Brigitte Korte

As of 2023, millennials are the largest generation in the US, with massive spending power that is only poised to grow as they get further into their careers. While millennials were the brunt of many jokes for years, they are now a force to be reckoned with—and retailers need to adjust their strategy to appeal…

Gen X is often forgotten between baby boomers and millennials, but they are a vastly important generation with distinct consumer behaviors and immense buying power. With their annual expenditures averaging over $80,000, Gen Xers comprise a significant market for retailers. In this guide, we will explore Gen X shopping habits, all backed by studies, as…

Personalization is a strategic approach that tailors the shopping experience to individual customer preferences and behaviors. By harnessing data and employing cutting-edge AI technologies, retailers can offer customized product recommendations, personalized content, and targeted promotions. The result? A more engaged customer base, increased sales, and improved brand loyalty. But there are major questions in the…

It seems like retail trends are evolving faster than ever these days, driven by changing consumer preferences, technology, and global events. In 2023 and beyond, small businesses must remain agile and adapt to new online and in-store customer experience trends to stay competitive. Let’s take a look at six key customer experience trends in retail…

In recent years, there has been a new, unwelcomed trend haunting retail stores: organized retail crime (ORC). It refers to large-scale, organized shoplifting, cargo theft, ecommerce cyber-attacks, fraud, and other professionally orchestrated crimes against retailers. ORC is costly, difficult to detect, and highly organized—and erodes shopper trust. In this ultimate guide to ORC, we will…

Retail theft is an unfortunate reality that impacts both brick-and-mortar and ecommerce businesses. Beyond the financial cost, it compromises the trust and safety between retailers and their customers and is the leading cause of retail shrinkage across the industry. In this article, we give you seven strategies for retail theft prevention and shoplifting prevention to…

Creating a store that is safe for your staff and secure for your products is an important part of managing a retail store. And that’s just the physical storefront. Today, most brands also operate an ecommerce shop and have to take steps to protect their site from data breaches and cyber-attacks. In this guide, we…

Dynamic pricing is a pricing strategy where prices fluctuate based on certain market factors, like demand, customers, or competition. The idea is that these price fluctuations maximize profits by capitalizing on changing market conditions. Unlike fixed pricing, which you see at grocery stores and boutiques and will adjust over time, dynamic pricing is much more…

Product descriptions are key to building customer trust and successfully selling your products. To be effective, product descriptions need to go beyond simply describing the product. They should also inform your customers, convey your brand, and get your store visited by searchers—bringing in sales and boosting other key performance indicators (KPIs). Continue reading for our…

Voice commerce is a tool that allows customers to use voice commands to search for products, get answers to questions, and complete transactions. Think Siri and Alexa, but for shopping functionalities. Voice command technology first came onto the scene in 2012 and has since become much more complex and exploded in use. While we are…

Inventory shrinkage is the difference between a product’s recorded stock count and the amount physically on hand. The difference between these two amounts is referred to as “shrink.” In a retail setting, it is also sometimes called retail shrink. Either way, both mean the same thing—you’re missing inventory you thought you had. You can use…

Although the use of chatbots is still relatively new, ecommerce is quickly becoming the biggest customer of this new technology. So, exactly what are ecommerce chatbots? Simply put, an ecommerce chatbot is a type of artificial intelligence (AI) that simulates conversation with customers on an ecommerce site to answer questions, provide customer service, and facilitate…