Real estate lead generation companies help agents to capture, organize, and nurture new leads until they’re ready to make a property purchase or sale. After researching more than 10 lead generation platforms, we determined the top six based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation.
In the end, we determined the best real estate lead generation companies are:
- Real Geeks: (Best overall) Agents who need real estate-specific lead generation software with a built-in customer relationship manager (CRM)
- BoldLeads: Agents looking for an all-in-one platform with sophisticated lead generation features like A/B landing page testing
- Zillow Premier Agent: Agents who want a no-frills CRM that’s integrated with leads generated from Zillow
- Zoho CRM: Agents who want to capture leads using social media sites like Facebook or Twitter
- Zurple: Agents who want automated, data-driven tools to enhance their lead capturing and lead nurturing efforts
- Placester: Best for agents and teams who want an easy and efficient way to build a custom website
How We Evaluated Real Estate Lead Generation Companies
Agents need real estate lead generation software that includes the right features to help their teams save time and convert more leads to clients. When searching for the most effective options, we looked for real estate lead generation companies offering software integrations, IDX websites, automated email campaigns, and a significant return on investment (ROI).
We found Real Geeks to be the best overall real estate lead generation software because of its accessible price point and comprehensive lead generation and management tools. It is fully integrated with the platform’s CRM capabilities, which streamlines lead nurturing. To learn more about the criteria we used to determine the best real estate lead generation software, click below:
25% of Overall Score
When choosing to use any real estate lead generation software, it’s important to consider not only the upfront cost, but the value of the platform. The cost per lead, or return on investment (ROI), of the platform from current users is arguably more important than the actual cost. We evaluated each option to find the best value for your team.
25% of Overall Score
We researched each software to find which lead generation tools went beyond what you could gain by simply buying a list of leads. In particular, we looked for software that offered mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
Even the best lead generation software will be limited without the right integrations. We searched for companies that either included a lead generation website or integrated with other IDX platforms. We also looked for those that had a lead management CRM and worked with social media, as well as offered features like workflow automation, trigger and alert setting, and marketing assistance.
5% of Overall Score
Your lead generation software can have a significant impact on your leads’ experience and on your business. Therefore, it’s important that platforms are easy to use and that users have access to customer support. We favored software providers that offer stellar customer service on one or more channels.
20% of Overall Score
While many platforms advertise features that allow real estate professionals to do even more, they aren’t always as beneficial to real users in the field as they are made out to be. Therefore, we specifically evaluated each platform’s unique or standout features, as well as their popularity and the overall value for the cost.
Real Geeks
PROS
- All-in-one platform
- Extensive third-party integrations
- Less expensive than competitors
CONS
- Limited design options
- Dated interface
- Complicated pricing structure
| RATING CRITERIA | Pricing | 2.09 | OUT OF | 5 |
| Lead Generation Features | 5.00 | OUT OF | 5 | |
| Integrations & Advanced Features | 4.00 | OUT OF | 5 | |
| Customer Service | 4.75 | OUT OF | 5 | |
| Expert Rating | 5.00 | OUT OF | 5 |
Real Geeks is a real estate lead generation software with editable IDX website templates, customer relationship management (CRM) functionality, and additional robust features like SMS auto-responders. Pricing starts at $249 per month, placing it in the mid-range of products we compared. Agents choose Real Geeks for an end-to-end lead generation and management solution that includes social media and pay-per-click (PPC) advertising tools.
Real Geeks Pricing
- Base price: $249 a month for two users, and $25 a month per additional user
- One-time onboarding fee: $250, but discounts are available so you should always ask for current promotions
- Home valuation lead capture website: No additional cost
- Facebook pay-per-click (PPC) marketing assistance: Starts at $300 a month
Real Geeks Features
- Search engine optimization (SEO) and mobile-ready IDX templates
- SMS auto-responders
- Lead capture magnets like home valuation
- Personalized Facebook and Google PPC ad management
- Video tutorials and a popular podcast called “Keeping It Real”
Real Geeks all-in-one lead generation and client management platform
You can also learn more about how to generate leads using the service by visiting our article on how to use Real Geeks, or by visiting their website and signing up for a free demo.
BoldLeads
PROS
- Offers software training and coaching
- Responsive customer support
- Includes a comprehensive CRM
CONS
- Does not offer IDX pages
- Lead quality can be inconsistent
- Costs add up quickly
| RATING CRITERIA | Pricing | 2.23 | OUT OF | 5 |
| Lead Generation Features | 5.00 | OUT OF | 5 | |
| Integrations & Advanced Features | 4.50 | OUT OF | 5 | |
| Customer Service | 5.00 | OUT OF | 5 | |
| Expert Rating | 4.13 | OUT OF | 5 |
BoldLeads offers real estate agents a variety of the most effective tools to capture buyer and seller leads as well as automate their follow-up. BoldLeads is an all-in-one platform that offers a comprehensive CRM, extensive software training, and a live support team.
BoldLeads Pricing
- Buyers or sellers: $269 per month
- Buyers and sellers: $500 per month
- Pay-per-click (PPC) advertising creation: $769 and higher per month
- Ad spending: An additional $250+ per month
BoldLeads Features
- Live support, software training, and coaching
- Lead generation can focus on either buyers or sellers
- Engagement indicators in CRM
- Automated response features, like text concierge
BoldLeads call-to-action forms
Learning more about BoldLeads can help you gain more qualified leads. Visit our article on how to use BoldLeads or visit their website.
Zillow Premier Agent
PROS
- Offers extensive agent training
- Includes a personalized agent website and exclusive placement on listings
- Features a streamlined CRM
CONS
- Lacks robust follow-up tools like drip campaigns
- Leads are not qualified or exclusive
- Can be expensive
| RATING CRITERIA | Pricing | 3.30 | OUT OF | 5 |
| Lead Generation Features | 4.25 | OUT OF | 5 | |
| Integrations & Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Service | 4.50 | OUT OF | 5 | |
| Expert Rating | 4.38 | OUT OF | 5 |
Zillow Premier Agent (ZPA) is an advertising tool targeting home shoppers who search on Zillow Group’s network more than on other online real estate sites. ZPA agents pay for placement on Zillow listing pages, and any leads captured are fed into ZPA’s CRM, which fully integrates with their site and third-party tools. ZPA’s CRM is straightforward and user-friendly.
ZPA Pricing
- Pricing: Based entirely on ZIP code; ranges from $20 per lead to $100 and higher per lead
- Advertising costs: Vary depending on ZIP code
You can learn more about the steps involved in getting your brand featured on one of the most highly trafficked real estate websites in our guide to advertising on Zillow.
ZPA Features
- Featured placement on listing
- Personalized landing pages
- Concierge service to nurture leads
- Full-featured mobile app
- Training and support
Zillow Premier Agent listing and lead management interface
Zoho CRM
PROS
- Easy to use
- Generous cancellation policy
- Features predictive analytics
CONS
- Can be glitchy
- No IDX or other real estate lead capture
- Not real estate-specific
| RATING CRITERIA | Pricing | 3.48 | OUT OF | 5 |
| Lead Generation Features | 5.00 | OUT OF | 5 | |
| Integrations & Advanced Features | 3.00 | OUT OF | 5 | |
| Customer Service | 5.00 | OUT OF | 5 | |
| Expert Rating | 4.38 | OUT OF | 5 |
Zoho CRM is software with lead generation tools for capturing and managing leads from social media, websites, and emails. Even though Zoho is not a real estate-specific platform, it is still a good choice for agents who like to customize their lead generation tools and prospect across different social media platforms.
Zoho CRM Pricing
- Free: Up to three users
- Standard: $12 per user, per month
- Professional: $20 per user, per month
- 30-day free trial
- 20% discount with annual payment
Zoho CRM Features
- Predictive sales analytics
- Performance management
- Lead assignment tool for managers
- Configurable dashboards
- Customizable reports
Workflow automation builder using Zoho CRM
Zurple
PROS
- Offers automated responses that are data-driven and personalized
- Exclusive leads
- Unique buyer engagement
CONS
- Slow response from customer service
- Limited search filters on IDX site
- Limited CRM and task management
| RATING CRITERIA | Pricing | 1.69 | OUT OF | 5 |
| Lead Generation Features | 5.00 | OUT OF | 5 | |
| Integrations & Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Service | 4.25 | OUT OF | 5 | |
| Expert Rating | 3.88 | OUT OF | 5 |
Zurple is a real estate software with IDX websites, ad management, and an integrated customer relationship management (CRM) tool supported by automation features. Starting at $399 per agent, per month, Zurple is pricier than other lead generation software, but its automation tools make it a huge time saver. Try Zurple to reinvigorate stale leads with automated follow-ups.
Zurple Pricing
- Pricing: $309 per user, per month
- One-time onboarding fee: $799
- Advertising minimum spend: An additional $250 to $450 per month
Zurple Features
- Branded IDX site with lead capture magnet
- “Conversations” feature will personalize automated responses using search data
- Search engine optimized (SEO) websites
- Users can post ads directly on Craigslist
Zurple listing search tool
Placester
PROS
- Affordable pricing
- Easy to use
- Beautiful and professional website design
CONS
- Customer support can be slow
- Relies on organic search traffic and with no option to pay for leads
- More suited for brokerages than individual agents
| RATING CRITERIA | Pricing | 3.37 | OUT OF | 5 |
| Lead Generation Features | 4.13 | OUT OF | 5 | |
| Integrations & Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Service | 5.00 | OUT OF | 5 | |
| Customer Service | 2.63 | OUT OF | 5 |
Placester is a website builder designed specifically for real estate professionals to easily create a professional website that generates leads. Websites are SEO-friendly and include IDX feeds, creative assistance, and more.
Placester Pricing
- Starter Plan: $80 per month
- Advanced Plan: $150 per month
- Office Builder Plan: $200 per month
- Save 20% by paying annually
- 30-day free trial
Placester Features
- No setup fee
- Drag-and-drop editor
- IDX integration
- Designs are modern and visually appealing
- Simple CRM and basic email functionality available
- Testimonial display
- Third-party integrations
- Lead capture forms
Placester’s multiple website template options
Bottom Line
Agents use real estate lead generation software to capture the contact information of potential buyers and sellers. We determined six of the best lead generation companies based on specific criteria. As a result, the top choices offer robust lead generation, CRMs, and lead-nurturing tools at a reasonable price.
John Mahoney
This is a great article. I called all of these companies and each had a similar way of talking about how they do it but it’s nice to finally see someone is better than Zillow. They charge way too much for leads. I can honestly say I’m impressed with BoldLeads I was referred to them by the top producing agent in my office and glad I made the call. Thanks Susan for the article.
Amanda Norman
Hi John,
Glad you enjoyed the article. Thanks for reading and sharing.
Mandy, Moderator
Gavin MaGrath
This article, besides being a year old does not give a comprehensive understanding of the Real Estate CRM space.
Leads are always unique if they are coming directly from adwords or facebook campaigns set up for each individuals account. I have had the Real Geeks system for 6 years. I also understand the workings of the others. I believe that a lot is lost here by not highlighting the features of each platform. The Real geeks cost is not $550 for lead management. That price includes the entire lead management system, which as as good or better than anything on the market. You should probably do your homework instead of publishinbg a year old piece. Who does that? People wanting an SEO boost?
Real geeks does have a live customer support number. For about 8 – 10 months in fact. They are highly responsive and open all working hours. They do not have just “offer occasional videos” there are specific training videos covering all aspects of the site for new users. There are lots of training videos done by Dirk Zeller, a top national coach who is retained as a trainer for Real Geeks clients. There are also dozens of videos at keepingitreal.com in which agents are interviewed about their strategies and methodologies. From new agents to seasoned veterans whose team sells over 3000 homes a year. You are also way behind on features. You missed live chat, indicators show you who is online searching and you can see what they are looking at. Templates can be created (and many are in a library) to send out at the click of a button for live chat, e-mail, and SMS. There is also a feature for sending out postcards with the click of a button!
To put Market leader and Bold leads in the same realm as Boomtown and Real Geeks is like comparing race cars to street cars. Bold leads have the awful reviews and I have had the worst experience with them and their platform. Market leader is not much better. Their astonishing stubbornness when it comes to collecting phone numbers is astounding. Almost no properties are sold without an agent speaking to a buyer. At least make the effort. Their lead management leaves much to be desired as well.
RedX is not a lead generation site. It is a data gathering site. Lead generating would imply that they generate leads specifically for agents in particular areas. There are 4 other major competitors who give the same data to agents daily including Landvoice and Vulcan7.
Zillow, yes, you are mostly accurate. However…..without a big budget and strong reviews AND a Lead mangement system like Real Geeks or Boomtown, maybe Sierra for those leads to be captured into, forget it. homeandcondofinder.com
Amanda Norman
Hi Gavin,
Thanks for visiting the site and sharing your thoughts.
We’ll take a look into the information you’ve provided. Thanks for reading.
Best wishes,
Mandy, Moderator
Stephen Mullett
Bold Leads are awful, discounted numbers non valid numbers – not even close to the areas I requested
Im in Dallas had one as far away as Laredo TX
Not one item that your sales person spoke about is even true.
All Im thinking about now is, how do I get off this program.
Reporting to atty gen and BBB, All counties in DFW.
Amanda Norman
Hi Stephen,
Sorry you aren’t having a better experience with BoldLeads. We appreciate feedback from our readers.
Best wishes,
Mandy, Moderator
Paul Buscemi
Can you supply the names of the other six companies that you reviewed?
Amanda Norman
Hi Paul,
This article will be updated soon — look for the new version in the coming weeks. Unfortunately, as she drafted the original article nearly a year ago, the writer doesn’t recall the ones that weren’t chosen.
For some other great lead generation resources, you can check out our article on lead generation websites.
Thanks for stopping by!
Mandy, Moderator
Erick Vega
wow! Amazing good to know, these are the best companies out there… nice to see what Bold leads is doing in the industry!
Diana Bourgeois
TY Erick.