Audrey Rawnie Rico

Facebook advertising is one of the easiest ways to get your business in front of new audiences, in my experience. It also has a low cost barrier, thanks to its average daily or weekly budget setting — no outlandish expenses necessary. Facebook also lets you target audiences by demographic, interest, and behavior, and it’s available…

Social media advertising is one of the most accessible ways for small businesses and independent brands to get in front of wide audiences. Social media offers a wide reach at low costs and more precise audience targeting than traditional broadcast advertising channels like television, radio, or print. But the social media ad market is also…

There are five main steps to create a Facebook business page: Log in to your personal Facebook account and choose Create > Page, then add your page’s profile and cover photo, and fill in the “About” section. Add other details like your call to action and page sections, add other people as page admins, and…

Advertising on social media is a great way to get your business in front of new audiences, but it’s important to remember that not all paid social media advertising platforms are the same. I made the rookie mistake years ago of assuming the ads that worked on Facebook would also work on X and Instagram. They…

Finding the best marketing consulting firm for your business is a bit like a dating game — it can definitely be a hit or miss. Every business is unique, and therefore every marketing strategy is unique. The challenge is finding the best marketing consulting services that truly understand your business and its priorities, and craft…

Substack has been one of my favorite newsletter and content publishing platforms for a while now, especially for writers and bloggers. If the written word is your medium of choice, whether you write about food, fashion, or fintech, and want a platform where you can publish directly to subscribers, Substack is the best platform. I’ve…

I’ve been calling it for months now: Newsletters and subscriptions are the future of content marketing and content creation. With algorithms taking over social media and AI talking over Google, it’s been an uphill struggle for content creators — bloggers, graphic artists, videographers, podcasters, etc. — to maintain a stable income from creating content online….

As a marketer, one of the most exciting yet hectic parts of the year is planning a holiday marketing strategy. Black Friday season is on the horizon, holiday ads are popping up, and customers are getting into their holiday spending habits. In traditionally corporate B2B and B2C spaces, it’s the best time for loyalty campaigns…

The best way to create a custom email address is by first purchasing a custom domain. This is the part that comes after the “@” in your email address. For instance, tcook@apple.com, compared to a generic one like “@gmail.com” or “@yahoo.com.” You can buy a domain from a domain registrar, or from a business email provider…

Website banners are digital image and video ads you see around news sites, ecommerce sites, and other websites. You’ve probably already encountered a few of them. They appear on websites related to the brand they’re advertising. For example, you might see a web banner ad for a home furnishing store on a blog about home…

While it advertises itself as a home services platform, Angi is actually much more than that. If you offer home repair services of any kind, Angi can be a powerful marketing and lead-generation platform to get new clients and get in front of new audiences. The best way to think of Angi (formerly “Angie’s List”)…

A professional email address is fundamental to running a business, and thankfully, I found some of the best places to get free business email addresses (yes, really). Some of these platforms give you an email address 100% free, while others include it as a freebie with other products, like a custom domain or a website…