This article is part of a larger series on Retail Management.
Etsy’s 30% increase in seller fees has pushed many sellers to look for alternatives to Etsy. In this guide, we line up our top Etsy alternatives into three categories: ecommerce website builders, online marketplaces, and content creation/crowdfunding platforms.
If you’re serious about growing your craft business online, use an ecommerce website builder because it gives you the most flexibility and complete control over your data. If you are looking for similar buyer reach, marketplaces drive the most traffic without requiring as much marketing effort. Finally, if you have social media following, such as TikTok and Twitch, and need a content creation platform to sell products or merchandise, go with crowdfunding platforms.
The best online store alternatives to Etsy are:
- Shopify: Best overall online store builder
- Big Cartel: Best for artists and creatives selling a limited number of products
- Squarespace: Best for beautiful templates and blogging tools
- IndieMade: Best standalone online store that syncs with Etsy
The best Etsy alternative marketplaces are:
- Bonanza: Best for Etsy sellers who want to reach a new audience
- Amazon Handmade: Best for sellers who want to use an automated fulfillment service
The best crowdfunding platforms that can serve as alternatives to Etsy are:
- Patreon: Best for content creators with marketing know-how
- Ko-fi: Best for creators who offer products and subscriptions
Top Alternatives to Etsy Compared
Even with Etsy’s fee hikes, it is still one of the best platforms for independent sellers because of the sheer number of shoppers that use it and how easy it is to set up and maintain. If you still think Etsy might be your best choice, read our guide on how to sell on Etsy and follow our selling tips to leverage your Etsy store.
Shopify: Best for Makers Ready to Grow Their Online Business
Shopify is our top pick for the best ecommerce platform and our best bet if you want to take your handmade business a step further. Shopify is easy to set up and affordable for the creative maker who wants to jump-start their business and provides powerful selling tools to help them scale their online store.
Unlike Etsy, Shopify doesn’t have the advantage of tapping into a marketplace of customers ready to shop. Since Shopify doesn’t have the traffic and customer base Etsy provides, one needs to start from scratch and market an online store. Fortunately, Shopify has plenty of free built-in tools, such as SEO tools and an email marketing app, to help market one’s business.
Shopify doesn’t have a free plan but offers a three-day free trial with the option to extend it for $1 per month for three months. It also does not charge listing fees:
- Paid plans: Starts at $39 a month
- Transaction fees: None, if using Shopify Payments
- Payment processing fees: 2.9% plus 30 cents
You can read more about Shopify fees in our ultimate guide on Shopify pricing plans.
Big Cartel: Best for Creatives Selling Limited Products
Big Cartel is one of our top picks for the best free ecommerce website builder because of its stylish website templates and the ability to connect a custom domain on a free plan. Big Cartel specially designed its platform with artists in mind, knowing it would compete with Etsy as the platform of choice for creative makers.
Big Cartel has the edge over Etsy with its zero listing and transaction fees and fully customizable website, complete with multiple pages and a contact form—all on a free plan. While its free plan has a five-product limit and lacks marketing features, you can upgrade easily to unlock more products at a low monthly fee ($9.99) and refer to a strong artist community to help you figure out how to market your business.
We recommend Big Cartel for artists that sell a limited number of products at a time or run a seasonal business. You can use its free plan easily with zero to little overhead costs.
Big Cartel offers a free plan to sell up to five products, create a standalone website (with multiple pages, a contact form, and a store), and use a custom domain. Paid plans start at $9.99 a month:
- Software fees:
- Gold ($0): Sell up to five products
- Platinum ($9.99): Sell up to 50 products
- Diamond ($19.99): Sell up to 500 products
- Transaction fees: None
- Payment processing fees: Stripe: 2.9% plus 30 cents; PayPal: 3.49% plus 49 cents
Follow our step-by-step guide to setting up a Big Cartel store.
Squarespace: Best for Templates & Blogging
Squarespace is another excellent ecommerce platform alternative for artisans. It provides a modern website builder—one of our top-recommended website builders for small businesses—with various templates and a drag-and-drop editor, making it ideal for beginners and those without technical knowledge in building a website.
What’s great about Squarespace is that it makes migrating from Etsy quick and easy, allowing you to keep your products and product URLs—making it one of the more accessible alternatives to Etsy if you’re looking to transfer platforms.
If you are a seller that relies on creating content to promote your products, you can take advantage of Squarespace’s powerful blogging tools and market your products with its built-in social media tools.
Squarespace doesn’t offer a free plan, but its entry-level ecommerce plan generally is less expensive than most ecommerce platforms. Its monthly plans with ecommerce capabilities have the following fees:
- Business ($33): Entry-level plan for ecommerce, unlimited products (physical and digital), 3% fee on transactions on top of payment processing fees
- Basic Commerce ($36): Same features as Business but without the extra 3% transaction fee, more advanced analytics
- Advanced Commerce ($65): Same features as Basic Commerce plus a United States Postal Service (USPS) shipping calculator, abandoned cart recovery, and the ability to sell subscriptions
Do you want to know more about Squarespace?
Follow our guide on setting up a Squarespace ecommerce store.
IndieMade: Best Standalone Store for Syncing With Etsy
IndieMade is a great Etsy alternative if you prefer a standalone website but have budget restraints and limited technical know-how on setting up a fully functional online store. It also provides an Etsy integration, so its 30-day free trial lets you test things out first without exerting too much effort by migrating product listings. Alternatively, its two-way Etsy integration is a great option if you want to explore alternatives without closing your Etsy shop.
IndieMade’s platform is straightforward, making updating your product listings with video and image galleries easy. In addition to building an ecommerce store, you can add a blog, calendar of events, image galleries, and other pages.
Like many Etsy alternatives for sellers, IndieMade does not have a built-in marketplace, so you can’t get the traffic that Etsy offers. However, its monthly fees are the lowest among Etsy’s standalone store alternatives, making it an excellent option for creative artists on a limited budget who want their own store without Etsy’s branding.
IndieMade provides a free 30-day trial, with no credit card required. Paid monthly plans come in four tiers and include the ability to use a custom domain and build a standalone online store:
- Basic ($4.95): Sell up to 10 products with up to five images per product, 10 pages, and 10 galleries
- Standard ($12.95): Sell up to 250 products with up to 10 images per product, and unlimited pages and galleries
- Pro ($14.95): Sell up to 500 products with up to 20 images per product, and unlimited pages and galleries
- Plus ($19.95): Sell unlimited products with unlimited images, and unlimited pages and galleries
Did you know?
Victorian Style Treasures maximizes IndieMade’s provision for additional pages, setting up pages for its store policies, contact form, and product categories. If you click on any of its product pages, you can see how to add multiple pages and have a related products section at the bottom.
Bonanza: Best for Etsy Sellers Who Want to Reach a New Audience
If you want an Etsy alternative that works similarly, Bonanza is for you. It is an online marketplace with the same demographic as Etsy, albeit a smaller audience. However, Bonanza gives you the best of both worlds: You can sell on Bonanza for marketplace exposure and build your online store. Like Etsy, there is no monthly fee to sell on Bonanza, but transaction fees are involved.
Bonanza has lower transaction fees than Etsy and better marketing tools like cart abandonment savers, seller-first customer service, and buyer-to-seller communication. Note, however, that on Etsy, shoppers can message sellers to negotiate prices but it’s not the norm on that platform. On Bonanza, price negotiations are typical and even expected. It is a good idea to keep this in mind when pricing products so you can have room to accept shoppers’ offers and let them feel like they’re getting a deal.
Bonanza is transparent about its fees and doesn’t charge anything until you make a sale. You only get charged against the Final Offer Value (FOV): “the amount that the buyer paid to you for the item sold, plus any portion of the shipping fee that exceeds $10.”
- Product listing fees: $0
- Transaction fees: 50 cents, plus 3.5% of the purchase price
- Advertising fees: Paid from your commission on top of transaction fees and can range between 9% and 30% of product sales
- Webstore builder (optional): $25 per month to create a fully functional online store
Amazon Handmade: Best for Sellers Who Want to Use an Automated Fulfillment Service
Amazon Handmade is the part of retail giant Amazon dedicated to crafts and handmade products. Amazon is the most visited online marketplace—averaging 2 billion monthly visits—in the US. If you are looking to tap into Amazon’s buyer reach, apply as a seller for Amazon Handmade.
Getting approved as a seller allows you to list your products, manage orders, and automate fulfillment through FBA within a central dashboard. Fees are waived for Amazon Handmade sellers, so you only pay for referral fees. However, Amazon Handmade charges more than Etsy on this—15% compared to 6.5%.
You must have a Professional selling account to sell on Amazon Handmade, which has a monthly fee of $39.99. However, once your application is approved, your selling fee is waived after your first month, saving $480 a year in fees. This discount is exclusive to sellers approved for Handmade.
There are no product listing fees, aside from a 15% referral fee on sales. Amazon Handmade fees are more expensive than Etsy’s, unless products are priced around $5 or less. Learn more about Amazon seller fees.
Learn how to sell on Amazon using our step-by-step guide.
Patreon: Best for Content Creators With Marketing Know-how
Although not considered an online marketplace or an ecommerce platform, Patreon has become increasingly popular as an Etsy alternative, especially for content creators. Primarily a crowdfunding platform, Patreon operates on a rewards-based technique, with subscribers (called patrons) making recurring payments on an ongoing basis to access a creator’s content.
Patreon became popular with Etsy sellers because of its membership tiers. Etsy sellers usually have a Patreon page as an exclusive membership site, with monthly content in how-to videos, project inspiration examples, and bonus products.
What Patreon lacks are promotional tools and a built-in audience. You cannot sell one-time products since you technically do not have a store. However, if you have an established buyer following, know how to market your products, and can produce a steady stream of content—digital, educational, and physical products—Patreon can be a beneficial platform.
atreon is entirely free. It only deducts platform fees depending on your subscribed plan. Features are also available depending on your tier, with more functionalities unlocked in higher plans:
- Lite: 5% of the monthly income you earn on Patreon
- Pro: 8% of the monthly income you earn on Patreon
- Premium: 12% of the monthly income you earn on Patreon
Payment processing fees also apply:
- Standard rate: 2.9% plus 30 cents for donations over $3
- Micropayment rate: 5% plus 10 cents for donations of $3 or less
Ko-fi: Best for Artists & Creators Offering Subscriptions & Product Sales
Ko-fi is a popular Etsy alternative because it combines the benefits of selling on Etsy and keeping a Patreon exclusive membership with lesser fees. Ko‑fi lets you accept donations, set up memberships, sell products, and accept commissions—all in one place. One unique feature of Ko-fi is helping you let buyers pay what they want. You can set a minimum price or leave it entirely open for buyers to set the amount they want to pay.
With Ko-fi, you are saved from the hassle of maintaining different platforms for your buyers.
Ko-fi doesn’t have platform fees for any donations you receive. A 5% transaction fee applies to any commission, membership, or shop sale. You also can subscribe to Ko-fi Gold for $6 a month (paid annually).
Methodology: How We Evaluated Alternatives to Etsy
Etsy Alternatives Frequently Asked Questions (FAQs)
Etsy’s biggest competitors are marketplaces similar to Etsy, such as Bonanza and Amazon Handmade. Crowdfunding platforms like Ko-fi and Patreon are gaining traction and increasingly popular with the younger generation.
Yes, it is. Etsy is the fourth-largest US ecommerce site by monthly visits, so it is an excellent way for creative artists and entrepreneurs to find a sizable market without spending a lot of upfront capital.
Choosing an alternative to Etsy should depend on your business needs and priorities—cost, market reach, or growth tools. If you are looking for free alternatives to Etsy, there are ecommerce platforms and online marketplaces that do not require monthly fees and offer zero transaction and listing fees. If Etsy’s market reach is a priority, choose a marketplace with great buyer reach. Finally, if you want to grow your creative business and have your own website, use a robust yet easy-to-use ecommerce platform like Shopify.
Consider looking for an Etsy alternative if you want to save on transaction and listing fees, you are scaling your business and need more marketing tools or prefer to be more in control of your online store.
When considering an Etsy alternative, decide which features you prioritize and go with a platform that gives you just that. If Etsy’s marketplace and built-in customer base are crucial to your business, go with a marketplace alternative, such as Bonanza, Ko-fi, Patreon, and Amazon Handmade. However, setting up an online store is the way to go if you have serious plans to grow your online business. We recommend Shopify because of its affordability and scalability. You can sign up for a three-day free trial and extend it for three months for just $1 per month to see how it works and decide if it’s a good fit for your business.