Brigitte Korte

Retail trade shows are a great way to see products in person, learn more about them, and network with other business owners and vendors in their industry. Some trade shows even offer educational opportunities, like panel discussions and expert speakers. In this guide, we will look at the best retail conferences and tradeshows throughout the…

Contactless payments are transactions made without a credit card making direct contact with a card reader; instead, payment information is transmitted via near-field communication (NFC) technologies. Contactless payment methods include tap-to-pay contactless chip cards, mobile payment options like Apple or Google Pay, and scannable quick response (QR) codes. All these methods are only available when…

Short-term financing, often referred to as buy now, pay later (BNPL) or customer financing, lets consumers pay for purchases over time through a series of installments. It is also one of the most prominent trends in the retail market. Where financing used to be popular only for large purchases like furniture and cars, consumers now…

A multichannel POS system enables businesses to sell in-store, online, and on the go—all from a centralized platform. The best multichannel POS systems offer unified inventory, customer, and order management tools and can connect to various online sales channels, including online marketplaces, ecommerce sites, and social platforms—all for less than $100 per month. According to…

Generation Z is no longer comprised of children with no buying power, and they are entering the consumer market with new behaviors and demands for retailers. Keep reading to learn more about who Gen Z is, what Gen Zers’ consumer behaviors and preferences are, and how your retail business can appeal to their needs and…

Even in uncertain economic conditions and waning consumer spending, with some creativity, you can figure out how to increase retail sales to keep your business thriving. Optimizing your in-store experience and making sure that your products are available on every shopping channel that customers might need is a good place to start. In this guide,…

To avoid costly stockouts and to improve customer satisfaction, having adequate safety stock is key. In this guide, we will look at what safety stock is, how to calculate it, why it’s important, and some of its associated risks. What Is Safety Stock? Safety stock, also sometimes called buffer stock or “just-in-case” inventory, is the…

In retail, a planogram is a schematic blueprint or model of a store that establishes where and how specific products should be placed to increase sales. It is completely to-scale and includes product categories, specific shelf placements, marks on where each display will go, the location of the cash wraps, and sometimes even decor elements….

Merchandising includes all the non-verbal tactics retailers use for presenting and promoting their goods in-store. This includes your store layout, the products you choose to sell, how you arrange them, and even your pricing strategy. Retailers use merchandising in their stores to cultivate their brand image, improve customer experience, and drive sales. Merchandising can make…

Retail lighting includes all light sources you use to make your space visible and highlight products or areas of your store. The lighting you choose for your retail store is a major part of your merchandising strategy. Effective lighting guides customers to key areas of your space, sets the ambiance, and can even draw people…

As of 2023, millennials are the largest generation in the US, with massive spending power that is only poised to grow as they get further into their careers. While millennials were the brunt of many jokes for years, they are now a force to be reckoned with—and retailers need to adjust their strategy to appeal…

Gen X is often forgotten between baby boomers and millennials, but they are a vastly important generation with distinct consumer behaviors and immense buying power. With their annual expenditures averaging over $80,000, Gen Xers comprise a significant market for retailers. In this guide, we will explore Gen X shopping habits, all backed by studies, as…