Brigitte Korte

Custom packaging is a key way for small businesses to stand out in the highly saturated ecommerce market. To foster a memorable buying experience and help build brand loyalty, we recommend using branded or unique shipping materials. In this article we’ll look at nine creative packaging ideas for small business, exploring how you can customize…

Between 2012 and 2023, the number of fitness businesses in the US increased by nearly 30%, hitting more than 115,000 this past year. In 2021, the fitness industry was valued at $35 billion, and today, the fitness industry is booming, with more and more people investing in their health, wellness, and longevity. If you are…

The past few years have been challenging for the retail job market, with retail employers struggling to find and retain employees. According to a recent survey from Capterra, a staggering 86% of SMB retailers find that hiring is growing more difficult year over year. While the retail recruitment landscape is riddled with challenges (which we…

Walmart Marketplace gets an average of 120 million monthly visitors, so if you want to expand your product reach, selling on Walmart is the way to go. Offering no monthly subscription or setup costs, Walmart only charges a referral fee on sold items and lets you have full control over your business—including inventory, pricing, fulfillment,…

If 2024 resembles the last two years, this marks an excellent time for starting a business. Entrepreneurs in the US launch roughly 4.4 million new businesses every year. Both 2022 and 2023 blew that average out of the water, with 5 million startups in 2022 and a massive 5.7% year-over-year increase over that in just…

A retail associate job description is a document that outlines the skills, duties, and responsibilities of the retail associate position. Retail associate job descriptions can be used both for internal HR purposes as well as for a job ad if you need to fill an associate position. Retail associates typically cover a lot of ground…

At the start of the New Year, my social media feeds took a turn toward anti-consumerism as established influencers and new creators alike began “deinfluencing” me. As you might have gleaned from the name of the phenomenon, deinfluencing is when online creators try to convince you not to purchase certain products, exposing why they don’t…

Retail mobile marketing is targeted campaigns and promotions delivered to customers on their mobile devices via push notifications, SMS messages, and branded apps. The idea behind mobile marketing is that it meets consumers where they already are—on their phones—getting products in front of them, incentivizing them to buy, and even driving them into your store….

There are endless possibilities when it comes to decorating a boutique, and making your store more visually appealing comes with many benefits. From more engaged shoppers to better brand recognition and increased sales, taking the time to make your boutique something special will pay dividends for your business. And, making your shop stand out doesn’t…

Scrambled merchandising is a merchandising technique in which you mix unrelated or off-brand products into your store that are not associated with your original brand or product selection. The technique is most often used to test out the introduction of new products, reach new customers, offset seasonal slumps, and meet unmet demands in your target…

Inflation, or the rate at which the prices of goods and services increase, has been highly volatile for the last couple of years. Between December 2020 and December 2021, the consumer price index for all retail goods increased to 7%, nearly triple the inflation rate the United States had seen in a decade. From there,…

Product bundling is a retail sales strategy in which multiple products are sold together as a group. These products might be a set of the same items, complementary items, or completely different pieces of merchandise—the concept and contents of the bundle are up to you. The goal is to increase your sales volume and inspire…