Meaghan Brophy

Merchandising is the practice of promoting goods and/or services for sale and dictates the visuals, placement, pricing, and even targeting of products. Retail merchandising in a brick-and-mortar setting involves product displays, signage, and other in-store features. Ecommerce merchandising applies this concept to your online store. Below, find out what ecommerce merchandising is, why it’s important,…

Amazon Prime Day, an annual shopping holiday hosted by the world’s largest ecommerce marketplace, happens every year in July and is exclusively available for Amazon Prime subscribers. 2024 was a big year for the holiday—driving tons of sales, new Prime subscribers, and investment in ad spend. Prime Day also presented one of the best years…

Dropshipping can be a low-cost way to start selling online as you don’t have to worry about holding physical inventory. A third-party manufacturer or wholesaler handles product development and order fulfillment. With the availability of several suppliers and tools, Temu is one platform that is piquing dropshippers’ interest. Temu is appealing and highly popular because…

Amazon remains the biggest online marketplace in the US, and independent sellers can tap into its wide market reach, new features, and lines of revenue even without physical inventory. Some ways to sell products on Amazon without holding inventory yourself include dropshipping, print on demand, affiliate marketing, Kindle Digital Publishing, and offering digital products. We…

Merchandise planning is the strategic management of product procurement, allocation, and sales to maximize profitability. It is a critical aspect of retail business operations as it involves determining and maintaining optimal inventory levels, which prevents stockouts (and unhappy customers) and too much cash tied to excess or aging stock. The merchandise planning process accounts for…

Private labeling is when a manufacturer produces goods or products for another company to sell under its own brand name. It could be a viable option if you want to start a retail business but have no idea about the product development process—all you need is a product idea, and you can find a manufacturer…

Product validation is an important process whether you’re starting a new retail business or launching a new product for your existing brand. If you’ve ever come up with a product idea, product validation essentially tells you whether your product is pursuing or not. While it’s not foolproof, it is a great way to ensure you…

Consumer behavior is how individuals buy goods, services, or experiences and the elements that influence those purchasing decisions—including psychological, social, cultural, and economic factors. Retailers need to stay informed about emerging trends and shifts in consumer preferences to effectively connect with target audiences and keep customers coming back for more. Here’s a deeper look at…

As the online shopping market continues to grow at a rapid clip, EMARKETER reveals the ecommerce industry is projected to grow another 8.8% this year, hitting more than $6.3 trillion in sales and 20.1% of the total retail market. What does that tell you? If you are thinking about starting an ecommerce business, the time…

Amazon remains an excellent opportunity for ecommerce sellers. It is the most-visited marketplace in the US with more than 310 million active accounts globally. That’s a lot of chances to reach new customers. But, selling on Amazon isn’t as simple as taking photos, writing a description, and posting your listing—it requires strategy. You need to…

Direct-to-consumer (DTC or D2C) ecommerce involves businesses producing and selling products directly to their end consumers. DTC exploded on the scene with brands like Everlane, Dollar Shave Club, and Allbirds shaking up the traditional retail model—and while these are large brands, selling DTC is shaping up to be a trend small businesses can’t afford to…

Our Shopify POS review found that the system is best for retailers selling across multiple channels, especially if you either have or have plans to use Shopify’s ecommerce platform. Previously, Shopify POS was only available through an ecommerce subscription. However, it is now available as a standalone product. This change makes it a good fit…