Agatha Aviso

Agatha Aviso

Retail Software Expert at Fit Small Business
Big Cartel logo
Big Cartel Review: Best for Selling Limited Product Runs

My Big Cartel review discusses the ecommerce web builder’s pricing, site builder, sales and product features, and ease of use in detail. Its simple platform with aesthetically pleasing templates earned high scores from my evaluation. However, product limitations and a lack of advanced inventory tracking hindered it from getting a higher score. Big Cartel scored…

Jan 26, 2024
Square Online logo
Square Online Store Review: Top Free Ecommerce Platform

Square Online is an ecommerce platform and website builder that provides an all-in-one online store and payment processing solution. My Square Online Store review shows it offers the best free ecommerce platform for small businesses and is ideal for brick-and-mortar retailers that need basic online store functionality. With a forever-free plan and monthly paid plans…

Jan 26, 2024
Showing a post it cart on a calendar.
4-5-4 Retail Calendar: How It Works + Free 2025-2027 Templates

Running a store or ecommerce site on a regular calendar can make your numbers look strange. One October has five Saturdays, the next has four. Holiday weekends shift around. You end up comparing months with very different selling days and trying to explain why sales look “off” when your traffic and conversion did not really…

Jan 18, 2024
BigCommerce
BigCommerce Review: Pricing, Features & More

In my review of the best ecommerce platforms, BigCommerce came in a close second with a score of 4.60 out of 5 based on 38 data points and my hands-on test of the software. It was a close fight between BigCommerce and Shopify during my evaluation. BigCommerce’s monthly costs are the same as Shopify’s—starting at…

Jan 17, 2024
Shopify logo
Shopify Review: Best Ecommerce Platform for Businesses

Shopify is a complete ecommerce platform that lets you build an online store and sell on multiple sales platforms. My Shopify review finds it’s best for small businesses in general, especially those that focus on selling online. It’s also a flexible solution for multichannel sellers because it has features like express checkout with Shop Pay…

Jan 5, 2024
What is an ecommerce platform.
What Is an Ecommerce Platform? A Guide for Small Businesses

An ecommerce platform is a software solution that allows businesses to sell and consumers to securely buy products online. But it is also more than that—an ecommerce platform lets merchants manage and operate their businesses online, including organizing, marketing, selling, and shipping products. It also enables customers to find products, shop, pay, and manage their…

Jan 3, 2024
Excited happy young woman unboxing cardboard parcel.
10 Best Unboxing Experience Ideas + How to Execute Them

Omnichannel shopping has changed the way shoppers research products before deciding on buying. Shopping-related research on social media is increasingly becoming the norm, with the #unboxing hashtag getting millions of views across YouTube, Instagram, and TikTok. It certainly has become a huge marketing opportunity for brands. Delivering the best unboxing experience has not only become…

Jan 3, 2024
KORONA logo
KORONA POS Review (2026): Features, Pricing, Pros & Cons

KORONA POS stands out for its strong backend control, flexible setup, and true payment processor independence. It performs especially well in inventory management, reporting, and multi-location oversight, making it a strong fit for retail operations that need precision. KORONA is also highly customizable, and its newer headless POS approach (“POS Next”) adds more flexibility for…

Dec 19, 2023
Woman holding a gift.
How to Create a Gift Guide: Steps, Examples, and Holiday Tips

Creating a gift guide is one of the fastest ways to help shoppers decide what to buy and boost your store sales. In this guide, I’ll show you how to create a gift guide from scratch, with steps, examples, and holiday-specific tips you can reuse year-round. If you are creating one now for the holidays,…

Dec 1, 2023
Different sizes of parcel boxes.
Dimensional Weight Calculator for FedEx, USPS & UPS (+ Tips)

Use the dimensional weight calculator above to determine the DIM weight of any parcel. Follow the steps by entering your parcel’s outside dimensions. For irregular packaging, measure from the widest points. DIM Weight: Overview Dimensional weight, also called DIM weight, is a pricing formula shipping companies use to determine shipping rates based on a parcel’s…

Nov 16, 2023
Shopify app on Mobile Phone screen and in a shopping cart on wooden table.
What Is Shop Pay & How Does It Work?

Shop Pay is an accelerated online checkout service by Shopify that lets customers enjoy one-click payments. It securely saves and encrypts customer details such as email, credit card, shipping, and billing information. By allowing faster checkouts, Shop Pay can help reduce shopping cart abandonment. Enabling Shop Pay on your online store is free and takes…

Nov 14, 2023
Browsing on Etzy through mobile and laptop.
Selling on Etsy Review: Pros & Cons, and Alternatives

If you are a creative entrepreneur looking to see if selling on Etsy is worth it, we give an in-depth review of the Etsy platform from a seller perspective in this article. We evaluated Etsy seller reviews together with our own experience with the platform to see if selling on Etsy is worth it. Etsy…

Nov 10, 2023
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