The best CallRail alternatives offer extensive phone number coverage, dynamic number generation, extensive third-party integrations, customization options, and robust transcription and analytics tools. To help you find the right solution, we compared various call tracking software systems and examined their respective features and pricing.
Based on our research, the top five CallRail alternatives are:
- CallTrackingMetrics: Best overall CallRail substitute for its comprehensive conversion tracking for calls, texts, and chat
- WhatConverts: Solid choice for monitoring ecommerce leads and conversions
- Ringba: Ideal for marketing agencies wanting excellent white-label solutions
- Convirza: Best for businesses that want affordable call tracking software
- Retreaver: Top option for robust call management
CallRail & Its Best Alternatives at a Glance
CallRail & Best Alternatives | Monthly Starting Price | Lead Tracking & Attribution Features | Call Reporting & Analytics Tools | FSB Rating |
|---|---|---|---|---|
 | $45 | Source tracking, visitor tracking, and multi-touch attribution modeling | Call score, key terms spotting, and automated lead tagging | 3.73 out of 5 |
 | $39 | Local and toll-free tracking numbers in 80 countries, click-to-call ads and ad extensions, and whisper messaging | Conversation intelligence, call transcription, and keyword spotting | 4.03 out of 5 |
 | $30 | Local and toll-free tracking numbers, whisper messages, and call transcripts | Leads by day and week, report builder, and customer sentiment measurement | 3.99 out of 5 |
 | No monthly fee; $3 for local numbers and $4 for toll-free numbers | Campaign tracking, number management, and traffic source and keyword attribution | Call details report, reporting tags, and insights categorized by campaign and publisher | 3.65 out of 5 |
 | $19 | Local and toll-free tracking numbers, number porting, and automated triggers | Lead score, conversation tone detection, and sentiment analysis | 3.62 out of 5 |
 | $25 | Unlimited data attributes, real-time page tracking, and dynamic agent whispers | Return on investment (ROI) reporting, live call analytics, and detailed call logs | 3.60 out of 5 |
CallTrackingMetrics: Best for Comprehensive Conversion Tracking
What We Liked
- Provides a wide range of call/text features
- Offers a variety of training options
- Has in-depth reporting features
Where It Falls Behind
- Has additional charges for conversation analysis
- Charges for local/toll-free numbers and minutes
- Comes with an initial learning curve
How It Compares to CallRail
- CallRail focuses solely on call tracking, whereas CallTrackingMetrics combines marketing and sales engagement tools.
- CallTrackingMetrics offers more pre-built integrations than CallRail.
- Unlike CallRail, CallTrackingMetrics offers per-seat and bulk packages for its pricing options.
- CallRail plans include bundled local/toll-free numbers and minutes, while CallTrackingMetrics charges monthly for each.
CallTrackingMetrics emerges as the best CallRail alternative offering a combination of call tracking and contact center functionality. It has a dedicated plan with a fully customizable suite of call management features, enabling inbound and outbound sales teams to operate like an enterprise-level contact center.
The Sales Engage plan enhances CallTrackingMetric’s call tracking platform by incorporating a custom softphone, smart dialer, call scripts, and real-time dashboards. Beyond tracking leads, these features align marketing and sales teams, making it easier to convert potential leads and close more deals.
The usage-based pricing for virtual phone numbers and minutes may be a drawback for budget-conscious teams as each comes with an additional charge. For those prioritizing affordability, 800.com is a better option because it includes bundled phone numbers in its plans without extra monthly fees.
Plan | Monthly Cost | What’s Included |
|---|---|---|
Marketing Lite | $79 | Unlimited users, multitouch attribution, call recording, tagging, forwarding, scoring, IVR menus, activity reporting, and Google/Microsoft integrations |
Marketing Pro | $179 | Call whisper, form tracking, unlimited triggers, keyword spotting, 5,000 form submissions, geographic tracking, smart router, and custom field report |
Sales Engage | $329 | Bulk SMS, 7,500 form submissions, call queues, call transfers, scheduled SMS, voicemail, call scripts, post-call surveys, live coaching, CRM integrations, and smart dialer |
Enterprise | $1,999 | 10,000 form submissions and 20 hours of onboarding |
- G2: 4.5 out of 5 based on 695 reviews
- GetApp: 4.6 out of 5 based on 130 reviews
- TrustRadius: 10 out of 10 based on 14 reviews
- Custom routing: Improve the caller experience by building interactive voice menus, creating custom queues, or forwarding calls to another device.
- FormReactor: Add an online form on your business website, automatically triggering a phone call or a personalized text message when someone fills it out. Your website’s form-fill activity syncs with CallTrackingMetrics’ real-time activity log for efficient data management.
- Web-based softphone: Use your mobile device to make calls over the internet and apply changes to your CallTrackingMetrics account, including agent preference options and activity reporting.
Route callers to a specific queue based on account name. (Source: CallTrackingMetrics)
CallTrackingMetrics is our top pick among CallRail competitors because it’s an all-in-one monitoring solution. Beyond tracking calls, it provides marketing attribution for other communication channels, such as texts, form fills, and chats. This primarily benefits small businesses running multi-channel advertising campaigns, as all key marketing insights can be accessed in one place.
Call attribution features robust capabilities that make it easy to measure campaign performance. For instance, the provider has local and toll-free tracking numbers in 80 countries. Businesses based in the United States (U.S.) and Canada have the option to port existing numbers for free. Moreover, the platform provides dynamic number insertion (DNI) on the website and plays whispers to callers and receiving agents.
Before choosing CallTrackingMetrics, note that the smart routing feature isn’t available in its entry-level plan. If you prefer an affordable platform with this capability and other valuable call management tools, choose Convirza. Its starter plan, packed with robust features similar to what top business phone systems offer, only costs $19 monthly.
CallTrackingMetrics Monthly Pricing at a Glance*
- Performance: $39 for DNI on the website, online and offline advertising tracking, call recording, interactive voice response (IVR), short messaging service (SMS), local numbers for $2.50 a month, and toll-free numbers for $3.50 a month
- Growth: $119 for GeoContact, smart routing, automated triggers, call queues, post-call agent surveys, live chat compliant with the Health Insurance Portability and Accountability Act (HIPAA) standards, local numbers for $1.50 a month, and toll-free numbers for $2.25 a month
- Connect: $329 for conference calls, smart dialer, barge and end-call options, SMS short codes, internal chat for agents and teams, local numbers for $1.25 a month, and toll-free numbers for $2 a month
- Free trial: 30 days
*Pricing is based on monthly billing. The entry-level plan’s cost is reduced from $39 to $36 when you choose the annual billing cycle.
CallTrackingMetrics Features
CallTrackingMetrics’ enhanced caller ID provides important customer information, such as residency, occupation, and range of household income. (Source: CallTrackingMetrics)
- GeoContact: Change the phone number displayed on your website based on the visitor’s geographic location. This increases customer trust and makes them more likely to call your business.
- Spam detective: This feature filters out unwanted spam calls by letting them go through a voice menu that requires keying in numbers. The call gets disconnected when the caller doesn’t select a menu option.
- Enhanced caller ID: Know the caller’s full name and billing address based on their phone number. Access important customer data like email address, residency, household income, age, and occupation.
WhatConverts: Best for Monitoring Ecommerce Leads
What We Liked
- Offers a suite of lead management tools
- Responds actively to concerns and feature requests
- Supports lead tracking on ecommerce sites
Where It Falls Behind
- Relies on Zapier for integrations
- Doesn’t include call routing in its basic plan
- Requires a separate browser window to play recordings
How It Compares to CallRail
- WhatConverts has separate pricing for individual businesses and agencies while CallRail maintains a single-structure plan.
- WhatConverts has a specialized ecommerce tracking tool, while CallRail requires a Looker Studio integration to monitor site revenue.
- Unlike CallRail, WhatConverts can track leads through web chat.
- CallRail has an AI-powered conversational intelligence platform, while WhatConverts has no similar feature.
WhatConverts is designed for companies engaged in multichannel marketing, capturing leads from calls, forms, chats, and ecommerce platforms. This approach provides a holistic view of your lead sources, helping you determine which channels are driving customers to your business.
Not all CallRail competitors have chat and ecommerce tracking capabilities, but WhatConverts offers these features for as low as $60 per month. With chat tracking, you can trace web chat visitors back to their source, view full chat transcripts, and send chat events to Google Analytics.
For ecommerce, you can monitor marketing data and measure the revenue generated from each on your platform. However, call handling features can be pricey since call flow configurations are only available in higher-tier plans. I recommend CallTrackingMetrics, offering IVR menus and call routing across plans.
Plan | Monthly Cost | What’s Included |
|---|---|---|
Call Tracking | $30 | Up to 148 phone call leads, lead management, keyword tracking, DNI, call recording, SMS, and pre-built reports |
Plus | $60 | Up to 300 tracked transactions, form tracking, and ecommerce tracking |
Pro | $100 | Call flows, IVR, geo-routing, and custom reports |
Elite | $160 | Multi-click attribution, lead intelligence, and security controls |
- G2: 4.9 out of 5 based on 223 reviews
- GetApp: 4.9 out of 5 based on 50 reviews
- TrustRadius: 8 out of 10 based on 1 review
- Campaign lead qualification: Generate reports containing leads from a specific campaign. You can qualify up to 50 prospects within 15 minutes instead of manually assessing each lead’s potential.
- CRM lead valuation: Facilitates automatic transfer of lead data between your CRM system and WhatConverts, allowing real-time sync of lead data and corresponding monetary value.
- Georouting: Directs incoming calls to the business closest to their location or a specific destination. The system uses the caller’s area or state code to route the call without relying on the IVR.
Determine the call destination based on the caller’s area code. (Source: WhatConverts)
WhatConverts is one of the best CallRail competitors, providing a niche feature for businesses: ecommerce tracking. The platform sends alerts of online commercial transactions to Google Analytics, measuring the revenue generated from leads. With this tool, it’s easy to see the relationship between the overall website traffic and transaction conversions.
This software integrates with popular ecommerce platforms, such as Shopify and BigCommerce. But aside from ecommerce tracking, WhatConverts has robust call tracking capabilities. These include local and toll-free tracking numbers, DNI, keyword-level tracking, call recording, and whisper messages.
Unlike other alternatives to CallRail though, WhatConverts doesn’t have a mobile app. If you have remote team members who need to be constantly plugged into your call tracking software wherever they are, choose platforms with mobile apps compatible with iOS and Android devices. CallTrackingMetrics is a great option, offering a simple mobile app interface.
WhatConverts Monthly Pricing at a Glance
- CallTracking: $30 for DNI, keyword, campaign, and visitor tracking, lead management and reporting, call transcription, branded reports, local numbers for $2.50 each, and toll-free numbers for $3.50 each
- Plus: $60 for instant form tracking, chat tracking, full chat transcripts, ecommerce tracking, and transaction marketing data tracking
- Pro: $100 for voicemail, IVR menu, georouting, custom report builder, scheduled reports, an email summary of reports, and account setup service
- Elite: $160 for unlimited accounts and a dedicated account manager
- Agency: Custom quote for a customized number of phone call leads tracked and multiple accounts
- Free trial: 14 days
WhatConverts Features
Get the gist of phone calls easily by referring to WhatConverts’ call transcriptions. (Source: WhatConverts)
- Call tracking triggers: WhatConverts allows you to choose which calls to monitor based on the marketing channel the caller is coming from. For instance, you may configure the system to track only the visitors coming from search engines or web referrals.
- Multi-ring: Distribute phone calls to several phone numbers simultaneously to ensure no calls are unanswered. With the multi-ring reporting, you’ll see which agent had picked up calls.
- Call transcription: Revisit and evaluate phone calls more efficiently by reading conversations. The transcript has Caller and Recipient labels, making it easy to follow the discussion.
Ringba: Best CallRail Alternative With White-labeling Solutions
What We Like
- Supports pay-per-call marketing
- Offers real-time call management
- Tailorfits solutions for lead gen agencies
Where It Falls Behind
- Has per-minute charges on call recording
- Lacks feature transparency
- Doesn’t offer a free trial
How It Compares to CallRail
- Ringba uses a predictive routing scheme for call flows, while CallRail offers the standard call flow builder.
- RingBa supports ping/post call trading, whereas CallRail doesn’t advertise this feature in its offerings.
- Unlike Ringba, CallRail allows unlimited use of call recording at no charge.
- Ringba uses a default dark mode theme, making it less intuitive for beginners.
RingBa is one of the few CallRail competitors equipped with a built-in pay-per-call (PPC) framework that helps users maximize the value of their call traffic. Its standout feature, Ring Tree, is a private bidding marketplace where you can engage in real-time bidding (RTB) and create a network of micro-call buyers without needing dedicated account managers.
With RingBa’s automated RTB technology, you can sell calls to the highest bidder as well as connect to any programmatic call buyer API in minutes. The Instant Caller Profile attaches demographic and financial data into calls in real time, making it easier for agencies to provide the best prospect possible to their partners.
RingBa features a free one-hour PPC masterclass to help you learn the best online ad methods and traffic sources for generating calls. However, RingBa’s feature-rich nature can be overkill for individual businesses that don’t require extensive call tracking tools. Instead, I recommend Nimbata, a basic call tracking software built for entry-level use.
Plans | Monthly Cost | What’s Included |
|---|---|---|
Business | $147 | Call tracking, call flows, API, and Zapier Integration |
Professional | $297 | White label, ring trees, predictive routing, and revenue recovery |
Enterprise | Custom | Real-time bidding and ping/post call trading |
- G2: 4.9 out of 5 based on 149 reviews
- GetApp: 4.9 out of 5 based on 15 reviews
- TrustRadius: 5 out of 10 based on 1 review
- Predictive routing: Calculates an incoming call’s estimated value then routes them to the best target to receive the call. It determines which target to prioritize by considering their real-time and historical performance every hour.
- Ring Tree: Leverages the ping-post call buying scheme wherein it sends a request to call buyers who then respond to their bid amounts and specific requirements. The system evaluates the responses to determine the best buyer for the call.
- Insights: Provides detailed reports containing filtered data on your campaigns, target, and publisher. You can sort the exact metrics you need for your call optimization strategy.
Configure the number of calls for your targets based on performance. (Source: Ringba)
Ringba is the best CallRail alternative for marketing agencies looking for a cost-effective platform with excellent white-label solutions. The platform’s basic package doesn’t have a monthly fee. You only pay for the phone numbers and tracking minutes you’ll use. This fits agencies that handle various pay-per-call campaigns for different clients.
Ringba’s fully customizable platform lets you offer the software’s full functionality under your brand. You’ll have a custom domain name for the portal and a design tailored to match your brand image. The call tracking system has a partner management feature, which allows you to add publishers and buyers to the account and enable them to quickly see and apply to all available offers.
Unfortunately, Ringba doesn’t offer call transcription services. If this is an essential feature for your call tracking efforts, go for WhatConverts, which offers low rates per minute.
Ringba Monthly Pricing at a Glance
- Basic: No monthly fee, local tracking for 6.5 cents per minute, toll-free tracking for 7.5 cents per minute, local number for $3 a month, toll-free number for $4 a month, and call recording for 1 cent per minute.
- Premium: $99 a month, local tracking for 4.5 cents per minute, toll-free tracking for 5.5 cents per minute, local number for $2 a month, toll-free number for $3 a month, and call recording for 0.5 cents per minute
- Enterprise: Custom quotes for local and toll-free tracking, local and toll-free numbers, and call recording
Ringba Features
Decide how phone calls will be distributed to team members by using Ringba’s automated routing option. (Source: Ringba YouTube)
- Automated routing: Ringba’s call routing system covers standard and IVR routing systems. Set routing rules according to assigned priority or allocate a certain number of calls to a specific team to manage calls more efficiently.
- Instant caller profile: Aside from demographics, Ringba’s caller ID features detailed information on customers’ lifestyle habits, interests, and personal financials. This helps in improving routing rules and creating a dynamic IVR.
- Account manager: Give team members visibility on certain information based on their role in the organization. A “Read Only” restriction is available for users who don’t need full access to specific data.
Convirza: Most Affordable CallRail Alternative
What We Like
- Wide variety of reports available: call trends, calls by region, and campaign performance dashboard
- Offers a work automation tool, increasing team members' productivity
- Proprietary, AI-powered conversation analytics tool offers meaningful call insights
Where It Falls Behind
- Clunky interface, according to some users
- Limited number of integrations with third-party apps
- Call blocking feature costs an additional $89 on top of the monthly pricing plan
How It Compares to CallRail
- The cost of Convirza’s tracking numbers starts at $3, which decreases upon plan upgrade. CallRail charges $3 for local numbers and $5 for toll-free numbers across all its pricing plans.
- Convirza’s text messaging solution, priced at 1.4 cents per message, is slightly more affordable than CallRail, which costs 1.6 cents per message.
- Both providers offer a call flow builder across all their plans, but CallRail charges an extra $15 per company for advanced call flow steps.
- Convirza offers white-glove onboarding on its second-tier pricing plan, while CallRail provides this service in its enterprise solutions (customized quote).
Convirza is the ideal CallRail alternative for budget-conscious teams. Among the software providers mentioned here, it has the lowest cost for an entry-level subscription plan packed with robust call tracking and routing features.
The starter package includes all the provider’s valuable capabilities, from online and offline call tracking and georouting to keyword-level tracking and click-to-call ads and extensions. It also has capabilities similar to small business voice-over-internet-protocol (VoIP) services, namely, call workflow builder and call recording.
Aside from the affordable base-level package, the provider offers discounts on phone numbers and local and toll-free minutes as you upgrade plans. The tracking numbers in the starter plan cost $3. Choosing the most expensive subscription plan reduces the price to $1.
Although Convirza offers valuable features at affordable rates, it falls short on third-party integrations. It only works with Google Analytics. CallTrackingMetrics and WhatConverts are the best options for call tracking software with robust integrations.
Convirza Monthly Pricing at a Glance
- Starter: $19 for 25-plus features, tracking numbers for $3, local minutes for 7 cents, text messages for 1.4 cents
- Professional: $99 for API access, user-level permissions, white-glove onboarding, professional support team, tracking numbers for $2, local minutes for 5 cents, and text messages for 1.2 cents
- Agency: Full white-labeling, agency account structures, dedicated account manager, tracking numbers for $1, local minutes for 4 cents, and text messages for 1 cent
- You Build It: Custom quote ideal for high-volume calls and enterprise customizations
- Free trial: 21 days
Convirza Features
Convirza enables businesses to forward phone calls to offices near the caller’s location through georouting technology.
(Source: Convirza YouTube)
- Georouting: Direct phone calls to specific satellite offices based on the caller’s location. With this, customers will be able to connect with agents who understand their language and are able to build rapport over shared local knowledge.
- Call log reports: Get the summary of all calls and related information in one place. Share these reports via email with colleagues or download them for easy reference.
- Opportunity assistant: This AI-powered feature analyzes phone calls and identifies strong and unqualified leads, competitor mentions, and pending transactions. It alerts team members when a sale doesn’t push through. It also sends promotional offers or appointment invitations.
Retreaver: Best for Robust Call Management
What We Like
- Intuitive, easy-to-use interface
- Webhook integration provides real-time insights
- Automated follow-up calls ensure every lead is pursued
Where It Falls Behind
- Lacks transparent pricing like most call tracking systems
- Doesn’t offer a mobile app
- Limited to monitoring calls only, excluding forms and chats
How It Compares to CallRail
- While CallRail provides phone numbers in four countries, Retreaver has tracking numbers in 50+ countries.
- CallRail charges $65 for Salesforce integration, whereas Retreaver works with the CRM system through Zapier.
- CallRail features a standard IVR system, while Retreaver has an adaptive IVR tool.
- Unlike CallRail, Retreaver allows publishing partners to get tracking numbers themselves.
Retreaver is the right solution for agencies wanting call tracking software that enables efficient call management. It uses attribute-based call routing, connecting leads to the best-matched buyer according to geolocation, affiliate ID, offer, or product. It’s also capable of directing the calls of previously converted callers to new buyers.
Meanwhile, its SkipThrough IVR is an adaptive IVR system. It only asks callers essential prequalifying questions and unknown attributes. This facilitates faster self-service and increases customer satisfaction. Retreaver features simultaneous dialing as well, which sends calls to a group of buyers and connects the prospect to the buyer who answers first.
Unlike CallTrackingMetrics though, Retreaver doesn’t track leads generated in other communication channels like forms and chats. If you’re running a multi-channel advertising campaign, CallTrackingMetrics is a better platform.
Retreaver Monthly Pricing at a Glance
Retreaver’s pricing is not published on its website. Previously, it had a pay-as-you-go pricing model, which includes call routing, conversion tracking, and analytics tools. The estimated monthly cost is $25 for 15 phone numbers, $1 per additional number, 200 minutes, 5 cents per additional minute, live call controls, and technical and inbound call consulting.
Retreaver Features
Create campaign tracking numbers by using Retreaver’s number pool. (Source: Retreaver)
- Concurrency and hard caps: This call routing feature allows agencies to determine a limit on the number of concurrent calls a buyer receives. Configure the limit per day, hour, day, week, and month.
- Number pools: Assign numbers automatically for call sources on the landing page. When a customer call is completed, the numbers go back into the pool to be reused by other publishers.
- Conversion by attribute: Evaluate the effectiveness of call campaigns by looking at the factors influencing conversion. In this type of report, you’re able to segment data by tracking number, campaign, keyword, ad, or even lead lifecycle stage.
How We Evaluated the Best CallRail Alternatives
In determining the best CallRail alternatives, we identified criteria points that reflect businesses’ priorities when choosing a call tracking software system. These include pricing, general and advanced features, ease of use, customer support, and expert score.
Read on to learn the breakdown of these criteria points.
20% of Overall Score
To determine the affordability of the platform, I looked at the costs of the entry-level and second-tier pricing plans and evaluated if they’re higher or lower than the average price in the market. I checked if the providers have a free trial, annual billing discounts, and usage-based pricing for low-volume use.
25% of Overall Score
I evaluated key features such as dynamic number insertion, call recording, and call routing options, including IVR menus and call flows. Additionally, I assessed the range of third-party integrations and the depth of their analytics capabilities.
20% of Overall Score
Beyond call tracking, I also examined niche capabilities that cater to more specific marketing needs. I favored providers that utilize AI for detecting sentiments, extracting keywords, and transcribing calls. I also gave points to providers that support multitouch attribution, whisper messages, and geo routing.
10% of Overall Score
We evaluated ease of use by determining the level of technical skill required to set up and operate the call tracking software. We gave more points to providers with a simple, easily navigable interface.
10% of Overall Score
The variety of customer communication channels and onboarding resources were part of our evaluation. We gave more points to providers with email, phone, and live chat support, and 24/7 technical assistance.
15% of Overall Score
This includes our evaluation of the provider’s standout features, value for money, and ease of use. We checked user ratings in third-party review platforms to gauge each platform’s popularity.
Bottom Line
Businesses looking to replace CallRail will benefit from the feature-rich, multi-channel tracking platform CallTrackingMetrics. It has extensive phone number coverage, offering local and toll-free tracking numbers in 80 countries. But aside from calls, it provides marketing attribution for other communication channels, like texts, form fills, and chats.
Its robust integrations make it easy to connect the platform to the team’s existing tech stack, including CRM systems, analytics tools, and social media platforms. Sign up for CallTrackingMetrics’ 30-day free trial today.
