When a listing has been placed on the MLS® system, it is given a specific time frame before it expires. Once the time frame has passed, the listing is marked inactive. However, just because a listing is inactive doesn’t mean there isn’t still a motivated seller. Expired listing letters then are a useful way to…
About the Author
Where to Buy Real Estate Leads in 2021
Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for various use cases. In the…
14 Best Real Estate Broker Software in 2021
A real estate brokerage needs to choose the right tools for their office to run efficiently and maximize productivity and profit. Real estate broker software needs to offer specific solutions like agent and transaction management, team collaboration, and task automation. These are the top real estate brokerage software on the market and how they can…
6 Best Online Real Estate Courses in California in 2021
California real estate agents must take 135 hours of prelicensing education, so it’s important that you maximize your investment of time and money by choosing the right course provider. We evaluated several of the leading online real estate courses in California with specific criteria like price, course offerings, study aids, and customer support. After research,…
17 Real Estate Apps Every Agent Should Know About
Real estate agent apps give you access to the tools you need to get your work done from anywhere. From getting important documents signed to scheduling your next open house, we found the best real estate apps to make you an efficient powerhouse on the road. Here are the best real estate apps on the…
6 Best Real Estate Marketing Software in 2021
Real estate marketing software lets you automate or streamline specific steps in your real estate funnel, helping you generate more leads and close sales. We considered several of the most popular software options to identify the six best for agents and brokers. To do so, we evaluated criteria including price, features, ease of use, and…
6 Best Real Estate Lead Generation Companies in 2021
Real estate lead generation companies help agents to capture, organize, and nurture new leads until they’re ready to make a property purchase or sale. After researching more than 10 lead generation platforms, we determined the top six based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation….
5 Ready-to-Use Real Estate Email Marketing Templates
Email is one of the most effective real estate marketing ideas because it can be used to connect to new clients as well as nurture existing leads. However, it can be time-consuming to individually craft each message. Real estate email marketing templates solve this problem while also helping to ensure messages always include critical details…
The Essential Guide to Effective Real Estate Email Marketing
Real estate email marketing uses auto-responders, email newsletters, and behavior-triggered emails to encourage leads to make contact and hire you to buy or sell a property. In an age when most people use email to communicate, it’s necessary for agents to invest in some form of email marketing to increase your client base and dramatically…
15 Ways to Maximize Your Real Estate Agent Bio (+ Examples)
A real estate agent bio is the summary of your skills and abilities as an agent, usually presented online or in print with a headshot. A strong real estate bio demonstrates your expertise and motivates potential clients to contact and hire you. We compiled 15 examples of bios with pro tips to help write your…
How to Become a Real Estate Agent in California in 9 Steps
Becoming a real estate agent in California is fairly straightforward. However, there are a number of steps you must complete before you can start earning your first commission from a real estate transaction. You’ll need a license, which involves meeting prelicensing requirements such as completing 135 hours of coursework, a passing grade on the exam,…
Zillow Premier Agent: Are Leads Worth Paying For?
Zillow is the largest real estate search engine on the internet, providing an effective platform for real estate agents to advertise with per-lead pricing starting at around $20. Attracting more than 36 million visitors per month, (ZPA) can help you get more views and leads, but is it worth the cost? According to the National…