Elizabeth Kraus

Using expert press release writers saves time and increases your chances of getting media coverage. The best press release writing services also make it easy to create and publish your news to get the most exposure, and many save you time with options for mass distribution and guaranteed placements. We researched dozens of services to…

A good press release engages readers and journalists alike to boost your brand’s visibility and give you positive PR (public relations). From an eye-catching headline, compelling angle, and clear call to action to multimedia and a top-notch distribution strategy, here are more than a dozen key elements of what makes a good press release—including the…

Not every new hire justifies a press release, but some, such as the executive team, do. And publishing them can build buzz for your brand with customers and establish your business as a leader in your industry or community. From formatting to what to include, find out how to write a new hire press release…

Registering a domain for your business isn’t hard, but it is an important decision because the domain you use for your website and email becomes an integral part of your brand. We explain how to register a business domain name below in four steps, from finding the perfect (available) .com to where and how to…

Search engine optimization (SEO) refers to tactics for ranking on Google search. While it sounds technical—and it is—the best website builders for SEO take some of the work off your plate. They have SEO automations, guides, and tools, and are built for mobile-friendly, fast site loading from anywhere. We ranked the top-scoring SEO website builders…

Of the dozens of domain extensions available, .org and .com are the two most popular—with the ubiquitous .com as the most popular of all. The difference between .com and .org is that .com (commercial) is usually used by businesses, while .org (organization) is intended for charities, nonprofits, and associations. For more guidance, keep reading to…

Local search engine optimization (SEO) are tactics that help your website rank higher in locale-based search results (e.g., “dentists near me” or “dentists in Tucson”). Keep reading to better understand local search optimization and the key local SEO strategies you need to pursue to get your website to the top of local search results. Overview…

One of the best search engine optimization (SEO) strategies to rank higher on Google is to get backlinks from high-authority sites. This leads to higher domain authority for your site, improved rankings, and more web traffic—which ultimately boosts brand awareness and sales. To get backlinks, you first need a website and high-quality content, but there…

The average cost of website design for small business depends on the approach and platform. You can outsource web design starting from $50 with freelancers or from $5,000 to over $20,000 with agencies. Or, you can keep website costs super-low forever with site builders and pay $0 for do-it-yourself design. Besides design, keep reading to…

Google Ads is a cost-effective advertising platform your business can use to generate leads and sales by appearing at the top of search engine results pages (SERPs). Learning how to advertise on Google is fairly easy and you create an account, write your ad, and set up parameters for when it should display in just…

Following press release best practices makes your story more likely to get additional coverage. The process starts before you sit down to write your announcement and extends to writing it, following best practices for press release search engine optimization (SEO), sending it out, and what happens after it’s gone live. Learn how to boost your…

WordPress website software is free, but that doesn’t mean WordPress websites are. Just to get online, WordPress costs around $160 a year for a hosting plan and domain. You’ll also need to budget for a security plugin and theme, and additional costs if you want a no-code page builder, paid plugins, or professional help building…