6 Best Real Estate Lead Generation Companies 2023

Market Leader marketing tools (Source: Market Leader)

• Automated marketing campaigns: Multi-channel marketing tools and materials, including emails, newsletters, direct mail, and scheduled birthday and anniversary cards.
• Listing marketing: Automatically generate a professional single-property website, listing email, social media posts, and flyers and postcards for each listing.
• 40-plus lead generation site integration: Helps agents manage leads and streamline contacts in a single database.
• Team collaboration tools: Includes team and individual agent websites, consistent branding, and internal team communication tools.

Market Leader has a customer review rating of 4.47 out of 5. Users like the platform’s ease of use for mobile and desktop databases, especially for creating websites. They love the variety of marketing capabilities, like email marketing, print marketing, and listing marketing.

Some clients, however, were dissatisfied with the training videos and wanted them to be shorter. Other clients desired that their website’s content rank better in Google searches. If you wish for better search engine optimization (SEO) and a higher-ranking website to generate real estate leads, explore Placester.

Zillow Premier Agent (ZPA) dashboard (Source: Zillow)

• Agent profile: Host reviews, show past sales, show teams, and add links to social media profiles and website.
• Return on investment (ROI) calculator: Determines whether you need to increase or decrease your spending or completely re-evaluate your strategy on ZPA to improve your conversion rates.
• Mobile app: Helps users keep track of their leads in real time.
• Third-party integrations: Helps you track and organize your leads from partners’ platforms.

Zillow Premier Agent gave the platform an excellent rating of 4.7 out of 5 based on 2,000-plus reviews. Users report that it is simple to use and the best lead generation software for realtors who want to generate leads in specific locations. Users love the ability to change advertising ZIP codes, allowing them to regulate their budget and devote funds to more profitable ZIP codes.

However, several agents expressed dissatisfaction with the quantity and quality of leads provided for the price. Because Zillow leads aren’t guaranteed, you’ll be competing with other realtors. If you’d prefer to choose a real estate lead generation company that provides exclusive leads, check out Market Leader.

Lead generation reporting dashboard (Source: HubSpot)

• Reporting dashboard: Get details about your lead generation and marketing strategies in easy-to-understand visuals.
• Landing page builder: Free landing page builder and form builders help create customized pages and pop-ups for different types of leads to maximize conversions.
• Email marketing: Robust email marketing platform allows you to create highly customized emails for every lead generation strategy.
• Pipeline management: Visual pipeline and deal managers to prevent any leads or clients from falling through the cracks.

There are tens of thousands of reviews online for HubSpot CRM, and it has a rating of 4.5 out of 5 on multiple review sites. Overall, users are overwhelmingly enthusiastic about the platform’s easy-to-use interface and reporting. One user described the functionality of the HubSpot CRM suite as “seriously endless.”

However, unhappy customers noted that the marketing and sales add-ons are very expensive. Once your team and marketing needs expand to the enterprise level, HubSpot may not be the best fit for your needs. Instead, Zoho CRM provides similar versatility and a more affordable pricing structure.

Omnichannel communication from Zoho CRM (Source: Zoho CRM)

• Highly customizable: Zoho CRM provides the highest number of customization options of all the real estate lead generation companies; it has easy-to-change layouts, components, and views, and you can even design your own CRM in the Canvas Design Studio
• Team collaboration tools: Process management rules, team feeds, internal chats, notes, and tags.
• Multichannel marketing: Extensive tools for communicating with leads and clients through social media, email, phone, live chat, and web portals.
• Lead management: Identify leads from a variety of sources, measure ongoing return on investment (ROI), track engagement, and easily nurture leads through multiple channels to maximize conversions.

Zoho provides a wide range of features, and users state that they love the versatility of the platform as well as its ease of use. Over 6,000 users gave the CRM a great rating of 4.3 out of 5, stating that there is a minimal learning curve and it allows them to easily complete a variety of marketing tasks.

On the other hand, a few users who weren’t totally satisfied noted that the user interface could be improved and that customer support wasn’t easy to contact. For a real estate lead generation agency with more accessible support and an intuitive interface, HubSpot may be a better fit.

Sample Placester services (Source: Placester)

• Real estate-specific website templates and landing pages: Customizable Placester’s website templates and landing pages to match and boost your real estate brand.
• IDX listing search engine: Gives buyers a more accurate and detailed insight into active properties and, thus, enables users to generate more leads.
• Built-in SEO tools: Technical websites are optimized for search engines, and the drag-and-drop website creator includes prompts to optimize your content.
• Services marketplace: Allows you to browse the hundreds of affordable services anytime offered by reliable, Placester-approved marketing professionals.

Placester has received an excellent rating of 4.7 out of 5 from its users. Reviewers praised the modern, professional website templates and the platform’s ease of use. Many brokers loved how it was easy to use and the ability to hire a pre-approved marketer for a wide range of one-time or ongoing services. Other users noted how helpful customer support is and the thorough content offered in the public Placester marketing academy.

A few unhappy commenters reported they had better expectations for their website when working with Placester. They also noted that they wanted even more customization options on the templates. However, Placester offers solutions for those problems in the service marketplace. If you’d rather use a lead generation company with similar features without having to hire professionals, consider Market Leader.

Real Geeks CRM interface (Source: Real Geeks)

• Geek AI assistant: AI assistant provides reactive responses so you can respond to leads 24/7 without being glued to your phone.
• Home search app for homebuyers: Offer buyer clients the MoveTo app to help them search, save, and send ideal properties to you easily.
• Lead management: Easily track leads’ behavior on your website and app, and set reminders and automated follow-ups.
• Mobile app: Access lead data and communicate with leads on the go.

Real Geeks users rated the platform 4.5 out of 5, reporting that it includes all the main features they need in a CRM and lead generation tool. Multiple reviewers raved about the platform’s ease of use, ability to customize websites, and marketing materials. They also consistently noted that they’ve had great experiences with customer support.

There are a very small number of unsatisfied reviewers who had negative experiences with customer support and found the platform difficult to understand. However, many of the negative reviews are over two years old. On the other hand, even happy customers noted that the monthly cost is more expensive than some other options. For a more affordable lead generation tool, check out Zoho CRM.