8 Best Real Estate Lead Generation Companies

Build visual data analytics report through Zoho CRM (Source: Zoho CRM)

• Highly customizable: Zoho CRM provides the highest number of customization options for real estate lead generation companies. It has easy-to-change layouts, components, and views; you can even design your CRM in the Canvas Design Studio.
• Team collaboration tools: It has process management rules, team feeds, internal chats, notes, and tags.
• Multichannel marketing: It provides extensive tools for communicating with leads and clients through social media, email, phone, live chat, and web portals.
• Lead management: It identifies leads from a variety of sources, measures ongoing return on investment (ROI), tracks engagement, and easily nurtures leads through multiple channels to maximize conversions.

Zoho CRM has a customer review rating of 4.3 out of 5 from over 6,500 reviews. One user says Zoho is a great choice for his small firm because it is easy to use and deploy, and the admins appreciate the point-and-click nature of the automation and workflows. Other feedback mentions that the platform is accessible from anywhere, including cell phones. Furthermore, some say it is a good tool for password management for various clients and campaigns.

However, some users said that the programming language for custom functions was frustrating, and the document merge function lacked fonts and sometimes merged the wrong characters. Another user reported integration limitations and app issues (buggy). Additionally, some users also criticized the support provided by Zoho CRM. For more accessible support, HubSpot might be a better fit.

Lead generation analytics dashboard from HubSpot (Source: HubSpot)

• Reporting dashboard: Get details about your lead generation and marketing strategies in easy-to-understand visuals.
• Landing page builder: Create customized pages and pop-ups for different types of leads to maximize conversions.
• Email marketing: A robust email marketing platform allows you to create highly customized emails for every lead generation strategy.
• Pipeline management: Visual pipeline and deal managers help prevent leads or clients from falling through the cracks.

HubSpot CRM holds a 4.4 out of 5 customer rating from more than 11,000 reviews. Users report improved sales team efficiency thanks to the software’s lead identification capabilities. The software seamlessly integrates with the sales process and offers a variety of filtering options to assist users in prioritizing tasks effectively. Users also appreciate its all-in-one platform for scaling businesses.

However, some users report delays in lead info synchronization, which causes them frustration. Deals cannot be sorted alphabetically by associated companies, which some users find inconvenient. The personalization aspect of templates may not always work, necessitating manual information entry. If you want a better user experience on a customizable platform, consider Placester as an alternative.

Convert more visitors to leads with an IDX website through CINC (Source: CINC)

• IDX website: CINC offers a conversion-optimized IDX website to help you expand your database.
• Seller suite: It provides potential homesellers with a personalized report with a comprehensive analysis of the current value of their property and a better understanding of their options.
• CINC Academy: Users can access articles, tips and tutorials, webinars, and live events.

CINC has a rating of 4.4 out of 5 from over 100 reviews, receiving positive feedback for being user-friendly and easy to navigate. Users appreciate the email and text alerts and the ability to create templates for these communications. The platform makes it easy to label clients, sort them by type or category, and prioritize them. The dashboards also enable users to focus on important leads.

However, some users express concerns about the quality of leads based on ad spend and the lack of control over ads. Additionally, there’s no ability to delete bad leads from the account. Reviewers do not recommend CINC for solo agents who cannot personally contact all leads, including those who remain unresponsive or have lost interest. If you’re a solo agent, consider Zoho CRM as an alternative option.

Example of a social media ad on Facebook through Network Boost (Source: Market Leader)

• Network Boost:$150/mo for every 10 leads you receive. Working in tandem with Market Leader’s newly optimized lead engagement platform ($189/mo) and other real estate lead products ($35–50/lead), Network Boost can make business growth consistent, quick, and affordable.
• HouseValues: Get leads from a desired ZIP code sent directly to you and your CRM for easy follow-up.
• Leads Direct: Market Leader’s pay-per-click advertising campaigns drive consumers who search for home listings on various search engines, including Google and Bing, directly to your personal IDX website.
• Industry experts: Digital advertising experts generate leads sent exclusively to you.

Market Leader has a customer rating of 3.3 out of 5 from over 200 reviews. It has garnered praise for its efficient CRM capabilities, streamlining client relationship management through automation. Users have lauded the seamless integration of tasks into the app and dashboard, minimizing the need for extensive training. Its user-friendly interface and customizable features have been highlighted as key strengths, empowering realtors to navigate the system easily.

Contacting supervisors and customer support has proven to be a hurdle for certain users, impacting prompt issue resolution. Additionally, the absence of a free trial option has limited those seeking to explore the platform’s capabilities before committing. If you’re looking for a trial period before committing, an alternative to consider is Placester, which offers a 30-day free trial.

Follow Up Boss dashboard (Source: Follow Up Boss)

• FUB community: Follow Up Boss provides access to exclusive events and on-demand training for improved CRM skills through courses and webinars.
• Mobile app: The software is available through a mobile app, providing easy access.
• Team leaderboard: The dashboard lets you see the team’s activity and track monthly sales.

Follow Up Boss has a customer rating of 4.6 out of 5 from over 90 reviews. Positive feedback highlights its comprehensive software that helps agents keep track of important client details. Users also like its valuable features that enable them to follow up with clients and send personalized emails and messages. Follow Up Boss integrates with other real estate tools, making it an excellent option for agents looking for an all-in-one solution.

However, some users note that the reporting tool is not as sophisticated as they would like and that the import process can be challenging. Additionally, Follow Up Boss does not allow for custom salutations on mailing labels, and there is no option to choose alternate fonts, colors, or label styles. Also, the platform requires more technical skills to operate. For an easier, more beginner-friendly option, consider Zoho CRM.

Zillow Premier Agent dashboard (Source: Zillow)

• Agent profile: Host reviews, show past sales, show teams, and add links to social media profiles and websites.
• Return on investment (ROI) calculator: This determines whether you need to increase or decrease your spending or completely reevaluate your strategy on ZPA to improve your conversion rates.
• Mobile app: It helps users keep track of their leads in real time.
• Third-party integrations: These easily organize your leads from partners’ platforms.

Zillow Premier Agent has a customer rating of 2.2 out of 5 from over 50 reviews. Positive feedback highlights the dashboard, which gives a comprehensive view of past sales, client messages, current leads, and reviews. Customers also appreciate the updated format for buyer leads, which allows for direct phone connections with potential buyers, resulting in more vetted and higher-quality leads.

However, some users report that the price is high for what they are getting, and the platform charges for renewals without prior notice. Some users note that they received unqualified leads. It may be worth considering CINC for those seeking exclusive and high-quality leads.

Placester has many designs you can choose from and customize to fit your needs (Source: Placester)

• Real estate-specific website templates and landing pages: Customizable Placester’s website templates and landing pages match and boost your real estate brand.
• IDX listing search engine: It gives buyers a more accurate and detailed insight into active properties and, thus, enables agents to generate more leads.
• Built-in SEO tools: Technical websites are optimized for search engines, and the drag-and-drop website creator includes prompts to optimize your content.
• Services marketplace: Browse hundreds of affordable services offered by reliable, Placester-approved marketing professionals.

Placester received a customer rating of 3.5 out of 5 from over 80 reviews. Users speak highly of Placester, noting its user-friendly interface and simple navigation, which provide ample creative possibilities. One user finds uploading content and editing the site easy, while others appreciate the comprehensive site design and color options. Additionally, the seamless integrations are a notable highlight.

However, some users report frustration with automatic renewals, stating that no notice is given before they occur. Other reviewers report difficulty editing page information, with changes sometimes taking multiple attempts to save. Another report stated that there are issues with lead generation, as the platform does not require phone numbers for clients signing up, making it difficult to reach new signups except via email. For a more efficient way to contact prospect leads, consider CINC for its automated follow-up features.

Real Geeks’ Facebook and Google lead manager (Source: Real Geeks)

• Targeted landing pages: Customize landing pages to effectively target niche clients. Each page captures lead information directly into the CRM, tracking which prospects come from each page to help sort leads by their specific needs.
• Mobile app: Manage leads and stay connected with clients on the go at no extra cost. The app logs leads automatically from the website and tracks the source of lead activity, allowing prospects to access listing information directly.
• IDX websites: Multiple design options and editable templates are offered, featuring a custom design editor to align your website’s colors, layouts, and other elements with your brand.
• Automated email marketing: Execute drip email campaigns through the CRM, targeting certain leads based on predefined criteria and streamlining your marketing efforts.

Real Geeks has garnered a 4.6 out of 5 rating from over 250 Google reviews. Positive feedback often praises its comprehensive website capabilities and user-friendly CRM. Users have noted the effectiveness of its pre-established workflows in maintaining lead engagement and have expressed satisfaction with their website’s search engine performance. Additionally, Real Geeks’ customer service is frequently commended for its promptness and helpfulness.

Conversely, some clients believe the website templates could benefit from an update. Others have mentioned that certain features have a learning curve. A common concern is the limited options for marketing customization. For those seeking a broader range of marketing tools, Market Leader is another one of the best lead generation companies for real estate that might be a better fit.