Worked with tech industry giants like Dell, VMware, and Avaya to develop user-focused marketing strategies (social media, email, video, podcasts, blogs, etc.)
Led three small business website launches from start to finish
Researched and reviewed 100+ SaaS products in HR, project management, marketing, CRM, and cybersecurity markets
Spearheaded employee engagement committee for a 40-person team and organized internal events to promote company culture and values
Experience:
Kaiti Norton is a writer, editor, and content strategist with more than seven years of experience covering the B2B software industry. She specializes in marketing, project management, and HR technologies, and her work has been featured in several industry publications like Worth Magazine, TechRepublic, Webopedia.com, Small Business Computing, IT Business Edge, and eSecurity Planet.
