A Google customer relationship management (CRM) solution is one that allows sales teams to store Google documents or automatically track Gmail conversations within the CRM. We compared a dozen Google-enabled CRMs to find the six best platforms for a variety of business needs, arriving at the best overall CRM with Gmail integration.
Top 6 Google CRMs 2020
Google and Gmail CRM
(Best Overall) Businesses wanting an inexpensive CRM that can track multiple sales channels
Companies wanting powerful marketing automation features integrated with a Google CRM
Individuals and startups that want a simple CRM directly in their Gmail inbox
Businesses that want a free-forever CRM with unlimited users and lots of contact capacity
Businesses that want a feature-rich Google CRM with lots of customization options
Teams wanting Gmail inbox integration and enterprise-level features at an affordable price
How We Evaluated CRMs for Gmail Integration
Google CRMs, which can also be referred to as Gmail CRMs, are those that integrate well with the popular Google email service. We reviewed a large range of solutions to find those with CRM features that allow sales reps to easily prospect and communicate using Gmail to help close more deals faster.
The criteria we used to evaluate the best Google and Gmail CRM software include:
- Gmail integration
- Contact and deal management
- Ease of use
- Customer support
- Customer satisfaction
Zoho is the best Gmail CRM because it satisfies all of these criteria. It offers all of the features a small business would need for Gmail power users, such as two-way sync, tracking, scheduling, alerts, and others. Because Zoho offers a suite of business services such as chat, projects, and help desk software, it’s also a good choice for a business wanting additional CRM integrations.
Zoho CRM: Best Overall Google CRM for Small Business
What it costs: Zoho CRM has a free plan for three users. Paid plans cost between $12 and $20 per user, per month.
Why it’s great as a Google and Gmail CRM: Zoho CRM works with G Suite integration to provide sales insights and social media integration. It’s a great option for companies that want an all-in-one CRM that integrates with Google and lets users manage Gmail contacts along with Twitter and Facebook interactions from within the software.
Zoho CRM Pros
Zoho CRM Cons
Offers free plan
No mobile marketing capability
Core contact management in free plan
Lacks LinkedIn integration
Features internal direct messaging
Steep learning curve
Zoho CRM Features
- Email templates
- Document library
- Folder sharing
- Live chat with website visitors
- Workflow automation
Agile CRM: Best Google CRM With Robust Marketing Capabilities
What it costs: Agile CRM offers a free plan for up to 10 users. Paid plans range between $9.99 and $39.99 per user, per month.
Why it’s great as a Google and Gmail CRM: Agile CRM’s G Suite integration allows you to create customized campaigns with event triggers using Gmail and text in addition to managing your contacts and leads. It also tracks email opens and automatically syncs conversations with contact records.
Agile CRM Pros
Agile CRM Cons
Offers automated email marketing workflows
No live chat option
Integrates with Twitter, Facebook, and LinkedIn
Does not track anonymous website visitors
Includes A/B testing functionality
Places limits on number of contacts and companies you can manage
Agile CRM Features
- Scheduled email sends
- Lead scoring
- Custom deal tracks
- Mobile marketing apps
- Help desk with canned responses
Streak: Best CRM for Direct Integration With Gmail
What it costs: Streak’s free plan includes two users, integration with G Suite, and unlimited pipelines. The Professional plan costs $49 per user, per month.
Why it’s great as a Google and Gmail CRM: Streak is a simple CRM that lives inside your Gmail inbox and allows you to manage contacts, deals, pipelines, and communications straight from your email. It differs from other solutions by turning your Gmail account into a CRM instead of requiring you to manage your deals and contacts in a separate software application.
Does not require use of a secondary desktop application
Lacks mass email marketing campaigns and workflow automation
Supports an unlimited number of pipelines
Does not track website visitors
Less robust compared to other CRMs
- Unlimited color-coded pipelines
- Deals and contacts appear in your inbox as mail
- Lead categorization by source
- Customized reporting
- Highly customizable
HubSpot: Best Free CRM for Unlimited Users & Contacts
What it costs: HubSpot CRM is completely free to use. However, feature upgrades can be purchased starting at $50 per month.
Why it’s great as a Google and Gmail CRM: HubSpot’s free CRM supports an unlimited number of users and includes contact and deal management, activity tracking, and email tracking for up to 1 million contact records. Emails sent from Gmail can be automatically added to a contact’s record and users can easily attach items created in the CRM, such as email templates and documents, without leaving the email client.
Free for unlimited users
Requires a paid upgrade for email marketing
Syncs with Google Calendar
Limits the number of emails that can be tracked per month
Customized meeting scheduler
No marketing automation on free plan
HubSpot CRM Features
- Support ticketing
- Conversational bots
- Website forms
- Email templates
- Live chat integration
Freshworks CRM: Best Google CRM for Customization
Since we last updated:
Freshworks CRM, formerly Freshsales, recently rebranded with a new name, new service plans, and access to Freshmarketer automation software. Forever-free plans are still available and include mobile apps, 24×5 support, live chat, and more.
What it costs: Freshworks CRM has a scaled-down free plan for unlimited users. Paid plans with added features range between $12 and $49.
Why it’s great as a Google and Gmail CRM: Freshworks CRM is a full-featured CRM offering G Suite integration as well as a dedicated Chrome extension that allows users to view their choice of customer data. Options like sales history, recent activities, tasks, and deals for leads and customers are available right in the sidebar of Gmail, making it easy to customize the CRM for your specific needs.
Freshworks CRM Pros
Freshworks CRM Cons
Does not offer mobile marketing
Does not pull in social media feeds
Limited functionality without paid upgrade
Freshworks CRM Features
- Email sync, tracking, and scheduling
- Real-time email alerts for email opens
- Territory management
- Built-in phone service
- Mobile apps
Salesforce Essentials: Best Affordable Google CRM With Advanced Features
What it costs: Salesforce Essentials is priced at $25 per user, per month and supports up to 10 users.
Why it’s great as a Google and Gmail CRM: Salesforce Essentials features integration with Gmail that automatically syncs email with CRM data. Users can create targeted mass emails by event and track which leads or contacts receive emails. Email templates allow sales teams to stay on message and communicate consistently with customers and leads.
Salesforce Essentials Pros
Salesforce Essentials Cons
Powerful email connector
Lacks free plan
Customizable sales processes
No social media management tools
Upgrade to Professional tier can be expensive
Salesforce Essentials Features
- Duplicate data blocking
- Web-to-lead capture
- Lead assignment and routing
- Lead management
- Rules-based scoring
Google CRMs integrate easily with Gmail and the Google Suite of applications, making communication easy whether you’re in your email inbox or a contact’s record. Emails are captured and logged in the CRM and Gmail inbox, and can be synced, tracked, scheduled, and set with alerts based on prospect or contact activity. When shopping for a CRM with Google integration, the best solutions will have these features along with advanced tools like email automation, lead intelligence, and visitor tracking.