The best customer relationship management (CRM) software options for Google Workspace users are simple to use and offer seamless integration with Google apps like Gmail, Google Drive, and Google Docs. Google CRMs let users sync lead information, schedule appointments, and manage documents. To find the right Google CRM, we evaluated several top providers and considered critical attributes according to the needs of small businesses.
Here are our top seven Google CRM picks and their best use cases:
- Freshsales: Best overall Google CRM with 360-degree customer views
- Zoho CRM: Excellent Google CRM with extensive Google Workspace tools integrations
- Agile CRM: Well-suited for users who need a CRM with a mobile app
- Streak: Ideal for users who want a CRM that doesn’t require them to leave their Gmail inbox
- HubSpot CRM: Great option for Google Workspace users who need a free-forever CRM that supports email marketing
- Copper: Excellent choice for teams that need an intuitive interface that looks and feels similar to using Gmail or other Google Workspace apps
- Salesforce Essentials: Solid option for companies that need robust lead management tools
Best Google CRMs Compared
 |  |  |  |  |  |  | |
No. of Seats on the Free Plan | Unlimited | Up to three users | Up to 10 users | Single user allocation | Unlimited | N/A | N/A |
Starting Price for Paid Plans | $15 per user, per month | $14 per user, per month | $9.99 per user, per month | $15 per user, per month | $45 per month, starts at two paid users | $25 per user, per month | $25 per user, per month |
Free Trial for Paid Plans | 21 days | 15 days | N/A | 14 days | 14 days | 14 days | 30 days |
Chrome Browser Extension | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Gmail | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Mobile App | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Customer Support | 24/5 live chat, email, and phone | Email and live chat during business hours | Email only on free plan and phone on paid plans; no live chat | No support on free plan; email only on paid plans | Email, live chat, and phone support during business hours | 24/7 phone, chat, and email on all plans | Free self-guided resources; premium support costs 30% of subscription |
We found Freshsales as the best solution for small businesses needing a CRM that integrates with the Google tools their teams are already using. Freshsales has a free plan for unlimited users that includes essential CRM features, such as lead and deal management, an in-app phone, and sales pipelines. It also integrates with Google’s most popular apps, including Gmail and Google Calendar.
Keep reading to learn more about the best Google CRMs:
Freshsales: Best Overall Google CRM With 360-Degree Customer Views
Freshsales
What We Like
- Offers a mobile app convenient for users on the go
- Seamless integration with Gmail
- Robust in-app phone
What's Missing
- Free plan lacks essential features, such as multiple sales pipelines and update notifications
- No offline data access
Pricing Summary*
- Free: Unlimited users
- Growth: $15 per user, per month
- Pro: $39 per user, per month
- Enterprise: $69 per user, per month
- Free trial for paid plans: 21 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Freshsales is a full-featured CRM with Google Workspace integration and a dedicated Chrome extension. Through its integration with Gmail, users have a 360-degree view of their customers, including sales history, recent activities, and lead and deal information at the sidebar of Gmail. It also lets users sync meetings between Freshsales and Google Calendar, as well as update files and upload documents through its integration with Google Drive.
Although Freshsales has a free forever plan, it lacks essential features, such as multiple sales pipelines and update notifications. Users who want a feature-rich free plan can consider either Zoho CRM or HubSpot CRM. Free features included in Zoho CRM are visitor website tracking and workflows, while HubSpot CRM offers notification updates and email health reporting.
Freshsales Features
Freshsales allows users to easily access information about their leads and contacts from within Gmail. Below are features we find most beneficial for users:
- Seamless Gmail integration: Provides users with complete context about their contacts in a single look, and lets them add tasks, schedule appointments, and notes.
- Google Calendar synchronization: Allows users to easily schedule and sync meetings between the Google Calendar and their Freshsales account.
- Google Drive integration: Lets users create and update files, upload documents, append text in documents, and create or delete rows and contacts in spreadsheets.
- Communication features: Lets users make calls from within the app with its in-app phone system. It also lets them send messages using email, SMS, chat, social media, and other messaging channels, such as WhatsApp and Slack.
Users can immediately see all the pertinent information about a contact from within their Gmail account. (Source: Freshsales)
Check out our Freshsales review to explore other features that this platform offers.
Zoho CRM: Best Google CRM With Extensive Google Workspace Tools Integrations
Zoho CRM
What We Like
- Web-to-form lead capture
- Seamless Google Workspace integration for efficient collaboration and two-way synchronization
- Robust mobile app
What's Missing
- Free plan limited to three users
- Customer support only available during business hours
Pricing Summary*
- Free: Supports three users
- Standard: $14 per user, per month
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial of paid plans: 15 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Zoho CRM integrates with Google Workspace, providing users with sales insights and two-way data synchronization for smooth collaboration. It’s a great option for companies that want an all-in-one CRM that integrates with Google and lets users manage Gmail contacts and leads with a browser extension. Moreover, Zoho CRM is a customizable solution that enables sales teams to use custom fields or layouts, localize language and currency, and track key updates.
However, Zoho CRM’s free plan has an allocation for only three users. It also has limited customer service hours. Users who want unlimited user allocation for its free plan can consider HubSpot CRM, while those who want 24/5 support can consider Freshsales.
Zoho CRM Features
Zoho CRM integrates with a broad range of Google Workspace tools. Below are features we find most beneficial for users:
- Gmail integration: Lets users create new leads and contacts right from their Gmail account and see complete lead or contact detail when they open an email.
- Google Calendar integration: Allows users to easily schedule and sync meetings and tasks between Google Calendar and their Zoho CRM account.
- Google Drive integration: Lets users access all the files stored in their Google Drive account from within their Zoho account. It also allows them to attach any Google Drive file to their work within the CRM.
- Google Ads integration: Lets users add leads to their CRM database when visitors fill up web forms on their site. It also shows which AdWords campaigns, ad groups, and keywords lead to the most conversions.
Zoho CRM’s integration with Gmail shows all recent activities and details related to a lead. (Source: Zoho CRM)
Check out our Zoho CRM review to explore other features that this platform offers.
Agile CRM: Best Google Workspace CRM for Mobile Teams
Agile CRM
What We Like
- Seamless two-way sync with Google apps
- Convenient Chrome extension
- Mobile app with intuitive dashboard and contact management features
What's Missing
- Lacks live chat support
- Customer support available during business hours only
Pricing Summary*
- Free: Supports up to 10 users
- Starter: $9.99 per user, per month
- Regular: $39.99 per user, per month
- Enterprise: $64.99 per user, per month
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Agile CRM’s Google integration lets users track customer interactions and get a timeline view of conversations through Gmail. It also allows better collaboration for teams that use Google Workspace, as it integrates seamlessly with Google Drive, Google Calendar, Google Contacts, and Google Docs. Furthermore, it has a mobile app that tracks sales productivity, lead conversion rates, and deal management from an intuitive mobile dashboard.
Agile CRM’s Google integration is packed with useful features, but it lacks live chat support, and its customer support is also only available during business hours. Users who want both can consider either Freshsales or HubSpot CRM.
Agile CRM Features
Agile CRM lets teams collaborate with its Workspace integration and robust mobile app. Below are features we find most beneficial for users:
- Google Drive integration: Lets users upload documents directly from Google Drive to their Agile CRM account. It allows them to link documents to relevant contacts or deals directly from Google Drive.
- Google Contacts syncing: Syncs contacts between the CRM and Google Contacts to provide users with a single view of their contacts in either app. It also lets them trigger marketing campaigns by adding a tag to the contacts synced from their Google account using Google Contacts sync.
- Gmail integration: Provides two-way sync between the CRM and Gmail, allowing users to see all their customers’ emails within the platform without switching between apps.
- Mobile app: Provides users with access to recently viewed contacts, deals, and upcoming tasks, straight from their mobile app.
Agile CRM integrates with a handful of Google Workspace apps that let users easily sync information between the two systems. (Source: Agile CRM)
Check out our Agile CRM review to explore other features that this platform offers.
Streak: Best Google Workspace CRM for Gmail Users
Streak
What We Like
- Chrome extension for Gmail integration
- CRM is built directly within Gmail
- Lets users access pipeline data alongside emails
What's Missing
- Lacks live chat support
- Free plan is limited to one user
Pricing Summary*
- Free trial: Unlimited period for basic features
- Free: 1-user allocation
- Solo: $15 per user, per month
- Pro: $49 per user, per month
- Enterprise: $129 per user, per month
- Free trial of paid plans: 14 days
*Pricing shown is based on annual billing. Monthly subscriptions are also available at slightly higher rates.
Streak is an easy-to-use CRM that is directly built inside Gmail. Users can manage contacts, deals, pipelines, tasks, and communications straight from their Gmail inbox. It offers email view tracking or read receipts, an email thread splitter, and customer profile enrichment. Unlike other solutions, it turns users’ Gmail account into a CRM instead of using a separate application.
However, Streak CRM lacks live chat support, and its free plan is limited to a single user. Users who need live chat support and an unlimited user allocation for their free plan can consider either Freshsales or HubSpot CRM.
Streak Features
Streak lets users manage all their contacts, deals, and pipelines right inside their Gmail account. Below are features we find most beneficial for users:
- Workflow customization: Lets users add, remove, rearrange, and personalize the color of their pipeline stages to fit their evolving workflows.
- Email view tracking: Send users notifications and alerts when a lead or contact reads their email. It also lets them sort opened emails from unopened ones to know which contacts need an email resent.
- Email thread splitter: Lets users split email threads when the topic of the conversation changes, and segments them based on the specific topic covered.
- Customer profile views: Lets users view the details from their pipeline directly alongside emails, and helps them automatically enrich customer profiles with information such as company name and employee count.
Streak turns a user’s Gmail account into a CRM platform, displaying all pertinent lead and deal information. (Source: Streak)
Check out our Streak review to explore other features that this platform offers.
HubSpot CRM: Best Free Google Workspace With Robust Email Marketing Tools
HubSpot CRM
What We Like
- Free plan for unlimited users
- Robust mobile app to manage outreach, sales, and team collaboration on the go
- Lets users manage all customer communication from a universal inbox
What's Missing
- Free plan lacks access to customer support and is limited to forums
- Plan upgrades are expensive
Pricing Summary*
- Free: For unlimited users
- Starter: $45 per month, starts at two paid users
- Professional: $450 per month, starts at five paid users
- Enterprise: $1,200 per month, starts at 10 paid users
- Free trial for paid plans: 14 days
*Based on annual billing. Monthly subscriptions are also available at slightly higher rates.
HubSpot CRM’s free CRM supports unlimited users and includes lead, opportunity, and deal management. Emails sent from Gmail can be automatically added to a contact’s record, and users can easily attach documents created in the CRM. They can also send professional-looking marketing emails using available templates. Additionally, it provides updates on contacts’ activities, recent social media activities, and other communication logs.
HubSpot CRM has a free plan for unlimited users, ideal for small businesses that require an affordable solution. However, its plan upgrades can be expensive, and its customer support for its free plan is also limited. Businesses that need affordable pricing plans can consider either Zoho CRM or Freshsales. Those who prefer access to technical support even with a free version can consider Agile CRM.
HubSpot CRM Features
HubSpot CRM offers seamless Gmail and Google Calendar integrations and real-time customer activity status updates. Below are features we find most beneficial for users:
- Gmail integration: Lets users log emails sent from Gmail into HubSpot CRM with one click, so that users can keep track of all their email conversations with leads. It also allows them to attach files to emails from their HubSpot account.
- Email marketing: Apart from its Gmail integration, HubSpot CRM also provides email marketing tools for users who need to send professional-looking marketing emails to expand their customer base.
- Google Calendar integration: Provides users with access to shareable meetings links for faster meeting scheduling. Meetings booked will automatically show up on users’ Google Calendar in real time.
- Task management: Lets users set up a series of follow-up tasks to help them stay on top of multiple clients and projects.
HubSpot CRM allows users to easily schedule meetings with their contacts and add them to their Google Calendar. (Source: HubSpot CRM)
Check out our HubSpot CRM review to explore other features that this platform offers.
Copper: Best Google Workspace CRM With an Intuitive, Google-like Interface
Copper
What We Like
- Intuitive interface designed for simplicity
- Reliable mobile CRM to track deals and manage leads
What's Missing
- No free plan
- Lacks features such as an in-app phone and analytics tools
Pricing Summary*
- Basic: $25 per user, per month
- Professional: $59 per user, per month
- Business: $119 per user, per month
- Free trial: 14 days
*Pricing shown is based on annual billing. Monthly subscriptions are also available at slightly higher rates for Basic plan only.
Copper is a straightforward and easy-to-use CRM for Google Workspace users. The tool was built to mimic the user experience of Google apps so users can effortlessly navigate a familiar and intuitive interface. Users can easily record meetings in Google Calendar, attach and access any Google Drive file related to their accounts and deals, and get new leads and updates through Google Contacts and native Gmail integration.
However, Copper doesn’t offer a free plan, and it lacks essential features, such as an in-app phone and analytics tools. Users who want access to both can consider Freshsales.
Copper Features
Copper is built to mimic the Google interface, making it easy for Google Workspace users to navigate the system. Below are features we find most beneficial for users:
- Contact management: Allows users to easily add contacts from Gmail and Google Calendar into their lead database.
- 360-degree customer view: Lets users hover over any Copper contact in Gmail and Calendar to display relevant customer data and activity details.
- Google Drive integration: Allows users to attach Google files to Copper records, so all information related to a contact can be found in one place.
- Google Sheets integration: Lets users export any data from Copper directly to Google Sheets with Copper’s Custom Report Builder.
Copper lets users convert email senders into leads. (Source: Copper)
Check out our Copper CRM review to explore other features that this platform offers.
Salesforce Essentials: Best Google Workspace CRM With Advanced Lead Management Tools
Salesforce Essentials
What We Like
- Has extensive omnichannel communication tools, including email, social, and live chat
- Allows users to make calls directly from the software
What's Missing
- No free plan
- Interface is not as user-friendly as competitors
Pricing Summary*
- Essentials: $25 per user, per month
- Free trial of paid plans: 30 days
*Pricing shown is based on annual billing.
Salesforce Essentials has robust integrations with Gmail, Google Drive, and Google Sheets. Its integration with Gmail allows users to automatically sync email data and track messages in their CRM. They can also attach files from Google Drive to their lead records, as well as sync data between their CRM account and Google Sheets. It also provides sophisticated lead management tools, including lead assignment, routing, and lead duplicate blocking.
However, Salesforce Essentials doesn’t offer a free plan, and it can be difficult to navigate for novice users. Businesses that want a free option can consider Freshsales, while those that want an intuitive interface can consider Zoho CRM, Streak, or Copper CRM.
Salesforce Essentials Features
Salesforce Essentials allows users to automatically sync information between their CRM and Google Workspace. Below are features we find most beneficial for users:
- Gmail integration: Allows users to sync their Salesforce contacts, accounts, records, and opportunities with Gmail. It also lets them update existing records and create new Salesforce records without toggling between applications.
- Google Drive integration: Through Salesforce Files Connect, users can easily attach Google Drive files to Salesforce records related to their leads and contacts.
- Google Sheets integration: Lets users easily manage their CRM data using two-way syncing capabilities between Salesforce and Google Sheets.
- Lead management: Enables users to track, filter, and qualify prospective customers, as well as route hot leads to the most appropriate reps to increase the probability of converting.
Salesforce Essentials is able to capture leads straight from a user’s Gmail account. (Source: Salesforce Essentials)
Check out our Salesforce Essentials review to explore other features that this platform offers.
How We Evaluated Google CRMs
CRMs that integrate well with Google Workspace are designed for users who rely on tools like Gmail, Google Drive, Google Docs, and Google Calendar for their day-to-day operations. They offer fundamental features, such as the ability to track client communications, tasks, and projects. The best Google CRMs must have a range of affordable pricing plans or a free version that many small businesses are looking for.
The tabs below offer more insight into our evaluation process for identifying the best Google CRM.
40% of Overall Score
Price is always an important factor when selecting a CRM, so it was the most heavily weighed when reviewing our top picks. We considered the availability of a free plan, the pricing of entry-level options, and whether or not there are monthly billing plans available.
20% of Overall Score
We reviewed how well Google CRMs integrate with popular apps outside the Google environment. We also required them to have core functionalities, such as customizable pipelines, robust reporting and analytics tools, as well as a mobile app, which helps teams stay connected while on the go.
15% of Overall Score
User-friendliness and intuitiveness are two of our key considerations when looking into a software’s ease of use. We evaluated whether the software is beginner-friendly or requires some level of experience to get users up to speed with using the system.
15% of Overall Score
Support is a critical part of running a CRM system, especially for small businesses that don’t have in-house technical support. We analyzed the types of support offered by these providers through live chat, email, and phone.
10% of Overall Score
We looked through existing customer reviews on credible sites to measure the level of satisfaction current users have and any problems they typically encounter. We also added our thoughts and expert opinion on key features, value for money, and popularity.
