Kaylee Strozyk

In the past 12 months, 46% of real estate agents cited social media as the top tech tool to gain quality leads, higher than the MLS (multiple listing services) and their customer relationship management (CRM) software. Although social media takes time and effort, the right tools are key to planning, creating, publishing, and tracking your social media progress effectively. To get the right support, we’ve identified 15 of the best social media tools for real estate agents to leverage the power of social media marketing for your business. The majority of tools on this list are made to supplement specific areas of your social media strategy. If you prefer a tool to help you outsource multiple facets of social media marketing, check out . Sprout Social is a robust, all-in-one tool for planning, optimizing, scheduling, analyzing, and tracking your content on all of the top social media sites for real estate agents, like Facebook and Instagram. If growing your social media presence is a priority for you, try Sprout Social by signing up for its 30-day free trial. 1. Loomly is one of the best social media tools for real estate agents because of its support with content inspiration, planning, scheduling, and tracking content across multiple platforms. Loomly supports more social media platforms than any other tool or social media scheduler on the market. This makes it a top tool for any real estate social network, whether you’re looking to generate leads, build an audience, or increase your income. On top of automatic scheduling, Loomly helps you generate new ideas for posts based on trending topics, Really Simple Syndication (RSS) feeds, events, holidays, and social media best practices. It also provides custom post ideas, subjects, and automatic optimization tips, along with integrations with important resources like and for stock photography. Through these channels, you can implement new real estate marketing ideas and maximize your reach and your engagement. Plus, with advanced analytics, you gain more clarity on what your audience responds to and can easily grow your following and lead generation. 2. Constant Contact is a marketing automation tool that is most well-known for its email marketing features. However, it includes valuable social media tools for real estate agents at an affordable price, including a scheduling tool, Facebook and Instagram ad creator, and a multi-site conversation dashboard. By creating posts within Constant Contact, you can automatically publish them to Facebook, Instagram, LinkedIn, and Twitter with just one click. In addition, Constant Contact includes an easy-to-use CRM to manage all contacts on your email list, followers, and the connections you make in comments and direct messages. It helps you track users’ behaviors to nurture leads, maximize conversions, and even prioritize them based on behaviors. Try Constant Contact’s social media tools and client relationship manager (CRM) by signing up for its 60-day free trial. 3. Animoto Video is more important—and more necessary—in real estate marketing than ever before, with videos receiving as much as 480% more engagement than still photos. Luckily, gone are the days when you had to buy professional video equipment and spend hours learning highly technical video editing software to publish video content. Now, you can simply use your smartphone and an easy-to-use tool like . It allows you to easily stitch together pictures, video clips, and your narration to help show off a new listing or neighborhood to attract open house visitors. Using Animoto simplifies the process of creating and editing videos for any social media platform—from a real estate YouTube channel to Instagram stories, TikToks, and Facebook Reels. Animoto uniquely provides more than 10 real estate-specific video templates, ideal for tours, listings, testimonials, and ads. If you choose to utilize the incredible marketing power of video, Animoto will be your most-needed social media management tool. Sign up and start editing videos for free. 4. Tailwind is a popular real estate social media automation tool that provides specific features for Instagram, Facebook, and Pinterest, a few of the top social media apps for real estate agents. It provides an easy-to-use platform to create posts for all three real estate social networks—helping you find images and customize them with your branding. The scheduling tools provide a visual calendar where you can plan out weeks of content in advance. It also provides the option of reminding you when to post or automatically posting the content for you. Tailwind also includes a number of essential optimization tools, including a hashtag finder, a smart bio, and communities. All three of these tools help you leverage social media algorithms to build an audience of people within your area and niche, and generate real estate leads who are most likely to work with you. Tailwind’s extensive analytics tools help you track your progress. If Facebook, Instagram, or Pinterest are an important part of your traffic and marketing strategy, then Tailwind will be one of your most-used social media management tools. Get started with Tailwind through its forever-free plan. 5. IFTTT (If This, Then That) (If This, Then That) is one of the most unique and powerful tools for not only organizing your social media marketing but your whole life. It integrates hundreds of apps to create simple conditional statements, called Applets, triggering an event when a website, app, or device changes. For example, you can use IFTTT to open the garage when your car enters your driveway, or start brewing your coffee when your Fitbit senses you’re awake (yes, really). As a social media management tool, create rules in IFTTT that help you get more done in less time. Use this tool to create more regular and automated routines, like posting an Instagram story every time you schedule a showing. This could be one of the best social media platforms for real estate professionals since most agents and brokers don’t have a regular schedule. Use IFTTT to combine your day-to-day habits with a consistent social media strategy. 6. Reddit We know what you’re thinking— is an online forum, not a social media tool. However, it can be a valuable resource when used strategically. Since Reddit has an astonishing 1.7 billion active monthly users and is constantly keeping up to date with relevant topics and information, you can and should use it to find ideas for creative real estate social media posts. Use it to find trending topics or memorable and unique stories to generate conversations and engagement on your real estate social networks. Remember, you can customize your feed by following specific subreddits, which represent a vast constellation of interests and ideas. For your real estate social media content, look for the latest mortgage news, infographics, stories about buying or selling houses, or fun real estate memes to generate engagement. 7. Feedly is what is known as a content aggregator. It uses artificial intelligence (AI) to gather news, images, videos, or podcasts from many different sources and consolidates them on one custom web page. For example, you can set up Feedly to pull trending stories from Realtor.org, Inman News, The Wall Street Journal, or any source that will offer up-to-the-minute news and information your audience might enjoy. Instead of browsing a few dozen websites for great content every morning, you will only have to check Feedly to see the relevant pieces from all sources. Feedly also integrates with , which allows it to be paired with thousands of the best social media sites for real estate, including Twitter, Facebook pages, Instagram, Pinterest, and LinkedIn. It also connects Feedly with many other social media tools for real estate agents, like , , and , which means you can take content directly from the source to your social media strategy. 8. Sprout Social is a robust tool for social media management for real estate agents, with detailed features to help you plan and publish content, engage your audience, uncover trends, and analyze your progress. Its calendar feature allows you to create content within the platform and schedule it for the most optimal time of day based on your audience data. You can also tag specific posts to organize them further and increase productivity with your team or real estate assistant. Sprout Social also uniquely provides a CRM system to ensure every connection you make on social media is tracked and nurtured. While many other social media management platforms for real estate agents provide detailed analytics, Sprout Social offers tools for every part of your social marketing strategy, from planning and organizing to converting leads into customers. Plus, you can test it out with a 30-day free trial. 9. Canva is one of the most popular, easy-to-use, and highly respected design platforms among real estate professionals, business owners, and social media marketers. It offers an intuitive interface that makes it easy for new and successful real estate agents to create beautiful graphics for social media, blogs, emails, ads, or any other type of marketing. Canva offers thousands of templates with fonts, layouts, and imagery for all kinds of social media posts, including infographics, Facebook covers, Instagram posts, stories, and blog headers. You can even use Canva to create flyers or postcards for your listings, or videos and animations for your Instagram strategy. If you want to design the best social media for real estate, Canva will quickly become an essential marketing tool for your business. 10. Adobe Express , formerly Adobe Spark, is a collection of photo and video editing tools from Adobe, compiled specifically for marketing and social media. It includes a wide variety of social media templates for Facebook, Instagram, TikTok, and YouTube. Its free-forever plan provides basic editing tools and photo effects, as well as thousands of fonts and design templates. Adobe Express includes easy-to-use video editing tools and a music library, ideal for generating leads on TikTok or YouTube. It also includes a content scheduler to help you create and plan social media content weeks in advance. Automatic publishing also ensures you can maintain a consistent social media schedule even when you’re busy working with clients. Start using Adobe Express for free. 11. Pexels In order to post the best social media content, it’s absolutely essential to use high-quality images. Luckily, you don’t need to photograph and edit hundreds of original photos to have the best social media for realtors. is a stock image site with a wide variety of beautiful, professional images for free. Unlike many other free stock image sites, Pexels also doesn’t require attribution. While you’ll still want to be picky in your selection and only use relevant images that fit within your real estate brand, Pexels can transform your social media posts. Photos of houses, apartments, neighborhoods, cities, and interior design can be shared directly on social media, along with a caption written for your social media strategy. Pexels can also be used with  to create custom, branded images on every social media channel—for free. This can provide unlimited options for social media banners, posts, real estate brochures, or signs. 12. Venngage is another platform that simplifies image creation but is focused primarily on generating charts, infographics, checklists, and visual maps. Canva also offers chart and infographic templates but is much more limited than Venngage. Venngage offers extensive options within an extremely easy-to-use interface. Even if you’ve never generated a visual report with your data, Venngage makes it easy to create in just a few minutes. You can even upload spreadsheets directly from Google Drive and create graphs to show real estate trends and steps to buying and selling, generate a beautiful comparative market analysis (CMA), or make a listing presentation. Infographics provide a lot of value and are easily shareable, ideal in social media posts for realtors. Plus, you can start using Venngage for free. 13. Hootsuite is an extremely popular social media management tool that provides an extensive number of resources and tools to plan, schedule, automate, track, and manage content from multiple social media platforms. Although Hootsuite doesn’t integrate with as many platforms as , it is one of the only schedulers to manage and optimize social media advertising simultaneously. Another reason why Hootsuite is one of the top social media schedulers is because of its powerful, in-depth reporting capabilities. You can see not only your engagements within the intuitive dashboard but also learn more details about what your audience responds to best and even when your real estate brand is being discussed. With these analytics, you’ll be able to continually improve your social media strategy by covering the most interesting topics for your audience at the right time and even in the right format. Get started with Hootsuite’s 30-day free trial. 14. Agorapulse operates as the centralized location for all of your social media marketing analytics. Without tracking or measuring the data, even the best social media strategy would fall short. Agorapulse provides visualizations of data so you can more clearly understand the best times to post, which real estate hashtags perform best, and how your performance compares to other real estate professionals. In addition to the analytics dashboard that combines multiple social media feeds, Agorapulse provides a centralized inbox to manage all conversations, including comments, messages, and mentions. Instead of going between multiple social media apps to track comments and messages, you can label, manage, and manage all interactions on one platform. In addition, the social listening tool continually searches the web for mentions of your brand so that you can stay informed and proactively manage your brand’s reputation. These two features alone can help you continue to post and stay on top of content, comments, and messages on every social media channel. Sign up for a free trial of Agorapulse today. 15. Jasper , formerly Jarvis, is an artificial intelligence (AI) tool that helps you write content and social media captions almost instantly. You simply select which type of copy you need, add a few keywords or descriptions, and you'll receive automatic real estate social media posts. Written content is a foundational piece of any social media or online marketing strategy, so this is a great tool for real estate agents who struggle specifically with writing. There is a growing number of AI writing tools available on the market. Still, Jasper is the clear front-runner when it comes to quality and range of content. It provides hundreds of templates for real estate social media posts, like short social posts, Instagram captions, real estate listing descriptions, LinkedIn bios, engaging captions, and even a category dedicated to “ridiculous marketing ideas.” In addition, Jasper has recently released an AI art tool that generates an original photo based on your prompt. This opens up even more possibilities for Jasper to provide you with creative real estate social media posts. There is a learning curve to using this tool, but it comes with an active Facebook group, live training, and a huge variety of tutorials and tips to help you improve the copy created by Jasper. Try Jasper for free. Real Estate Social Media Tools Best Practices Many of the tools covered above have the ability to completely skyrocket your social media reach, engagement, and, ultimately, your real estate business. However, social media tools are not magic wands—you still need to invest time and effort to leverage them for your marketing strategy. With this in mind, here are the best practices to help you use the real estate social media tools most effectively: Choose your social media tools wisely: Don’t attempt to purchase and use a large number of social tools at the same time. Start slow and continue building your repertoire of tools as your social media success grows. Plan a variety of content: Posting nothing but real estate listings is a surefire way to get you nowhere. The best real estate social media accounts share listings, behind-the-scenes videos, memes, and personal stories. Repurpose content: Trying to think of daily content for four different social media platforms—while serving your real estate clients—is a recipe for disaster. When you have a piece of content to share, repurpose the same idea for each platform to save time and effort while maximizing results. Expect a learning curve: The most powerful social media tools include various features, which will take time to explore and experiment with. When you choose a new social media tool, plan to give yourself time to learn the best and most efficient ways to use it. Stick to your brand: Ideally, you should take the time to define your audience, your values, and your brand before you invest your time and effort into growing a social media audience. Your real estate branding will differentiate you from all the other real estate professionals marketing in your area. Prioritize data: Even if you don’t plan to dig through data and analytics in-depth, it’s important to track a few basic metrics continually. Make sure one of the social media tools you choose can show you the best time to post on each platform and help you keep your finger on the pulse of what your audience is most interested in. Always provide a call to action (CTA): Even the most engaging content will fall short without a call to action. You shouldn’t be prompting a call or a meeting on every post, but each of your social media accounts should have a clear next step for users. Bottom Line Social media management for real estate agents can be overwhelming without the right tools and expertise. Luckily, the tools above can help you create engaging content, grow your following, and gain new leads through any real estate social network. Consider which real estate social media tools might be right for your needs, and choose the tools that will help simplify the tasks on your plate and maximize your engagement, conversions, and income.

Placester is a real estate design service offering customizable website and landing page templates. Its key features include lead capture tools, internet data exchange (IDX) listing functionality, a basic customer relationship management (CRM) system, a professional services marketplace, and done-for-you website management plans. It’s best for real estate agents, teams, and brokerages that need a professional website for online lead generation but don’t want to work with complex or highly technical platforms. Quick Look at Placester Pricing Do It Yourself (DIY) Plan: $79 per month, billed annually Do It For Me (DIFM) Website Plan: $119 per month, billed annually Do It For Me Content Pro (DIFM Content Pro) Plan: $319 per month, billed annually Other Articles Featuring Placester Top 6 Real Estate Website Builders 9 Best Real Estate Database Software 6 Best Real Estate Lead Generation Companies Placester Reviews: What Users Think of Placester The vast majority of reviews said users found it easy to create and manage their websites, saving weeks of time creating a website from scratch. Customers who worked with a website manager to complete their website were thrilled with the service, communication, and easy process of creating a custom, professional website. Featured Customers: 4.7 out of 5 based on 25 Placester reviews G2: 3.6 out of 5 based on 80 Placester reviews A few users who had switched to Placester after trying to host their own website noted that customization options are limited in comparison. Other Placester website reviews noted that they expected better search engine optimization (SEO) functionality and results after starting with Placester. Placester is not the most budget-friendly option for new real estate agents and does not automatically provide new leads or clients. If you need more immediate leads, you may prefer a platform for purchasing real estate leads like , which provides exclusive leads and multiple communication methods. Would the Expert Use Placester? We recommend because of its easy-to-use website building functionality and its wide range of support and service options. If your budget is tight, the DIY plan allows you to take advantage of its attractive IDX website templates and easily add blogs and content to increase your traffic and build your pipeline. As your business grows, outsource one-off tasks in the service marketplace or upgrade to the done-for-you plans to have your website managed by professionals. This is an ideal solution for agents, teams, and brokerages that want to save time hiring freelancers or assistants just to manage their websites. As noted above, Placester is not the most budget-friendly option for new real estate agents, and it does not automatically provide new leads or clients. The Placester CRM includes only basic features, so you’d be wise to integrate it with a more robust CRM to more efficiently generate and nurture leads. For these reasons, Placester may not be ideal for new agents who urgently need to get clients and build their pipeline, or for professionals who want an all-in-one marketing solution. If you’re a new agent looking for a more comprehensive tool that includes websites, advertising, and a robust CRM, check out . Placester Alternatives Placester Pricing & Plans As part of our review, we looked at its plans, pricing, and features included in each tier. The Placester pricing structure is divided into three paid plans, starting at $79 per month. All three Placester pricing tiers include access to the real estate website designer, templates, IDX listing capabilities, and CRM. In addition, the Placester cost will decrease if you are a member of the National Association of Realtors (NAR). Users can sign up for a 30-day free trial of the DIY plan to get an inside look at Placester before purchasing. For a further breakdown of what each plan entails, as well as Placester add-ons, click on the tabs below: General Placester Features core features enable agents, teams, and brokers to enhance their online real estate marketing efforts with a professional and functional website that successfully generates real estate leads and builds their brand authority. Not only does the intuitive drag-and-drop editor make it easy for an agent to publish their own website, but there are a variety of done-for-you and management options for professionals who want additional support on any level. It is one of the only real estate website designers that doesn’t limit the number of posts or pages you create, which maximizes your ability to attract qualified leads online. The addition of an advanced IDX listing search acts as a lead magnet to invite users to your website to search for available properties. Here’s a closer look at Placester’s key features: Ease of Use Customer reviews almost unanimously state that it’s extremely easy to navigate. The code-free site editor, in combination with the website templates, enables users who aren’t particularly tech-savvy to publish a beautiful website in a matter of hours. In addition, the support offered within Placester resources and the availability of real estate marketing experts is unmatched, whether you purchase one-off services or opt for the DFY plans with full support. If you’re looking to grow your success in real estate through a website, Placester is an ideal solution. Bottom Line To answer the question, “What is Placester?” we performed in-depth research into Placester reviews, features, resources, tools, and support. We found Placester to be an extremely user-friendly website designer with templates and tools to help agents, teams, and brokerages easily create a professional website to generate leads and build their brand authority. Its built-in lead generation tools and a wide variety of support options help real estate professionals grow their business efficiently, especially when used in tandem with other real estate marketing tools. Start your 30-day free trial today.

Zurple is real estate lead generation software agents and brokers use to generate, nurture, and convert leads into clients. Zurple reviews show that it helps agents generate high-quality leads and provides valuable behavioral data that improves nurture campaigns and conversions. Zurple is best for real estate agents and teams looking for an effective tool to generate and convert leads in a location-based niche. Quick Look at Zurple Pricing Subscription plan: $309 per month ($299 per month plus $10 for each MLS) One-time setup fee: $799 Up to five users: Additional $150 per month (optional) Add a lender: Additional $150 per month (optional) Import 5,000-plus leads: Additional $150 per month (optional) Other Articles Featuring Zurple 8 Best Places to Buy Real Estate Leads Top 9 Ways to Generate Real Estate Seller Leads Zurple Reviews: What Users Think of Zurple reviews show that clients are impressed with the quality and quantity of leads obtained from the platform. Some clients praise the notification feature, which reminds them to reach out to clients at the right time. The available lead insights and email campaigns help engage leads and encourage them to respond. Overall, reviewers expressed that Zurple’s unique engagement and analytic features helped them connect and nurture leads more effectively and lead to more conversions. Capterra: 3.7 out of 5 based on 26 Zurple reviews G2: 3.9 out of 5 based on 56 Zurple reviews Sitejabber: 2.24 out of 4 based on 42 Zurple reviews In less favorable Zurple reviews, clients indicate a need for more help using the program, and a few reviewers mentioned glitches within the platform. There are also a variety of reviews about customer service, with some expressing major concerns and others describing positive experiences. Another user mentioned the limitations of the website, specifically the lack of customization and functionality. For clients looking to have a more customizable website,  offers a customizable website and front-end lead generation. Would the Expert Use Zurple? We recommend software for agents, teams, and brokerages that want to attract and successfully nurture home buyer leads in their area. Since it is the only real estate software to offer up to 10 location-specific home search websites, it is a highly effective real estate farming tool. In addition, behavioral analytics and automated conversations make the process of contacting and nurturing leads simpler and significantly more effective. However, the cost of Zurple can add up quickly for new agents or small teams, especially with a required six- to 12-month contract. It also does not include SMS marketing capabilities or task workflows within the customer relationship manager (CRM). For this reason, it is not ideal for teams or brokerages that need support to manage productivity and collaboration, or for professionals who want to utilize behavior tracking to communicate with leads via text. An alternative lead generation tool that includes SMS marketing is . At an affordable monthly price, it provides online ads, an IDX website, lead capture tools, CRM, and automated email and text campaigns. Zurple Alternatives Zurple Pricing & Plans pricing consists of just one available plan plus a multitude of optional add-ons to complete your package. The platform requires a minimum commitment of six months, along with a fairly expensive $799 setup fee to get your account and website up and running. All Zurple users receive a search-optimized real estate website with the ability to target up to 10 locations, as well as lead capture tools, detailed tracking and behavior analytics, and the proprietary nurture campaigns called Conversations. Zurple Add-ons Contact Zurple for information about add-on pricing for: Lead Intelligence Bundle: This add-on allows agents to import a lead’s social media information into the lead manager. This provides additional topics of conversation when speaking to a prospective client as agents will have an understanding of the prospect’s online social behaviors and interests before speaking. Exclusive Lead Program: Zurple’s exclusive lead program add-on uses real estate Google ads, Facebook ads, and other pay-per-click programs to drive potential buyer and seller leads into your platform. You select specific ZIP codes to farm for leads, and the Zurple team will assist with setting keywords. These leads are exclusive to you and not shared with other agents in your area. General Zurple Features The main objective of  is to drive client engagement with highly customized and automated nurturing campaigns, resulting in better lead quality and higher conversion rates. Leads are targeted and captured through your website or online advertisements, and the platform automatically engages them in personalized follow-up conversations. Zurple’s lead analysis, coupled with its Conversations technology, makes clients believe they’re receiving personal communication directly from you. This makes it more likely for them to build a connection with you, agree to meet you, and ultimately become a real estate client. Here’s a closer look at Zurple’s key features: Ease of Use It’s extremely easy to start working with , since your account and website are set up for you. The home search websites use predetermined templates and content and are connected to the MLS, minimizing the word you need to manage your website and make sure the listings are up to date. The majority of Zurple reviews mention how user-friendly and easy to use the platform is to understand and follow up with leads and clients. Because of Zurple’s data-driven marketing automation strategy, it’s an extremely easy system to use effectively. Bottom Line Zurple is a lead generation and nurturing software that uses automation to capture, identify, and nurture real estate leads. In this Zurple review, we’ve discussed how it uniquely provides the ability to market to multiple sub-areas, evaluate lead behavior, and start personalized conversations. Although the Zurple cost is intimidating to some agents, this software is ideal for agents who want to improve their nurture campaigns and conversions.

Google Ads are a powerful tool for real estate professionals to generate leads, build brand authority, and scale their business. To successfully use Google Ads for real estate agents, start with a solid understanding of how it works. To learn how to plan to publish your ad campaign, follow this step-by-step guide to find real estate clients online and grow your business using Google Ads. For Google Ads to be effective and profitable, you need a plan and the right tools to strategize, optimize, and track your ad’s performance and your new leads. To save time and get your campaigns working quickly, employ the expertise of a full-service client relationship management (CRM) and advertising platform like . HubSpot’s landing pages, analytics, and lead nurturing tools will help you reach more clients and increase your return on investment (ROI). Plus, you can try it out for free. Here are the six steps to use Google Ads for real estate to enhance your lead generation potential: 1. Understand How Google Real Estate Advertising Works If you’re evaluating Google Ads for real estate, start with a clear understanding of how Google Ads differ from other advertising methods. They are similar to real estate Facebook Ads in a few ways, like the detailed targeting options, variety of ad formats, and even the complexities. However, the majority of Google Ad types that are most effective in real estate are search-based. They only apply to users who are actively searching for real estate-related content. This makes Google Ads ideal for real estate agents and brokers who want to target buyers and sellers ready to transact. It also means the success of Google Ads is dependent on your understanding of keywords because you don’t get the opportunity to add photos or videos to your ad. It’s particularly important to understand that Google Ads can actually describe an extremely wide range of ad types. These include the following: Search ads Display ads Video ads Local services ads Discovery Performance max Shopping However, in the real estate industry, the four primary types of Google Ads that are used are search, display, video, and local services. Here is a breakdown and example of each of these popularly used ad types: 2. Plan Your Google Ads Campaign Because of the time and financial investment required to use Google Ads effectively, it’s absolutely vital to start with a thorough plan. Identify and understand the best way to target your target audience, and which keywords to use, and set some key performance indicators (KPIs) to track and measure your campaigns. These are the three most important components of planning your real estate Google ad campaigns: 3. Write Relevant Copy for Your Google Real Estate Ad While Google display and video ads are effective, the majority of Google Ads for real estate are search ads. These appear in search results and consist of just a few lines of text, including a headline and description. Therefore, it’s critical that each section is keyword-optimized and relevant to search users in order to get clicks and conversions. Google Ads for real estate agents should highlight exactly what the users are searching for. For example, the ads shown below include phrases like “Free MLS listings,” “MLS updates every 15 minutes,” “mortgage calculator,” and “exceptional service.” Your copy shows users that you have what they are looking for and even more relevant resources they need. While the ultimate goal of Google Ads for real estate agents and even Google Ads for real estate investors is to generate leads and clients, your ad copy should be highly strategic. You have an extremely limited amount of space, so it is not the appropriate time to focus on your business. For example, someone searching “houses for sale in Maryland” is not going to click on an ad that says, “Award-winning Realtors.” However, they are likely to click on a heading with the exact keyword or a variation, like “Maryland homes for sale.” The same applies to your business name, your mission, or any of your achievements. This information should be included on the landing page to build trust and brand recognition, but the goal of your Google ad copy should be to provide only what the searcher is looking for. 4. Input Your Real Estate Ad Data & Copy Once your ad is planned, and your copy is written, it’s time to set up your Google real estate ads. Creating an account is simple, and Google will lead you through the steps of creating your ad. However, make sure you pay attention to every detail within your ad settings, so you don’t miss an important feature. 5. Establish a Real Estate Lead Generation Funnel To take a user from clicking on your ad to becoming your newest real estate client, you need a lead generation funnel. This means providing a way to capture users’ contact information and nurture a relationship with them. Two of the best ways to generate leads with Google Ads are the following: Internet data exchange IDX website Real estate landing pages The offers you extend on these pages (e.g., request a home evaluation, view exclusive listings, or download a checklist) encourage site visitors to share their contact information, and become a new lead. 6. Analyze Data & Make Tweaks Data and analytics are essential pieces of all successful real estate ads. Studying your analytics and understanding your key performance indicators (KPIs) will help you identify opportunities to improve your ads, maximize your ROI, and ultimately generate more leads and scale your business. You can begin learning how to analyze data by using the Google Ads dashboard. Here are a few changes you can make based on your KPIs: Even if your first real estate Google Ad gets only mediocre results, use this data to make strategic changes. These changes can significantly improve the effectiveness of your ads, so make it a point to review this data frequently while running your real estate ad campaigns to optimize your results. If you don’t feel confident in your ability to optimize and manage your own ads, consider working with  to supplement many areas of your marketing strategy. HubSpot provides an easy-to-use Google ad creator that automatically makes optimization recommendations and shows visual reports about your ad’s performance. It also connects to the comprehensive and user-friendly HubSpot CRM to make lead nurturing more automatic, easier, and more effective. Start using HubSpot for free today. Bottom Line Using Google Ads for real estate is an incredibly powerful tool for growing your real estate business, whether you’re looking to generate leads, build brand authority, or scale your business. By strategically targeting and optimizing your real estate Google Ads, you’ll be able to save time and energy in your marketing efforts and increase your ROI.

Facebook is one of the most powerful marketing tools for real estate professionals—enabling them to connect with leads, promote their services, and establish an online presence. This social media platform provides multiple methods of generating real estate leads with some of the most advanced targeting tools in existence. Through organic and paid marketing strategies, Facebook can be one of the most lucrative channels for generating real estate leads. If creating engaging content is a challenge for you,  might be the key you need to use Facebook for real estate leads. It helps you generate content ideas through listening features that identify popular topics and keywords, and its planning and publishing tools allow you to schedule content weeks in advance. In addition, the detailed visual analytics dashboard helps you clearly identify how your audience interacts with your content and how you can improve your Facebook strategy. Try Sprout Social’s free 30-day trial today. Here are the top six ways to generate quality Facebook real estate leads: 1. Build an Active Facebook Business Page The most basic method of using Facebook for real estate leads is by setting up a realtor Facebook page. This will serve as your home base on Facebook. Every element of your Facebook page should be carefully considered to help you build a strong and accurate brand presence, from your cover photo and title to your posts. This is where you’ll share vital information about yourself and your real estate business and add videos, photos, and interesting content to build an audience. Studies have shown that 70% of people prefer to get information about a business from online content instead of traditional advertisements. Your Facebook page is an ideal place to reach your audience, and creating content is an incredibly effective method of building an audience and generating leads when it’s done within a strong real estate social media strategy. 2. Target Your Audience One of the main struggles for real estate professionals new to the industry or new to creating online content is targeting their audience. Many agents who are in need of leads and clients mistakenly try to attract anyone and everyone with over-generalized real estate content. However, this strategy ultimately falls flat because it doesn’t resonate specifically with any audience and doesn’t stand out from the crowd. To start learning how to get real estate leads on Facebook, be sure to define your audience. This may include choosing a real estate niche, which can help you quickly become an expert on a specific subset or niche client type. Alternatively, you may simply narrow your audience by location, stage of life, income, or job titles. For example, you may want to work with first-time homebuyers looking for a property in a specific town. Figuring out how to get buyer leads on Facebook means creating targeted content that answers the questions and concerns of first-time homebuyers, like this example: On the other hand, you should share different information if you want to attract new listing clients. A great way to attract listing clients is by sharing your listing successes, such as properties that sold incredibly fast or for over asking, like these two agents: If you are ready to invest in a specific audience, consider using a company like  to target your real estate leads with professional and automated content. BoldLeads provides real estate agents with marketing through automated ads, landing pages, and campaigns, all strategically targeted to your specific audience. 3. Use a Consistent Tone of Voice & Appeal to Emotion Another important factor in your plan for generating Facebook real estate leads is your tone of voice. The way you relate to your audience is part of your real estate brand and is important to clarify as you build an audience online. Your social media content should be unique, memorable, and friendly, and ideally evoke some kind of emotion—whether it’s laughing, learning something new, or provoking their thoughts. Ultimately, content that creates an emotional response will naturally increase your leads’ and followers’ familiarity with and trust in you. Here are three common ways to stimulate your social media followers’ emotions on Facebook: 4. Join Facebook Groups Facebook groups should be a vital element of any real estate agent’s social media plan. According to Hootsuite, an average post from a Facebook page gets 0.07% engagement, while other studies show that most active groups on Facebook have an engagement rate of over 80%. Groups are the most powerful organic tool to take advantage of the Facebook algorithm and reach the highest number of people within your target audience. Facebook groups are usually full of highly targeted groups of people, such as people who live in specific neighborhoods or work in a certain city or region. There are most likely many fantastic and relevant Facebook groups in your area. Look for local groups tied to specific cities or neighborhoods or niche interests, such as pets, parenting, business owners, and other local groups. The Facebook group shown above has only 8,700 members, but a quick search for the keyword “real estate agent” shows a number of posts from members looking intentionally for a real estate agent. With this many members actively making a post for agent recommendations, consider how many more members within this single group are looking for a local agent. 5. Promote Posts & Create Advertising Campaigns Once you have an established presence and have already generated a few Facebook real estate leads, consider amplifying your reach. There are essentially two different ways to do this: boosting your posts and running paid advertising campaigns. Boosting individual Facebook posts is a more affordable and simpler option. You can pay as little as $1 per day to boost a post and increase its views to a highly targeted audience. On the other hand, real estate ads on Facebook have been known to produce a massive return on investment (ROI), but it does require an investment of time, money, and trial and error. 6. Connect With & Convert Leads Using a CRM Unfortunately, even the best Facebook marketing strategies don’t equate to instant success in real estate. While Facebook can be an incredible tool for generating highly qualified and targeted leads, you need to know how to connect with these leads and ultimately convert them into clients. If you don’t have a plan to connect with each new lead that comes through Facebook, leads may fall through the cracks. Don’t leave that money on the table—stay organized and on top of all your leads using a customer relationship management (CRM) tool. There are many real estate-specific CRMs designed to make it extremely easy for you to track and engage potential clients to make the most of your opportunities. For a powerful yet affordable CRM that integrates directly with Facebook, try . It enables you to track all your communications with a lead and view a visual history of your conversations with each contact. You can also automate email and text marketing campaigns and set reminders to personally reach out to each contact, and artificial intelligence (AI) helps you prioritize prospects. Try Pipedrive for free today! Is Facebook Necessary for Real Estate Agents? Even if you don’t use Facebook personally, it’s a necessary tool for your real estate business. A recent study found that 76% of consumers view and evaluate a brand’s online presence before working with them. This is particularly important for real estate buyers and sellers who are preparing to make the largest transactions of their lives. Building trust through your online presence is absolutely essential when you’re learning how to get real estate leads on Facebook. In addition, Facebook is still the number 1 most popular social media platform, with 2.91 billion active users. Other studies say that people spend an average of 33 minutes per day on Facebook. Plus, an estimated 84% of millennials in the U.S. (which make up the largest percentage of homebuyers and sellers, according to the National Association of Realtors) actively use this platform. These combined statistics demonstrate why Facebook is a lucrative source of lead generation for real estate agents. If you want to reach as many people as possible, Facebook should be an integral part of your marketing strategy. Bottom Line Facebook is a powerful platform for finding and connecting with leads and potential clients. To generate Facebook real estate leads, start by creating a professional real estate business page. Then consistently post engaging content, participate in relevant groups, use paid ads and boosted posts to amplify your page’s reach, and track and convert your Facebook-generated leads using a real estate CRM.

Clients are the lifeblood of a successful real estate career. Your success hinges on your ability to find and leverage multiple prospecting techniques to generate and convert leads. From volunteering in your community to leveraging technology, creating a real estate website, hosting events, and posting on social media, there are countless ways to get leads and clients. We compiled 10 of the best tips on how to get clients in real estate to build a thriving business. 1. Define Your Target Market Many struggling agents ask the question, “How do real estate agents find clients?” In many cases, the agents asking this question are actually trying to do too much—marketing to anyone and everyone. The best real estate prospecting tips involve focusing on a few specific pieces of the business instead of overgeneralizing yourself and your services. Instead of focusing on short-term lead generation, create a long-term plan to make a name for yourself. This includes clearly defining your real estate brand, your audience, and ultimately your target market. Start by determining what makes you stand out from other agents in your area, whether it is your strengths, skill set, background, or network. Although it’s not required, one of the best ways to find clients in real estate is by choosing a real estate niche. This can be as simple as defining the geographic area where you have the most expertise (typically called your real estate farm area), or it can mean developing a specialty in commercial real estate or with expired listings. Create a real estate niche by finding gaps in the market where specific types of real estate clients are not currently being served. For example, some homeowners inherit property after the death of a close family member, and they may be unsure about their next steps. If you find that this is a relatively common problem for homeowners in your area, create a specialty of helping grieving homeowners through difficult decisions about their homes. is a lead generation tool made specifically to help you find leads who have gone through a recent change that affects their homeownership, like marriage, divorce, or inheriting a property. It uses event-driven predictive analytics to help you find and market to potential homesellers before any of your competition finds them. Try Catalyze AI today. 2. Buy Real Estate Leads Although it isn’t free, buying real estate leads is a legitimate strategy to supplement your business while you learn how to get real estate clients in other ways. For example, provides buyer leads ready to purchase a home as soon as possible. Although you are required to pay a fee for leads, Zillow actually includes a return on investment (ROI) calculator to adjust your budget, track conversions, and ensure that you are making a profit. It also gives you premier placement on local listings, increasing the chances of buyers and sellers reaching out to you. Since Zillow is the most popular real estate website with over 36 million monthly visits, signing up to be a Premier Agent may be the fastest and most effective strategy to get clients for real estate. 3. Tap Your Sphere of Influence (SOI) for Referrals Whether you’re a new or experienced agent, your sphere of influence (SOI) is one of your most valuable resources for finding clients in real estate. Your SOI is made of anyone who already knows and trusts you, including your friends, family, colleagues, agents in different locations, or community business peers. Ultimately, you want all of these people to be brand ambassadors who sing your praises to their friends and family to generate real estate referrals. Studies by the National Association of Realtors (NAR) found that 86% of sellers found their agent through a referral. In addition, the survey found that 89% of homebuyers were willing to recommend their agent to others. These are the reasons why marketing to your existing SOI is arguably the best way to get clients in real estate. Almost nothing is more powerful than word-of-mouth recommendations. To get more real estate clients from your SOI, start by sharing on your social media platforms or within your social circles that you’re an agent and open to referrals. Your trusted friends and family members may not need any more encouragement to spread the word, but you can increase your results further with more encouragement and reminders. This could be a bottle of wine, gift card, or home decor item with a handwritten note to thank them for sending you a client. If you’re looking for more creative referral incentives or client gift ideas, consider sending pop-by gifts or consider automating them with a service like . EvaBot will ask the gift recipient a series of questions to customize the perfect gift for them. You control the price point, and you can even include a personally branded gift item and handwritten note. Check out their 14-day free trial to get started today. 4. Strategically Market & Advertise Your Services There are an endless number of real estate marketing ideas you can employ to get more real estate clients, so it’s important to be thoughtful and strategic about the methods you choose. If you attempt every marketing and advertising strategy available, you’ll spread yourself too thin, and all of your efforts will be ineffective. However, if you start with a foundation of identifying your target audience, you can more clearly pinpoint the most effective ways to reach them. To begin strategically reaching leads, consider the areas where the people in your target audience are paying the most attention. If you have a young audience, social media or text message marketing might be the best place to start. On the other hand, an audience with a different demographic might respond best to real estate mailers. Start by gathering a list of all the potential marketing strategies, which should include: Direct mail: Real estate flyers or postcards are simple yet extremely versatile ways to ensure that your target audience sees your marketing. Mail can be used to introduce yourself, promote events, or specifically target buyer or seller leads. Real estate newsletters: Newsletters include relevant and time-sensitive information for a hyperlocal audience, and they are powerful because they can be shared online, in-person, or through mailing campaigns. Signs: Real estate signs can be used to draw attention to listings, businesses, and services you offer. This is an affordable option to reach a large number of local leads. Google ads: Google ads, also called PPC ads (pay-per-click), provide detailed targeting options to help you reach a specific audience and maximize conversions. Email marketing: On average, emails generate $36 for every $1 spent. With such an incredible ROI, email marketing is an integral way to stay top of mind with new, current, and past real estate leads. Text message marketing: With a 98% open rate, SMS marketing almost guarantees that your message reaches your audience. Plus, messages are short and sweet, allowing you to generate and nurture leads in less time than other methods. If you’re not sure where to start with your marketing materials, explore and its inventory of templates. ProspectsPLUS! provides premade postcards, brochures, and newsletters that can be customized to your brand and target audience. It also has direct mailing lists that you can use to farm specific locations or demographics to generate clients. 5. Automate Follow-ups With Real Estate Software As you learn more about how to find clients in real estate, it will become blatantly obvious that you need tools to stay on top of all communications and follow-ups. You will be unsuccessful at finding real estate clients if you fail to respond to messages or calls quickly or don’t consistently follow up with prospects. Luckily, there is an incredibly wide range of real estate software that will save you time and massively increase your ability to find clients as a realtor. Real estate software includes mobile apps or web-based systems that can be used for lead generation to get new clients in real estate, manage transactions, automate email and social media marketing, schedule appointments, organize leads, and communicate efficiently. Although the software itself can be overwhelming, taking the time to choose the right real estate marketing tools and learning how to use them will help you become much more efficient and benefit your business in the long run. When learning how to get clients as a real estate agent, one of the best strategies is to invest in a client relationship management (CRM) system like to keep constant communication with your clients. CRMs also make it easy to store client information and documents (such as contracts), set reminders to follow up with clients, take notes, and see all of your pending deals in a visual format in one place. Pipedrive will also keep track of the transactions in your pipeline and has built-in e-signature and document tracking capabilities for optimum organization and efficiency. Ultimately, using a comprehensive real estate tool like Pipedrive will be essential in helping you build a client base in real estate. 6. Be Active on Social Media Social media is a necessary tool for finding clients as a real estate agent. Although it can seem overwhelming, successful real estate agents use social media strategically to build their brand and local reputation, and it ultimately becomes a powerful advertising and marketing machine. By using social media strategy, you can not only generate leads at no cost, but also turn cold leads into clients through genuine connections. With strong realtor social media marketing techniques, learn how to attract clients in real estate. You don’t have to immediately become a full-time social media marketer on every social media platform, but you should pick one or two to invest your time and energy into. A few of the most effective social media platforms for real estate are: Facebook Instagram TikTok LinkedIn In addition, social media allows potential clients to get to know you and see your work before you even meet or speak for the first time. It also allows you to build a connection with others by finding common ground and learning what’s important to them. Before you get on a call with a potential client, take a moment to look at their profile on LinkedIn or Facebook and connect with them if you haven’t already so you can become familiar with them before your conversation. Keep in mind that there are also a variety of social media tools available to help with every part of planning, creating, implementing, and tracking your strategy—and many of them are free or highly cost-effective. For example, is an easy-to-use platform for creating graphics and editing photos that is free to use. It provides hundreds of social media templates and hundreds of thousands of design elements, fonts, photos, and effects, along with brand tools to help you create cohesive content for all platforms. Sign up to use Canva for free today! 7. Build a Strong Online Presence With Websites & Landing Pages According to the National Association of Realtors, 97% of all homebuyers use the internet in their home search. This means having a professional real estate website is one of the best ways to get new clients in real estate. Setting up a real estate website with your listings, branding, reviews, and information about your expertise builds trust and can make it easy for new real estate clients to reach out to you. As a new real estate agent, having even a simple website is beneficial for building your authority, and it leaves you with an opportunity to build more content as you grow. For example, you could create a neighborhood-specific website with the neighborhood history, local events, key phone numbers, real estate stats, and blogs about properties and the state of the market, like Colorado Real Estate Group. This content can then easily be expanded or repurposed to create emails and social media posts. In addition, having real estate landing pages can help you advertise to specific types of clients and audiences directly. For instance, if you are looking to target seller leads, your landing page might offer a free home valuation. Upon adding their contact information, the leads will receive a home valuation, and you will be able to contact them and assist them with their listing. Plus, creating a professional IDX real estate website can be quick and easy with . Placester is a real estate-specific website creator that doesn’t require you to use code to create a robust, user-friendly custom website. It provides a variety of website templates for you to choose from, an unlimited number of landing pages, and a marketplace for you to outsource tasks to Placester-approved professionals. In fact, you can also get a done-for-you website, custom designed and set up by professional marketers. It’s completed within 24 hours, and you receive a draft version to approve or request edits. Learn more about how Placester can help you create a powerful website and build an online presence. 8. Build Your Expertise & Exposure Through Publishing Another way to build an online presence is by contributing to publications. This can be for a local newspaper, online blog, or email newsletter. For example, if you work closely with a mortgage professional who sends a monthly newsletter to their clients, ask if you can write a column in the newsletter that showcases your real estate expertise. This strategy helps you get in front of other professional audiences while positioning yourself as an expert in your niche and location. In addition, you can also reach out to writers of professional real estate publications like Inman or The Real Deal and see if you can contribute to their articles through quotes or guest posts. Explore tools like Help a Reporter Out (HARO), a popular place for publications of all sizes to request quotes, interviews, or other resources from professionals in every industry. HARO sends you daily emails with a variety of opportunities from publishers. It is free to use and has helped hundreds of real estate agents and professionals expand their online reach and get quotes in national publications. 9. Host Events That Leave a Lasting Impression When considering where to find clients for real estate, open houses are an age-old marketing strategy that has helped agents grow their businesses. The primary goals are to create buzz and generate interest for a property, but open houses are also one of the few ways to get face-to-face time with potential clients, which cannot be undervalued. Instead of holding an identical open house to every other agent in your area, think about unique open house ideas that will help to get customers in real estate. Make your open house an experience by providing food and drink, which will not only make people happier to attend, but also encourage people to stick around longer. Keep in mind that buyers are not the only attendees at an open house. You’re also likely to encounter homeowners who can become seller leads, who may be evaluating you as a potential agent to sell their property. Open houses aren’t the only events that provide opportunities to gain clients in real estate—host your own real estate events. Homebuying and selling are complex processes, so providing education about them can help you attract new leads. Consider holding in-person or virtual events to discuss common pain points and explain processes for the different buyer or seller types (e.g., first-time buyers, empty nesters, and investors). You can further expand your audience and reach by holding events in conjunction with other industry professionals, such as mortgage brokers, title agents, or even divorce attorneys and financial advisers. 10. Get Involved With Your Community If you want more tips on how to get clients in real estate, go back to your sphere of influence (SOI). Since your SOI is so valuable in learning how to get more real estate clients, expanding it should be a priority. Networking has been a vital part of successful real estate agent businesses for decades, so it should be a high priority. It can also be done in a variety of ways, like formal networking events, conferences, workshops, and industry associations. On the other hand, it can also be done through everyday activities like going to the gym, interacting in Facebook groups or book clubs, or sitting in a restaurant and chatting with the person next to you. You can also participate in charity events, volunteer at your neighborhood schools, or become a member of a local foundation. Regardless of the networking activity, the most important element is to introduce yourself and your real estate services to new people. Learning how to find real estate clients comes down to building authentic connections with people and clearly communicating your value. The most successful network opportunities may appear at unexpected times, so keep your eyes open for opportunities and be prepared. Consider creating an elevator pitch, a 30- to 60-second script that highlights your unique value as a real estate professional. It should speak to your audience and let them know your goals and the skills that make you valuable to your clients. Practice your speech at home so when you meet new people, and they ask you, “What do you do?” you’ll be able to confidently and naturally communicate. Being prepared to share your elevator pitch will help you gain a new acquaintance and potentially a future client. Bottom Line A common question among new and aspiring agents is, “How do real estate agents get clients?” In reality, there are an endless number of potential strategies for how to get clients in real estate. However, you must decide which avenues are best for your unique real estate business. Although lead generation does not happen overnight, you will find that combining multiple realtor tips for clients will help you quickly and efficiently learn how to get real estate clients.

Establishing a real estate niche is a strategic way for agents to develop authority and expertise—helping them stand out from their competition. Agents who work with real estate niches more efficiently maximize their marketing efforts and income. Establish a real estate niche in any area of the real estate market where you see a need—from location and property types to clientele. We’ve collected ten lucrative categories of real estate niches to help you establish a strategy, optimize your time, and establish yourself as an expert. 1. Location The most common real estate niche is based on location, focusing on properties and clients within a specific neighborhood, city, ZIP code, or county. Real estate agents market themselves as an expert in a particular region to maximize the success of their lead generation strategies. By displaying your knowledge of the local market to clients and being active in the community, you’ll build a reputation and gain deeper trust from leads and clients. Location-based niches are also called “farm areas.” Choosing the right farm area is key because an area that is oversaturated or undervalued will limit your potential. Ideally, you’ll choose an area near your current home that you already have some knowledge of. Once you’ve identified the right location, identify the right tool to gain expert status. For example,  uses predictive analytics to provide exclusive listing leads before your competition knows about them. The incredibly accurate market data helps you market to clients and contact them before other agents and easily gain more listings in your desired region. Start using Offrs to build your authority in one of the most profitable real estate niches. 2. Property Type Property types are another example of common niches in real estate, especially since there is such a wide variety. Working with niche properties can help you become an expert on the structure, details, and values of individual property types. In turn, this makes you a valuable resource for buyers and sellers of those properties. A few property types you could choose for a real estate niche include the following: Single-family homes: Free-standing residential structure that sits on its own land Multi-family homes: A single building with multiple units for more than one family living separately Condo (condominium): An individually owned residential unit in a building complex with like units Co-ops: Specific to New York, this is a type of property owned by a corporation made up of the owners within the co-op Commercial real estate: Consists of buildings used for commercial purposes, including office buildings, warehouses, retail buildings, and many others Historic homes: Homes over 50 years old and connected to a historical event, notable individual, or historical style, or which provide other types of historical information If you’re still considering how to find your niche in real estate, start by searching for properties on . Using its search filters, evaluate how many different property types are available within your chosen ZIP, city, or neighborhood. Consider how many properties are currently for sale or for rent, and make sure you also search the number of properties sold in the last few months. Choose a property type that has enough inventory to keep your pipeline full. Property realtor niches can be incredibly profitable, but only if you select the right type of property in your area. For example, the image above shows that there were almost 1,000 condos sold in Brooklyn, New York, in the last 90 days, and a separate search shows that there are 1,800 condos currently for sale. This is a healthy inventory that would provide you with consistent leads, properties to show to clients, and listings to sell. However, studies show that 82% of property sales in 2021 were single-family homes. This means that apartments, condos, and townhomes in many other areas of the U.S. would not be such a profitable niche market. The best real estate niche markets for your business will vary based on your location, interests, and skills. Make sure you do plenty of research before diving into a new real estate niche. 3. Specific Types of Buyers Being a buyer’s representative can be extremely lucrative—87% of buyers in 2021 found and purchased their home with the help of an agent. Working with buyers is one of the most common real estate agent niches, although it can also be segmented into even smaller categories. For example, buyer real estate niches may include the following: First-time homebuyers: Buyers looking to buy their first homes—this category made up 34% of all homebuyers in 2021. Luxury buyers: These are high net worth individuals, many of whom already own multiple properties or upscale, luxury properties. By purchasing multiple residences, they are able to spend time in each home throughout the year. Investors: Investors specialize in buying and selling property, so while they’re receptive and attentive, they are also usually very savvy. Unlike homebuyers looking for a dream home or place to start a family, investors are usually seeking out properties with the potential to gain value quickly, with the goal of selling at a profit. Commercial and retail buyers: Commercial property buyers are often business owners (or their representatives) who are looking for space for their operations. Rent-to-own: The rent-to-own buyer isn’t ready to buy yet. They may not have sufficient financial means to make a down payment or may have a poor credit score, which limits their ability to get a mortgage. However, they want to invest in a property with the goal of ownership rather than simply renting a home without building any equity. Understanding the needs of each type of buyer will determine your approach when it comes to lead generation, prospecting, and converting leads to clients. It’s best to create buyer personas for different types of buyers to clearly identify the different types of properties, locations, and resources they will need. For instance, first-time homebuyers generally need more communication and resources about how the process of buying a home works, as well as some guidance about things to avoid in their first home. On the other hand, niche marketing for real estate investors is likely to be more focused on finding an agent who knows how to evaluate investment properties, understand financial calculations, and negotiate the best deals. Once you begin working with buyers, target this niche for repeat business or gather reviews that will speak to your value as a buyer’s agent to generate referral business from your sphere of influence or past clients. If you don’t already have a repeat or referral system,  can help you easily and efficiently create one. BoldLeads provides buyer leads along with a robust customer relationship management (CRM) tool to help you stay connected to past clients and new leads. Using its customizable funnels, automate email, text, or voice broadcasts with different types of buyers to engage and nurture them as clients. 4. Specific Types of Sellers On the opposite side of being a buyer’s representative, your real estate niche can focus on representing sellers. This niche example requires a different skill set in order to sell properties successfully and target homeowners who want to sell. However, like the previous example, agents can work with sellers of all types to segment their niche even further. Real estate seller niches can include the following: Multi-family building owners: They own multi-family buildings and are looking for an agent to represent their rental portfolio, also known as landlords. Home flippers: They purchase distressed homes so they can renovate and make a profit when sold. Single-family investors: Investors who purchase homes to use as rental properties. For sale by owner (FSBO): A homeowner trying to sell their property without the use of a real estate agent. Life event sellers: A life event has occurred like marriage, baby, divorce, increase or decrease in income, or death, requiring the need to sell to move (to a larger or a smaller home) or offload assets. Sidelined sellers: Homeowners waiting out the current market to list their property. Statistics show that 90% of sellers in 2021 worked with a real estate agent, so you can be confident that this niche is in demand. However, generating seller leads can present challenging obstacles for new or inexperienced agents. For example, homesellers have already participated in at least one real estate transaction, so they are less likely to search for or reach out to a new agent. However, the challenges of generating listing leads can be overcome with a strong marketing strategy and the right tools. For instance,  is a seller-focused predictive analytics platform that connects agents to qualified sellers. It provides new seller leads, accurate contact information, and automated marketing to help you reach listing leads at the exact time when they need you. 5. Situational Outside of typical real estate transactions, there are many other instances when a property is sold under unique circumstances. These are considered “situational transactions,” and usually require more specific skills and knowledge from the agent—making it an ideal option on our real estate niche list. Although it might take more effort to learn about situational transactions upfront, you can develop a specialty that is highly valued by buyers and sellers. A few examples of situational transactions include the following: Short-term and vacation rentals: Furnished properties in which the owners rent to short-term tenants. Short sales: A property being sold for less than the amount due on the mortgage (usually requires lender approval). Green/eco-friendly: A home designed and built with environmentally friendly materials and appliances and often with sustainable energy solutions. Relocation: A person moving or being relocated by a company or business they work for, usually with a Corporate Relocation designation from the National Association of Realtors (NAR). Each situational transaction has a very specific process to complete, which means that clients are in need of an expert to guide them through. In addition, the commission structure of these deals can vary. These are great supplemental deals that can be in addition to your traditional real estate deals, and many are quite lucrative. Getting clients within a situational niche will require creative marketing targeted to attract highly specific clientele. To help you create effective marketing materials,  provides customizable templates for direct mail and online campaigns like Google and Facebook ads. It will help you reach targeted client types even if you don’t have a large marketing team or budget. 6. Real Estate-owned (REO) & Foreclosures Real estate-owned (REO) and foreclosure listings are properties that the lender owns. REO listings are owned by the bank due to a failed sale, and foreclosure listings are properties where the lender has taken possession and is trying to recoup the balance owed. There are challenges to entering this market, but if you are able to obtain listings within the niche, it can be lucrative. To break into the REO and foreclosure niche, you need to have a thorough understanding of the real estate market and property values in order to negotiate with lenders about property value. If you’re interested in this real estate niche but don’t have any experience, it’s best to find a real estate brokerage or real estate team with this specialty. This can provide you with opportunities to learn from more experienced agents and build valuable connections. Once you have established working relationships with lenders and asset managers and an effective marketing strategy in place, foreclosure niche agents will receive a steady flow of business. If you want to get started right away, consider using a platform like  to find and purchase foreclosure leads. REDX finds pre-foreclosure homes more quickly and efficiently than other platforms and provides you with the contact information to get in touch with distressed owners. They also have a comprehensive CRM that organizes and tracks your contacts to make sure you are in communication with all prospective clients. 7. Rental Properties In highly populated metropolitan areas, the cost of purchasing a home is high compared to the median income. This means that members of urban areas are more likely to rent a home instead of purchasing, which presents another potential niche market for real estate agents. Examples of rental property real estate niches include the following: Room rentals: Renting individual rooms instead of the entire unit Student housing: Off-campus housing can be more affordable than on-campus Full-service apartments: Luxury high-rise units that are amenity-filled, including a doorman, gyms, laundry, public gathering spaces, and parking Multi-family apartments: An entire building dedicated to rentals of separate housing units Single-family residences: Individual homes purchased or built on a standalone lot for individuals or families to rent; these were often initially primary residences for the owners who now want to build equity through renting rather than selling According to the National Multifamily Housing Council, 43 million households in the U.S. are renters. Even if you don’t live in an area with a high number of apartments or condos, there could be a thriving rental market in single-family homes. Consider performing a rental market analysis (RMA) to determine if rental properties could be a profitable real estate niche for you. To start evaluating whether rentals could be a good niche marketing real estate option for you, take a look at the following graph. It breaks down the percentage of the population currently living in apartments by state. If your state is listed in the top 10 to 15 on this graph, this is an option you may want to seriously consider. 8. Hospitality A hospitality property is a real estate development with individual rooms for short-term occupancy, typically a hotel or motel. This real estate niche falls under the category of commercial real estate. If you choose to work in the hospitality niche, you’ll likely be focused on working with and marketing to sellers and investors. Hotels are both real estate ventures and individual operating companies. Within the hotel sector, there are groups of opportunities in luxury, mid-scale, and economy properties. Unlike most real estate transactions, this niche consists of long-term projects that result in higher commissions due to the value of the real estate properties involved. With larger payouts, agents only need to focus on one deal at a time. However, there is a high level of expertise and effort required when selling a hotel. It is a labor-intensive process requiring an agent or team to evaluate the physical condition of a hotel, provide improvements to increase value, and have the ability to understand financial records to help expedite the closing of these large-scale deals. Agents with a hospitality real estate niche generally either represent the hospitality owner or company looking to offload a property or a high net worth individual looking to diversify their assets. In addition to selling outright, a hospitality owner could also offload assets to a real estate investment trust (REIT), which is a company that owns income-producing properties. 9. Communities An alternative to working with individual property types is working in specific types of communities. Developing a specialty in communities allows you to work with both buyers and sellers who want a community that fits their lifestyle. Communities typically have an abundance of amenities like golf courses, pools, recreational centers, and tennis courts. However, these amenities are typically obtained at a higher price. Two types of communities to focus on are Gated communities: Residential estates with strictly controlled entrances Retirement communities: Provide the setting for an engaging and active lifestyle for older adults, usually 55 and over For homeowners, both types of communities provide an enhanced sense of safety and security. There is a perception that the homes are better maintained due to investments and restrictions from the homeowner’s association (HOA). There is a higher perceived standard of quality and exclusivity to live in these communities. The benefit of this real estate niche is that transactions in these communities usually fetch higher sales prices than their counterparts. Clients looking to purchase in these areas are accustomed to a level of quality service, and their networks and connections run deep. Agents who successfully build a referral lead generation system with community buyers and sellers will create a continuous lead flow for their business. 10. Exterior Amenities Depending on your location, you may have the ability to specialize in properties with specific land or exterior amenities that attract a particular type of clientele. A few examples of these types of properties are: Lakefront property: Homes along the shore of a lake or adjacent to a lake Mountain homes: Homes built within a mountainous area Ocean or beachfront property: A property located along the coastline that is right on the beach or at least has ocean views Farmhouse: Large plot of land with the intent to focus on agriculture Vacant land: An empty lot, often bought or sold by commercial real estate investors or developers Only select markets contain the above property types, but they provide an opportunity for a unique niche with homes that are typically priced high. You will need to understand specific information and details about property taxes, insurance requirements, possible land leases, and property line locations. You should also learn more about climate or location-specific property considerations, like lake and beach management, watershed runoff, aquatic vegetation, and irrigation. You should also take into consideration additional structures like barns and processing facilities (or the ability to build them), power and water systems (such as for remote mountain homes), water quality, and other factors specific to the area or amenity. Choosing to work with a specific home type means you need to clearly define your messaging to establish yourself as the expert in the area. Dig deeper into the more subtle geographic niches and understand what sets these homeowners and buyers apart from others. For instance, in the world of waterfront listings, not all lakes are created equal. Some may own a home on one lake because it’s the premier fishing spot in the entire state. Some may choose another lake because it’s perfect for water skiing and jet skis. These choices don’t just speak to lifestyle—they speak to where these homeowners are spending their time, their money, and their attention. Developing an intricate understanding of your buyers and sellers will help you market the most effectively to their needs. Why It Is Important to Find Your Real Estate Niche Having a real estate niche isn’t a requirement. In fact, many successful real estate agents prefer working with different types of clients on different transactions, so they provide a variety of services. However, if you want to become a successful real estate agent, be viewed as an expert in your community, and build an authoritative reputation more quickly, choosing a real estate niche is the most effective strategy. A few reasons why real estate niches help you more efficiently develop authority include the following: If you’re a brand-new real estate agent, don’t choose a real estate niche until you’ve completed a few deals successfully. Your first few transactions will help you determine some of your strengths, weaknesses, and potential gaps in the market. In many cases, a niche might identify itself based on the needs you meet in your community. Bottom Line There are thousands of different types of opportunities in real estate, so no individual agent can be a jack of all trades. Finding a real estate niche that you are passionate about is vital to building a successful real estate career. Your niche can be somewhat general, like residential homebuyers, or it can be extremely specific, like oceanfront sellers. By choosing from this list of real estate niches, you’ll be able to stand out from other agents and build a highly valued specialty.

One of the first steps to starting a real estate career is setting up interviews at real estate brokerages in your area. The purpose of a real estate interview is for both the broker and the agent to determine if they can successfully work together. For new and experienced real estate agents alike, learning how to prepare for a real estate interview is essential to ensure a good fit. Start with a business plan and resume, plan for real estate agent job interview questions and answers, and dress for success. In this article, we explore the seven steps regarding how to prepare for a real estate job interview and get hired at the brokerage firm you want to work for. 1. Know the Differences Between a Real Estate Agent & Salaried Worker Real estate is a unique industry for job interviews, and it’s important to understand what to expect and what to look for in your real estate interview so both parties can accurately determine if they are a good fit. They can be different from other job interviews since most real estate professionals don’t work for a salary. Instead, real estate brokers and salespeople are independent contractors who can work with as few or as many clients as they choose. Although agents are required to choose a real estate brokerage to serve clients, they make business decisions independently. They do not report to their broker in the same way that employees report to their manager. Agents also have autonomy over their working hours, marketing and advertising strategies, and have unlimited earning potential. This differs greatly from salaried workers whose bosses determine these items for them. Real estate agent interviews should not consist of one-sided questions from the broker to the agent. Instead, it should be an equal mix of the broker and agent asking questions and evaluating whether their business goals and needs align. The interviews commonly happen between those who have just become a real estate agent, but they also happen between experienced agents who are looking to change their brokerage. In many cases, real estate brokers want to have as many agents as possible in their brokerage, and only have a few requirements like basic real estate knowledge, a willingness to work hard, and integrity. Most agents can choose almost any real estate brokerage they want to work for, which is why it’s so important for agents to know how to prepare for a real estate job interview. The way that you prepare for your meeting will help you get the most important information to determine which brokerage is the right fit for your needs. However, not all real estate professionals work as licensed agents. Many brokers and agents choose to hire a real estate assistant, who may be employed part time or full time or also work as an independent contractor. There is also a variety of other real estate positions that don’t require a real estate license. For example, Thunder Team Realty includes a front desk assistant, a client care manager, and a transactions coordinator. Other real estate teams and companies also have positions like marketing manager or financial services manager. If you’re preparing for a real estate interview as a team member without a real estate license, the process will be similar to interviewing for a job at other companies in other industries. You will speak about the job requirements, responsibilities, hours, and compensation, and decide if the role is the right fit for you. 2. Make a Real Estate Business Plan Many new real estate agents mistakenly believe they don’t need a business plan immediately. However, creating a thorough business plan helps you establish clear goals and make smart choices from the get-go, which ultimately increases your chances of being successful. Your business plan should include a SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This should help you identify areas where you need to grow as well as areas where you are strong. It should also help you define the marketing and lead generation strategies you plan to use—from real estate mailers to social media to email marketing. As a result, having a business plan will help you identify what to look for in a real estate company, which is arguably the most important way to prepare for your real estate interview. Having an accurate awareness of your current strengths, weaknesses, plans, and goals will make it clear what type of real estate brokerage fits your needs. For example, if you start by knowing that networking is one of your weaknesses, finding a real estate company that hosts regular meetups with professionals and members of the community would be ideal. On the other hand, if you struggle with online marketing, finding a brokerage that provides all-in-one online marketing tools and support would be an obvious fit. 3. Create Your Real Estate Resume Before any interviews, make sure you create a real estate resume. This can be a challenge for some agents since working as a real estate professional is different from most other corporate job positions. However, a strong resume is the best way to show your professionalism and expertise to make a good impression on real estate brokers and other professionals in the industry. Don’t forget to print multiple copies to bring with you to interviews in the event there is more than one person you are speaking with. Your real estate resume should be scannable, easy to read, and focused on applicable skills and experience. For experienced agents, it should be relatively easy to list your previous or current real estate brokerage, certifications, awards, or sales accomplishments. However, it can be challenging for new real estate agents without experience. Regardless of your experience in the real estate field, creating an impressive resume is possible with some strategic thought about your past experience and skills. Don’t exclude your experiences and skills even if they aren’t directly related to real estate. Instead, think about the collective life experience you have with marketing, sales, and even building relationships, and include those details in the professional and personal sections of your resume. Most brokers aren’t looking solely at real estate or even sales performance, but want to work with an agent who works hard, seeks growth, and serves clients well. 4. Research the Real Estate Brokerage Once you have your business plan and resume prepared and have a few interviews scheduled, the next step is to research each company before attending the interview. The focus of your real estate interview should be determining whether the real estate brokerage is the right fit for your needs and business goals. Prior to the interview, learn more about how to choose a real estate company to work for and research everything you can about the company. Pay close attention to its brand, reputation, and benefits for agents. Consider what each brokerage offers their agents in relation to your individual needs and experience level. For instance, new agents should put a heavier focus on training and mentorship opportunities, while experienced agents may be more concerned with marketing and lead generation tools and systems. Doing this research will help you more clearly evaluate your options and think of the right questions to ask the brokerage to learn more about these elements. For example, you might notice that the company is active on Facebook or Instagram. This may prompt you to ask questions about their social media, branding, and lead generation strategies and successes. This information can reveal more about the company’s organization, systems, and opportunities for you to learn. You’ll find that some companies provide plenty of information online, like customer reviews, agent bios, active social media pages, and even details on commission splits for new agents. Other brokerages reveal very little about their company online, but that doesn’t mean you should count them out. This will just mean that you need to be even more diligent at the interview to learn more about the benefits and drawbacks of working for this particular brokerage firm. 5. Determine the Questions You Plan to Ask the Brokerage As you research each real estate brokerage, you’ll naturally think of some questions to ask during your interview. Make sure you write down any specific thoughts, questions, or concerns you develop during your research so you can discuss those openly with the broker. In addition, plan on some specific questions to ask every broker you interview. A few questions we recommend asking include the following: How many agents at this brokerage work part time and full time? What is the average income of your agents? Does your brokerage host social gatherings? What are the brokerage’s short- and long-term goals? What kind of training and mentorship opportunities are offered? What kind of software or technology is provided? What is the commission split structure? 6. Prepare for Potential Real Estate Interview Questions to Answer Even though real estate job interviews are different than most, it’s important for you to make a good impression on the brokerages and companies you meet with. You may change brokerages in the future, and it’s extremely likely that your paths will cross with other agents and brokers many times throughout your career. Therefore, it’s a good idea to think through some real estate questions and answers before your interview. Some common real estate agent interview questions may include the following: Why did you become (or are becoming) a real estate agent? What are your sales goals? Why do you want to work for us? What makes you stand out from other agents? What are your top three strengths? Weaknesses? Where do you see yourself in five years? How do you generate leads? How do you use the internet for your business? How do you build relationships with clients? How do you market your listings? How do you handle difficult clients? How do you make a home more sellable? How do you stay organized during a real estate transaction? What do you think are the three most important qualities of a successful real estate agent? What have your past clients said about you? What type of clients/transactions do you enjoy the most? If you work with a real estate client niche like buyers or 65-plus communities, you should also prepare for some more specific questions. For example, commercial real estate interview questions might be more focused on your professional network, past deals you’ve made, and your understanding of business finances. 7. Dress for Success Finally, make sure you set yourself up for success by dressing appropriately. In most cases, this means wearing formal business attire like a button-up shirt and tie, jacket, dress pants, or a dress skirt. However, determining what to wear to a real estate interview is similar to the rest of the process, and should be done with consideration to each brokerage’s brand. Look at any broker and agent headshots posted on the brokerage’s website or social media pages and model your wardrobe accordingly. For example, if the brokerage you’re interviewing with recently posted a photo like this one from Schmitz & Smith Group, consider dressing in black and pink to show how you fit with their brand. Bottom Line In order to find success in real estate, you must choose the right real estate brokerage to work for. By thoroughly preparing for interviews with brokers, you’ll be able to clearly communicate your needs, ask the right questions, and confidently answer questions. Knowing how to prepare for a real estate job interview is one of the first steps to starting and continuing a successful real estate career.