Poshmark is an online marketplace with nearly 8 million active buyers. It allows individuals to buy and sell new or used clothing, shoes, accessories, and other fashion items. Poshmark is known for its social commerce model, where users can create their virtual closets, follow other users, and engage in social interactions within the platform.
It’s free to list an item for sale on Poshmark, but you’ll pay fees once you’ve made a sale ($2.95 to sell an item under $15 or 20% of the total sale cost if $15 or more). Let’s look at how to sell on Poshmark, what to list, and best practices to ensure success.
Step 1: Create a Poshmark Account
You’ll need a Poshmark account to be able to sell on the platform. So if you don’t have one already, the first step is to create your Poshmark account.
You can do this at poshmark.com/signup. Here, you can use an existing Facebook, Google, or Apple account to instantly sign up. Or you can create a new login with an email and password.
Step 2: Find an Item to Sell
Poshmark is all about selling used items. So you’ll need to source some products to list. You might find these items in your closet, at a local thrift store, or at garage and estate sales in your area.
Poshmark recommends considering the following:
- A dress you wore to a wedding once
- A bedding set that still has tags on it
- Jewelry from an ex that just needs to go
- Sneakers that were always a tad too small
Learn More: Ultimate Guide to Product Sourcing
Step 3: Take Product Photos
Product photos should show the product details and condition, as well as zoom in on any defects. Use clear, well-lit photos that showcase your items from different angles. You can also use product videos on Poshmark.
Capture any details, patterns, or flaws to provide an accurate representation. Don’t forget to prep your item. Take care of wrinkles, make note of any damage or discoloration, and highlight important details and features. You can use up to 16 product photos for each item, so make use of it!
Step 4: Write Your Listing
With your photos shot, you’re ready to write your product listing title and description. The words should complement and expand on what you’re showing with the photos. Provide detailed and honest descriptions of your items, including size, brand, color, and condition. Clearly mention any defects or wear to set proper expectations.
Your listing title should clearly define the style, brand, and material if relevant, including searchable keywords. Your description should use terms that describe the item, making it more searchable—including the material, cut, and brand. Providing measurements can also boost conversions, eliminating the need for back-and-forth conversations with a potential buyer.
Use relevant keywords in your item titles and descriptions for better search visibility. Think about what terms potential buyers might use to find your items. Emphasize brand names in your listings, especially if you’re selling items from well-known or designer brands.
Other sections of your listing description include the size and category/subcategory so your item shows up in the right Markets for shoppers.
Step 5: Figure Out Your Pricing
Poshmark offers different ways to make a sale. You can offer “Buy Now” at your chosen listed price. Other options include “Offer a lower price,” which allows you to accept, counter, or decline an offer from a potential buyer, as well as private offers which you can send to users who like your listing using the Offer/Price Drop function.
Research similar items on Poshmark to determine a fair and competitive price. Consider offering bundle discounts to encourage multiple purchases.
You also have the chance to list the original price of the item. If you don’t remember but know the manufacturer’s style name, you can search for it online.
Related: Pricing Strategies & Examples
Step 6: List Your Item
You can list your item via web browser or using the Poshmark mobile app.
Step 7: Ship Your Item
Poshmark sellers are responsible for paying for shipping. They’ll send you a prepaid, pre-addressed shipping label. You’ll need to prepare the package and then print that out and affix it to the package for shipping. You can then drop off the package at your local drop-off location or post office. Ship items promptly after they’re sold to provide a positive buying experience.
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Step 8: Get Your Money
Poshmark gives payouts via PayPal, so you’ll need to set up a PayPal account if you don’t have one already. After you make your first sale and the item is received by the buyer, Poshmark will send a notification for you to cash out.
What to Sell on Poshmark
Certain items and verticals sell better on Poshmark than others. If you want to sell on Poshmark, consider the following:
- Fashion clothing: Poshmark is primarily known for fashion, so clothing items are a staple. This includes dresses, tops, bottoms, jackets, and activewear.
- Shoes: Both new and gently used shoes are popular on Poshmark. Brand, style, and condition play significant roles in attracting buyers.
- Accessories: Handbags, jewelry, scarves, hats, and other accessories are sought after by Poshmark users.
- Beauty products: New or lightly used beauty and skincare products, including makeup, hair care items, and skincare routines, can find a market on Poshmark.
- Athleisure: With the rise of athleisure trends, activewear and sportswear from popular brands can be in high demand.
- Designer and high-end brands: Items from well-known and luxury brands often attract attention. This includes clothing, accessories, and shoes.
- Vintage clothing: Unique and well-preserved vintage items have a dedicated audience on Poshmark. This can include clothing, accessories, and even vintage-inspired items.
- Kids’ clothing and accessories: Sellers can offer gently used or new kids’ clothing, shoes, and accessories.
- Home decor: While not as prominent as fashion, home decor items like throw pillows, blankets, and small decorative pieces can find buyers.
- Electronics and gadgets: While less common, some sellers successfully list and sell electronics, such as smartphones, tablets, and accessories.
Tips for Selling on Poshmark
Keep the following tips and best practices in mind when it comes to selling on Poshmark:
Regularly Add New Listings
Keep your closet fresh by regularly adding new listings to attract potential buyers. Poshmark’s algorithm rewards active users with increased visibility.
Share Your Listings
Share your listings frequently to Poshmark parties, your followers, and relevant communities. The more you share, the more visibility your items receive.
Be Responsive & Engage With the Community
Respond to inquiries and comments promptly and professionally. Good communication can build trust and lead to positive feedback. Regularly check and respond to offers from potential buyers as well. Be open to negotiation, but also know your bottom line.
Follow other users, share their items, and leave thoughtful comments to build a network. Participate in Poshmark Parties to increase exposure for your listings.
Consider Freebies, Bundled Discounts & Offers
Encourage buyers to purchase more by offering bundle discounts or promotional deals. Bundling can increase the average transaction value.
Or include a small, inexpensive freebie with each purchase as a gesture of goodwill. This can lead to positive reviews and repeat business.
Frequently Asked Questions (FAQs)
These are some of the questions we often encounter about selling on Poshmark.
On Poshmark, it costs $2.95 to sell an item under $15 or 20% of the total sale cost if $15 or more. It’s free to list a product for sale on Poshmark. Sellers must pay all shipping fees.
- Create a Poshmark account
- Find an item to sell
- Take product photos
- Write your listing
- Figure out your pricing
- List your item
- Ship your item
- Get your money
It can be worth it to sell on Poshmark if you have a few items in good condition to sell. However, if you want to start a successful retail business, marketplaces like Amazon or Etsy would be a better fit. You might also consider building your own online store.
The seller pays for shipping on Poshmark.
Poshmark selling is a great way to clean out your closet and test what it’s like to sell online. And you don’t have to pay anything to list your item—you’ll only pay Poshmark fees and shipping costs once you’ve successfully made a sale. Now that you know the answer to selling items on Poshmark, get into your closet and find your next listing!