps provided once connected. For instance, some CRMs could sync lead data from Google Ads campaigns, while others could manage entire campaigns.
15% of Overall Score
15% of Overall Score
Extensive user support helps prevent poor experiences while operating Google CRM software. So we evaluated service hours and channel availability via phone, live chat, and email. We also wanted providers to offer self-service resources like product tutorials, community forums, or training modules.
10% of Overall Score
We factored in our firsthand experience with each Google CRM to assess the quality of its features and its value for money. We also evaluated what actual users say about the product’s features through online reviews. Moreover, we considered how easy or difficult it was to research or look for information about the provider.
Frequently Asked Questions (FAQs)
No, Google does not have a native CRM system to oversee sales. However, Google Workspace apps integrate with the most popular CRM systems, so users can access and sync Google data. Certain CRM apps like Streak and Copper CRM are specially designed for Google teams.
We recommend Streak CRM as the best CRM to use with Gmail. It’s unique because you can access your CRM data from within your Gmail inbox. There are also other platforms built for Google that have excellent integration with Gmail. These include Copper CRM and Capsule CRM.
Yes. You can use Google Sheets as a basic CRM system to store and track customer data, like contact information and company names. You can also use it to visualize sales data and track your sales funnel. However, using Google as a CRM is limited only to the features of Google Sheets.
Bottom Line
Google CRMs integrate with Google Workspace apps to expand functionalities and sync data. Google doesn’t have its own CRM software, so you can integrate its apps with many popular CRMs to get similar capabilities and access certain CRMs through Google interfaces. While Zoho CRM scored highest, other products could be better for your business depending on the features you need and your budget.
