Increase your brand’s online visibility and drive sales with Google Local Services Ads. To get started, confirm your eligibility, create an account, and set your service area by ZIP code or city. Then select your services and add your hours of operation. Next, preview and submit your listing for review. Once approved, set your budget…
Every business relies on good written communication, from the marketing copy that attracts a customer to the instructions for putting together a product. For many small businesses, hiring a freelance writer makes the most sense. It can save you time and money while ensuring a higher-quality product. This article will discuss not only how to…
With Facebook as the leading social platform for online purchases, it is an advantage for retailers to learn how to sell on Facebook on top of having an online store. To sell products on Facebook, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform…
The leading contactless payment system, Apple Pay, lets your customers pay via their Apple Watch or iPhone (iOS 6 and higher). It is secure for both merchants and customers and costs merchants the same processing fees as regular credit cards. Accepting Apple Pay starts with choosing a compatible payment processor, purchasing an NFC card reader,…
Learning how to start a T-shirt business online starts with choosing a strong niche and creating unique designs that will separate your business from the competition. Once you validate your designs, you’ll need to select a production method and sales platform, determine costs, set pricing, register your business, and build your online store. You’ll then…
Jewelry is a $270 billion market with an endless amount of opportunity to carve out a specific niche or market. You can make jewelry for men, women, adults, children—or animals even. Though competitive, a jewelry business can also be lucrative. Historically, the average gross profit margin has been in the 43%–47% range. It’s estimated to…
A personnel file is a paper or electronic folder that contains HR and payroll documents related to new, existing, or past employees. The documents within an employee personnel file should cover the entire employment lifecycle, from offer letters and W-4 forms to performance reviews and termination paperwork. It should also include basic employee documents and…
A landing page is a dedicated web page people are directed to when they click on your ad or respond to a marketing campaign. The first step in how to create a landing page is identifying a single goal for the page and choosing a platform. Next, build a landing page with a compelling call…
