For sale by owner (FSBO) leads can be found organically in a number of ways. This takes time, but the benefit is that there is no financial cost. Alternatively, you can also prospect for FSBO leads using a paid service, which provides added insights, can represent a significant time savings, and increases the probability of…
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10 Social Media Tools Every Real Estate Agent Needs in 2021
According to the National Associations of Realtors (NAR), agents cited social media as the number one source of quality leads. However, finding time to post consistent, engaging content to social media feels overwhelming, if not downright impossible, for many agents. Luckily, we’ve identified the top 10 social media tools for real estate agents to help…
Real Estate Agent vs Broker: What Is the Difference?
A real estate agent is anyone who has earned a real estate license, but this license must be linked to a sponsoring brokerage. A broker holds an additional license, which allows them to work independently or hire agents to work for them if they so desire. There are some additional differences between being a real…
Top 15 Ways to Crush Your Real Estate Social Media Marketing
Social media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with the right strategy. To help you get started, here are our top tips for effective…
11 Scripts for Real Estate Internet Leads in 2021
Scripts for real estate internet leads are prewritten phone conversations designed to collect information from online leads and build connections. Effective real estate scripts establish rapport and stay customer-focused, showing the lead that you are the answer to their problem. We’ve created a number of scripts for new and experienced real estate agents that can…
6 Best FSBO Lead Sources for 2021
For sale by owner (FSBO) leads are properties listed for sale where the seller is not represented by a real estate agent. Aging FSBO listings can be one of the most effective leads, as a homeowner has already tried to sell their home without success and is more inclined to recognize the value of your…
23 Ways to Get Real Estate Leads With No Upfront Cost
You can’t help people buy or sell a home if you don’t know any leads, or prospective buyers and sellers. Luckily, there are ways to create lists of real estate leads with no upfront cost, at least in terms of money. You will, however, still need to strategically connect and communicate with your network and…
Top 6 Real Estate Website Builders for 2021
A real estate website builder helps you create an online presence that shows your expertise and generates new leads 24/7. You need a website builder that offers the right amount of customization opportunities to showcase your brand as well as real estate-specific features, such as multiple listing service (MLS) search and property listings without any…
How to Easily Build an IDX Real Estate Website With WordPress
The top choice for many real estate professionals is to use a WordPress IDX website, which connects to the MLS and allows site visitors to search available property listings. It’s ideal for real estate agents looking to generate direct traffic and capture more leads by having their own domain name and website. Though WordPress isn’t…
10 Best States to Be a Real Estate Agent
As a real estate agent, you can control your own success—but you can’t control your local market. The state you live in will impact your income and overall success. To help you understand the different challenges you’ll face in each state, we evaluated things like cost of living and earning potential in all 50 states….
Top 5 Expired Listing Scripts That Convert
Reaching out to property owners whose listings have expired can be a great way to generate leads. These homeowners will likely be discouraged, so you should have a plan before you pick up the phone or knock on their doors. We’ll show you five effective expired listings scripts to help you convert these to active…
How to Write the Best Expired Listings Letter
For real estate agents, expired listings are a great opportunity to sell a house that someone else couldn’t. However, for homeowners, having an expired listing is frustrating, disappointing, and scary. If you are marketing to owners of expired listings, writing a letter is one of the best ways to make a genuine connection and give…