Andrea Herrera

When you’re buying an existing business, the right questions can save you from hidden debt, overvalued assets, or customers who vanish the moment the deal closes. Skip the hard questions, and you risk overpaying, or worse, inheriting someone else’s problems. This guide breaks down the 13 essential questions to ask when buying a business (or…

Venmo is a popular peer-to-peer mobile payment platform that allows users to send and receive money easily and securely. Launched in 2009, the platform was acquired by Braintree in 2012, which was later purchased by PayPal. Since then, Venmo has expanded its services, including the launch of Venmo Business in 2020. Signing up for a …

Venmo is a popular peer-to-peer mobile payment platform that offers a Venmo Business profile, which allows businesses to accept Venmo payments. Setting up Venmo for business is quick and easy, especially if you already have a Venmo Personal account. It involves submitting your business details and tax information and connecting a bank account or card….

Knowing how to choose a name for your business that stands out and supports long-term growth is essential. It involves more than creativity and requires a clear process to brainstorm ideas, test for fit and emotional impact, check legal availability, and ensure it works across digital and marketing channels. In this guide, I walk you…

Franchising offers a way to own a business with built-in brand recognition, proven systems, and ongoing support, but not all options qualify as top franchises to own. Some deliver strong returns and low stress, while others require high capital and hands-on involvement or come with hidden risks. I walk you through the best franchises to…

Food franchises remain one of the most popular ways to start a business, offering built-in brand recognition, proven systems, and strong demand. In this guide, I list the top food franchise opportunities for 2025, whether you’re looking for high returns, affordable startup costs, or a beginner-friendly concept. Not sure if owning a franchise is for…

Consulting is one of the fastest ways to turn your skills into income. Starting a consulting business doesn’t require a storefront, inventory, or a big team to get started — just expertise in a specific area and a plan for helping others solve real problems. In 2025, launching a consulting business is easier than ever;…

Handmade goods are more popular than ever, and turning your craft into a business is one of the most accessible ways to earn income doing what you love. Whether you’re making candles, jewelry, home decor, or crochet plushies, you can start small and grow it into a sustainable business. In this guide, I’ll walk you…

Small towns are full of opportunity for entrepreneurs who want to start simple, stay local, and make a real impact. With lower startup costs, less competition, and strong community support, the right business can take off faster than you might expect. In this guide, I share 30 of the best small town business ideas for…

Starting a business is exciting, but it’s also full of risks that most new founders don’t see coming. Many small businesses fail not because the idea was bad, but because of avoidable missteps in planning, execution, or long-term decision-making. In this guide, I break down 25 mistakes to avoid when starting a business, based on…

Selling baked good from home takes more than just good recipes. You need to know what products are allowed, get the right permits, set up your kitchen, and create a simple system for taking orders and payments. You’ll also need to price for profit and find the right ways to promote and sell. If you’re…

A business growth plan is a strategic roadmap for how your company will expand over time. It outlines your goals, target metrics, market strategy, financial projections, and the resources you’ll need to scale, such as growing your customer base, launching new products, or expanding locations. In short, a business growth plan turns your big-picture vision…