Will Funston

While digital marketing is extremely important for small businesses, there is still no substitute for good printed marketing materials. Typically, businesses need business cards, letterhead, brochures, and postcards, but numerous other printed materials can help you develop your brand. These include signage and promotional materials such as branded merchandise and giveaways—especially helpful if you regularly…

Marketing automation is the use of software to set up routines to automatically create, deliver, and measure the results of repetitive marketing tasks. It allows businesses to manage their marketing more efficiently across multiple channels, such as email, social media, websites, and ads. For example, you can use marketing automation to automatically send a welcome…

When building your business website, the right color scheme or palette enhances legibility, appeal, user experience, and brand recognition. Picking the right color scheme is not just an aesthetic choice. It’s a method that requires strategic thinking around understanding color theory and psychology, integrating your brand identity colors, and possibly leveraging color palette tools. In…

When comparing Squarespace to WordPress, there are a few factors to keep in mind (i.e., pricing and functionalities). WordPress is a standalone content management system (CMS) with unlimited customization options but a steep learning curve. Meanwhile, Squarespace is a complete hosting, website, and ecommerce solution with some CMS capabilities. Anyone can build a beautiful, full-featured…

Squarespace is a hosting and website design platform that allows you to create professional-looking websites easily without design or coding skills. It offers a drag-and-drop interface, award-winning customizable templates, and fully integrated tools for ecommerce, blogging, social media, and email marketing. Squarespace isn’t just one of the original no-code website builders. It continues to be…

Sustainable marketing (also known as green or sustainability marketing) promotes environmentally and socially responsible products, services, and practices. Brands focused on sustainable products or services naturally develop marketing that highlights their direct environmental and social benefits. But brands not producing actual green products and services—just trying to green their operations—can still apply some of these…

Learning how to use Mailchimp to create and deploy email marketing and sales campaigns is easy. Simply sign up for a free account, build an audience, then design and send your email marketing campaign. After you hit send, analyze performance data to make future email marketing campaigns more effective. Check out our Mailchimp video tutorials…

Event marketing involves promoting events and attending or holding them to advance your broader marketing objectives. Leveraging events such as seminars, webinars, and tradeshows creates exciting opportunities for branding, sales, and relationship-building before, during, and after events. However, events can be a significant investment for a small business, so choosing the right ones and making…

The best AI content generation tools are affordable, powerful, and versatile. With thousands of AI tools (and more popping up almost daily), knowing which are best for your small business marketing needs (and worth the time to learn) can be a challenge. But knowing which AI tools can best magnify the effectiveness of your limited…

Subdomains allow you to create separate websites on your domain for things like stores, blogs, technical support, employee intranets, and more. Using subdomains can be extremely helpful for business owners, creating a web presence with multiple business functions. If you’re a GoDaddy web hosting customer, creating subdomains is easy. We’ll take you through the seven…

A press release (also called a “PR release” or “news release”) is an announcement that delivers newsworthy information to journalists and the media that they can expand into full news stories. Press releases are important to small businesses and organizations that want to develop media relationships, improve website SEO, and cultivate positive publicity and brand…

One of the most basic tasks for managing a website is learning how to check website traffic, but many business owners find tracking traffic and search results daunting. Learning how to monitor your website traffic alerts you to technical or content issues that may need attention, allows you to track marketing and promotional campaigns, and…