Agatha Aviso

Using AI-generated product descriptions is a relatively new approach but is gaining traction and popularity. Small businesses seeking to streamline their ecommerce operations and increase their online sales can definitely benefit from using AI tools for their product descriptions. But while using product description generators can be timesavers, it depends on how much, how often,…

To build a sustainable online business and ensure a competitive advantage, you need to choose a profitable business model. This guide shows you the different types of ecommerce business models along with their revenue streams and operational dynamics, so you can decide which is best for your small business. Types of Ecommerce Business Models +…

Etsy, a popular online marketplace for handmade and unique goods, has evolved and expanded into other creative products, including print on demand. However, the debate over the feasibility, profitability, and creative potential of print on demand and Etsy continues to grow. In this comprehensive guide, learn the advantages of print on demand with Etsy, and…

Since 2023, Shopify has rolled out hundreds of product updates through its biannual Editions releases, each one spotlighting the newest ways merchants can build and grow on the platform. On August 6, 2025, Shopify launched Summer ’25 Editions, introducing more than 150 upgrades — from design flexibility and AI-powered storefront tools to expanded payments and…

Social is the new search engine and checkout counter, and TikTok is leading the pack. In fact, TikTok Sales are #trending. TikTok is the preferred platform for product discovery, research, and purchases for millennials (the largest generation in the US) and Gen Z-ers (the future that will decide the landscape of online shopping). In this…

Print on demand (PoD) is a business model where products are only manufactured, customized, or printed as orders are received, unlike traditional manufacturing models where products are created in large quantities and stocked in advance. The print on demand model has allowed many new entrepreneurs and existing brick-and-mortar retailers to test the waters of ecommerce….

Square Online offers a free ecommerce website for small businesses of all kinds, including retailers, restaurants, cafes, ticketed event hosts, service providers, and more. Anyone can use a Square store to list products for sale, process payments, and deliver orders via traditional shipping methods, curbside pickup, and local delivery. Setting up an online store with…

Retail is a type of business where merchants sell products to consumers for personal use. Retailing is the act of conducting retail business. Ecommerce and omnichannel selling have blurred the lines of physical and online retail, so retail is a term that often encompasses all selling of goods—digitally, in-store, or elsewhere. In this guide, you…

Shift4Shop, formerly 3dcart, is an ecommerce platform that offers retailers an inexpensive option to build an online store without sacrificing features. Overall, my Shift4Shop review found it to be a great option for US-based merchants looking for a free platform with robust features. In my evaluation, Shift4Shop earned 3.83 out of 5, earning it a…

My Big Cartel review discusses the ecommerce web builder’s pricing, site builder, sales and product features, and ease of use in detail. Its simple platform with aesthetically pleasing templates earned high scores from my evaluation. However, product limitations and a lack of advanced inventory tracking hindered it from getting a higher score. Big Cartel scored…

Square Online is an ecommerce platform and website builder that provides an all-in-one online store and payment processing solution. My Square Online Store review shows it offers the best free ecommerce platform for small businesses and is ideal for brick-and-mortar retailers that need basic online store functionality. With a forever-free plan and monthly paid plans…

Running a store or ecommerce site on a regular calendar can make your numbers look strange. One October has five Saturdays, the next has four. Holiday weekends shift around. You end up comparing months with very different selling days and trying to explain why sales look “off” when your traffic and conversion did not really…