A capital expense, also known as a capital expenditure or CapEx, refers to a significant, long-term investment made by a company to acquire, upgrade, or extend the life of tangible assets. These assets are typically used in the production of goods or services and have a useful life that extends beyond the current accounting period….
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What Is Visual IVR? A Complete Guide for Small Businesses
Visual interactive voice response, or VIVR, is a system that adds a visual interface that guides callers to a web-based support experience. Visual IVR gathers real-time data and helps customers navigate menus quickly. Personalize the support journey by seamlessly connecting customers to self-service options or experts who can solve their concerns at first contact. Read…
What Is Business Personal Property (BPP) Insurance?
Business personal property (BPP) insurance is an important type of small business insurance for any business that owns equipment, inventory, office furniture, or tools. It is a type of commercial property insurance, meaning it is first-party coverage. It can be purchased from some carriers as a standalone policy and is often available as an endorsement…
Relevant Costs for Decision-making & How They Apply To Common Decisions
A relevant cost for decision-making is a cost that varies when evaluating two or more alternatives. Relevant costing is used only for short-term and nonroutine decisions. While relevant costs are important, managers should also consider nonquantitative factors in decision-making. In this article, we’ll go over the process of relevant costing and how you can apply…
What Is EMV in Payment Processing: How It Works & How to Use
EMV is a global standard for secure payment transactions involving the use of smart cards, also known as chip cards, that contain an embedded microprocessor chip. Instead of relying solely on magnetic stripes, EMV cards generate a unique transaction code for each purchase—this enhances security by making it more difficult for fraudsters to replicate card…
What Is Content Marketing? (+ How It Works, Types & Examples)
Anytime anyone asks, “What is content marketing?” I always like to tell the origin story of the Michelin Star. People are often surprised to hear that the Michelin behind the certification that showcases the best restaurants in an area and the Michelin behind the tire company are one and the same. Around 1900, the Michelin…
What Is Computer Telephony Integration (CTI) in Call Centers?
Computer telephony integration (CTI) enables telephones to work with computers to facilitate a seamless exchange of information. It is commonly used in call center software, allowing agents to send and receive calls directly from a desktop and access a wealth of call-related capabilities. In this article, we discuss how computer telephony integration works, including its…
What Is a Cloud Contact Center? Features & Benefits
A cloud contact center is an internet-based platform that enables businesses to handle inbound and outbound customer communications. It includes a host of features that streamline customer service delivery across various channels, such as phone calls, video, live chat, SMS, email, and social media. This article further explores what a cloud contact center is, its…