5 Best Employee Survey Tools | Fit Small Business

5 Best Employee Survey Tools

An employee survey software is crucial for organizations seeking to gather meaningful feedback and insights from their workforce. The ideal tool should be user-friendly, customizable, and capable of collecting both quantitative and qualitative data. It should offer a range of question types, from multiple-choice to open-ended ones, and provide robust analytics to help managers interpret…

Written By
Genevieve Que
Genevieve Que
Aug 29, 2024
12 minute read

An employee survey software is crucial for organizations seeking to gather meaningful feedback and insights from their workforce. The ideal tool should be user-friendly, customizable, and capable of collecting both quantitative and qualitative data. It should offer a range of question types, from multiple-choice to open-ended ones, and provide robust analytics to help managers interpret results.

To find the best employee survey tools, we evaluated different software solutions and narrowed our list down to our top five recommendations:

  • Zoho Survey: Best overall employee survey with advanced features
  • ClickUp: Best for affordability
  • SurveyMonkey: Best for category-based surveys
  • Connecteam: Best for companies with on-the-go teams
  • monday.com: Best employee survey tool with project management features

Top Employee Survey Tools Compared

Aside from having different types of surveys that support the employee life cycle, the employee survey tools we evaluated in this buyer’s guide all have automatic survey scheduling, data visualization, and premade templates for easy survey creation. All, except SurveyMonkey, also offer a free plan; however, monday.com’s free version is limited to two users only, while Connecteam’s limit is ten people.

Here’s a table that presents their standout features:


Starter Monthly PricingSkip Logic/Conditional FormattingStandout FeaturesOverall Rating
Zoho Survey logo.$35/month
  • Supports more than 70 languages
  • Unique survey URLs
4.75/5
Visit Zoho Survey
The ClickUp logo.$10/user/month
  • Unlimited users in its free plan
  • 10-plus data visualization tools
4.39/5
Visit ClickUp
Surveymonkey logo.$25/user/month
  • 1,000-plus prewritten survey questions
  • Different survey collection methods
4.36/5
Visit SurveyMonkey
Connecteam logo.$35/month for the first 30 users
  • Different survey distribution options
  • Real-time survey results
4.30/5
Visit Connecteam
monday.com logo.$12/user/month
  • Drag-and-drop UI
  • Wide range of integrations
4.20/5
Visit monday.com

Zoho Survey: Best Overall with Advanced Features

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ClickUp: Best for Affordability

SurveyMonkey: Best for Category-Based Surveys

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Connecteam: Best for Companies with On-the-Go Teams

monday.com: Best Employee Survey Tool with Project Management Features

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How to Choose the Best Employee Survey Tools

Selecting the right employee survey software is crucial for organizations aiming to effectively gauge and improve employee engagement, satisfaction, and overall workplace culture. The ideal tool should not only simplify the process of creating, distributing, and analyzing surveys but also provide deep insight that drives meaningful action and positive change.

Here are some tips for choosing the best employee survey tools for small businesses:

  1. Prioritize ease of use: A user-friendly interface is crucial for both administrators creating surveys and employees taking them. Look for tools with drag-and-drop functionality, premade templates, and mobile responsive designs. The easier the tool is to use, the higher the participation rates will be, leading to more comprehensive and actionable data.
  2. Look for robust analytics: Advanced analytics capabilities help you get meaningful insights from survey data. Seek tools that offer real-time reporting, customizable dashboards, and the ability to segment data by demographics or departments. Features like sentiment analysis for open-ended responses and benchmarking against industry standards can provide deeper insights into your workforce.
  3. Ensure customization options: Every business has unique needs, so flexibility is key. The best tools allow you to customize survey questions, response scales, and overall design to align with your company culture. They should also offer options for different survey types (pulse surveys, 360-degree feedback, exit interviews).

How We Evaluated the Best Employee Survey Tools

We evaluated some of the most popular employee survey tools, comparing each product’s pricing, ease of use, and online user reviews. We also looked at the essential features of a survey tool, such as customization, data collection, and reporting. To see our full evaluation criteria for the best employee survey tools, click through the tabs in the box below:

Methodology weights
Survey Design and Customization 25%
Survey Capability 25%
Reporting 15%
Ease of Use 10%
Pricing 20%
Popularity 5%

The best employee survey tools should have customization to reflect an organization’s branding. It should also have customizable premade templates for the nontech-savvy users.

We looked at the types of surveys each employee survey software provides. These surveys should not be limited to pulse surveys but also surveys for each employee life cycle, from onboarding surveys to exit interviews.

This criterion focuses on the tool’s capability to export and download data in various file formats. We also considered the tool’s ability to answer surveys anonymously.

An employee survey tool with 24/7 customer support and offline accessibility is a must. We also checked if they have automatic follow-ups and mobile accessibility.

We checked to see if the software solution has a free version or free trial period and transparent pricing for its paid plans. We also considered if the paid plans are affordable for small businesses.

We consider online user reviews from the top third-party review sites, where any options with an average of 4-star ratings are ideal. The employee survey tools with more than a hundred reviews are preferred.

Frequently Asked Questions (FAQs)

The frequency of the surveys depends on your organization’s goals and culture. Many companies conduct comprehensive annual surveys, supplemented by shorter pulse surveys on a monthly or quarterly basis to track ongoing sentiment and address specific issues.

Most reputable survey tools, like the ones on this list, offer built-in anonymity features. These may include gathering data only when a minimum number of responses have been received, using randomized identifiers instead of names, and allowing employees to opt out of demographic questions that could potentially identify them.

The most common types of employee surveys are as follows:

  • eNPS: It measures employee satisfaction by asking how they are likely to recommend their workplace to others
  • DEI surveys: They evaluate employees’ perceptions and experiences related to workplace diversity, fairness in opportunities, and feelings of belonging.
  • New hire: These are given to new employees to assess their onboarding experience.
  • Employee wellbeing: These surveys focus on assessing employees’ physical, mental, and emotional health.
  • Pulse surveys: These are short, quick surveys.
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Bottom Line

Employee survey tools are essential for any company looking to improve employee engagement and productivity. By gathering feedback from employees on a regular basis, companies can identify areas for improvement, measure progress, and make data-driven decisions to create a positive work environment.

The best employee survey tools offer customizable features, real-time feedback, and anonymity to encourage honest and candid feedback. In our evaluation, we found Zoho Survey as the best employee survey tool because it offers a wide range of premade, customizable survey templates and questions. It also has advanced reporting and multilingual support, which enables businesses to gain deeper insights across diverse teams.

Visit Zoho Survey

Genevieve Que

Genevieve has more than 13 years of writing experience, working with different clients in various industries. Genevieve also worked as an HR Head of a local manufacturing company, and has helped small businesses set up their business and HR processes.

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