WordPress user roles and permissions may seem like a minor detail, but they are incredibly important. Whether you’re looking to enable content creators to add their own content while safeguarding your site, monetize your site with gated content only certain users can access, or looking to create email campaigns for your web-driven contact lists, you…
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What Are Taxonomies in WordPress?
WordPress taxonomies are built-in categorization tools for organizing WordPress posts. The two taxonomies that every WordPress site will come standard with are categories and tags. With categories, you can group your posts by topic or subject (e.g., website, SEO, and PPC for a marketing agency), and with tags, you can group posts by specific details…
What Is an Overdraft Fee?
An overdraft fee is a banking term that refers to the charges incurred when you don’t have enough funds in your account to cover a check, withdrawal, debit card payment, or auto-debit transaction. Overdraft fees are charged when the bank temporarily covers a financial transaction against insufficient funds, which causes your account balance to go…
What Is APY?
APY, or annual percentage yield, is a banking term used to measure how much interest you will earn on a bank account for one calendar year. APY includes the compounding interest, which is the interest paid on both principal and earnings. APY is calculated using the annual interest rate and the frequency of compounding periods…
Injured on the Job? Here Are Your Next 5 Steps
Getting injured on the job certainly makes for a bad day. Even though you may know you’re covered by your employer’s workers’ compensation insurance, you may be confused as to what to do first. On-the-job injuries can sure be chaotic, and not following guidelines can get your claim denied. Here’s how to get the benefits…
How Workers’ Compensation Settlements Work
Getting injured at work may mean that you have a long-term or permanent disability. Workers’ compensation insurance covers this possibility by paying a portion of your lost wages while you can’t work. However, you may be offered a workers’ compensation settlement if the injury is expected to last for an extended period. This settlement is…
Marketing Qualified Lead (MQL) vs Sales Qualified Lead (SQL)
A marketing qualified lead (MQL) is a potential customer who matches specific minimum requirements based on your ideal customer profile. These potential customers are typically sourced from marketing efforts such as ad campaigns and email marketing campaigns. MQLs are typically one of the first stages in a multistage sales pipeline process, often tracked using a…
How to Use the BANT Method to Find the Most Qualified Leads
BANT is a lead qualification process many small businesses use to determine how to rank and score leads in order to decide which ones to focus on. It involves using questions to understand a prospect’s (B)udget, (A)uthority to make buying decisions, a (N)eed for your solution, and the (T)imeline for making a decision. What Is…
SKU Numbers for Small Business: The Ultimate Guide
A stock keeping unit (SKU) is an alphanumeric code that identifies a product and helps you track inventory for your retail business. You can create SKU numbers manually or using inventory management or point-of-sale (POS) software. SKU numbers print on your product label along with the product’s universal product code (UPC) and other product information….
The Beginner’s Guide to Meta Tags for SEO
Meta tags are considered one of the foundations of search engine optimization (or SEO). And if you want your website to have a shot at ranking organically in search, you’re going to need to use meta tags. As techy as the term “meta tag” may sound, it’s surprisingly simple. In short, meta tags are short…
What Is a Permalink: Best Practices & How to Edit
As technical as a permalink may sound, it is simply a fancy-sounding word for a web address (or URL). It’s a combination of the two words “permanent” and “link” as it’s intended to be an unchanging web address. Permalinks are comprised of two parts, the domain (www.businessname.com) and the slug (e.g., /contact/). When creating WordPress…
Merchant Services 101: Complete Guide to Credit Card Processing
Merchant services allow SMBs to accept credit card payments online and in-person while also maintaining a level of security to mitigate fraud and lost capital. Once a cash-based economy, the world has increasingly adopted credit and debit cards. Now, cash accounts for just over a quarter of purchases. While some of the move away from…