A press release is a statement distributed to the media to help generate press coverage of specific news. If written correctly, press releases are a fantastic tool to gain visibility from high-profile media outlet coverage. Below, we’ve compiled 34 press release examples that were able to garner publicity successfully.
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Below are 34 press release samples and tips from the pros to consider when writing your own:
1. Showcase Interesting Industry News
Sarah Johnson, Public Relations Director, Fit Small Business
Press Release Title: Fit Small Business.com Releases the ‘15 Coolest Emerging Company Perks’
I like to draft my releases in a fun, casual, easy-breezy style if it’s not hard-hitting news. For me, it’s important to form a ‘bond’ with the reader who, in the case of a press release, is the journalist. The topic for this one was all the outrageous company perks we’ll be seeing in soon, so I had a lot of fun with it, and tried to draw the reader in with the casual lingo.
2. Explain the Features of a New Product
Aly Jamison, APR, Principal, Jamison PR
Press Release Title: TV Ears Unveils the First Senior-friendly HDTV at Consumer Electronics Show
I drafted this press release on the first-ever senior-friendly TV show put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronics Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
To increase your chances of getting coverage on your press release, it needs to have an attention-grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray-and-pray method. Instead, tailor your press release to each person separately. That includes writing his or her name at the beginning and why the news is relevant to that person’s audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES, so that helped with exposure.
3. Create a Press Release Around a Book Launch
Don Allison, Publisher, Faded Banner Publications
Press Release Title: So, you think there’s no such thing as ghosts …
Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity. We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish ‘I Met a Ghost’ as a mainstream book, a serious look at the unexplained phenomenon so prevalent at many historic sites.
As such, we emphasized the book as a journalistic endeavor. The press release worked and worked well. We attracted the attention of a variety of magazines and newspapers as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. Of course, we achieved the main goal of the press release ― selling books.
4. Announce Philanthropic Endeavors
Morgan Mandriota, Digital Project Manager, The Powerline Group
Press Release Title: The Powerline Group Announces New College Scholarship Program For Long Island And National Students
You can use press releases to talk about the way your company is giving back to the community. Our most recent press release, which actually went out today, has been picked up by Business Insider and Yahoo. Successful press releases include information that is well-written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications.
5. Invite the Public to an Exciting Event
Maria Gonzalez, Senior Partner, Gonzberg Agency
Press Release Title: Turkey Day Juice Kicks Off Shoreline Lake’s New Wine Tasting Series
Use a press release as an invitation to the public to attend an event. This press release was picked up by journalists and has also resulted in additional write-ups and mentions. It continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based and related experiences in Silicon Valley. This was not a standalone effort, however, but rather a tactic used to achieve some very specific market communication goals, which were all met.
6. Write Like a Lead News Story
Susan Miller, President & Founder, Garton-Miller Media
Press Release Title: Hebrew Free Loan Fund Helps in Time of Need
In my experience, if it reads like the lead to a story, then it makes it easier for a news outlet to publish as-is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as-is.
7. Use Emotion to Get Readers Interested
Craig Wolfe, President, CelebriDucks
Press Release Title: First ever cupcake, wine, coffee, and chocolate-themed rubber ducks hit the market!
Storytelling in your press release can help generate emotion and get readers interested in what you’re saying. When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to where it began, it’s a cool, emotional story that strikes an emotional chord in people. In fact, the HGTV/DIY/Discover network filmed our New York factory for a show that went out to their 60 million viewers.
8. Tap Into Popular Media
Adam Rowan, Content Specialist, Page1Solutions
Press Release Title: Robert Graham of ‘Bachelor Nation’ Enjoys Brighter, Straighter Teeth with Porcelain Veneers From Desert Smiles
Our team had the opportunity to be creative with this press release by tapping into the lingo common among the fandom of ‘The Bachelor’ TV shows and connecting it to the world of dentistry. The press release was also effective because of its multifaceted storytelling. It highlighted a public figure’s connection to the local community ― the same area served by our client. It balanced writing about the dentist and his practice with the famous person who became his patient.
9. Tell a Story Around a Specific Date
Ashley Kubiszyn, Marketing & Communications Director, TicketCity
Press Release Title: Free Tickets for One Lucky Fan in Celebration of 25 Years of TicketCity
I originally wrote a more traditional (read: boring) release around our company’s 25th anniversary, but, after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would enjoy reading. The press release not only conveyed our message but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.
10. Start With an Intriguing Headline
Katie Wenclewicz, PR Specialist, One Click Ventures
Press Release Title: One Woman Changing the Business World
Your press release headline is one of the most important aspects to get right. This press release offers a particularly powerful headline as it reflects on the many sexist problems that are being talked about in the media. We decided to tell one woman’s powerful story. While she is just one woman, she truly is changing the business game for everyone. We also tied storytelling into the entire press release as we tried to highlight her past and how that plays into her career now.
There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers. When writing a press release, it’s important to remain consistent in your language, but still make your writing engaging.
11. Provide Relevant, Targeted Information
Kaycee Wegener, Marketing Director, Rentec Direct
Press Release Title: Renters Rejoice: Rentec Direct Releases Ultimate Guide on How to Rent an Apartment
When writing your press release, consider how you could offer those reading your press release valuable information or tips that pertain to your industry or the news you are announcing. A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free e-book mentioned in the example below, readers want to know who the intended audience is and how the product will benefit them.
12. Announce Milestones for Your Organization
Stephen Seifert, SEO Manager, Day Translations. Inc.
Press Release Title: Day Translations Celebrates 10-Year Anniversary
We recently launched a press release for our 10-year anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats and gives the audience value since we are offering a 10% discount on all translation services.
13. Use a Trending Topic in Your Press Release
Carl Mazzanti, President & Co-founder, eMazzanti Technologies
Press Release Title: Search Engine Marketing for Small Business Works
You can tie the subject of your press release to a trending or popular topic. This press release about search engine marketing for small business was quite successful because people are always looking for ways to make their business more visible. It was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and The San Jose Mercury News.
14. Announce Seasonal Offers in Your Press Release
Stephenie Landry, Vice President, Amazon Prime Now
Press Release Title: ‘Tis the Season for Shopping Local: Prime Now and Amazon Handmade Team Up to Add Handcrafted Items From Local Artisans for Ultra-Fast Delivery
In time for the holidays, this press release from Amazon announced that they made their fastest delivery service available to select small businesses using Amazon to sell their products. The press release included a shareable quote to make the announcement clear: ‘I never imagined that one day customers across the U.S. would be able to receive my handmade pottery in an hour or less.’
15. Focus Your Headline on People’s Passions
Rhonda Rees, PR Expert, Rhonda Rees Public Relations Company
Press Release Title: The Special Needs Community Has Made News With Survey Highlighting Disabled Reporter
Tying your headline to something people care about, or something that is already being discussed at the national level, will help ensure that your press releases are successful. Doing this will give them more of a likelihood of being picked up by Google News and/or Bing News, thus giving them much wider exposure. This particular press release is an example of how to tie in your piece with a headline-making story. It also received a very high pickup from web services.
16. Celebrate the Past & Your Future Vision
Connor Cranford, Marketing Director, altLINE
Press Release Title: The Southern Bank Celebrates 80 Years – Then & Now
Acknowledging both past success and the plan for the future, you can entice your readers to join your company as it expands and show them it has staying power. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years, and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating the past and future.
17. Announce Your Support of a Cause
Randy Mitchelson, Vice President Sales & Marketing, iPartnerMedia
Press Release Title: iPartnerMedia Donates Website to Vengeance Woodworks Company in Recognition of Military Appreciation Month
Show how you are supporting a cause, like the military or a nonprofit, in your press release. Be sure you explain how you are supporting them and give the who, what, where, when, and why to the readers. You can also include multimedia components in the news release like logos, social media links, and images of the product and even videos.
18. Announce an Event-Based Product Launch
Jennifer Vanderslice, Owner, MoonGlow PR
Press Release Title: MoonGlow PR Offers Signed Editions of Beatles Books
This press release announced that my client’s books were available at the Fest for Beatles Fans event in Chicago and they could be purchased already signed by the author. Not only did this create a boom for my author’s books, but it also generated traffic to the fest website, which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
19. Tell Readers About an Exciting Upcoming Event
Heather Piper, Co-owner, Thrill of the Hunt
Press Release Title: Thrill of the Hunt to Host Dog Scavenger Hunts, Nationally
The subject of this release alone caught people’s attention and gave Thrill of the Hunt exposure to increase ticket sales, promoting our events further without additional effort. It was used as a vehicle for interested parties to reach out to organize dog scavenger hunts in specific dog-friendly areas or launch fundraising opportunities for communities and charities. This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media like Edge Media Network, a local radio station, and with local charities that promoted the event in their area. The press release also promoted our event to potential sponsors, local businesses, and national brands.
20. Tell the Reader How You are Giving Back
Marc Joseph, CEO & President, DollarDays
Press Release Title: DollarDays Doubles Donations to 10%
Giving back is what separates one company from another, according to a recent poll of Millennials. Our customer base of business-to-business (B2B) companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. What better way to do that than to double the donations during the month of March?
21. Highlight Business History
Wendy Gray, Owner, Gray Marketing
Press Release Title: The Bethel Inn Resort Celebrates 100 Years of Hospitality
This press release example brings [the Inn’s anniversary] into the context of other major events of 1913. Carrying on the event’s main theme of 1913, the resort posted a This Day in History 1913 at the front desk. I discovered that the first crossword puzzle was published and Robert Mondavi was born in 1913, among other exciting happenings, including the institution of the dreaded federal income tax.
22. Share Surprising or Counter-intuitive News
Jacel Egan, Media Relations Coordinator, TechnologyAdvice
Press Release Title: Majority of employees would choose certain perks over standard salary increase
We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com. Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.
23. Keep the Subject Newsworthy & Timely
Lain Ehmann, Owner, Fastlain
Press Release Title: Sleep With a Ghost – Guaranteed
Keep your press release tied to a newsworthy subject. For example, we launched this release in the fall and it was featured in Historic Hotels of America ‘Haunted Historic Hotels’ release and also sent out nationwide to radio, TV, and newspapers. The result: 100% occupancy in October. We have had very good luck over the past 10 years having our annual ghostly story picked up and run all around the world. I have done radio interviews with stations from England to Ireland, Canada, Australia, and New Zealand—not to mention all 50 states.
24. Show Your Support for Non-profits
Christine White, Marketing & Sales,Terranova
Press Release Title: Terranova Celebrates Mother Earth with the Arbor Day Foundation
This press release was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. The release reinforces our commitment to being green, shows philanthropic support, and creates goodwill with our new and existing customers.
25. Write About Intriguing Topics Like Love
Carrie Aulenbacher, Author, Carrie Aulenbacher
Press Release Title: ‘Early Bird Café’ A Vividly Written Love Story
This was sent out by my publisher to market my novel to the public and bookstores worldwide. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world.
26. Show the Economic Impact Your Company is Making
Danielle Hutchins, Marketing, FreightCenter.com
Press Release Title: FreightCenter Plans to Create 40 New Jobs in the Tampa Bay Area
There were two purposes to this release. One was to increase our number of applicants, and the other was to create a little buzz about our expected growth in the Tampa area. My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce ‘a major overhaul of its company positioning and brand.’
This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To support my claim further and satisfy the reader’s curiosity, I included a quote from our chief operating officer, Doug Walls, in the third paragraph. The quote should answer any questions the reader might have.
27. Put Yourself in the Reader’s Shoes
Jennifer Roland Cadiente, Writer, Jennifer Roland
Press Release Title: Inaugural Community Challenge Award
I put myself in the reader’s shoes when writing a press release — I’m asking why I should care before any words go on the page. That is what the reporter would be doing, and the role of a press release is to help make their job easier.
28. Announce a New Initiative at an Industry Event
Ashley Boarman, Account Supervisor, Landis PR
Press Release Title: Selequity Announces Launch of Commercial Real Estate Crowdfunding Platform at TechCrunch Disrupt
Use an industry event to announce a new initiative. In this case, we announced a new way to get crowdfunding for commercial real estate at TechCrunch Disrupt. This is an event that focuses on how technology is disrupting various industries.
29. Celebrate Markers of Corporate and Social Progress
Gabe Saglie, Senior Editor, Travelzoo
Press Release Title: Travelzoo Becomes the Only U.S. Listed Company with an 80% Female Board
When your company has achieved something that will be of interest to your customers or the public at large, issue a press release to tell them about it. When Travelzoo became one of the only companies in the U.S with a board of more than 80% women, we issued this press release to let the public know.
30. Dispel a Common Misconception About Your Company
Alexa Mann, International PR Manager, InnoGames
Press Release Title: InnoGames Draws Women with Elvenar, Finds Monetary Success
We often use press releases to dispel specific things that the public believes about videos games. In this press release, we show that women are playing more video games than ever. We also explain how we are attracting more women with our video games and how that is leading to greater revenues for our company.
31. Introduce a New Business Partnership
Mallorie De Riggi, Marketing Manager, Dunn Solutions Group
Press Release Title: Dunn Solutions Becomes a BigCommerce Partner
Use a new press release to let people know when your company has established a new business partnership. This will increase your visibility and credibility as you grow. You can introduce the new partner and what they will be offering your customers. Then, you can promote your offerings and services.
32. Announce Big Contest Award Winners
Jess Goode, Vice President of External Affairs, Illinois Institute of Technology
Press Release Title: Chicago-Based Cancer Imaging Team Wins Illinois Tech’s $1 Million Nayar Prize Competition
Whenever we host a big contest that is based on merit and accomplishment, we always issue a press release to announce the winners. We include what the winners were able to accomplish, how much the award was for, and how close the competition was.
33. Conduct a Survey Tied to an Upcoming Holiday
Lisa Singh, Head of Public Relations North America, Open Table
Press Release Title: OpenTable Reveals the 100 Most Romantic Restaurants in America
Each year we conduct a survey to determine the 100 most romantic restaurants in America. Then, we time the release of these results to come out just a couple of weeks before Valentine’s Day. This helps us encourage people to use OpenTable to book their Valentine’s Day dinner and increases the visibility of the restaurants that we are featuring.
34. Use Location-Specific Keywords in Headlines
Elizabeth Devita, Director of Communications, Arena Football
Press Release Title: The Arena Football League Announces Expansion To Columbus, Ohio
If you are moving or expanding into a new city, use the headline in the title of your press release. By mentioning the city or geographic area in the headline, your press release is more likely to gain local media attention and coverage because there is a specific impact on that community.
Bottom Line – Sample Press Release
A press release is a statement that is distributed to the media to help generate press coverage of specific news. If written using proper format and distributed correctly, press releases are a fantastic tool to gain visibility with the media and potential customers—but only if you craft strong headlines, make your press release entertaining, and include hooks to keep journalists and the public reading.
If you need help with writing and distribution, eReleases will save you time and prevent frustration by distributing your press release to top media outlets for you. They distribute to big outlets like Fox News, Yahoo Finance, and MSNBC, among many others. Consider using eReleases to get your press release in front of the right journalists who can provide media coverage of your news. Click here to save 33% on your first press release.