Elizabeth Kraus

Using search engine optimization (SEO) tools to rank higher in turn boosts web traffic, brand awareness, leads, and sales with customers in your area. The best local SEO tools are free or affordable and easy to use. They offer a broad range of features from websites and analytics to site audits, keyword research, social media…

The HubSpot CMS (content management system) is easy to use, including integrating HubSpot’s powerful apps for sales, marketing, and customer support—starting with a free plan that allows you to build a website on your domain. As such, it’s one of the best free website builders and one of the best site builders for small businesses….

To secure publicity when launching a new book, you must learn how to write a book press release. First, identify your target audience. Next, format your media release, craft a captivating headline and subheadline, write a few paragraphs about your new book, and add a boilerplate. Finally, get broad exposure by distributing it in different…

A crisis press release is a public relations (PR) tool used to respond to a potentially negative situation. This could be something internal, like a data breach or employee misstep, or in response to external crises like natural disasters, economic issues, industry-related topics, and so on. We outline how to write a crisis press release…

You can create a restaurant website to promote your restaurant and reach more local customers in five easy steps. First, choose the content management system with the features and tools you want for your site. Then create an account, select a template, and customize it to fit your business. Once it’s ready to go live,…