Meaghan Brophy

Poshmark is an online marketplace with nearly 8 million active buyers. It allows individuals to buy and sell new or used clothing, shoes, accessories, and other fashion items. Poshmark is known for its social commerce model, where users can create their virtual closets, follow other users, and engage in social interactions within the platform. It’s…

The small business landscape is changing faster than ever before. 2024 promises to be marked by shifts in financial strategies, technological adoption, and a heightened awareness of societal needs. Check out five new business trends to anticipate so you can stay ahead in the competitive market—from innovative financing solutions to the growing importance of social…

PayPal has nearly 400 million consumer accounts and 35 million merchant accounts, making it the largest online payment processor in the world. On January 25th, PayPal announced six new features during a highly advertised “PayPal First Look” video event. The premise was that PayPal would “revolutionize commerce.” These new features primarily involve artificial intelligence (AI),…

The small business retail environment is competitive, especially as local retailers fight for shoppers’ attention in a sea of big box retail stores. One way to stay competitive is to integrate technology into your business—and to keep an eye on technology trends in retail so you can stay ahead of the game. As we step…

Among the many legal and regulation considerations when starting a retail store is compliance with the Americans with Disabilities Act (ADA), which safeguards accessibility. For brick-and-mortar operations, this involves making achievable accommodations in your store’s exterior, interior, and employer requirements. Ecommerce businesses should also take care to stay ADA-compliant—in fact, ecommerce made up 79% of…

Sortly offers user-friendly software for managing and tracking your inventory across multiple locations and a highly rated app for mobile scanning and reporting. It also has a completely free plan and three other affordable options to support your business as it grows. In my review of the best free inventory management software, Sortly landed on…

Selling on Amazon is a great way to tap into an existing audience—as the world’s largest online marketplace, it has over 310 million active users worldwide. However, to be competitive, businesses selling on Amazon need to go beyond simply finding a product and publishing it for sale. To really move the needle, you need great…

A customer satisfaction (CSAT) survey is a questionnaire that businesses send to shoppers after they have made a purchase or received a service from your business. It is designed to capture sentiment around a particular product or experience rather than overall loyalty to your business. We’ve included two downloadable survey templates just below. Our guide…

As many as 17% of ecommerce shoppers ditch their purchase because the checkout process is too complicated. This is why checkout optimization strategies are important. This guide outlines several checkout optimization tips and includes examples to demonstrate how the tips translate into real checkout pages. 1. Go Mobile-first Mobile commerce, or mcommerce, is continuing to…

If you are looking for ways to expand your retail business, an online store is a great option. Starting an online store often requires less investment than opening a retail shop, but surprise costs do pop up. You can spend anywhere from a few hundred to thousands of dollars starting an ecommerce website, depending on…

A retail marketing strategy is an actionable plan to develop and promote products, attract and keep customers, and drive sales. Marketing for retailers is essential whether you’re seasoned or just starting out, and it can happen both online and offline. It’s important to develop solid retail marketing strategies to introduce people to your products—and keep…

Dropshipping is a retail business model where an ecommerce merchant sells physical products without keeping inventory in stock. In this business model, the retailer is the online storefront where customers purchase goods. They then outsource the entire manufacturing and order fulfillment process to a dropshipping supplier. In this article, we go over key statistics that…