A Google customer relationship management (CRM) solution allows sales teams to store Google documents or automatically track Gmail conversations within the CRM. We compared a variety of Google-enabled CRMs, and narrowed it down to the six best platforms based on Gmail, Google Calendar, Google Maps, and Google contacts integration.
The top six CRMs for Google integration are:
- Freshworks CRM: Best overall for teams that want a Google CRM to track multiple sales channels
- Zoho CRM: Great for businesses needing a highly customizable Google CRM
- Agile CRM: Best-suited for field sales teams needing a CRM with a mobile app and Google Maps integration
- Streak: Ideal for sales professionals wanting a CRM that integrates directly with Gmail’s inbox
- HubSpot CRM: A great option for organizations needing a free-forever CRM that includes sales and marketing tools
- Salesforce Essentials: Best for companies wanting a Google CRM with a robust collection of business app integrations
How We Evaluated the Best Google CRMs
The best Google CRMs offer integration with Google’s most popular tools, including Gmail, Google Docs, and Google Contacts. These types of solutions are popular with small companies and solopreneurs using the Google Workspace suite or individual Google apps as core business tools.
Based on my research and evaluation, Freshworks CRM is the best solution for small businesses needing a CRM that integrates with the Google tools their teams already use. Freshworks CRM nabbed the top spot for its seamless integration with Google’s most popular apps, including Maps, Contacts, Calendar, and Gmail.
Click through the tabs below to learn more about the evaluation process we used to learn which CRMs offer the best Google integration, as well as which is the best overall.
25% of Overall Score
Price is always an important factor when selecting a CRM, but it’s even more important for small businesses on a tight budget. We evaluated each solution’s paid service plans as well as any free plans or services they offer.
25% of Overall Score
A top concern of businesses looking for a new CRM is that it’s easy to set up and use without a days-long installation and training process. The solutions on our list are proven to meet both criteria.
10% of Overall Score
Most companies use at least one business application they aren’t trying to replace with a CRM, such as an ecommerce platform or email marketing software. Our assessment of the best Google CRMs reviewed how well they integrate with popular apps outside the Google environment.
5% of Overall Score
Deal and opportunity management is a core feature of CRMs. The solutions we reviewed identify which ones support visual pipelines, and are easy to manage and update.
5% of Overall Score
Since no two businesses are identical, we reviewed each Google CRM for its ability to accommodate the unique needs of sales professionals with customization tools for features like dashboards, reports, and contact data.
5% of Overall Score
Modern CRMs are capable of automating tasks to streamline workflows and make them more efficient. The solutions we evaluated allow users to automate key sales processes like email sends, sales tasks, and webforms.
25% of Overall Score
Small businesses wanting a CRM with Google integration are looking for specific features and functionality. They include integration with key Google tools line Gmail and Google Maps, as well as browser extensions that tie directly into the CRM.
Freshworks CRM
PROS
- Full-featured CRM
- Integration with popular Google apps
- Free plan supports unlimited users
CONS
- Average speed compared to competitors
- Can get expensive when adding multiple users
- Limited functionality without paid upgrade
| RATING CRITERIA | Pricing | 5.00 | OUT OF | 5 |
| Ease of Use | 4.90 | OUT OF | 5 | |
| System Integrations | 5.00 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 5.00 | OUT OF | 5 | |
| Automation | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
Freshworks CRM is a full-featured CRM with Google Workspace integration and a dedicated Chrome extension. It allows users to manage their Gmail account within the CRM and sync appointments and tasks with Google Calendar. Sales teams can also view specified customer data like sales history, recent activities, tasks, and deals for leads and customers at the sidebar of Gmail, making it easy to build relationships with leads and prospects.
Freshworks CRM Pricing
- Growth: $29 per user, per month
- Pro: $69 per user, per month
- Enterprise: $125 per user, per month
- Free trial of paid plans: 21 days
Based on annual billing.
Freshworks CRM Features
Freshworks CRM Google Calendar integration
(Source: Freshworks CRM)
- Email sync, tracking, and scheduling
- Real-time email alerts for email opens
- View any address from your ticket on Google Maps
- Handle appointments and schedule calls with Google Calendar
- Import Google contacts into Freshworks CRM
- Mobile apps
Zoho CRM
PROS
- Core contact management in free plan
- Chrome extension lets you add leads and contacts while surfing the web
- Google Workspace integration for efficient collaboration and two-way synchronization
CONS
- Lacks team and individual goal tracking options
- Free plan limited to three users
- Complex lease funnel management process
| RATING CRITERIA | Pricing | 5.00 | OUT OF | 5 |
| Ease of Use | 5.00 | OUT OF | 5 | |
| System Integrations | 5.00 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 4.50 | OUT OF | 5 | |
| Automation | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
Zoho CRM works with Google Workspace integration to provide sales insights and two-way synchronization of data for smooth collaboration. It’s a great option for companies that want an all-in-one CRM that integrates with Google and lets users manage Gmail contacts and leads with a browser extension. Moreover, Zoho CRM is a customizable solution that enables sales teams to use custom fields or layouts, localize language and currency, and track key updates.
Zoho CRM Pricing
- Free: Supports three users
- Standard: $12 per user, per month
- Professional: $20 per user, per month
- Enterprise: $35 per user, per month
- Ultimate: $45 per user, per month
- Free trial of paid plans: 15 days
Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM Features
Zoho CRM for Gmail
(Source: Zoho CRM)
- Stay on top of meetings or tasks with Google Calendar integration
- Import Google contacts to Zoho CRM
- View and engage in Gmail conversations within the CRM
- Find addresses via Google Maps integration
- Manage and add leads with Zoho CRM Chrome browser extension
Agile CRM
PROS
- Offers automated email marketing workflows
- Chrome extension with one-age contact management and email tracking
- Seamless two-way sync with Google apps
CONS
- Average speed compared to competitors
- Lacks team and individual goal tracking options
- Limited reporting, analytics, and dashboards feature
| RATING CRITERIA | Pricing | 4.75 | OUT OF | 5 |
| Ease of Use | 4.90 | OUT OF | 5 | |
| System Integrations | 5.00 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 3.25 | OUT OF | 5 | |
| Automation | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
Agile CRM’s Google integration lets users create customized campaigns with event triggers through Gmail. What makes Agile CRM stand out from its competition is its map view, which can collect geographical data and provide a visual representation of your customer’s location. Furthermore, it has a mobile app to track sales productivity, lead conversion rates, and deal management from an intuitive mobile dashboard.
Agile CRM Pricing
- Free: Supports up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64.99 per user, per month
Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Agile CRM Features
Agile CRM for Gmail
(Source: Agile CRM)
- Two-way Google Contacts sync
- Instant Google Calendar sync
- View Gmail within the CRM
- Scheduled email send
- Google Maps integration
- Chrome browser extension with fully integrated sales and marketing features
Streak
PROS
- Chrome extension for Gmail integration
- CRM is built directly within Gmail
- Access pipeline data alongside emails
CONS
- Upgrades can be expensive
- No training available from vendor
- Lacks product catalog
| RATING CRITERIA | Pricing | 5.00 | OUT OF | 5 |
| Ease of Use | 5.00 | OUT OF | 5 | |
| System Integrations | 4.50 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 4.00 | OUT OF | 5 | |
| Automation | 2.50 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
Streak is an easy-to-use CRM that is directly built inside Gmail. Users can manage contacts, deals, pipelines, and communications straight from the inbox. Unlike other solutions, it turns your Gmail account into a CRM instead of requiring the installation of a separate software application.
Streak Pricing
- Free trial: Unlimited period for basic features
- Solo: $15 per user, per month
- Pro: $49 per user, per month
- Enterprise: $129 per user, per month
- Free trial of paid plans: 14 days
Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Streak Features
Streak support dashboard
(Source: Streak)
- Google Maps integration
- Sync tasks with Google Calendar
- Add Google Contacts to pipelines
- Mail merge, email tracking, schedule emails
- CRM built into Gmail for managing sales pipelines and projects
- Manage sales, customer relationships, and workflows within Gmail via Chrome browser extension
HubSpot CRM
PROS
- Manage all customer communication from universal inbox
- Free for unlimited users
- Customized meeting scheduler
CONS
- Limits number of emails tracked per month
- Mobile app has limited features
- Paid feature upgrades can add up quickly
| RATING CRITERIA | Pricing | 2.75 | OUT OF | 5 |
| Ease of Use | 4.40 | OUT OF | 5 | |
| System Integrations | 5.00 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 5.00 | OUT OF | 5 | |
| Automation | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
HubSpot CRM’s free CRM supports an unlimited number of users and includes contact and deal management, activity tracking, and email tracking for up to 1 million contact records. Emails sent from Gmail can be automatically added to a contact’s record and users can easily attach items created in the CRM, such as email templates and documents, without leaving the email client.
HubSpot CRM Pricing
- Free: Supports unlimited users
- Starter: $45 per month, starts at two paid users
- Professional: $450 per month, starts at five paid users
- Enterprise: $1,200 per month, starts at 10 paid users
Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
HubSpot CRM Features
HubSpot CRM Gmail integration
(Source: HubSpot CRM)
- Sync meetings from Google Calendar to HubSpot CRM
- Log emails from Gmail to HubSpot CRM
- Sync Google Contacts to HubSpot CRM
- Includes Google Maps integration
- Chrome extension with email tracking and sales productivity capabilities
Salesforce Essentials
PROS
- Powerful Gmail integration capabilities
- Log calendar activity and email into Salesforce
- Bring Salesforce records, contacts, accounts, and opportunities to Gmail
CONS
- Average speed and fair interface compared to competitors
- No free plan
- Upgrade to Professional tier can be expensive
| RATING CRITERIA | Pricing | 2.50 | OUT OF | 5 |
| Ease of Use | 1.90 | OUT OF | 5 | |
| System Integrations | 5.00 | OUT OF | 5 | |
| Deal & Opportunity Management | 4.00 | OUT OF | 5 | |
| Customization | 5.00 | OUT OF | 5 | |
| Automation | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 |
Salesforce Essentials has powerful Gmail integration capabilities, allowing users to automatically sync email with CRM data. Users can create targeted mass emails by event, track messages, and log calendar activity into Salesforce. While its App Exchange has thousands of prebuilt solutions, its lack of a free plan may dissuade potential users. However, you can test out their premium features through a 14-day free trial.
Salesforce Essentials Pricing
- Essentials: $25 per user, per month, billed annually
- Free trial of paid plans: 14 days
Salesforce Essentials Features
Salesforce Gmail integration
(Source: Salesforce)
- Integrate contacts to Gmail
- Log email to Salesforce CRM
- Offers Google Maps integration
- Chrome extension with Gmail integration
- Sync events and meetings from Google Calendar to Salesforce
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