Ultimate Guide
What Generational Marketing Is (+ Best Tactics for Each Gen)
Generational marketing refers to marketing strategies tailored to specific age groups, including the Silent Generation, Baby Boomers, Generation X, Generation Y, and Generation Z. By understanding the unique characteristics, values, and preferences of different generations, small businesses can tactically design campaigns to connect with their target audience better. Overview of Generational Marketing Generational marketing is…
Employment Reference Check: Guide for Small Businesses
An employment reference check refers to calls you make to at least two references (they may be personal or professional) where you ask about the candidate’s qualities, qualifications, and work habits. While most references that an applicant provides are biased in their favor, asking the right questions can help you uncover some red flags or…
Shopify Starter Plan: Review of Shopify’s $5/month Plan
Shopify Starter is the social selling option of Shopify, replacing its previous entry tier, Shopify Lite, which lets you embed Buy Now buttons on existing sites. At $5 a month, Shopify Starter is an excellent option for content creators and influencers who already have an established audience on their respective platforms. My Shopify Starter review…
Ultimate Guide to Ecommerce Chatbots
Although the use of chatbots is still relatively new, ecommerce is quickly becoming the biggest customer of this new technology. So, exactly what are ecommerce chatbots? Simply put, an ecommerce chatbot is a type of artificial intelligence (AI) that simulates conversation with customers on an ecommerce site to answer questions, provide customer service, and facilitate…
What a Video News Release (VNR) Is & How to Create One (+ Examples)
A video news release (VNR) is a video-based press release sent out by companies to media outlets. VNRs are an effective method to share important business announcements in dynamic and creative ways that text and still images can’t match to gain press coverage. Read on to find out more about what are video news releases…
Ecommerce Website Cost: Complete Pricing Guide
If you are looking for ways to expand your retail business, an online store is a great option. Starting an online store often requires less investment than opening a retail shop, but surprise costs do pop up. You can spend anywhere from a few hundred to thousands of dollars starting an ecommerce website, depending on…
New York Business Insurance: General Liability & More
Every small business owner in New York, the third-largest state economy in the United States, needs business insurance to protect their financial assets. The Empire State requires workers’ compensation for all employees, whether they are part time or full time, and a commercial auto policy for businesses with a dedicated vehicle. Important policies to get…