Market research is the process by which businesses gather information about the needs and preferences of their current and target customers so they can improve their offerings for increased sales. It is best for both new businesses trying to learn what their market wants and existing businesses that want to update their products/services. If you…
About the Author
Kiah Treece
Kiah Treece is a staff writer at Fit Small Business specializing in real estate. Before joining the team here, she worked as an environmental scientist and attorney specializing in real estate development. She also researched climate change for The Climate Group. Kiah earned her MS from the University of Florida and a law degree from the University of Toledo. During law school, she served as an editor of the Law Review and edited manuscripts for faculty and students.
When not writing for Fit Small Business, Kiah enjoys antiquing, crafting, and working on the farm she shares with her husband and pet pig, Brandy.
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Real Estate Tiny House Trends
The tiny house trend is a social movement wherein people dramatically downsize their living spaces to houses smaller than 400 square feet. Reasons for downsizing include financial limitations, environmental impact, and fewer maintenance responsibilities. Below, we highlight the cost, benefits, and examples of trends in tiny houses as a showcase of this movement. How Much…
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39 Best Real Estate Software & Tools for Top Agents in 2019
Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. The right real estate tools can help you streamline listings and closings by optimizing marketing campaigns and simplifying transaction management. To help you choose, we identified the 39 best real estate software on the market….
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41 Real Estate Open House Ideas People Love
Unique real estate open house ideas can be the key to a successful property showing and subsequent sales. To help make your showing a success, we asked real estate professionals for their best open house tips. Their responses cover everything from staging to more innovative ideas like hiring a drone banner to advertise your event….
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How to Design a Stunning Book Cover in 7 Steps (+ Examples)
The best book cover designs ignite reader interest with captivating graphics and text, ultimately boosting sales. To design your own stellar book cover, review inspirational book covers; choose images, typography, and colors; and test designs to find the most appealing one. Design costs range from free for DIY options to $2,000+ for professional designs. While…
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Real Estate Practice Exam Questions (+ Top Test Prep Providers)
A real estate practice exam is a mock test designed to help prospective agents prepare for their licensing exam. They typically include dozens of multiple-choice questions covering topics like real estate law, finance, and ethics. Free full-length practice exams are hard to find, so students should consider sourcing them from a subscription-based exam prep company….
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Real Estate Chatbots: The Ultimate Guide
A real estate chatbot is an automated program that allows agents to simulate conversation with site visitors via a chat interface on their website. This program—or bot—helps answer common questions about properties and services without agents spending their own time interacting with visitors. This often results in new leads and, eventually, sales. If you’re ready…
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What Is a Buyer’s Agent?
A buyer’s agent is a real estate professional who is legally licensed to represent the buyer’s interests in a real estate transaction. Buyer’s agents search for properties, schedule showings, and negotiate contracts on behalf of homebuyers. Plus, there is no additional cost, as the buyer’s agent receives a commission from the sale price. When buying…
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Real Estate Agent vs Broker: The Differences Explained
A real estate agent is anyone who has earned a real estate license. A real estate broker is an agent who has also passed their broker license exam. The primary difference between a real estate agent and broker is that a broker can own a real estate firm or hire agents to work for them….
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How to Find Email Addresses: 14 Tools & Tips from the Pros
Sharing online content with leads and clients via email is an easy way to build brand awareness. However, finding email addresses to build your network can be time-consuming. To help, we assembled the top tools for finding and tracking email addresses; these include email permutation generators, reverse lookup tools, and social media crawling tools. Finding…
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How to Sell Your House in 11 Steps [+ Tips from the Pros]
Figuring out how to sell your house depends on whether you work with an agent or list it for sale by owner (FSBO). In either case, you or the agent will determine a price, market the property, and hold open houses and showings. After receiving an offer, negotiate contract terms with the buyer before closing….
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Real Estate Economics: Definition, Characteristics & Influencing Factors
Real estate economics is the application of economic principles to real estate markets. This is affected by the people involved in real estate, such as owners and developers, as well as macroeconomic forces like supply and demand. Specifically, real estate markets are affected by factors like demographics, interest rates, government policies, and the overall economy….
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