Google CRM: The Top 7 CRMs for Google Users (February 2023)
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
This article is part of a larger series on CRM.
Customer relationship management (CRM) software for Google lets users sync data between their Google Workspace applications and CRM systems. While there is no CRM made by Google, popular CRM products can integrate with tools like Gmail, Calendar, Google Analytics, and Drive to access Google data from your CRM platform. We evaluated dozens of products to identify the best Google CRM software for small businesses:
- Zoho CRM: Best Google CRM overall—ideal for teams needing integrations with Google apps
- Copper: Great CRM with Google integrations for teams seeking the most intuitive CRM interface
- Freshsales: Excellent for sales reps who need on-the-go Google app capabilities
- HubSpot: Top choice for users who want to manage Gmail and Ads in their Google CRM for free
- Streak: Best CRM for Google Workspace for solopreneurs wanting CRM access from Gmail
- Salesforce Essentials: Excellent CRM for advanced Chrome extension capabilities
- Agile CRM: Solid option for users seeking a simple CRM with a Google Drive integration
Best Google CRM Software Compared
Provider | Free Plan | Starting Price for Paid Plans* | Free Trial for Paid Plans | Customer Service | Our Rating |
|---|---|---|---|---|---|
 | For up to 3 users | $14 per user, per month | 15 days | Tier-based chat, email, & phone support | 4.53 |
 | N/A | $23 per user, per month | 14 days | Live chat & email support during business hours | 4.5 |
 | For up to 3 users | $15 per user, per month | 21 days | 24/5 phone, live chat, & email support | 4.35 |
 | Yes, unlimited users | $45 per month for 2 users | 14 days | Email, chat, & phone support (7 AM – 8 PM EST) | 4.33 |
 | Yes, 1 user | $15 per user, per month | 14 days | Tier-based demail & live chat support | 4.14 |
 | N/A | $25 per user, monthly | 30 days | Tiered phone & live chat support + some 24/7 options | 3.45 |
 | Yes, up to 10 users | $8.99 per user, monthly | No free trial | 24/5 email & phone support for paid plans | 3.15 |
*Based on annual billing; monthly billing is also available for slightly higher rates.
Take our quiz to find out which Google CRM works best for you.
Which Google CRM is best for you?
Zoho CRM: Best Google CRM Software Overall
Overall Score:
4.53 / 5
What We Like
- Affordable, scalable pricing options
- Robust system customization capabilities
- Integrates with all popular Google tools like Drive, Calendar, Contacts, Gmail, and Tasks
What's Missing
- Free plan limited to three users
- No Google integration options available on Free plan
- Google Ads integration not available until Professional plan
Zoho CRM Monthly Pricing (per User) at a Glance*
- Free: Up to three users
- Standard: $14
- Professional: $23
- Enterprise: $40
- Ultimate: $52
- Free trial: 15 days
Other Plans
- Bigin: $7 for basic pipeline management
- Zoho CRM Plus: $57 for added help desk, email and social media marketing, survey, and analytics functions
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Zoho CRM is a popular CRM system thanks to its free plan option, low-cost and scalable pricing options, and robust integration capabilities with native and third-party software. Feature-wise, the product stands out for its thorough customization options and wide range of automation features that let users create or edit data records, assign tasks, and deploy communications to contacts hands-free through preset workflows.
As a Google CRM, Zoho comes equipped with two-way data sync and integrated capabilities for all of Google’s popular apps. Teams can integrate their Gmail account to send and receive emails from the CRM that sync between both systems. There are also Tasks, Calendar, and Contacts, where data is accessible from Zoho and the Google app. Additionally, teams can generate new CRM records through Google Ads or Google Sites web form submissions. Finally, Zoho integrates with Drive so users can access Docs, Sheets, and Slides files to attach to records, send to users, or email to leads.
Zoho CRM is a nearly perfect CRM for Google users. The only true downfall is that no Google integrations are available for Zoho’s free plan. HubSpot CRM is the best alternative that offers Gmail and Google Ads integrations for free.
Zoho CRM Plan Summary
Free | Standard | Professional | Enterprise | Ultimate | |
|---|---|---|---|---|---|
Lead, Account & Contact Management | ✓ | ✓ | ✓ | ✓ | ✓ |
Workflow Automation Rules | ✓ | ✓ | ✓ | ✓ | ✓ |
Google Tasks & Calendar Meetings Export | ✕ | ✓ | ✓ | ✓ | ✓ |
Google Contacts in CRM | ✕ | ✓ | ✓ | ✓ | ✓ |
Custom Data Fields | ✕ | 10 per module | 155 per module | 300 per module | 500 per module |
Record Tagging | ✕ | ✓ | ✓ | ✓ | ✓ |
Google Sites Web Forms to CRM | ✕ | ✓ | ✓ | ✓ | ✓ |
Two-way Gmail Sync | ✕ | ✓ | ✓ | ✓ | ✓ |
Inventory Management | ✕ | ✕ | ✓ | ✓ | ✓ |
Zoho CRM for Google Ads | ✕ | ✕ | ✓ | ✓ | ✓ |
Zia Artificial Intelligence (AI) Analytics | ✕ | ✕ | ✕ | ✓ | ✓ |
Case Management With Escalation Rules | ✕ | ✕ | ✕ | ✓ | ✓ |
Zoho CRM Key Features
- Gmail and contacts to CRM sync: Ability to view Google Contacts records and associated notes within the CRM, one-click add contacts from Gmail, and view and reply to emails using Gmail in Zoho.
- Google Drive access: Files stored in Google Drive, such as Docs, Sheets, and Slides, can be accessed and attached to communications or data records all from Zoho CRM.
- Google forms to leads: Teams can have lead records generated automatically through submissions on online Google Ads forms or through their Google Sites website.
- Task synchronization: Checklists in Google Tasks and Zoho CRM two-way sync and update with one another.
Zoho CRM Customer Support
Zoho CRM’s tier-based system provides customer support based on the package you select. Email support is available on all plans, plus they offer phone and live chat support on paid plans on a 24/5 or 24/7 basis, depending on your plan tier. There are also self-service options through online resources like product documentation, guided tours, videos, webinars, and tutorials.
Want to learn more best-for scenarios of Zoho? Check out our in-depth Zoho CRM review, where we deeply explore its features, usability, and native and third-party integration options.
Since our last update: Zoho has continued to ramp up offerings within its Bigin plan. Designed for small and micro businesses new to CRMs and craving simplicity, Bigin can be launched in 30 minutes or less. Plus, thanks to recent updates including Team Pipelines and Connected Pipelines, users can analyze customer data across business functions (deal management, onboarding, etc.) within the same account.
Copper: Best for Product Usability
Overall Score:
4.5 / 5
What We Like
- Built-in project management features
- Platform specifically for Google, giving it similar and intuitive feel to Google apps
- Chrome Extension lets you bring Copper CRM as a side tool into Gmail and Calendar
What's Missing
- No free plan and relatively expensive paid plans
- Premium customer support and onboarding assistance only available on Business plan
- Mass email and automated campaign features get expensive, requiring Professional and Business plans
Copper Monthly Pricing (per User) at a Glance*
- Basic: $23
- Professional: $49
- Business: $99
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Copper is a CRM built specifically for Google Workspace and Gmail users. In addition to the various integrations with Google apps like Gmail, Drive, Calendar, Contacts, and Sheets, users can perform various sales functions in the Copper system. For instance, they can manage contacts and lead records, engage prospects through direct or mass email, conduct lead scoring, and track deals on custom pipelines. You can also collaborate with team members on projects and tasks.
Because Copper is built primarily for Google, its interface design is similar to a Google app. Since Google is well-known for its easy-to-operate tools and clean interfaces, this is an excellent attribute for those looking for the best Google CRM for usability. Like Google, Copper uses a white background interface with red and blue tab functions and black text. Rather than using crowded copy on each page, Copper lays out its modules through the heavy use of icons and minimal menu options for easy navigation.
Whether or not you’re looking for a Google CRM, mass email with automation is highly valuable for engaging leads and deploying marketing campaigns. Copper’s mass email capabilities, unfortunately, are quite expensive. It starts at $49 per user on a monthly basis, then goes up to $99 per user, monthly, if they also want to get automated email campaigns. HubSpot offers the best alternative for creating email marketing campaigns—available starting on the free plan.
Copper Plan Summary
Basic | Professional | Business | |
|---|---|---|---|
Contacts | 2,500 | 15,000 | Unlimited |
Google Chrome Extension | ✓ | ✓ | ✓ |
Gmail & File sync | ✓ | ✓ | ✓ |
Google Calendar & Contact Sync | ✓ | ✓ | ✓ |
Google Drive Integration | ✓ | ✓ | ✓ |
Sheets & Data Studio Integration | ✓ | ✓ | ✓ |
Custom Pipelines & Deal Management | ✓ | ✓ | ✓ |
Task & Project Management | ✓ | ✓ | ✓ |
Custom Reports | ✕ | ✓ | ✓ |
Bulk Email With Templates | ✕ | ✓ | ✓ |
Automated Drip Campaigns | ✕ | ✕ | ✓ |
Web Tracking & Lead Scoring | ✕ | ✕ | ✓ |
Copper Key Features
- Chrome extension: Users can bring Copper into Gmail and Calendar as a side tool to perform functions such as adding and viewing contacts from the Google app interface to the CRM.
- Google data sync: Ability to send, receive, and store Gmail messages in the CRM, automatically add Google Contacts to the CRM, and manage calendar events between Google Calendar and Copper.
- Google Drive integration: Teams can link files from Google Drive directly into Copper contact records.
- Reporting data from Google apps: Users can sync data stored in Google Sheets and Data Studio to easily create Copper CRM reports.
Copper chrome extension in Gmail (Source: Copper)
Copper Customer Support
Copper comes with email and live chat support for all users, plus a Copper Community page to post questions and get help from other users and product partners. Higher-tiered plans get access to personal onboarding assistance plus premium support through a dedicated customer success manager.
Like what you see? Find out if Copper is the best CRM for your business in our in-depth Copper CRM review.
Freshsales: Best Mobile Google CRM System
Overall Score:
4.35 / 5
What We Like
- Free plan for up to 3 users and built-in phone system
- Platform is intuitive to use
- Includes Google Maps integration in mobile CRM
What's Missing
- Plans get expensive in Pro and Enterprise plans
- No integration with Google Analytics
- Only Google Maps integration available for free
Freshsales Monthly Pricing (per User) at a Glance*
- Growth: $15 (free for up to 3 users)
- Pro: $39
- Enterprise: $69
- Free trial: 21 days
Add-ons
- Configure, Price, Quote: $19 per user, per month for quote document templates, invoicing synced to deals, and document activity tracking
- Additional Bot Sessions: $75 for 1,000 bot sessions per month for automated customer or lead support
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Freshsales is a great CRM for sales teams that includes lead management and a built-in telephone on the free plan for unlimited users. The paid plans scale nicely for growing business needs, and the system overall is intuitive. Google users can two-way sync their Gmail accounts to manage emails from the CRM, view CRM lead profiles from Gmail, and keep data up to date in Google and Freshsales for calendar events, to-do tasks, and contact lists.
Sales teams that often travel for customer or prospective client meetings like the mobile features Freshsales has to offers. The free plan integrates with Google Maps, where users can store address information on lead and customer records in the CRM. Then, they can access that data from the Freshsales mobile app and receive directions while on the go. Users can also utilize other mobile capabilities, such as sending Gmail messages and monitoring Google Calendar appointments.
Freshsales, unfortunately, does not integrate with Google Analytics to get Google Sites website activity reporting from the CRM system. Zoho CRM is the best alternative with the Google Analytics integration that collects web traffic data and helps provide search engine optimization (SEO) analytics.
Freshsales Plan Summary
Free | Growth | Pro | Enterprise | |
|---|---|---|---|---|
Lead, Contact, Deal & Account Management | ✓ | ✓ | ✓ | ✓ |
Profile Activity Timelines | ✓ | ✓ | ✓ | ✓ |
Built-in Telephone | ✓ | ✓ | ✓ | ✓ |
Google Maps Integration | ✓ | ✓ | ✓ | ✓ |
Integration With Drive | ✕ | ✓ | ✓ | ✓ |
Google Calendar & Contact Sync | ✕ | ✓ | ✓ | ✓ |
Two-way Gmail Sync | ✕ | ✓ | ✓ | ✓ |
Workflow Automation | ✕ | Up to 20 workflows | Up to 50 workflows | Up to 100 workflows |
Product Catalog | ✕ | ✓ | ✓ | ✓ |
Auto-lead Assignment | ✕ | ✕ | Up to 50 per module | Up to 100 per module |
Auto-profile Enrichment | ✕ | ✕ | ✕ | ✓ |
Freshsales Key Features
- Gmail sync: Users can create and send Gmail messages from Freshsales and view contact profiles from Gmail’s system.
- Event and task sync: Ability to manage and synchronize Google Calendar events and Google Tasks from the CRM platform.
- Google Maps integration: Teams can incorporate Google Maps on the Freshsales app to get directions to contact locations based on CRM address data.
- Document sync: Users can create and attach Doc or Sheet files by integrating Google Drive into the CRM.
Freshsales mobile Google Maps location for a meeting
(Source: Freshsales)
Freshsales Customer Support
Freshsales offers customer support on a 24/5 basis through phone, live chat, and email channels. Teams can also access self-service support through online resources such as a blog, product tours, video tutorials, and a community forum where users can get answers from other users on their product issues.
Is Freshsales the one for you? Find out in our in-depth Freshsales review that has detailed information on usability ratings, features, integrations, and best-for scenarios.
Since our last update: Freshsales has added new AI features for lead scoring. Through the analysis of interactions across the internet, AI allows sales teams to better understand how customers move through the sales process, and which deals are ready to close.
HubSpot CRM: Best for Google Email & Marketing Tools
Overall Score:
4.33 / 5
What We Like
- Free plan for unlimited users
- Gmail integration and Google Ads management available for free
- Intuitive and clean interface
What's Missing
- Paid plans get expensive
- Google Drive integration requires third-party provider support
- Google Search Console integration not available until Professional plan
HubSpot CRM Monthly Pricing at a Glance*
- Free: Unlimited users
- Starter CRM Suite**: $45
- Professional CRM Suite: $1,600 (up to five users)
- Enterprise CRM Suite: $5,000 (up to 10 users)
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
**CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.
HubSpot offers powerful sales and marketing software for teams to manage lead data and build relationships through email, chat, and phone communications, as well as meeting scheduling tools. The free plan is available for unlimited users, who get access to a clean, easy-to-use system and excellent CRM features like mass email, document management, and sales pipeline tracking.
Within those capabilities, which also make HubSpot the best free CRM for Google apps, is free integration with Gmail and Google Ads. Users can send, receive, and log Gmail messages from the CRM system and track clicks and opens on messages. Teams also get free Google Ads management—letting them create ads, manage audiences, and monitor ad campaign performance, all from HubSpot.
HubSpot CRM, though free for unlimited users with robust Gmail and Google Ads management capabilities, starts to get expensive once teams upgrade to the paid plans. Freshsales and Zoho CRM are excellent Google CRM alternatives in terms of scalable and cost-friendly pricing options.
HubSpot CRM Plan Summary
Free | Starter | Professional | Enterprise | |
|---|---|---|---|---|
Lead, Contact, Deal & Pipeline Management | ✓ | ✓ | ✓ | ✓ |
Gmail Integration | ✓ | ✓ | ✓ | ✓ |
Meeting Scheduler | ✓ | ✓ | ✓ | ✓ |
Documents Management | 5 per account | 5,000 per account | 5,000 per account | 5,000 per account |
Google Ad Management | Simple audiences only | 2 contact and company lists audiences | 5 audience segments | 15 audience segments |
Blog Management | ✓ | ✓ | ✓ | ✓ |
Sales Automation | ✕ | Trigger tasks and email notifications for deal stage changes only | Up to 300 customizable workflows | Up to 1,000 customizable workflows |
Payments Processing | ✕ | ✓ | ✓ | ✓ |
Calling | ✕ | Up to 500 minutes | Up to 3,000 minutes | Up to 12,000 minutes |
Google Search Console Integration | ✕ | ✕ | ✓ | ✓ |
Predictive Lead Scoring | ✕ | ✕ | ✕ | ✓ |
HubSpot CRM Key Features
- Free Gmail integration: Teams can access their Gmail account in HubSpot to send and receive emails, log messages into contact records, and track opens and clicks in real time.
- Google Search Console: Users can look at advanced intelligence on how web traffic interacts with website pages and get Google SEO keywords analytics.
- HubSpot-Google Ads management: Ability to create, manage, and monitor Google Ads from the CRM using targeted contact lists and audience segments.
- Meeting sync: Teams can schedule meetings with customers and leads using a built-in CRM meeting scheduler, and two-way sync event data between Google Calendars and the HubSpot calendar.
HubSpot creating a Google Ads audience (Source: HubSpot)
HubSpot Customer Support
HubSpot has phone, email, and live chat customer support from 7 a.m. to 8 p.m. Eastern Time. Additionally, the provider offers an array of online resources for self-help, like the HubSpot Academy, a community forum of platform users, and an online library of tutorials and product guides.
Did you know that HubSpot is one of the most popular CRMs in the market thanks to its unlimited user free plan, simple interface, and sophisticated marketing features? Find out what else makes this platform an excellent CRM in our HubSpot CRM review.
Since our last update: A new feature that allows teams to convert Slack messages into HubSpot Notes maximizes efficiency in communication and collaboration. Additionally, updates to HubSpot Payments make upselling and getting paid easier, as teams can now create payment links instead of separate invoices and quotes for each offering.
Streak: Best for Solopreneurs
Overall Score:
4.14 / 5
What We Like
- Interface and system feel is similar to Google products
- Integrates with all the popular Google apps like Drive, Calendar, Gmail, and Sheets
- Requires Chrome extension to use the CRM within Gmail
What's Missing
- Plans get expensive on the higher tiers
- Data items limited to 500 on the free plan
- Free and Solo plans only allow up to one user
Streak Monthly Pricing (per User) at a Glance*
- Free: One user
- Solo: $15
- Pro: $49
- Enterprise: $129
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Like Copper, Streak is a CRM system built specifically for Google users—giving it an interface similar to Google apps. The CRM includes free integrations with the main Google Workspace products, including Gmail, Calendar, Drive, Sheets, and Chat, for data synchronization and additional CRM functionality. Most of the capabilities work in the form of the Google Chrome extension, in which users can use the Streak CRM while in the Gmail or Google Calendar interface to view tasks, contact data, or timelines.
Streak is the best Google CRM software for solopreneurs and freelancers. It has a free plan and an affordable Solo plan for one user. Those plans contain enough data storage capacity, pipeline customization, and task management capabilities to suit a solo-operated business with a unique sales or product delivery process. Since Streak is so easy to use with its tool extension into Gmail, even startup businesses with users who’ve never used a CRM can get value from Streak.
The main reason why Streak isn’t considered the best free CRM for Google apps is because of its free plan limitations—only allowing one user. HubSpot is the best alternative since its free Gmail and Google Ads integration are available to unlimited users.
Streak Plan Summary
Free | Solo | Pro | Enterprise | |
|---|---|---|---|---|
Business Process Pipelines | ✓ | ✓ | ✓ | ✓ |
Data Items | 500 | 5,000 | Unlimited | Unlimited |
Unlimited Contacts | ✓ | ✓ | ✓ | ✓ |
Gmail & Calendar Integration | ✓ | ✓ | ✓ | ✓ |
Sheets & Drive Integrations | ✓ | ✓ | ✓ | ✓ |
Google Chat Integration | ✓ | ✓ | ✓ | ✓ |
Tasks & Reminders | ✓ | ✓ | ✓ | ✓ |
File Attachments, Call Logs, and Notes | ✓ | ✓ | ✓ | ✓ |
Contact Enrichment | ✕ | ✕ | ✓ | ✓ |
Shared Pipelines | ✕ | ✕ | ✓ | ✓ |
Data Validation | ✕ | ✕ | ✕ | ✓ |
Streak Key Features
- Chrome Gmail and Calendar extension: Chrome extension which lets users view lead profiles, workflows, and activity timelines as a CRM tool from the Gmail and Calendar systems.
- Sheets import: Teams can easily import Google Sheets data, such as lead lists, deal processes, projects, or any other customizable workflows, to visual pipelines in the CRM system.
- Google Chat integration: Users can search contact, file, events, or task records from Streak and add them to Google Chat conversations to collaborate with teammates.
- Pipelines in Gmail: Teams can view custom work, sales, or project pipelines directly in the Gmail inbox interface to keep work centralized.
Streak Chrome extension for Gmail (Source: Streak)
Streak Customer Support
The Free plan only offers self-service, online resources like a knowledge base and blog. Those who upgrade to the paid plans expand their access to live chat support. Finally, Enterprise users get additional customer support via email.
See why Streak is one of the most popular CRMs for solopreneurs, startups, and freelancers by checking out our Streak review. We offer detailed information on product features, integrations, system usability, and pricing.
Salesforce Essentials: Best for Advanced Google-CRM Capabilities
Overall Score:
3.45 / 5
What We Like
- All-in-one sales, marketing, and customer support management for small businesses
- Over 2,500+ third-party and native integration options
- Highly sophisticated Google Chrome extension features
What's Missing
- No free plan
- Considerable amount of technical skill needed to set up and navigate interface and operate the features
Salesforce Essentials Monthly Pricing (per User) at a Glance*
- Salesforce Essentials: $25
- Free trial: 30 days
Add-ons
- Sales Dialer: $5 for a built-in dialer with click-to-dial and call logging
- CPQ and Billing: $75 for price and quoting tools
- Social Intelligence: $25 for social media data collection and sharing
- Sales Cloud Einstein: $50 for AI analytics and automaton
- Pardot: $1,250 per month for marketing and lead generation automaton
- Partner Relationship Management: $25 per user or $10 per login, per month, for partner oversight features
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Salesforce Essentials is the small business CRM created by Salesforce. It comes with excellent lead, deal, account, and opportunity management features, as well as a case management module for handling customer service tickets. The Google integrations give Salesforce Essentials all the major capabilities, like sending Gmail messages from Salesforce, syncing Calendar and Gmail data with the CRM, and uploading files to records from Google Drive.
Salesforce Essentials offers highly advanced integration capabilities through its Chrome extension. While other products on this list let users access the CRM through a toolbar in Gmail and Calendar, Salesforce can provide more. Not only can users search, find, and add records through the extension, but they can also design email templates and manage CRM tasks. Additionally, teams can schedule appointments and see the best time to contact someone using the side toolbar.
The sophistication of Salesforce Essentials, despite the value it offers users, makes the platform challenging to set up, operate, and navigate. Copper and HubSpot CRM are excellent alternatives for users seeking easy-to-use products that work well with Google applications.
Salesforce Essentials Plan Summary
Salesforce Essentials | |
|---|---|
Record Management | Sales cycle, activity, and data tracking for accounts, contacts, leads, and opportunities |
Gmail Messaging | Ability to send and receive emails, including mass emails, through the CRM with a Gmail account |
Google Drive Connection | Teams can attach files from Google Drive directly into records in the CRM system |
Sheets Data Sync | Options for users to manage table data two ways between the CRM system and Google Sheets |
Case Management | Users can manage customer requests, inquiries, or support tickets and have access to knowledge resources for quality response |
Calendar Sync | Two-way event data sync between Salesforce calendar and Google Calendar systems |
Gmail Sync | Users can monitor email exchanges with leads, contacts, and accounts from the CRM system |
Chrome Extension | Teams can access Salesforce as a toolbar from Gmail and Calendar apps to find and create CRM records, manage tasks, and schedule emails |
Salesforce Essentials Key Features
- Chrome extension for basic CRM operations: Side toolbar to manage CRM activity from Gmail or Calendar systems, letting users manage records, add emails, craft emails or templates, and monitor tasks.
- Google Sheets integration: Users can easily generate reports and run analysis in the CRM using uploadable table data from Google Sheets.
- Chrome extension for advanced capabilities: Users can use the Salesforce Chrome extension within Gmail and Calendar to schedule appointments, insert common phrases to emails with text shortcuts, and view best-time-to-contact recommendations.
- Two-way email and calendar: Syncable data with Gmail and calendar systems to keep CRM records up to date on activity and previous communications, as well as the Salesforce calendar synced with events.
Salesforce Essentials chrome extension (Source: YouTube)
Salesforce Essentials Customer Support
Like the other sales cloud products, Salesforce Essentials uses a tiered-based support system—offering more options and services on the premium customer success plans. Live chat and phone support are available 24/7 on the Premier Success plan and above. There are also self-service options through numerous online resources like Trailhead, the help portal, a community forum page, and a self-service product success center.
Learn more about the Salesforce features, integrations, add-ons, and best-for use cases in our in-depth Salesforce Essentials review.
Agile CRM: Best for Accessing Google Drive Files
Overall Score:
3.15 / 5
What We Like
- Free plan plus low-cost and scalable paid plans
- Includes sales, marketing, and customer service modules
- Google integrations available for free
What's Missing
- Relatively limited number of third-party integration and plugin options
- Gmail integration is not available for free
- Does not integrate with Google Ads or Google Analytics
Agile CRM Monthly Pricing (per User) at a Glance*
- Free: Up to 10 users
- Starter: $8.99
- Regular: $29.99
- Enterprise: $47.99
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Agile CRM is an all-in-one sales, marketing, and customer support solution. Its free plan is available for up to 10 users, and users can access cost-friendly, scalable options as their business grows. As a Google CRM, Agile comes with integrations with Calendar, Gmail, and Contacts—allowing teams to keep their events, email communications, and contact data synchronized between the CRM and Google interface.
The best Google integration for Agile CRM is Google Drive. It’s easy to use and lets users attach documents to deals and contact records for contextual, compliance, and operational purposes. In addition to attaching files to CRM records, users can insert a Google Doc, Slides, or Sheets file as a link within a CRM record.
One issue with Agile CRM is that it limits the number of integrations you can have. For instance, on the Free plan, users only get one total integration, and on the Starter plan, they only get three. Zoho CRM is the best Google CRM platform that lets teams access numerous external software products, including all of the Google apps on the Standard plan.
Agile CRM Plan Summary
Free | Starter | Regular | Enterprise | |
|---|---|---|---|---|
Contacts & Companies | 1,000 | 10,000 | 50,000 | Unlimited |
Documents From Google Drive | ✓ | ✓ | ✓ | ✓ |
Lead Scoring | ✓ | ✓ | ✓ | ✓ |
Contacts & Calendar Sync With Google | ✓ | ✓ | ✓ | ✓ |
Appointment Scheduling | ✓ | ✓ | ✓ | ✓ |
Help Desk Management | ✓ | ✓ | ✓ | ✓ |
Workflow Automation Rules | 1 | 5 | 10 | Unlimited |
Number of Integrations or Plugins | 1 | 3 | 50+ | 50+ |
Social Media Monitoring | ✕ | ✓ | ✓ | ✓ |
Two-way Gmail Integration | ✕ | ✓ | ✓ | ✓ |
Two-way Phone | ✕ | ✕ | ✓ | ✓ |
Post-call Automation | ✕ | ✕ | ✕ | ✓ |
Agile CRM Key Features
- Document management: Users can upload Google Drive files directly into the CRM and link documents onto CRM records.
- Two-way email sync: Gmail integration allows emails with CRM contacts to be saved and viewed as a timeline of communications from CRM records.
- Google Calendar sync: Appointments and events on Google Calendar will sync to the Agile CRM calendar and vice versa.
- Contacts integration: Ability to sync contact data between CRM system and Google Contacts applications automatically.
Agile CRM adding Google Drive document (Source: Agile CRM)
Agile CRM Customer Support
Agile CRM uses tiered customer support, offering 24/5 email support on all plans and phone support for paid plans. Help desk reps for phone and email are available during standard business hours (9 a.m. to 5 p.m. Eastern Time). Online resources also offer self-service options, including blogs, workshop videos, infographics, setup guides, and onboarding assistance.
Discover if Agile CRM is the best product for your business in our Agile CRM review. We uncover everything you need to know about its features, integrations, usability, and best-for circumstances.
How We Evaluated the Best CRMs With Google Apps Integrations
To determine the best Google CRM software, we only considered platforms that integrate specifically with Google Workspace apps like Gmail, Calendar, Analytics, and Drive. Additionally, we evaluated the extent to which users can get the full functionality of the Google apps from the CRM and the cost to integrate with those Google CRM tools. Finally, we evaluated specific product attributes such as total product price, system ease of use, and customer support.
We found Zoho CRM to be the best system for Google integration. It offers low-cost pricing options and can connect with all the popular products, like Google Contacts, Analytics, Gmail, Tasks, Drive, Calendar, Ads, and Sites. Not only does the two-way data sync between Zoho and Google’s apps, but a feature extension is also accessible in Zoho. For instance, when integrated with Gmail, users can send and receive Gmail messages in the CRM. They can also generate new contact records in the CRM from Google Ads or Sites web forms.
The tabs below offer insight into our evaluation process of the best CRM for Google Suite software products:
20%
Niche Features
20%
Ease of Use
20%
Help & Support
20%
Expert Score
10%
Pricing
10%
General Features
20% of Overall Score
With one of the highest weights, we looked at what we consider niche features for a Google CRM. For instance, the CRMs should be able to integrate with popular Google tools like Gmail, Calendar, and Google Analytics. Users should also be able to access Google Drive from their CRM, as well as create and manage Google file types like Docs, Sheets, and Slides.
20% of Overall Score
The Google CRM solutions were also evaluated on platform usability. This was analyzed in terms of the expertise required to set up a CRM account, operate the features, and the ease of integrating with Google apps and other native or third-party applications. We also reviewed the overall intuitiveness of navigating the system’s interface.
20% of Overall Score
Extensive support and service help prevent poor customer experiences and outcomes users may encounter while using any of these Google CRMs. This was evaluated in terms of hours and the availability of customer support through phone, live chat, and email channels. We also looked at online resources for self-service options like tutorials, forums, or training modules.
20% of Overall Score
In addition to firsthand experience with these Google CRM software products, we evaluated what other users say about each platform. These criteria considered how real customers feel, based on their reviews, to gain insight into the popularity, ease of use, and overall value of each platform.
10% of Overall Score
We looked at the total costs associated with each product. Pricing considers the availability of a free plan and scalable pricing options users can purchase as their business grows. Additionally, we looked at the option for a subscriber to either pay monthly or save by paying annually. Finally, we evaluated the costs specifically for integrating with Google applications and the ability to access the Google CRM for free.
10% of Overall Score
General features in CRMs are the bare minimum capabilities we’d like to see in any CRM software. For instance, additional CRM integrations outside of Google, reporting and analytics features, and the ability to customize sales pipelines and the system as a whole are must-haves in a CRM system. Additionally, we want to see that the CRM provider offers a mobile application for on-the-go productivity.
*Percentages of overall score
Frequently Asked Questions
Can Google Workspace be used as a CRM?
Because of the robust capabilities of Google Workspace tools, it is possible to leverage them as a makeshift CRM. Docs can be used to create cold calling and email scripts, sheets can serve as a database of prospects and their contact information, and they can all be stored in Drive. Additionally, Google Calendar can help you keep track of all planned outreach. That said, managing your customer relationships without a dedicated CRM will become more difficult as sales volume increases.
Does Google have its own CRM?
Google does not make its own CRM that is included in Workspace offerings. However, via the Google Workspace Marketplace, you can find Google-endorsed CRMs—including Copper, Zoho, and Streak—that are easy to sync with Workspace tools.
Which Google CRM is the cheapest?
While many CRMs offer a free plan, some limit the number of users. Freshsales and HubSpot offer free plans for unlimited users, but HubSpot’s paid plans get expensive quickly. If you’re looking for an inexpensive paid option with powerful Google integration options, we recommend Zoho CRM. At $14 per user monthly, the Standard plan integrates with Google Workspace tools including Drive and Calendar. For $9 more per user, Google Ads can also be integrated.
Bottom Line
CRMs are an important tool for businesses hoping to streamline their sales process and increase growth. The idea of adding another type of software to your day-to-day operations can be intimidating, but using a CRM that integrates with Google can make customer relationship management simple and efficient.
