The best business insurance brokers allow you to compare quotes from carriers and manage your policy online, and they provide expert advice when you need it. We evaluated 16 brokers—focusing on financial stability, customer satisfaction, convenience, the ability to compare quotes, and the policies offered—to find the leading small business insurance brokers:
- Simply Business: Best overall business insurance broker
- CoverWallet: Best for restaurants and food vendors
- AlphaRoot: Best for cannabis and related industries
- Thimble: Best for fast insurance and short-term liability
- Gallagher: Best for additional cost-saving benefits
- Embroker: Best for new businesses
Best Small Business Insurance Brokers Compared
Compare Quotes From Top Providers
Online Account & Instant Certificate of Insurance (COI)
Purchase Policy Online
Hours of Operation
Monday to Friday, 8 a.m. to 8 p.m. Eastern time
Monday to Friday, 8 a.m. to 8 p.m. ET
Saturday, 9:30 a.m. to 1:30 p.m. ET
Online after creating an account
Monday to Friday, 8 a.m. to 5 p.m. ET
Online or through the app
Monday to Friday, 9 a.m. to 6 p.m. ET
Monday to Friday, 8 a.m. to 5 p.m. ET
Online after creating an account
Monday to Friday, 6 a.m. to 6 p.m. ET
Simply Business: Best Overall Business Insurance Broker
- Unavailable 24/7
- Claims filing process
- May have to call to get commercial property
- Offers policy documents immediately after purchase
- Has additional services, like requesting and creating an instant COI
- Allows you to quickly compare prices and coverages from top providers
- Offers tailored coverage with multiple options during the quote process
Financial stability: The quote we were provided below was for a policy from Harborway Insurance, which is a part of Spinnaker Insurance. Spinnaker received an A- (Excellent) rating from AM Best. The following are some of the other providers that Simply Business works with:
The benefit of working with a broker is the ability to compare quotes from top-rated providers to find coverage. Simply Business is the best at doing that because it works with multiple carriers, is available nationwide, and has not limited coverage to specific industries. Also, it does not charge brokerage fees, helping lower the premium costs.
While Simply Business offers insurance for a wide range of industries, its primary targets are sole proprietors, smaller businesses, and freelancers. It even has a dedicated space for sole proprietor workers’ compensation.
After the quotes have been generated, it will often let you adjust the limits and deductibles, add additional coverage, and then refresh the quotes. This feature is unique to Simply Business—giving it a competitive edge over other brokers. When you are finished shopping, you can purchase a policy online or call and talk to one of its dedicated agents.
The broker is also continually expanding its online offerings with more coverages available for online quotes. While it started offering a BOP, it is still in the roll-out phase. Also, a call may be required to get commercial property, so if you’d prefer a broker that consistently has it available, check out Thimble.
After answering just a few questions, we received a quote for a general liability policy underwritten by Harborway Insurance. The policy cost $300 annually and had limits of $1 million per occurrence and $2 million aggregate.
The quote comes with a “details” option, which provides information on the provider and more detailed information on what is covered, such as $100,000 for premises rented to our business. You can purchase the policy online, or you can call to speak with a licensed insurance agent.
Simply Business has a wide range of coverages, including home-based business insurance, inland marine, and professional liability insurance. While some coverages are sometimes unavailable online, it almost always provides quotes for general and professional liability. Both coverages are important for all businesses, including sole proprietors and freelancers.
Simply Business is available in all 50 states. If you prefer to speak with someone, you can get advice by calling one of its reps from 8 a.m. to 8 p.m. ET Monday to Friday.
However, this broker has a policy management system that is more limited than others. Many changes, such as adding an additional insured or updating payment details, require calling or emailing Simply Business. However, you can request a COI through your portal, and it will be available within 24 business hours.
Customers are happy with their options and the broker’s service. Simply Business has 4.8 out of 5 stars on Trustpilot with over 800 reviews.
CoverWallet: Best for Restaurants & Food Vendors
- Unavailable 24/7
- Insurance limited to specific industries
- Not always able to purchase a policy online
- Allows you to manage your account online and pay your premium online
- Has dedicated agents available to help
- Offers support services for your policy needs
- Offers online business owner’s policy (BOP) quotes for restaurants
Financial stability: CoverWallet works with the following highly rated providers:
CoverWallet is an online brokerage with a platform that provides free quotes from multiple carriers. When it generates the quotes, it offers the information on the carrier and the coverage.
It has a wide range of coverage but has recently narrowed its focus to more targeted industries, including restaurants and vendors in the food service space. Since it specializes in these areas, it works closely with carriers who specialize in insuring these industries by having policies designed for them and have experience in underwriting, risk engineering, and claims in helping these types of businesses.
In conjunction with several select carriers, including The Hartford, Chubb, and Travelers, CoverWallet offers a BOP for restaurants with coverage customized to fit the unique risks and news of the industry. It also has online policy management, instant COIs, and positive reviews. However, while it offers service hours six days a week, it does not have a staffed 24/7 support center. And sometimes, it is unable to provide any quotes.
For convenience, one major difference between CoverWallet and Simply Business is that, usually, you cannot purchase a policy online when you go with CoverWallet and have to call to finalize the process. If you want a similar experience to CoverWallet and to purchase a policy online, check out Simply Business.
We received a quote for general liability insurance. The policy is through Hiscox, and it costs $693 annually with a limit of $1 million per occurrence and $2 million aggregate. It also included $2 million aggregate for products-completed operation and $100,000 in damage to premises rented to you. Finally, it included blanket additional insureds.
When CoverWallet provides a quote, it shares information on the provider, including its AM Best rating and the National Association of Insurance Commissioners (NAIC) number. This is helpful because it gives you a picture of the financial health of the company, and using the NAIC number, you can look up any complaints filed against it with the NAIC.
In terms of coverage, CoverWallet works with providers to find whatever insurance you may need—from traditional core business policies, such as general liability, property, professional liability, and workers’ comp, to more niche coverages, like special events, fiduciary liability, or even commercial auto.
CoverWallet is available in all 50 states. There are four ways to start a quote. You can call, email, chat, or begin directly online by answering questions about your business. It offers a dedicated personal representative who will help manage your policy and is available to answer questions and help.
It has an online policy management system, where you can make changes and gain access to an instant COI.
Customers are satisfied with CoverWallet. On the independent site eKomi, CoverWallet has nearly 800 user reviews and an average of 4.7 out of 5 stars.
AlphaRoot: Best for Cannabis & Related Industries
- Unavailable 24/7
- Have to create an account to get a quote
- Is a specialty provider offering coverage in an industry that has trouble finding insurance
- Has a broad appetite for cannabis, hemp, holistic medicine, and psychedelic industries
- Provides risk assessment and risk management services
- Has a dedicated in-house claims team to provide a point of contact with the carrier during a claim
Financial stability: While we were unable to find specific companies, AlphaRoot works with dozens of different carriers and states where they carry an A (Excellent) rating.
AlphaRoot is a full-service insurance brokerage that is focused on cannabis, hemp, psychedelics, and holistic medicine industries. While a niche, the industries are growing, and it can be very difficult for businesses in such to find quality insurance.
Working with dozens of carriers, AlphaRoot offers insurance for businesses at every stage of the supply line in the cannabis industry. If you work in related high-risk industries, it is the best option for getting covered.
To get a quote, you’ll need to create an account with AlphaRoot. Once done, AlphaRoot will gather information about your business and coverage needs and provide a quote for you to review and purchase.
Regarding the available coverage, AlphaRoot offers nearly every type of insurance a cannabis business would need. For example, it offers cyber liability, general liability, workers’ comp, product liability, and auto liability. There are also some specialized coverages like its management liability package, representation & warranties, to protect against any sort of litigation that may arise post-acquisition.
AlphaRoot is a newer company, having first started in 2016. Reviews for it are harder to find but the ones available are all positive. There is one review on Google, where AlphaRoot’s overall rating is 5 stars.
The broker recently launched a digital platform that functions as a hub for policyholders to find everything they need—including insurance applications, COI requests, and claims management. This platform can also track your company’s growth, which gives you the ability to ensure the coverage you have in place is still in line with your needs.
Unusual for a broker, AlphaRoot offers tailor-made risk management plans and in-house claims consultants to provide a point of contact during the claims process.
Thimble: Best for Fast Insurance & Short-term Liability
- Not every coverage is available nationwide
- No commercial auto
- Works with fewer providers
- Has an app for you to manage your policy and claims easily
- Is the only broker on our list to offer short-term liability coverage
- Offers an instant COI on the app, which is available in 60 seconds
- Allows you to file claims online or on the app
Financial stability: Thimble works with a handful of providers to underwrite the policies it sells. These include:
In 60 seconds or less, you can get a quote and purchase a policy from Thimble—and this speed and convenience are available online or through its app. Alone among major providers, Thimble offers liability coverage on an hourly, weekly, or monthly basis.
It offers insurance for more than 300 industries, but its target customer is businesses just starting out, especially makers who sell online. Many of Thimble’s ecommerce and maker policies are designed for businesses with revenue under $500,000 a year.
Most brokers don’t have a dedicated policy package for Amazon sellers and require you to work with them to customize the coverage to meet the requirements. However, through Thimble’s app or website, you can customize your coverage to meet Amazon’s requirements. You can also manage your policy and even file a claim through the app.
While Thimble will sometimes generate tiered coverage, which gives you some flexibility over pricing, it does not give you the comparison that most traditional brokers give. If you’d like to compare quotes and purchase a policy online, then we recommend Simply Business.
As a managing general agent (MGA), Thimble has a role in developing and underwriting the policies that it offers. We received a quote for $1,807.68 annually. The quote was for same-day coverage and had multiple layers of protection. It included general liability with an aggregate limit of $1 million, commercial property with a limit of $100,000, and a $500 deductible. It also had $50,000 for cyber insurance with a $500 deductible.
Its Amazon Seller insurance meets the Pro Merchant requirements from Amazon and targets:
- Apparel makers
- Jewelry makers
If you are a maker participating in a craft show, Thimble offers short-term coverage by the hour and day.
Thimble’s target customers are smaller businesses and businesses just starting. It offers cyber insurance and can also provide coverage for handypersons, painters, landscapers, and other small businesses. However, while the broker is continuing to expand its offerings, you currently cannot get commercial auto insurance from it. Also, it works with a smaller set of providers than some others reviewed in this guide.
While the broker is in all 50 states, not every coverage is available. You can check out Thimble’s coverage map to see if what you need is available in your area.
Thimble’s emphasis is on the digital experience: in just minutes—sometimes less than a minute—you can get a quote and purchase a policy for same-day coverage. You can then manage your policy, create and obtain an instant COI, or file a claim online.
It has an app for iOS and Android. On the app, you can do everything that you can via a web browser, including quoting and purchasing insurance.
Customers are happy with the broker. It has nearly 1,400 reviews on Trustpilot with an average of 4.5 out of 5 stars.
Gallagher: Best for Additional Cost-saving Benefits
- Low customer ratings
- Unable to see policy details with quotes
- Provider business and travel perks for customers
- Has numerous A+ and A++ rated partners
- Offers online quotes quickly
- Has global resources to draw upon for a small business
Financial stability: The broker works with many carriers (view Gallagher’s full list). These are a few it works with:
Running a business is expensive—so if you can save on your premium and on services you regularly use, that is a better option. Gallagher is one of the largest brokerages in the world, and its policyholders gain free access to Gallagher Perks and Travel Perks. These are negotiated savings with multiple businesses, such as UPS, ODP Solutions, cyber security solutions, and rental cars.
Another option for online quotes through a broker is Simply Business. While it doesn’t have the level of discounts that Gallagher offers, it doesn’t charge broker fees on top of the quotes, which helps keep your premium lower.
We received three quotes for a BOP. Unfortunately, you cannot view the details of any of the quotes, only the price. The next step is to select one of the quotes, and then a representative from Gallagher will follow up with you to review it in detail and purchase the policy. The three quotes we received, all for an annual premium, were:
- $1,890 from The Hartford
- $1,012 from Nationwide
- $1,692 from Travelers
As one of the largest brokerages in the world, Gallagher provides insurance for every type of coverage, including more specialty offerings, like earthquake and flood insurance.
Gallagher is licensed for insurance in every state.
For your policy maintenance, it offers Gallagher Go, an online account portal. Through it, you have 24/7 access to your policy and can file claims. If you need to speak with someone, it is open Monday through Friday from 8 a.m. to 5 p.m. ET.
Because of its size, Gallagher has a claims team and handles claims for other providers. It also has a claims advocacy team to help you when you file a claim, including audits, to ensure the claim is being handled quickly.
Earlier in the year when Gallagher made this list, the majority of the reviews were negative. However, in the past three months, reviews have started trending in a positive direction, and Gallagher now has around 5,000 reviews with an average of 4.1 out of 5 stars on Trustpilot.
Embroker: Best for New Businesses
- Unavailable 24/7
- Have to create an account to get a quote
- Is available in all 50 states and Washington, D.C.
- Offers designed packages with all of the policies predetermined for certain industries, like its startup business package
- Has a claims team to help you with the claims process
- Has an appetite for high-risk industries, like cannabis
Financial stability: Embroker doesn’t publish which carriers it works with. If you complete a quote through it, it will let you know which carrier is underwriting the policy. However, it does state it works with carriers that have A (Excellent) to A+ (Superior) ratings from AM Best.
New businesses can have trouble finding insurance. This is because insurance companies often need to know the business’ prior year’s revenue, claims history, and experience, making it difficult for a new company to find insurance. If you don’t have that information, the providers will often decline to offer a quote. However, Embroker has specially designed packages for new businesses, so it’s a natural choice for those looking for a simple application process and custom coverage.
Because you have to create an account to get a quote with Embroker, it isn’t the most convenient option. If you want a quick quote, then check out Thimble. You can get a quote online or through its app in about 60 seconds.
We were unable to get a quote from Embroker—but usually, the quote process is straightforward. After creating an account, you select either the coverage or package you are interested in and then answer questions about your business. It will finish with a quote that you can further customize for your business and then purchase it online.
While Embroker offers industry-specific policy packages and requires only one application for multiple policies, it also has the option to get quotes for individual coverages. Beyond the traditional coverages, you can get quotes for commercial crime, legal professional liability, and key person insurance.
Embroker is available in all 50 states and Washington, D.C.
Once you have an account, you can manage your policy, obtain a COI, and file a claim. Embroker provides an in-house claims advocacy team that helps work with you throughout the claims process.
Like Thimble, Embroker is an MGA. While it works with providers to get quotes for your business, it has a limited capacity to create its policies—so if you cannot find what you need, it may be able to create it for you.
Unfortunately, there do not seem to be any third-party platforms with reviews of Embroker. On its website, it states it has a net promoter score of 71. That score would place it higher than many insurance companies, per the 2023 Insurance NPS Scores.
How We Evaluated the Best Business Insurance Brokers
We determined the best small business insurance brokers using our in-house proprietary evaluation system. In evaluating brokers, we focused on the customer’s needs. We paid particular interest to convenience, financial ratings (AM Best), customer service, types of policies offered, ability to compare quotes, and the overall experience as a policyholder from the business insurance broker.
Frequently Asked Questions (FAQs)
Like an agent, a broker functions as an intermediary between a customer and the insurance company. Typically, it works with multiple providers and helps a customer find the best coverage with the right company.
Brokers have knowledge and access to many different providers, thus giving them the ability to provide maximum coverage for your business. They can also let you compare prices between different companies, helping you not only pick the right coverage but also get a price that matches your needs.
It can, but not always. Some brokers will charge a fee and include that in their quotes. Most are paid by the provider, and the payment comes out of the premium so that it doesn’t cost you anything additional.
Commercial insurance brokers help you find the best coverage with the right providers. The best business insurance brokers provide advice when you need it, let you compare quotes from multiple carriers, and offer online policy management. Simply Business does all of that and provides quotes for whatever insurance you need, no matter the industry. It also lets you buy the policy online without speaking to anyone. You can get started on a free, no-obligation quote in minutes.