Buying real estate leads through a lead generation provider is one of the fastest and best ways to generate leads and create lists of potential clients to produce revenue. This makes it an extremely cost-effective option for a new agent, but it can also be used to supplement referral business and other traditional organic lead generation methods. We examined the strengths, weaknesses, prices, and features of dozens of platforms to identify the top seven lead generation platforms to buy real estate leads for new agents:
- Best for guaranteed leads: Market Leader
- Best for obtaining buyer leads: Zillow Premier Agent
- Best for cost-effective real estate leads: REDX
- Best for agent teams: CINC
- Best for exceptional customer support: zBuyer
- Best for finding leads through online marketing platforms: Real Geeks
- Best for community-specific targeted leads: Zurple
Get a guaranteed number of exclusive real estate leads in your local market every single month.
Places to Buy Real Estate Leads at a Glance
Starts at $139 per month
Zillow Premier Agent
Starts at $20 per lead
Starts at $49.99 per month
Starts at $900 per month
Starts at $400 per month
Starts at $200 per month
Starts at $309 per month
Where should you buy real estate leads?
Market Leader: Best for Guaranteed Leads
Who Market Leader Is Best for & Why
Market Leader is one of the top real estate lead generation companies that offer an all-in-one solution for generating real estate leads. It is the best option for acquiring guaranteed leads, providing users with 40-plus exclusive leads monthly. This ensures leads are not sold twice, eliminating competition among agents for the same lead. Additionally, it supplies customizable websites to help establish your brand and build trust with potential customers. Despite its strengths, Market Leader can improve by adding internal lead tracking to its features for those who want to monitor their leads and conversions.
- Market Leader Professional: Includes a fully integrated lead capture website, CRM, and marketing center to engage and manage leads seamlessly.
- Listing marketing automation: Each new listing automatically receives a customizable marketing package to promote it, including a targeted email, Facebook and LinkedIn posts, and ready-to-print flyers and postcards.
- Network boost: Provides an average of 30 leads for just $300 every month, with automated lead follow-up and engagement until your leads are ready to connect.
- Content library: Gives access to customizable marketing materials like postcards, greeting cards, flyers, business cards, guides, and mobile-responsive emails, all branded with your logo to help you stand out.
Market Leader received a 3.3 out of 5 rating from about 200 reviewers. Many customers claim it is one of the best lead generation platforms, offering a systematic method of capturing real estate leads. Users appreciate the ease of setting up an account on Market Leader, and many have noted promptly receiving leads after activation. While lead quality varies, there is an overall positive sentiment regarding the platform’s efficiency in providing real estate leads for new agents.
However, users have encountered difficulties stopping automated emails post-engagement, which, they said, may confuse their leads. Reports on customer service issues have also surfaced, including unresponsive account managers and complications with account cancellations. Another concern involves the accuracy of lead contact information, suggesting a need for enhanced verification measures to ensure data accuracy in the CRM. For reliable and vetted leads, zBuyer conducts a thorough vetting process before delivering leads.
Read how our experts feel about this lead generation software in our Market Leader Review.
Zillow Premier Agent: Best for Obtaining Buyer Leads
Who Zillow Premier Agent Is Best for & Why
The Zillow Premier Agent (ZPA) platform receives millions of monthly visitors and prompts prospects to contact you instead of selling you real estate leads. It best suits agents with larger budgets and exceptional follow-up skills looking to represent real estate buyer leads. The platform receives more homebuyer traffic and offers non-exclusive leads, so you must be available to follow up with the leads promptly and nurture them efficiently. ZPA can potentially elevate its offerings by delivering verified and exclusive leads.
- Mobile-friendly: The mobile app lets you respond to inquiries, assign tasks, and receive notifications instantly, even when you are out in the field. This minimizes the risk of losing potential leads to someone else.
- My Agent program: ZPA allows you to be an exclusive agent across the networks for 30 days when buyers view any listings, increasing the odds that they’ll reach out to you.
- CRM: Captures and tracks incoming leads and records their data and site activity. This provides you with insights into what they are looking for.
- Communication tools: Your inbox is integrated with the platform. Leads are filtered and categorized, so you’ll receive notifications when prospects want to schedule a tour or show interest in a property.
Zillow Premier Agent garnered approximately 4.7 out of 5 based on about 3,000 reviews. ZPA has received praise for its mobile app notifications informing users about new leads. Users appreciate the ability to access a buyer’s search information when they receive a lead, which helps them better understand their leads’ needs. Furthermore, while the platform may require a significant investment, many reviews suggest investing more money into the platform’s services can result in increased leads and closed deals.
Negative reviews have highlighted issues with the quality of leads and low conversion rates. As with any high-volume lead generation site, some clients are only window shopping, so agents must consistently nurture these leads. One user wished for more app features and the ability to qualify calls before speaking with an agent. As an alternative, REDX provides a power dialer that streamlines call processing for agents who enjoy receiving calls but prefer to focus on them at specific times.
Read how our experts feel about this lead generation software in our Zillow Premier Agent Review.
REDX: Best for Cost-effective Real Estate Leads
Who REDX Is Best for & Why
REDX presents agents the opportunity to buy real estate leads in niche markets, such as expired listings, GeoLeads, for sale by owner (FSBO), for rent by owner (FRBO), and preforeclosure real estate leads. It is also a valuable resource for agents focusing on real estate seller leads. REDX stands out as the best option for real estate agents with lower budgets—those searching for a cost-effective solution for acquiring leads. You can buy leads for as low as $49.99 monthly, making it the cheapest lead provider on this list. One way to improve its services is by implementing automated features to streamline lead generation and management.
- REDX Brand Builder: Social media content creation program where REDX’s top designers convert your content into social posts that grow your online presence.
- Vortex platform: The client management system enables you to effectively manage your clients by organizing, tracking, and prioritizing hot leads. Its clean interface allows you to visualize new lead inventory easily. Additionally, you can set reminders and take notes to keep track of important information and stay on top of your leads.
- Live training: Receive live prospecting training and phone scripts to prepare you for calling FSBOs, expired listings, and homeowners.
- Lead data: The platform searches hundreds of sources and verifies their contact details before feeding them into the application.
With a limited number of third-party reviews for REDX, they are still rated incredibly high at 4.1 out of 5. Customers have found it easy to get leads in specific neighborhoods. Some also appreciate the regular updates done to the expired leads list.
However, some users have suggested that including all features in the subscription plan would be better than paying extra for certain functions. Another reviewer has mentioned that the data provided by the company has a slow turnaround time, and the platform could improve by enabling overall lead activity monitoring. If you require a more robust platform with lead oversight, you may want to consider Real Geeks.
Read how our experts feel about this lead generation software in our REDX Review.
CINC: Best for Agent Teams
Who CINC Is Best for & Why
CINC is a comprehensive platform that combines real estate lead generation, lead management, and marketing. It is the best option for agent teams looking to buy real estate leads because its team management tool allows you to direct leads to the right team member. Additionally, its seller suite and full-featured CRM products can effectively drive the growth of your real estate business successfully. However, CINC could further enhance its offerings by introducing website customization features.
- Mobile app: Receive new lead notifications, respond faster, connect buyers, and capture open house leads so you’re always ready to nurture and close while on the go.
- CINC AI: An automated tool to instantly respond to leads on your behalf using conversational-style artificial intelligence (AI). Plus, its intelligent workflows can know when to pass leads to you.
- Communication tools: CINC automatically connects lead data across channels for a unified picture of performance. It offers features such as video messaging, SMS texting, and email to support lead nurturing. AutoTracks templates deliver intelligent and high-performing messages based on lead activity.
Based on user feedback, CINC is a reliable platform with a rating of 4.11 out of 5 from an estimate of 600 reviews. The text feature has proven helpful in increasing many customers’ conversion rates. Additionally, users have praised the platform’s ability to convert leads into buyers and sellers effectively. CINC’s advertising, website creation, and marketing campaign management features have received positive feedback. On top of that, customers noted that the program works seamlessly across desktop and mobile devices.
However, some clients have expressed dissatisfaction with the quality of leads received from CINC, which has affected their return on investment (ROI). There have also been reports of functionality issues and difficulties in reaching the support team for assistance. Finally, if your brokerage operations require lead automation, CINC may need improvement in this area. Market Leader could be a viable alternative for those needing a platform with automation capabilities.
Read how our experts feel about this lead generation software in our CINC Review.
zBuyer: Best for Exceptional Customer Support
Who zBuyer Is Best for & Why
zBuyer is a lead generation company with a proven track record of delivering valuable and verified leads to real estate agents. It is a great place to buy real estate leads for its exceptional customer support. Each user receives personalized onboarding and a dedicated service team, demonstrating the company’s commitment to customer satisfaction. This also gives agents peace of mind when investing significant amounts of money in leads. zBuyer can enhance its lead generation solutions by supplying exclusive leads to users.
- Lead replacement policy: Replace already listed properties and fake or faulty leads from your database.
- zBuyer Mastermind Group: Connect with industry experts and experienced high producers who consistently convert leads to closings to learn and share best practices.
- Prospect list: Gain immediate access to local prospecting data to find your next potential client.
zBuyer has a rating of 3.5 out of 5 based on around 30 customer reviews. zBuyer’s ability to generate numerous prospect leads has impressed many users. Customers have reported that zBuyer offers excellent customer service and provides a pleasant user experience. The user-friendly system of zBuyer has also garnered praise from several reviewers. Additionally, users appreciate the option to replace leads that do not meet their requirements.
Still, there have been complaints that certain leads received from zBuyer claim they never filled out an online form, which they feel is misleading. Furthermore, some customers have expressed disappointment with how leads are distributed through the system and believe that zBuyer is an expensive option. For those seeking a more cost-effective real estate lead generation platform, REDX is worth considering.
Read how our experts feel about this lead generation software in our zBuyer Review.
Real Geeks: Best for Finding Leads Through Online Marketing Platforms
Who Real Geeks Is Best for & Why
Real Geeks stands out as an all-in-one sales and marketing platform with a built-in client relationship manager (CRM) to manage leads from start to finish. It excels in obtaining leads via online marketing platforms like Facebook and Google Ads. Therefore, if you’re an agent looking to use social media to attract prospects to your website, Real Geeks may be just what you need. Real Geeks could further improve by adding a live support chat feature. This would enhance accessibility to customer service for its users.
- CRM: Monitors lead activity in real time to know when they interact with the website and sends notifications to follow up.
- Automated marketing campaigns: Lets you create and schedule drip campaigns by lead type through your CRM.
- Customizable landing pages: Automatically captures lead information into your CRM, identifies which landing page they clicked on, and funnels them into their stage in the buying or selling process.
- Mobile app: Provides a fully branded, easy-to-use mobile app so your lead can effortlessly search listings and receive real-time updates through push notifications.
Real Geeks boasts a rating of 4.5 out of 5 based on feedback from about 100 customers. Positive reviews highlight the coaching support and prompt lead engagement that users appreciate. One reviewer reported closing two deals within two months using Real Geeks’ lead generating service, underscoring its effectiveness. Plus, the website and CRM were praised for their appealing features and the critical role they play in follow-up for lead management.
On the flip side, some critical reviewers expressed concerns about the perceived high cost and lead losses through pay-per-click marketing. One reviewer noted that the software is not user-friendly and requires navigating multiple pages to view different leads. Another user said that customization options are limited. If you want a more comprehensive platform yet still an affordable option to buy real estate leads for new agents, we recommend Market Leader.
Read how our experts feel about this lead generation software in our Real Geeks Review.
Zurple: Best for Community-specific Targeted Leads
Who Zurple Is Best for & Why
Zurple is an excellent source for buying real estate leads, especially for agents covering a broad geographic area. It stands out as the best provider of community-specific leads through its landing pages. These landing pages allow targeting up to 10 sub-areas, making it easier for agents to attract potential clients searching for properties in particular locations. Nevertheless, a few users have voiced concerns about customer service response times, suggesting room for improvement in enhancing its responsiveness.
- Lead behavior analytics: Uses multiple behavioral analytics to prioritize leads based on buying or selling readiness, saved properties, luxury buyers or sellers, and frequent site visitors. The lead capture platform presents data via graphs, charts, and statistics.
- Zurple notifications: Notifies busy or on-the-go agents about leads’ behavior and automatically sends alerts to email and phone.
- Real estate platform integration: Integrates with Zillow, Realtor.com, and Trulia and updates MLS listings.
Zurple has received an overall rating of 3.8 out of 5 based on nearly 60 customer reviews. Many users have expressed satisfaction with both the quantity and quality of leads they acquire through the platform. Some find value in Zurple’s notification feature, which facilitates timely contact with prospects. Additionally, customers leverage its lead insights and email campaigns to engage leads and encourage responses effectively.
However, Zurple’s website presents limited customization options and task management tools. The platform can also become quite expensive, according to some customers. Moreover, unresponsive customer service has been a major concern for many customers. If you prioritize good customer assistance, especially when investing a significant amount of money in leads, we suggest considering zBuyer.
Read how our experts feel about this lead generation software in our Zurple Review.
How We Evaluated the Top Places to Buy Real Estate Leads
It is essential to ensure that the platform where you buy real estate leads aligns with your goals, strengths, and target audience to maximize your return on investment. Along with referrals, marketing, and advertising, buying leads for real estate is a fantastic way to supplement and maintain your lead flow. It is also a convenient, cost-effective way to guarantee you continue to build your real estate business with qualified leads.
After a thorough assessment, we determined that Market Leader is the best source to buy real estate leads for new agents. This lead generation website features a comprehensive suite of tools, including paid inbound leads, automated marketing, and customer relationship management (CRM) solutions, designed to support agents in buying, engaging, and nurturing real estate prospects. With exclusive buyer and seller leads you have a better chance of converting prospects without competing with other agents, establishing your business for success.
To determine the platform that offers the best real estate leads for new agents to buy, we used the following criteria:
- Pricing: We compared each option to determine the companies that provided the best value for money. We also examined free account options, various membership plans, and whether monthly pricing plans are available.
- General and advanced features: We searched each company to uncover those offering additional real estate lead creation solutions beyond what agents benefit from purchasing a list of leads. We specifically selected software with lead capture forms, CRM capabilities, third-party integration, and features such as workflow automation, trigger and alert setting, and marketing assistance.
- Leads exclusivity: We looked into which companies provide exclusive real estate leads because exclusive leads ensure that you are the only agent prospecting them and whether leads are sent directly to you.
- Customer reviews: Based on customer feedback for each platform, with particular attention given to actual user reviews of the product and the popularity of each company.
Frequently Asked Questions (FAQs)
Most realtors get most of their leads through referrals, attending networking events, and being active on social media. These methods can help agents establish relationships with potential clients and generate leads through word-of-mouth marketing. However, buying leads is also a popular option as it can supplement and maintain an agent’s lead flow.
When you buy leads in real estate, it means that you are paying for a list of potential clients who have expressed interest in buying or selling a property. These leads can be obtained from various sources, such as lead generation websites, social media, or online ads. By purchasing these leads, real estate agents can expand their pool of potential clients and increase their chances of making a sale.
To acquire seller leads in real estate, consider effective methods such as leveraging referrals and word-of-mouth marketing. Drive traffic to home valuation landing pages. These are valuable to potential sellers as they provide insights into their home’s worth. Additionally, target expired listings using scripts to initiate empathetic and customer-focused conversations that position you as the ideal agent to meet their real estate needs.
Alternatively, explore purchasing seller leads from reputable lead generation websites. However, exercise caution and thoroughly assess lead quality before making any investments. Combining these strategies enhances your likelihood of generating high-quality seller leads, contributing to the success of your real estate business.
Generating leads and finding new clients is crucial to establishing a successful real estate business. One of the fastest ways to do so is by purchasing real estate leads through a lead generation provider. By knowing where to buy real estate leads, you can identify resources that will suit your business goals and effectively support growth in your real estate career.