8 Best Real Estate Social Media Marketing Companies 2024

Email campaign marketing report (Source: Constant Contact)

• Statistics and metric reports: It provides easy-to-access statistics and metric reports for campaign performance.
• Templates and layouts: It offers hundreds of professionally designed and customizable templates and layouts.
• Email marketing automation: This feature automatically sends a targeted welcome email, nurtures leads, segments contacts, and expands your reach.
• SMS marketing: It includes a dedicated phone number, a simple message editor, detailed reporting, and list growth and opt-in tools.
• Integrations: It has 300-plus integrations, such as Shopify, Canva, Etsy, and Vimeo.

From over 2,700 reviews, consumers rated Constant Contact 4.3 out of 5. Constant Contact’s user-friendly layout and the simple process for setting up your first campaign—from opening an account to beginning your free trial—were applauded by users. Customers also liked how easy it was to examine analytics related to the success of campaigns and their customizable templates.

However, several users shared that the site was full of bugs that never got fixed despite significantly impacting usability. Another main complaint that reviewers expressed was Constant Contact’s pricing structure. Many customers noted that certain features were expensive and out of their price point. We recommend Animoto if you want a social media manager for real estate agents offering a free-forever plan.

Social media content calendar tool (Source: Sprout Social)

• Analytics tools: Speed up your data collection and distribution, so your company can focus on your important key performance indicators (KPIs) and strategy and increase return on investment (ROI).
• Engagement tools: Connect with your customers quickly and efficiently, so you can better address their needs and boost brand loyalty.
• Publishing and scheduling tools: Import and schedule multiple social posts across different profiles and networks simultaneously.
• Campaign analysis: It captures audience reactions to marketing campaigns and creates concise reports to measure success.

Sprout Social scores a 4.4 out of 5 rating from over 3,000 online reviews. According to many users, Sprout Social’s interface is user-friendly and intuitive. One user loves the analytics and metrics available, saying it’s so easy to gather data, helping them inform their strategy and gain a competitive edge.

However, several consumers complained that Sprout Social is expensive. It is costlier than other platforms on this list, and several of its features, including custom reports and saved replies, come at an extra cost in addition to the base price. If you’re looking for the best social media marketing agency for real estate with a more affordable price point, we suggest Later.com instead.

Sample Instagram content from a Fiverr freelancer (Source: Fiverr)

• Fiverr Pro and Fiverr’s Choice: Pro Verified sellers have passed Fiverr’s quality and qualification checks. If a seller is listed as Fiverr’s Choice, it signifies that Fiverr has given them a high rating and approves their level of service.
• Gig subscriptions: If you need more than one project completed quickly, several freelancers offer service subscriptions.
• Inbox: Fiverr’s inbox works like a chat room, with conversations in separate threads.
• Milestones (for projects over $100): Work with your freelancer to set up milestones if you have a big project. Milestones are marked complete when you accept them, and you must pay for each one separately.
• Revisions: If a project comes back unsatisfactory or there are some parts you want to change, you can request revisions.

Fiverr earned a 3.3 out of 5 customer rating from over 10,000 users, showing highly positive reviews and stating the platform has an excellent online service with many talented and professional designers and freelancers. However, each freelancer’s types, quality, and levels of services differ, and pricing varies greatly. You can use each freelancer’s average ratings and client testimonials to narrow your list of possible services.

Nevertheless, finding the right freelancer can be much easier said than done. It takes time to sort through all of the options, and it could require some trial and error to figure out precisely what services you need and which freelancer offers the most significant value. Try Agent Crate if you’re searching for the simplest and fastest way to cross social media posting off your to-do list.

Customizable templates offered (Source: Coffee & Contracts)

• Story templates: It provides unique and fun story templates or posts that help boost engagement and capture leads.
• Done-for-you marketing guides, checklists, and flyers: Coffee & Contracts offers neat and ready-to-go templates. These can be completely customizable using Canva.
• Prewritten email newsletters: Coffee & Contracts provides prewritten templates for email newsletters, including checklists, open house guides, local event calendars, and preferred vendor packets.
• Realtor training resources: It offers users training on how to successfully generate leads using social media, such as making videos, creating Instagram Stories for lead generation, and increasing likes and comments.

As of the date of this article, there are only a few third-party online reviews for Coffee & Contracts, giving it a 4.9 out of 5-star rating. Real estate professionals rave about the content available through the platform. Users said the reels, images, videos, and monthly newsletters are excellent and can be adapted to their needs. Also, integration with Canva allows agents to customize their content to match their brand.

Nevertheless, Coffee & Contracts does not support specific social media platforms like Twitter and LinkedIn. With this, explore Sprout Social if you have multiple accounts, including Twitter, YouTube, LinkedIn, and Google My Business.

Choose a graphic, copy the caption, and click the share button. (Source: Agent Crate)

• Free e-book guide: It has a 15-point guide to Instagram reels for agents.
• Brand ambassador: Earn additional income by becoming a brand ambassador by sharing Agent Crate with other professionals.
• Reels hub: Create content that makes people stop scrolling and engage with your posts with ready-to-go reels, scripts, audio and video clips, and social media prompts.
• Real estate artificial intelligence (AI) assistant: Every subscription comes with an AI assistant to help you save time creating listing descriptions, blogs, captions, or anything else your business may need.

At the time of this review, there are no readily available third-party online reviews of Agent Crate. Our partner site, The Close, conducted a product review, scoring the platform with a 4.6 out of 5 rating. The review showcases Agent Crate’s wide range of tools and resources to enhance your digital presence and streamline marketing efforts. The subscriptions include customizable templates, automated posting, engagement analytics, email marketing campaigns, and lead generation tools.

However, the lack of personalization and cookie-cutter templates may pose a risk to your brand, creating a reputation for posting inauthentic content, especially in saturated markets. If you are looking for a more customizable platform, consider using Fiverr or Coffee & Contracts to create unique content.

Real estate video templates (Source: Animoto)

• Accessibility: Using your preferred browser, you can log in from a Mac or PC. All your videos will be ready for you in their cloud-based video editor.
• Lifetime license: Your videos belong to you with a license that doesn’t expire. Download and post the videos you create online anywhere, anytime.
• Drag and drop: You can upload photos and clips into an easy-to-use template or start with a clean slate.
• Video commenting tool: This feature lets you reply and implement feedback from your video editing workspace.

Animoto has a 4.1 out of 5 customer review rating from over 1,000 users, with most customers loving its fast and efficient services and easy-to-use interface. Many users also commended Animoto’s quick response time and excellent customer service. Plus, several users noted that work outputs are extremely beautifully designed and made.

The few unhappy Animoto reviews were from customers who stated that the editing features aren’t exceptionally robust. Aside from these, learning how to edit videos on the platform or use one of the general (not real estate-specific) video templates to fit your needs will require time and effort. The best alternative to Animoto would be to hire freelance video editors on Fiverr.

Example of social media advertising services (Source: LYFE Marketing)

• Content calendar: LYFE Marketing offers a social media content calendar organization, allowing you to schedule and plan your posts.
• Reports and analytics: It provides you with statistics and allows you to see how far you’ve come in your social media marketing campaign in real time.
• Custom posts: LYFE Marketing curates 12 to 40 unique custom posts monthly.
• Additional services: It provides additional services like PPC advertising, video animation, and website design services.

LYFE Marketing received a customer rating of 4.4 out of 5. Since LYFE Marketing serves a wide variety of clientele, there are reviews from business owners in almost every industry, like healthcare and coaching companies. Most customers loved its well-designed ads, highly rated social media marketing services for real estate agents, and company communication. These personalized strategies helped their business grow and boost its online presence.

However, several unhappy LYFE Marketing reviews from entrepreneurs experienced missed deadlines and poor communication. Aside from this, with its pricing starting at $500 per month, LYFE Marketing is not the most affordable option. If this is outside your budget, Constant Contact may be a better fit.

Social media management services (Source: Later.com)

• Visual planner: It allows you to see your profile the way your followers will.
• Media library: It has unlimited storage for all your photos and videos. You can also upload your files from your phone or laptop or import them from Dropbox and Google Drive.
• Instagram Stories scheduler: This enables you to visually plan and schedule Instagram Stories from your desktop or the Later mobile app and publish them at the right time.
• Auto-publish: Later.com schedules and automatically posts your Instagram images, Carousels, and Reels with no notifications required.

Later.com obtained a high customer review rating of 4.5 out of 5 for its ease of use, quality of support, and features. One user shared that he uses Later for its “Link.in bio” feature, keeping all his links attached to the photos. This feature allows him to go back and click on old links without them disappearing. Furthermore, many users love the platform’s layout as it is clean and pleasing to the eye.

However, users disliked the limitations of the free version and the lack of analytics for LinkedIn. Aside from these, Later.com is not a real estate-specific social media marketing tool. So, if you need a robust marketing platform that provides real estate-specific templates, check out LYFE Marketing.