Google does not currently offer a branded customer relationship management (CRM) as part of their Workspace platform, but there are a number of integration-ready CRMs sales teams can use to manage documents for clients and track Gmail conversations. The most advanced can also do things like sync meetings or schedules in Google Calendar, as well as keep track of prospects’ locations through Google Maps.
We compared a variety of CRMs that integrate with Google Workspace’s suite of apps, including Gmail, Docs, Sheets, Calendar, Maps, and Contacts, to identify the seven Google-friendly CRM platforms with the best value for small business teams:
- Zoho CRM: Great for businesses needing a Google CRM that’s highly customizable
- HubSpot CRM: A great option for Workspace users needing a free-forever CRM that supports mass email marketing
- Freshworks CRM: Best for sales-centric teams that want a Google CRM to maximize relationships with repeat customers
- Agile CRM: Best-suited for field sales teams needing a CRM with a mobile app and Google Maps integration
- Streak: Ideal for professionals wanting a CRM that doesn’t require them to leave their Gmail’s inbox
- Copper: Best for teams that need an intuitive interface that looks and feels similar to using Google Sheets or other Workspace apps
- Salesforce Essentials: Best for companies wanting a Google CRM with a robust collection of business app integrations
How We Evaluated the Best Google Workspace CRMs
Sales teams who use Google Workspace benefit from simple-to-use CRMs that offer a tight integration with Google apps. We looked at how well each CRM integrates with Google’s most popular apps, but to determine the best overall value, we also analyzed each CRM’s other benefits to businesses in terms of affordability, core features such as reporting and customizations, how easy it is to implement and use on a regular basis, and the level of customer support each provides.
Based on this evaluation, Zoho CRM is the best solution for small businesses needing a CRM that integrates with the Google tools their teams already use. Zoho CRM has a free plan for three users that includes essential features for managing leads, organizing documents, and a mobile app. Their premium plans range from $14 to $52, which has seamless integration with Google’s most popular apps, including Calendar, Docs, Drive, and Gmail.
Click through the tabs below to learn more about the evaluation process we used to learn which CRMs offer the best Google integration, as well as which is the best overall.
40% of Overall Score
Price is always an important factor when selecting a CRM, but it’s even more important for small businesses on a tight budget. We evaluated each solution’s paid service plans as well as free plans and services they offer.
20% of Overall Score
We reviewed how well Google CRMs integrate with popular apps outside the Google environment. We also required them to have core functionalities such as customizable pipelines, robust reporting and analytics tools, as well as a mobile app, which helps teams stay connected while on the go.
15% of Overall Score
Businesses require a CRM that’s easy to set up and use. The installation and training process should not drag on for weeks. The solutions on our list are proven to meet both criteria.
15% of Overall Score
For sales teams, time is money, so modern CRMs must offer easy onboarding and multichannel support through phone, live chat, and email to quickly resolve any issues.
10% of Overall Score
Small businesses wanting a CRM with Google integration are looking for a recognized solution with standout features at a reasonable price point.
Zoho CRM: Best Overall Google CRM
Zoho CRM
What We Like
- Custom fields and layouts to capture information from prospects
- Google Workspace integration for efficient collaboration and two-way synchronization
- Free mobile app with core contact management features
What's Missing
- Free plan limited to three users only
- Customer support available during business hours only
Zoho CRM Pricing at a Glance*
- Free: Supports three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial of paid plans: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM works with Google Workspace integration to provide sales insights and two-way synchronization of data for smooth collaboration. It’s a great option for companies that want an all-in-one CRM that integrates with Google and lets users manage Gmail contacts and leads with a browser extension. Moreover, Zoho CRM is a customizable solution that enables sales teams to use custom fields or layouts, localize language and currency, and track key updates.
Zoho CRM Features
Zoho CRM dashboard
(Source: Zoho CRM)
- Easy to set up and use
- Customize pipelines based on needs
- Create customized reports through the matrix, summary, and tabular views
- Integration with Google Workspace apps including Google Ads, Google Calendar, Google Contacts, Google Drive, Gmail, Tasks, and Google Sites
- Stay on top of meetings or tasks with Google Calendar integration
- Import Google contacts to Zoho CRM
- View and engage in Gmail conversations within the CRM
- Chrome browser extension to manage Zoho CRM from Gmail
HubSpot CRM: Best Free Google Workspace CRM for Marketers
HubSpot CRM
What We Like
- Free plan for unlimited users
- Mobile app to manage outreach, sales, and team collaboration
- Manage all customer communication from universal inbox
What's Missing
- Limits number of emails tracked per month
- Cost of paid feature upgrades can add up quickly
- Limited third-party integrations
HubSpot Pricing at a Glance*
- Free: For unlimited users
- Starter: $45 per month, starts at two paid users
- Professional: $450 per month, starts at five paid users
- Enterprise: $1,200 per month, starts at 10 paid users
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
HubSpot CRM’s free CRM supports an unlimited number of users and includes contact and deal management, activity tracking, and a database of over 20 million businesses. Emails sent from Gmail can be automatically added to a contact’s record and users can easily attach items created in the CRM, such as email templates and documents—without leaving the email client.
HubSpot CRM has a free plan for unlimited users which is ideal for small businesses that require an affordable solution. However, their limited integrations may be a letdown for marketers who rely on multiple tools. For users who value third-party integrations, we recommend other solutions, such as Zoho CRM and Freshworks CRM.
HubSpot CRM Features
HubSpot CRM email
(Source: HubSpot CRM)
- Sync meetings from Google Calendar to HubSpot CRM
- Log emails from Gmail to HubSpot CRM
- Build Google Ads Campaigns via HubSpot
- Mobile app to keep up with contacts, tasks, and deals
- Chrome extension with email tracking and sales productivity capabilities
- Chat support available in paid plans
- Phone support available in Professional and Enterprise plans only
- Build custom dashboards and create custom reports to analyze sales insights
Freshworks CRM: Best Google Workplace CRM for Sales-centric Teams
Freshworks CRM
What We Like
- Mobile app to track sales activities
- Integration with popular Google apps
- Has free forever startup plan
What's Missing
- Can get expensive when adding additional users
- Free forever plan has limited functionality
Freshworks CRM Pricing at a Glance*
- Growth: $29 per user, per month
- Pro: $69 per user, per month
- Enterprise: $125 per user, per month
- Free trial of paid plans: 21 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Freshworks CRM is a full-featured CRM with Google Workspace integration and a dedicated Chrome extension. It allows users to manage their Gmail account within the CRM and sync appointments and tasks with Google Calendar. Sales teams can also view specific customer data like sales history, recent activities, tasks, and deals for leads and customers at the sidebar of Gmail, making it easy to build relationships with leads and prospects.
Although Freshworks CRM has a free forever plan, the premium options may seem expensive for growing startups and businesses. Small businesses that want more affordable solutions can turn to HubSpot CRM, which boasts a free forever plan for unlimited users or Zoho CRM, which offers more affordable paid plans.
Freshworks CRM Features
Freshworks integration with Google Contacts
(Source: Freshworks CRM)
- Requires no technical skill to set up and operate
- 24/5 free support over phone, email, and chat
- Email sync, tracking, and scheduling
- Import Google contacts into Freshworks CRM
- Create personalized modules and add custom fields
- Handle appointments and schedule calls with Google Calendar
- Two-way Gmail sync to track clicks and opens, auto-create lead or contact forms, and link emails to lead
- Visual reports and dashboards to analyze sales trends and track sales activities
Agile CRM: Best Google Workspace CRM for Mobile Teams
Agile CRM
What We Like
- Seamless two-way sync with Google apps
- Chrome extension with contact management and email tracking
- Mobile app with intuitive dashboard and contact management features
What's Missing
- Lacks live chat support
- Not as easy to use compared to competitors
- Customer support available during business hours only
Agile CRM Pricing at a Glance*
- Free: Supports up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64.99 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Agile CRM’s Google integration lets users track conversations and get a timeline view of conversations through Gmail. What makes Agile CRM stand out from its competition is its map view, which can collect geographical data and provide a visual representation of your customer’s location. Furthermore, it has a mobile app to track sales productivity, lead conversion rates, and deal management from an intuitive mobile dashboard.
Agile CRM’s Google integration is packed with useful features, but it lacks live chat support. If this is a deal-breaker, opt for other Google CRMs such as Zoho CRM, HubSpot CRM, or Freshworks CRM.
Agile CRM Features
Agile CRM contact management
(Source: Agile CRM)
- Google Maps integration
- Email and phone support
- Easy to set up and operate
- Customizable pipelines
- Detailed reports with visual charts and graphs
- Integration with top email, billing, social and support apps
- Chrome browser extension with fully integrated sales and marketing features
- Syncs with Google Workspace Apps, including Calendar, Contacts, Drive, and Gmail
Streak: Best Google Workspace CRM for Gmail Users
Streak
What We Like
- Chrome extension for Gmail integration
- CRM is built directly within Gmail
- Access pipeline data alongside emails
What's Missing
- Limited third-party integrations
- Lacks live chat support
- Lacks reporting and analytics capabilities
Streak CRM Pricing at a Glance*
- Free trial: Unlimited period for basic features
- Solo: $15 per user, per month
- Pro: $49 per user, per month
- Enterprise: $129 per user, per month
- Free trial of paid plans: 14 days
*Pricing shown is based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Streak is an easy-to-use CRM that is directly built inside Gmail. Users can manage contacts, deals, pipelines, and communications straight from the inbox. Unlike other solutions, it turns your Gmail account into a CRM instead of having to use a separate software application.
Streak is ideal for sales teams that use Gmail as their primary email marketing and sales tool. Since the CRM is built into Gmail, it’s not ideal for organizations that use other tools for emails. Organizations which fall into the latter category should consider Zoho CRM and Freshworks CRM, which offers third-party integrations with Mailchimp and other email or messaging apps.
Streak Features
Streak CRM dashboard
(Source: Streak CRM)
- Easy to set up and use
- Sync tasks with Google Calendar
- Flexible sales pipelines
- Mail merge, email tracking, email scheduling
- Custom views to learn essential data points of your deals
- CRM built into Gmail for managing sales pipelines and projects
- Mobile app to manage sales processes while on-the-go
- Integrates with all Google Workspace tools
- Manage sales, customer relationships, and workflows within Gmail via Chrome browser extension
Copper: Best Google Workspace CRM With an Intuitive Interface
Copper
What We Like
- Intuitive interface designed for simplicity
- Compatible with Google Workspace tools
- Mobile CRM to track deals and manage leads
What's Missing
- No free plan
- Lacks flexibility outside of Google Workspace
- Lacks features such as click-to-call and dedicated account manager
Copper Pricing at a Glance*
- Basic: $25 per user, per month
- Professional: $59 per user, per month
- Business: $119 per user, per month
- Free trial: 14 days
*Pricing shown is based on annual billing. Monthly subscriptions are also available at slightly higher rates for Basic plan only.
Copper is a straightforward and easy-to-use CRM for Google Workspace users. The tool was built to mimic the user experience of Google apps so users can effortlessly navigate a familiar and intuitive interface. Users can easily record meetings in Google Calendar, analyze and visualize data from Google Data Studio, and get new leads and updates through Google Contacts.
Just like Streak, Copper CRM lacks flexibility outside of Google Workspace. Organizations that value Google integrations with other popular apps can turn to Zoho CRM, Freshworks CRM, and Agile CRM. Unlike its competitors, Copper CRM also lacks a free plan, but they do offer a 14-day free trial for interested users.
Copper Features
Copper CRM contacts dashboard
(Source: Copper CRM)
- Custom Report Builder that connects to Google Sheets
- Mobile app to track sales pipelines, view proposals, and access contacts
- 24/7 support via phone, live chat, and email
- Minimal technical skill required to get started
- Integration with every Google Workspace app
- Customizable fields and dashboards
Salesforce Essentials: Best Google Workspace CRM With Advanced Integrations
Salesforce Essentials
What We Like
- Powerful Gmail integration capabilities
- Log calendar activity and email into Salesforce
- Bring Salesforce records, contacts, accounts, and opportunities to Gmail
What's Missing
- No free plan
- Interface not as user-friendly compared to competitors
- Limited third-party integrations
Salesforce Essentials Pricing at a Glance*
- Essentials: $25 per user, per month
- Free trial of paid plans: 14 days
*Pricing shown is based on annual billing.
Salesforce Essentials has powerful Gmail integration capabilities, allowing users to automatically sync email with CRM data. Users can create targeted mass emails by event, track messages, and log calendar activity into Salesforce. While its App Exchange has thousands of prebuilt solutions, its lack of a free plan may dissuade potential users. However, you can test out their premium features through a 14-day free trial.
Salesforce Essentials Features
Salesforce essentials Google integration
(Source: Salesforce Essentials)
- Integrate contacts to Gmail
- Log email to Salesforce CRM
- Easy to use and operate
- Sync events and meetings from Google Calendar to Salesforce
- Mobile app with artificial intelligence (AI) voice assistant to boost productivity and manage your business
- Stay up to date with reports and analytics features
- Create the custom fields you need for your organization’s needs
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