Meaghan Brophy

Recommerce offers a promising business model that caters to both budget-friendly shopping and the growing demand for environmentally responsible retail options. This introductory guide will walk you through the essentials of recommerce and explore how it can benefit your business and customers. How Does Recommerce Work? Recommerce entails selling used or pre-owned products—anything from electronics…

Revenge spending or revenge buying is the phenomenon wherein consumers spend more money than usual after they are denied spending opportunities—for example, as a response to challenging economic situations or collective crises. Consumers could see it as making up for lost time. Because revenge spending drives increased demand for goods and services, understanding this phenomenon…

Black Friday 2024 sales data is officially in and shows consumers were serious about shopping this year. Black Friday, the day after Thanksgiving, was the most popular shopping day of 2024 (so far) for both online and in-store sales. In fact, Black Friday 2024 was the busiest in-store shopping day since the pandemic. In addition…

“Dupes” is shortened slang for “duplicates,” as they are duplicates of authentic branded products. Dupes are a prevalent trend on social media, with influencers posting on platforms like TikTok about how to find dupes for specific products. While dupes used to have a negative connotation, about a third of US consumers1 have intentionally purchased dupe…

Customer testimonials highlight positive experiences with your brand. They shine a light on the value of your products or services, help nudge hesitant buyers, and nurture customer relationships, ultimately boosting your bottom line. There are several types of customer testimonials to get to know. Let’s take a closer look at some client testimonial examples and…

Pop-up shops are temporary in-person retail activations that allow you to open a small store for a limited amount of time, enabling customers to interact with your brand and products in person. Pop-ups are also a fun way to build hype around your products, reach new customers, test product lines, and offer exclusive services or…

What Is Open to Buy? Open-to-buy (OTB) is an inventory planning strategy and formula retailers use to create buying budgets for specific periods of time. It takes into account expected beginning-of-month and end-of-month inventory, planned sales, and planned markdowns. Basically, an open-to-buy budget tells retailers how much they can spend on inventory at a future…

Learning how to sell on Amazon can seem like an overwhelming and ambitious project. However, selling on the popular ecommerce platform requires only a few simple steps. You’ll first have to plan which products to sell, and this involves understanding Amazon’s product restrictions and seller fees. Then, you’ll create a seller account and build your…

White label products are standard goods that have custom labeling. Essentially, you source the products from a supplier and then customize those products to match your branding. So, technically speaking, you could be selling the same product as other businesses—only under a different brand name and identity. White label products differ from private label products…

Consumers are demanding more transparency from businesses than ever before. One way to appeal to this consumer behavior is through honesty and accountability in your supply chain processes. Supply chain transparency involves both internal and external access to information about product development, from sourcing to distribution. Let’s dive in. What Is Supply Chain Transparency? Supply…

Cash stuffing is a budgeting method that has recently started gaining traction. While many consumers have increasingly gone digital in their spending, rising inflation and cost of living have pushed some—particularly younger consumers—to pursue “old school” approaches to money management. With “cash stuffing” making the rounds across millions of posts on TikTok, it is one…

Learning how to start a retail business is a challenging yet highly rewarding endeavor. To open a successful brick-and-mortar store, you need a business plan (including market research) and legal structure, an ideal storefront location, startup funding, inventory, and a team of employees ready to start selling. Plus, in today’s market, you’ll also want to…