6 Best Real Estate Lead Generation Companies in 2022
Kaylee specializes in real estate, B2B, and SaaS companies. You can find her expertise in sales and real estate content on Fit Small Business.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Real estate lead generation companies help agents capture, organize, and nurture new leads until a prospect is ready to buy or sell a property. After researching more than 10 companies, we identified the six best real estate lead generation companies based on price, ease of use, customer support, and features like internet data exchange (IDX) also known as multiple listing service (MLS) integration, blogging, and email marketing automation.
In the end, we determined the best real estate lead generation companies are:
- BoldLeads: Best overall, and best for brokerages and agents who want to outsource online pay-per-click (PPC) advertising and lead generation into a single platform for $269 per month
- Follow Up Boss: Teams and brokerages wanting a centralized client relationship management (CRM) system for every stage of the sales process from $69 per month
- Zillow Premier Agent: Agents and brokerages needing a basic CRM to organize Zillow leads with costs varying by market
- Placester: Individual agents or large teams wanting to source leads online using a custom website that doesn’t require technical expertise from $64 per month
- Real Geeks: Agents or teams seeking a complete end-to-end platform for generating, nurturing, and converting leads at $299 per month
- HubSpot CRM: Teams or brokerages wanting a free CRM with prospect online behavior monitoring as well as in-depth reporting and analytics add-ons starting at $45 per month
Lead Generation Website | Pricing starts at: | Free trial: | Offers Exclusive Leads: | Marketing Assistance | Customer Support |
|---|---|---|---|---|---|
 | $269 per month | N/A | ✔ | ✔ | Phone, email, and concierge |
 | $69 per month | 14 days | N/A | N/A | Phone and email |
 | Depends on zip code | Free account | N/A | ✔ w/fee | Phone, email, and concierge |
 | $64 per month for NAR members ($100 for non-NAR members) | 30 days | N/A | ✔ w/fee | Phone, email, live chat, and concierge |
 | $299 per month for two users | N/A | N/A | ✔ w/fee | Phone, email, and concierge |
 | Free plan or start plan at $45 per month | Free plan | N/A | ✔ | Phone, email, and concierge |
Which lead generation website is right for you?
To help determine which lead generation website is best for you, take this quiz:
BoldLeads: Best Overall & Best Hands-off Lead Generation Company
BoldLeads
Overall Score: 4.32 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Exclusive real estate leads
- Software training and coaching
- Comprehensive CRM included
What's Missing
- Lead quality can be inconsistent
- Costs add up quickly
- Minimum six-month contract
Why should you choose BoldLeads?
- BoldLeads runs and manages your Facebook and Google PPC ads, including ad placement and advanced targeting. They also provide automated email drip campaigns, requiring a minimal learning curve for you to see results.
BoldLeads is an all-in-one real estate lead generation platform with a variety of tools for capturing buyer and seller leads and automating follow-up. It includes a comprehensive CRM and provides live support.
The platform’s funnel system for categorizing leads is proven to spark conversations and customize your voice to target a specific audience. Unlike the other companies on our list, BoldLeads also manages your PPC advertising and provides extensive training and coaching for using its lead generation and nurturing software.
Customer Feedback
With a 4.7 out of 5 customer review rating by more than 700 users, it’s obvious that many agents have successfully used BoldLeads to generate and convert leads. Numerous agents also said they saw more results with BoldLeads over time as they better learned how to use BoldLeads and developed the right target locations and follow-up strategies.
However, some agents noted that the leads they received were not qualified, which made conversion difficult. While you can’t guarantee lead conversion, using Zillow Premier Agent could be a better way to generate buyer leads among those who are actively looking for homes.
Sample seller ad from BoldLeads
Pricing
Feature | Purpose | Cost |
|---|---|---|
Buyers or Sellers | Focus on generating and converting one type of lead | $269 per month |
Buyers and Sellers | Get buyer and seller leads to maximize your reach | $500 per month |
Ad Spending | Varies depending on budget/actual cost of PPC ads on social media and search engines | Additional $250 per month |
Follow Up Boss: Best Centralized Lead Follow-up System
Follow-up Boss
Overall Score: 4.29 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- 30-plus integrations
- Free trial
- Responsive customer support
What's Missing
- No concierge program
- No option to buy leads
Why should you choose Follow Up Boss?
- Follow Up Boss is a CRM designed specifically for nurturing real estate leads. You can make public notes on your contacts, set appointments, see daily tasks, and your team can work collaboratively to accomplish more.
Follow Up Boss is a real estate CRM that provides extensive communication and lead management tools. You can track leads, qualify them, manage your pipeline, make notes to share with your team, and receive a prioritized list of the most valuable leads to follow up with.
Follow Up Boss also provides a custom phone number so you can keep your client contacts separate from others and reach out to them easily via phone call, text, or email. Plus, it integrates with more than 30 other tools like GSuite, Zapier, and Office365 as well as nearly every popular listing lead source like Zillow, Realtor.com, and Facebook Ads. Together, these features make it the most comprehensive and intuitive CRM on our list.
Customer Feedback
Based on 174 reviews, Follow Up Boss customers give it a perfect customer review rating of 5 out of 5. Agents and brokers rave about this real estate software, stating that it keeps all of their leads and communications organized and that customer support goes further to help them. The only thing missing from Follow Up Boss is the ability to generate or buy real estate leads. If you need this functionality, Zillow Premier Agent or Placester might be the better choice for your business.
Follow Up Boss interface on mobile and desktop
Pricing
Feature | Purpose | Cost |
|---|---|---|
Grow | Comprehensive CRM with unlimited leads and contacts for solo agents and small teams | $69 per user, per month |
Pro | CRM plus personalized onboarding and phone dialer for growing teams with up to 10 users | $499 per month |
Platform | Enterprise-class CRM for large teams and brokerages with up to 30 users | $1,000 per month |
Zillow Premier Agent: Best No-frills Real Estate CRM
Zillow Premier Agent
Overall Score: 4.28 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Includes a personalized agent website
- Exclusive placements on listings
- Streamlined CRM
What's Missing
- Lacks robust follow-up tools
- Leads aren't necessarily qualified or exclusive
- Can become expensive
Why should you choose Zillow Premier Agent?
- Zillow receives more traffic from active homebuyers than any other real estate website, so it’s only logical to take advantage of the endless number of leads available from this platform. Plus, Zillow Premier Agent (ZPA) enables you to generate home buyer leads without requiring extensive time or energy to learn the software.
Zillow Premier Agent (ZPA) is an advertising tool that enables agents to target home buyers searching Zillow Group’s network. ZPA agents pay for placement on Zillow listing pages and leads captured are fed into ZPA’s CRM, which fully integrates with the platform and its third-party tools. ZPA’s CRM is straightforward and user-friendly. From targeted listings, you can also receive phone calls directly from active buyers who are ready to purchase, giving you the opportunity to convert clients immediately over the phone.
Customer Feedback
Agents who use ZPA give the platform a rating of 4.7 out of 5 based on more than 2,000 reviews, saying that it’s a simple and effective way to be successful in real estate. However, some agents complained about the number and quality of leads for the price. If you want a more affordable all-in-one option, try Real Geeks.
Read the full breakdown of how to generate real estate leads using Zillow Premier Agent.
Zillow Premier Agent Webpage and Mobile App Interface
Pricing
Feature | Purpose | Cost |
|---|---|---|
Zillow Premier Agent | Generate buyer leads who are actively searching for properties | Depends on ZIP code; leads cost approximately $20 to $60 each |
Placester: Best Real Estate Website Builder for Generating Online Leads
Placester
Overall Score: 4.12 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Affordable pricing
- Easy to use
- Beautiful and professional website design
What's Missing
- Relies on organic search traffic for lead generation with no option to pay for leads
- More suited for brokerages than individual agents
Why should you choose Placester?
- Placester is the only website builder with 22 real estate-specific website designs. Plus, each design is highly customizable, search engine optimization (SEO)-friendly, and includes an IDX feed without requiring technical know-how.
Placester is a website builder designed specifically for real estate professionals to create a lead-generating website easily. You can use premade templates to create your own SEO-friendly website with an IDX feed or pay for custom website building services in their marketplace.
Placester’s custom landing pages are designed to help real estate agents and brokers attract different types of site visitors through organic search to generate qualified leads. Although this isn’t the only option on our list for building a lead generation website, it’s the option with the most custom real estate website designs to set your brand apart.
Customer Feedback
Dozens of Placester’s customers raved about the website designs, ease of use, and customer support, giving it a customer review rating of 4.7 out of 5. If you want a customizable website without having to code, it’s a clear choice. However, some customers noted that Placester’s CRM can be glitchy and lacks some functionality. Plus, there are no options to buy real estate leads. For a platform with a website, CRM, and paid advertising all in one, try BoldLeads.
Sample Placester Agent Page
Pricing
Feature | Purpose | Cost |
|---|---|---|
Starter Plan | For individual agents to easily build a professional IDX website to generate leads | $64 per month when billed annually or $80 per month |
Advanced Plan | For small brokerages and teams wanting more customization options | $120 per month when billed annually or $150 per month |
Office Builder Plan | For brokerages wanting to implement third-party integrations and include pages for individual agents | $160 per month when billed annually or $200 per month |
Real Geeks: Best End-to-End Real Estate Lead Generation Platform
Real Geeks
Overall Score: 4.08 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- All-in-one platform
- Extensive third-party integrations
- Less expensive than competitors
What's Missing
- Limited design interface
- Complicated pricing structure
Why should you choose Real Geeks?
- Real Geeks is ideal for agents wanting an end-to-end lead generation and management solution that includes social media and PPC advertising tools.
Real Geeks is an all-in-one platform that helps you manage your real estate lead nurturing process from initial discovery through ongoing client follow-up with editable IDX website templates, CRM functionality, and robust marketing tools like text message auto-responders. Plus, it integrates with more than a dozen of the top lead sources like Zillow and Realtor.com. While BoldLeads offers similar functionality, Real Geeks is also unique among these real estate lead generation companies because you can manage your own PPC advertising and lead generation efforts.
Customer Feedback
Real Geeks earned a customer review rating of 4 out of 5, with most agents noting the robust back-end features for managing, organizing, and following up with leads at an affordable price. A few unhappy customers stated that they had trouble with customer service after misunderstanding one of the tools, so be sure that you completely understand how it works before signing up or consider taking a look at BoldLeads for their live support team. To start, read how to get leads with Real Geeks.
Example Home Valuation Landing Page from Real Geeks
Pricing
Feature | Purpose | Cost |
|---|---|---|
One-time Onboarding Fee | For all users of Real Geeks | $250 |
Base Price | Includes all features, from the IDX website, Facebook advertising tool, integrations, and CRM to its mass marketing tools | $299 for two users, $25 per month for additional users |
Facebook PPC Marketing Assistance | To assist agents and brokers in creating and implementing effective Facebook ad campaigns | Starts at $300 per month |
HubSpot CRM: Best Free CRM & Prospect Insights and Analytics
HubSpot CRM
Overall Score: 3.96 OUT OF 5 iOur score is based on a weighted evaluation of dozens of similar products and services conducted by our experts.
What We Like
- Free plan
- Customizable reporting
- Minimal learning curve
What's Missing
- Not designed specifically for real estate
- IDX website only available through integrations
- Upper level plans get expensive
Why should you choose HubSpot?
- HubSpot is the only CRM to offer a free plan, making it ideal for new or budget-conscious agents. In addition, the CRM suite’s robust capabilities give teams greater insight into prospect behavior to help maximize conversions.
HubSpot CRM is one of the most well-known CRMs, and the free version even includes unlimited users and data. While not built specifically for real estate professionals, it includes a wide variety of highly relevant features, such as pipeline management, email templates, drip campaigns, short message service (SMS) marketing, meeting scheduling, and third-party integrations.
Plus, with detailed reports on individual contacts, sales activity, and productivity, you can use accurate data to maximize all of your marketing efforts. For example, you can read traffic reports that outline the prospect activities of leads coming from Facebook Ads vs Google ads so that you can make effective decisions about how to allot your advertising spending to maximize your ROI.
Customer Feedback
HubSpot CRM has a 4.5 out of 5 rating based on more than 2,800 reviews, with customers saying it is easy to set up and that the contract tracking and reporting tools are extremely in-depth and useful. Unfortunately, some customers struggled with technical glitches and with the removal of favored functionality. If you want a CRM designed specifically for real estate, try Follow Up Boss.
HubSpot Website Interface
Pricing
Feature | Purpose | Cost |
|---|---|---|
Free CRM | For individual real estate agents and small teams to manage and track up to 1,000,000 contacts | $0 |
Starter CRM Suite | For agents and teams wanting to streamline contact management and track and improve performance | $45 per month when billed annually or $50 per month |
How We Evaluated the Best Real Estate Lead Generation Companies
The best real estate lead generation companies provide agents and brokerages with tools and features that help them save time as well as find and convert more leads to clients. When searching for the most effective platforms, we looked for real estate lead generation companies offering software integrations, IDX websites, automated email campaigns, and a significant return on investment (ROI).
Based on specific criteria, we found that BoldLeads is the best overall lead generation company for real estate professionals. It offers tools for every stage of the sales process including advertising and long-term lead nurturing strategies. Plus, users can leverage the expertise of BoldLeads’ search engine marketing experts with managed PPC advertising campaigns.
To learn more about how we determined the best real estate lead generation companies, click below:
25%
Pricing
25%
Lead generation features
25%
Integrations and advanced features
10%
Expert rating
10%
Customer Reviews
5%
Customer service
25% of Overall Score
When using the services of real estate lead generation companies, it’s important to consider not only the cost, but the value of each platform. While budgetary constraints must be met, cost-per-lead and ROI is arguably more important than the actual monetary cost. We evaluated each option to find companies offering the best value for the money.
25% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
Even the best lead generation software is limited without the right integrations. We searched for companies that either include a lead generation website or which integrate with IDX platforms. We also looked for those with CRM capabilities and which work with social media, as well as companies offering features like workflow automation, trigger and alert-setting, and marketing assistance.
10% of Overall Score
While many platforms claim to have features designed to enable real estate professionals to do even more, some of these features aren’t as beneficial to real users in the field as they are advertised to be. Therefore, we specifically evaluated each platform’s unique or stand out features, as well as popularity and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation company.
5% of Overall Score
Lead generation software significantly impacts the experience of your prospect as well as your business. Therefore, it’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
*Percentages of overall score
