Meaghan Brophy

As many as 17% of ecommerce shoppers ditch their purchase because the checkout process is too complicated. This is why checkout optimization strategies are important. This guide outlines several checkout optimization tips and includes examples to demonstrate how the tips translate into real checkout pages. 1. Go Mobile-first Mobile commerce, or mcommerce, is continuing to…

If you are looking for ways to expand your retail business, an online store is a great option. Starting an online store often requires less investment than opening a retail shop, but surprise costs do pop up. You can spend anywhere from a few hundred to thousands of dollars starting an ecommerce website, depending on…

A retail marketing strategy is an actionable plan to develop and promote products, attract and keep customers, and drive sales. Marketing for retailers is essential whether you’re seasoned or just starting out, and it can happen both online and offline. It’s important to develop solid retail marketing strategies to introduce people to your products—and keep…

Custom packaging makes an impressionable mark on customers and protects the contents to ensure products arrive as expected. The best suppliers for custom mailer boxes and packaging will have an array of design and customization options, a low price point, many types of containers, great UX design, and no, or at least limited, minimum order…

The cost of shipping is a top concern for 41% of retailers, and it seems like these fees continue to rise. And while you can choose to offer only in-person sales, you’re going to miss out on a lot of business. So, it’s important to figure out your logistics for shipping, the cheapest way to…

Although email marketing for retailers has been practiced for decades, it is still one of the most effective retail marketing methods for building and nurturing customer relationships. In fact, 87% of marketers say email is critical to success and 41% consider it the most effective channel. This guide discusses how to use email marketing to…

Retailers are using multiple channels where shoppers can interact and purchase as the purchasing journey becomes less and less linear. Omnichannel retailing is when sales channels work together to form a cohesive customer experience (customer-first approach to building a brand). Meanwhile, multichannel retailing is when a retailer has multiple sales channels that are siloed (product-first…

Consumers embrace shopping behaviors that combine the convenience of online research with the tangibility of in-person product experiences. Showrooming and webrooming are examples of two such behaviors—the former involving visiting physical stores for research and online stores for purchasing and vice versa for the latter. There are many benefits of these trends for retailers—from enabling…

A retail commission structure is when a business compensates an individual each time they close or contribute to a sale. Retail commission structures take many forms, from fixed to variable rates, and can be based on individuals or teams. You can also offer commissions to employees or contractors. Commission-based compensation is a store management approach…

Punch cards are a popular loyalty and marketing tactic that encourages your customers to continue buying your products or using your service. Design your punch cards with your brand elements so that it helps your customers quickly remember your product, service, or business—keeping it front of mind and better encouraging its use. Lucky for you,…

As any retailer knows, getting your product safely to the customer is vital for fostering trust and loyalty. At the same time, going overboard on shipping supplies will lead to increased materials and shipping costs, which deter shoppers and cut into your bottom line. The challenge of packaging is to find the most secure, cost-effective…

A store window display is the scene you create in your exterior facing windows and one of the most powerful elements in your merchandising arsenal. Your retail window display is an instrument for bringing in new and existing customers, displaying new products, highlighting promotions, and enhancing your brand image. Creating window displays will be a…