8 Best Real Estate Lead Generation Companies 2023

Build visual data analytics report through Zoho CRM (Source: Zoho CRM)

• Highly customizable: Zoho CRM provides the highest number of customization options for real estate lead generation companies; it has easy-to-change layouts, components, and views, and you can even design your own CRM in the Canvas Design Studio
• Team collaboration tools: Process management rules, team feeds, internal chats, notes, and tags
• Multichannel marketing: Extensive tools for communicating with leads and clients through social media, email, phone, live chat, and web portals
• Lead management: Identify leads from a variety of sources, measure ongoing return on investment (ROI), track engagement, and easily nurture leads through multiple channels to maximize conversions

Zoho CRM has a customer review rating of 4.3 out of 5. One user says Zoho is a great choice for his small firm because it is easy to use and deploy, and the admins appreciate the point-and-click nature of the automation and workflows. Other feedback mentions that the platform is accessible from anywhere, including cell phones, making it accessible remotely. Furthermore, some say it is a good tool for password management for various clients and campaigns.

However, some users said that programming language for custom functions was frustrating, and the document merge function lacked fonts and sometimes merged the wrong characters. Another user reported integration limitations and app issues (buggy). Additionally, some users also criticized the support provided by Zoho CRM. For more accessible support, HubSpot might be a better fit.

Placester has many designs you can choose from and customize to fit your needs (Source: Placester)

• Real estate-specific website templates and landing pages: Customizable Placester’s website templates and landing pages to match and boost your real estate brand.
• IDX listing search engine: Gives buyers a more accurate and detailed insight into active properties and, thus, enables agents to generate more leads.
• Built-in SEO tools: Technical websites are optimized for search engines, and the drag-and-drop website creator includes prompts to optimize your content.
• Services marketplace: Browse hundreds of affordable services offered by reliable, Placester-approved marketing professionals.

Placester received a customer rating of 3.5 out of 5 rating. Users speak highly of Placester, noting its user-friendly interface and simple navigation, which provide ample creative possibilities. One user finds uploading content and editing the site easy, while others appreciate the comprehensive site design and color options. Additionally, the seamless integrations are a notable highlight.

However, some users report frustration with automatic renewals, stating no notice is given before they occur. Additionally, some users report difficulty editing page information, with changes sometimes taking multiple attempts to save. Finally, some users report having issues with lead generation, as the platform does not require phone numbers for clients signing up, making it difficult to reach new signups except via email. For a more efficient way to contact prospect leads, consider CINC for its automated follow-up features.

Zillow Premier Agent dashboard (Source: Zillow)

• Agent profile: Host reviews, show past sales, show teams, and add links to social media profiles and websites.
• ROI calculator: Determines whether you need to increase or decrease your spending or reevaluate your strategy completely on ZPA to improve your conversion rates.
• Mobile app: Helps users keep track of their leads in real time.
• Third-party integrations: Easily keep tabs and organize your leads from partners’ platforms.

Zillow Premier Agent has a customer rating of 2.2 out of 5, with positive feedback highlighting the dashboard, which offers a comprehensive view of past sales, client messages, current leads, and reviews. They also appreciate the updated format for buyer leads, which allows for direct phone connections with potential buyers, resulting in more vetted and higher-quality leads.

However, some users report that the price is high for what they are getting, and the platform charges for renewals without prior notice. ZPA may decline to offer credit or refunds, and some users note receiving unqualified leads. It may be worth considering CINC for those seeking exclusive and high-quality leads.

Content management software (CMS) feature from HubSpot (Source: HubSpot)

• Reporting dashboard: Get details about your lead generation and marketing strategies in easy-to-understand visuals.
• Landing page builder: Free landing page builder and form builders help create customized pages and pop-ups for different types of leads to maximize conversions.
• Email marketing: Robust email marketing platform allows you to create highly customized emails for every lead generation strategy.
• Pipeline management: Visual pipeline and deal managers to prevent any leads or clients from falling through the cracks.

HubSpot CRM holds a 4.4 out of 5 customer review rating. Users report improved sales team efficiency, thanks to the software’s lead identification capabilities. The software seamlessly integrates with the sales process and offers a variety of filtering options to help users prioritize tasks effectively. Users also appreciate its all-in-one platform for scaling businesses.

However, some users report delays in lead info synchronization, which causes them frustration. Deals cannot be sorted alphabetically by associated companies, which some users find inconvenient. The personalization aspect of templates may not always work, necessitating manual information entry. If you want a better user experience in a customizable platform, consider Placester as an alternative.

Example of a social media ad on Facebook through Network Boost
(Source: Market Leader)

• Network Boost: Generate leads through social media ad campaigns and connect with more consumers in your local market.
• HouseValues: Get leads from a desired ZIP code sent directly to you and your CRM for easy follow-up.
• Leads Direct: Market Leader’s pay-per-click advertising campaigns drive consumers who search for home listings on various search engines, including Google and Bing, directly to your personal IDX website.
• Industry experts: Digital advertising experts generate leads sent exclusively to you.

Market Leader has a customer rating of 3.3 out of 5. It has garnered praise for its efficient CRM capabilities, streamlining client relationship management through automation. Users have lauded the seamless integration of tasks into the app and dashboard, minimizing the need for extensive training. Its user-friendly interface and customizable features have been highlighted as key strengths, empowering real estate agents to navigate the system easily.

However, some users have reported challenges with lead responsiveness, experiencing instances where provided leads lack contact information or fail to engage. Contacting supervisors and customer support has proven to be a hurdle for certain users, impacting prompt issue resolution. Additionally, the absence of a free trial option has been noted as a limitation for those seeking to explore the platform’s capabilities before committing. If you’re looking for a trial period before committing, an alternative to consider is Placester, which offers a 30-day free trial.

Convert more visitors to leads with an IDX website through CINC
(Source: CINC)

• IDX website: CINC offers a conversion-optimized IDX website to help you expand your database.
• Seller suite: Provides potential home sellers a personalized report that gives a comprehensive analysis of the current value of their property and a better understanding of their options.
• CINC Academy: Provides users with access to articles, tips and tutorials, webinars, and live events.

CINC has a rating of 4.4 out of 5 from customers, receiving positive feedback for being user-friendly and easy to navigate. Users appreciate the email and text alerts and the ability to create templates for these communications. The platform makes it easy to label clients, sort them by type or category, and prioritize them. The dashboards also help users focus on important leads.

However, some users express concerns about the quality of leads based on ad spend and the lack of control over ads. Additionally, there’s no ability to delete bad leads from the account. Reviewers do not recommend CINC for solo agents who lack the capacity to personally contact all leads, including those who remain unresponsive or have lost interest. If you’re a solo agent, consider Zoho CRM as an alternative option.

Follow Up Boss dashboard (Source: Follow Up Boss)

• FUB community: Provides access to exclusive events and on-demand training for improved CRM skills through courses and webinars.
• Mobile app: The software is available through a mobile app, providing easy access.
• Team leaderboard: Provides a dashboard that lets you see the team’s activity and track monthly sales.

Follow Up Boss has a customer rating of 4.4 out of 5. Positive feedback highlights its comprehensive software that helps agents keep track of important client details. Users also like its valuable features that allow them to follow up with clients and send personalized emails and messages. Follow Up Boss integrates with other real estate tools, making it an excellent option for agents looking for an all-in-one solution.

However, some users note that the reporting tool is not as sophisticated as they would like and that the import process can be challenging. Additionally, Follow Up Boss does not allow for custom salutations on mailing labels, and there is no option to choose alternate fonts, colors, or label styles. Also, the platform requires more technical skills to operate. For an easier, more beginner-friendly option, consider Zoho CRM.

Sample of a seller lead from zBuyer
(Source: zBuyer)

• zBuyer Mastermind Group: Learn and share best practices by connecting with industry experts and successful high producers who continually convert leads to closings.
• Customizable lead packages: You can customize your lead package to choose what lead count, type, and location best suits your business.
• Lead replacement policy: You can replace houses already listed and bogus or bad leads from your database.

zBuyer has a rating of 3.5 out of 5. Many users praise the system for providing a large number of prospect leads. They report that zBuyer’s customer service is exceptional, and they have a positive experience dealing with the team. The system is intuitive and straightforward, making it easy to use. Users appreciate the ability to replace leads that do not meet their needs.

However, some users report that certain leads they receive from zBuyer claim they have never filled out any online forms, which leaves them feeling deceived. Additionally, irrelevant leads can be provided since not everyone using the system is a buyer or seller. Some users dislike how leads are shared through the system and find it to be an expensive option. If you prefer a more affordable lead generation platform, check out Market Leader.