Will Funston

Often when people hear the word “brand,” the first thing that springs to mind is a business name or logo. However, brand encompasses much more—and it’s a key part of your value as a business. Follow along as I explain what a brand strategy is and how to create one, step by step. Then, use…

A direct mail campaign is any printed marketing or advertising material sent to physical mailing addresses. It’s a highly effective, cost-efficient way to reach a list or locale-based audience, and it’s easy to track your return on investment (ROI). In this article, we explore how to run a direct mail marketing campaign and the different…

Once upon a time, building a website was nearly a black art, requiring an alchemy of design, project management, and arcane coding skills. But in the last decade, web development has completely changed—much to the benefit of small business owners. Drag and drop site builders eliminate the need to learn code or master complex software…