Brand & Marketing Strategy, Messaging & Content Development, Campaign Production
Highlights
MBA in Sustainable Enterprise
Worked with Coca-Cola to develop and promote their water conservation programs in India
Build, ran, and grew the Red Hat Level Up Cloud Services cross-sell program into a successful sales initiative generating over $4M in pipeline opportunities
Experience:
As a Marketing Staff Writer at Fit Small Business, Will brings over 25 years of experience and subject matter expertise in marketing and advertising. Will holds an MBA, Certification in Film Production from the American Film Institute and has worked as a marketing consultant and marketing director, and even built a dot-com startup in the heady internet boom of the late 90s. He most recently worked as a Program Marketing Manager at enterprise software company Red Hat, helping build the Red Hat Level Up cross-sell program from the ground up.
Hobbies:
When not riding his quarter horse, Prince, like the wind, Will may be out enjoying yoga, hiking, writing, and photography or just hanging with his wife and awesome canines, Laddie, Leo, and Merlin.
Personal Quote
“Brand is more than a logo, a tagline, or the colors on your website. It is a cognitive map of your company or product within the consumer’s mind that leads them to potent solutions to their problems, connects to their deepest hopes and aspirations, and embeds your company inexorably in the fabric of their lives. It doesn’t end with picking your name and font style—it starts and continues endlessly with knowing your customer and gaining their trust.”
Associate Broker’s License—State of New Mexico (Inactive)
MBA in Sustainable Enterprise—Dominican University of California, San Rafael
Certificate in Film & Television Production—American Film Institute
BA, Cultural Anthropology—Reed College
Personal Quote
“Brand is more than a logo, a tagline, or the colors on your website. It is a cognitive map of your company or product within the consumer’s mind that leads them to potent solutions to their problems, connects to their deepest hopes and aspirations, and embeds your company inexorably in the fabric of their lives. It doesn’t end with picking your name and font style—it starts and continues endlessly with knowing your customer and gaining their trust.”
