Meaghan Brophy

Product sampling introduces a business’ products to potential customers, and it can be a powerful tool to generate interest in products, build brand awareness, and drive sales. New retail businesses or established brands can use product sampling to market their products. In this article, learn about product sampling—what it is, its benefits, various strategies, and…

Mother’s Day is an important date for families and businesses. Retailers and restaurants see considerable upticks in sales each year on this special day. Mother’s Day offers retailers and small businesses an opportunity to connect with their customer base and help families celebrate Mom. This year, the same majority of the population plans to celebrate…

Direct-to-consumer or DTC ecommerce is a retail model where a business designs, creates, and sells its own products directly to the end consumer. This requires the business to take the reins on the entire process, from product development through to fulfillment. In this post, learn all about DTC fulfillment and how to set it up…

Barcode inventory management is an approach to managing inventory that involves the use of scannable barcodes to identify and track individual units of products. It involves assigning unique barcode labels to products, which can then be scanned using barcode scanners to capture important information such as product details, quantities, and locations. Whether you’re a new…

Inventory planning is the process of determining the optimal amount of stock to keep on hand in order to meet customer demand while minimizing costs and maximizing efficiency. It is an essential aspect of proper inventory management, which helps you run a successful retail business. An inventory plan involves forecasting demand, monitoring inventory levels, and…

You want to start a clothing business, but what does that mean? Clothing businesses take many forms—you can sell to consumers or to other businesses, you can offer high-fashion designs or cater to those looking for a bargain, and you don’t even have to design clothing yourself. There are many retail business ideas to help…

The holiday season is a bustling and profitable time for retailers. Unfortunately, a surge in holiday sales almost always results in a wave of post-holiday returns. However, this past holiday season, retailers saw a decrease in both return rates and the total value of merchandise returned. There are several factors contributing to this surprising decline:…

Direct-to-consumer or DTC ecommerce is a retail model in which a business designs, creates, and sells its products to the end consumer. DTC has increased in popularity over the last 10 years, largely due to prominent startups like Warby Parker, Casper, and AllBirds that follow this model. But while high-revenue startups have popularized the DTC…

Affiliate programs are one retail marketing strategy you can tap into to drive awareness and sales. It’s essentially a win-win professional relationship: Affiliates promote your brand, and you only pay them when they’ve successfully made a referral. The benefit for retailers is that you don’t have to pay them until they’ve successfully done the job….

Starting a retail business comes with a lot of opportunity—but also a lot of risk. One of those risks is shoplifting, or the act of stealing goods from a retail store without paying for them. It typically involves a person taking items from a store without the store’s knowledge or consent. Shoplifting is considered a…

Cycle counting is a proactive and dynamic approach that allows retailers to maintain precise inventory records, identify discrepancies, and drive continuous improvement—key components of effective inventory management—without disrupting daily operations. In this post you’ll learn the importance of cycle counting for retail, how it can help your retail business, and how to do it in…

SEO, or search engine optimization, is the process of making your business and website more findable via search platforms. SEO is an important component of your retail marketing strategy, especially since a majority of consumers begin their shopping journeys with an online search. When it comes to retail SEO, there are two primary goals: driving…