How To

How to Improve Brand Visibility in AI Search Engines

Learn how to improve brand visibility in AI search engines like ChatGPT and Google AI with proven strategies, tools, and a 30-day action plan.

By Agatha Aviso May 5, 2026 | How To, Sales

AI search visibility is how often your business is recommended in tools like ChatGPT and Google AI Overviews. To improve brand visibility in AI search engines, you need answer-ready content, strong third-party mentions, consistent business data, and ongoing visibility tracking — tools like HubSpot AEO can help you manage all of this in one place….

How to Design Business Cards That Attract Customers

By Andrea Herrera May 4, 2026 | How To, Marketing

A business card is more than a name-and-number handout — it is a small, portable sales tool. The best business cards tell customers what you do, make your brand easy to remember, and give people a clear next step, whether that is calling you, visiting your store, booking an appointment, or scanning a QR code….

How to Convert Minutes for Payroll (+ Conversion Chart)

By Robie Ann Ferrer May 1, 2026 | How To, Human Resources

If you are an employer with hourly workers, it can be challenging to calculate wages if they work only a fraction of an hour. Payroll minutes conversion helps you turn minutes into a decimal format, allowing you to pay employees who worked partial hours. This minute conversation for payroll may seem like a small step,…

How to Get a Google Voice Number in 2026: A Step-by-Step Guide

By Faithe J. Day, Ph.D. April 10, 2026 | How To, Office Technology

Getting a Google Voice number is quick and straightforward: sign in with your Google account, choose your number, and complete the setup in minutes. As of 2026, Google Voice is also available as a stand-alone subscription, making its business plans more accessible to solopreneurs and small teams. Google has continued to improve Voice with a…

How to Switch Payroll Providers in 6 Steps [+ Checklist]

By Jennifer Soper March 10, 2026 | How To, Human Resources

Switching payroll providers starts with evaluating what your business needs and identifying where your current provider falls short. From there, compare other payroll services to find one that fits your budget, supports your payroll processes, and can manage a smooth transition. If you’re ready to make the change, follow the six steps below to switch…

How to Hire a Payroll Specialist or Manager in 6 Simple Steps

By Hanna Sillo March 6, 2026 | Free Resources, How To, Human Resources

To hire a payroll specialist, small businesses should define the role needed, write a clear job description, post the role, screen candidates, conduct structured interviews, check references, and onboard the new hire. Most small businesses hire a payroll specialist first. According to Indeed’s latest salary data, payroll professionals in the U.S. typically earn between $43,495 and…

How to Conduct a Payroll Audit [+ Checklist & Video]

By Heather Landau March 6, 2026 | Free Resources, How To, Human Resources

A payroll audit is a structured review of your payroll records, tax filings, employee classifications, and internal controls to ensure accuracy, prevent fraud, and stay compliant with federal and state laws. Payroll compliance is getting more complicated. In the 2025 Global Payroll Complexity Index (GPCI) by Strada, the U.S. jumped 17% from its 2023 ranking to…

How to Start a Gift Basket Business in 7 Steps

By Andrea Herrera March 4, 2026 | How To, Starting a Business

Starting a gift basket business can be a low-cost side hustle or a scalable ecommerce brand. Demand is strong: the global corporate gifting market is projected to reach $764.6 billion in 2025, ecommerce now accounts for 16.4% of total US retail sales, and holiday spending continues to hit record highs, making gift-focused businesses especially attractive during…