6 Best Mapping Software for Realtors in 2023

Some examples of Maptitude’s geographic analysis tools (Source: Maptitude)

• Geographic analysis tools: Understand trends, evaluate sites, and define optimal routes. This includes drive-time rings, hot spots, heat mapping, data classification, and market share analysis.
• Map libraries: Effortlessly create visually appealing geographic and demographic maps with unlimited address locating and territory creation.
• Maptitude political and Census boundaries: Detailed demographic and lifestyle data from the U.S. Census. This allows you to obtain insight into the landscape in each state and region, providing you with a complete view of your target market.
• Geographic Information System Developer’s Kit (GISDK): Provides programming tools required to integrate GIS functions, mapping, and geographic analysis into Windows desktop programs.

Maptitude obtained a 4.7 out of 5 customer review rating. Most users praised Maptitude for its ability to track leads and sales down to the ZIP code level and for its excellent and prompt customer service. They commended its ability to visually depict the characteristics, including demographics, of a location you are interested in investigating.

However, some users remarked that Maptitude could be more intuitive, and with so many features, it takes a while to learn to use correctly. In addition, Maptitude doesn’t have a mobile app. If you wish for a more intuitive user interface with a mobile app, we recommend Mapbox.

MangoMap’s visualization tools (Source: MangoMap)

• Supported data formats: Supports multiple data formats, including CSV, Shapefile, MapInfo TAB, and KML.
• Map tools: Provides various map tools to customize your maps. This includes advanced search, query tool, proximity analysis, address and data search, coordinate search, Google Streetview, and scale bar.
• Visualizations: Data visualization includes thematic, category, choropleth, bubble, and heat maps. It also has clustered pushpins and custom SLD (beta).
• Analytics integrations: Integrates with Maptiks and Google Analytics to provide you with comprehensive reports.

Although MangoMap has very few online reviews, it has a great customer review rating of 4.5 out of 5, indicating that the software is an excellent real estate mapping software. A user commented that MangoMap is a flexible tool for managing, sharing, and displaying geo data. He also pointed out that its team backed up the initiative enthusiastically and gave him great support.

Yet, users wished for more features on file or data sharing and collaborative editing. Aside from these, MangoMap lacks live chat, 24/7 customer support, and a mobile app. Consider Badger Maps if you need these features.

Mapbox matrix API (Source: Mapbox)

• Matrix API: Calculate accurate travel distances and travel times with tailored departure and arrival times.
• Navigation software development kit (SDK): Provides developers with industry-leading mapping and routing functionalities to build navigation experiences for logistics, ride-hailing, fleet, on-demand, and auto applications.
• Advanced Driver Assistance Systems (ADAS) SDK: Deliver excellent performance and comfort with its safety-critical map attributes like road curvature, road slope, and speed limits with daily updates based on live detections from thousands of sensors.
• Search box: Add interactive location search to any web or mobile app by accounting for your intent and ranking results accordingly.

Mapbox’s robust collection of APIs and SDKs, which made it simple for users to include interactive maps in mobile apps and for road planning, won over most users. Users also praised the application’s high-quality and accurate geographic data, which was necessary to conduct analyses and make informed decisions on the creation of maps. With this, Mapbox received a customer review rating of 4.5 out of 5.

Some users expressed dissatisfaction with its lack of ability to display data over poles and its lack of comprehensive customer service. Plus, users also complained that there is a rather steep learning curve. The software is robust and complex, and it can make things tricky. So, if you wish for a user-friendly and intuitive user experience, we recommend MangoMap.

Badger Map’s follow-up reminder feature
(Source: Badger Map)

• Check-ins: To get accurate information from your reps in the field, design personalized check-ins and add images to them. Weekly automatic reports are also sent, along with the option of manual report generation.
• Follow-up reminders: Receive automated and timely reminders to follow up with prospects so that you may improve response rates and the lead-to-close ratio.
• Color and filter: If you want to target your best opportunities quickly, colorize your points and filter for cross-sell and upsell.
• Teams: You can assign or reassign accounts, create routes, check on progress, and fetch timely check-in reports for teams.

Badger Map obtained an excellent customer review rating of 4.7 out of 5—making it super-easy to route and organize all of your accounts so you spend less time planning your day and minimize your time spent on the road. Users liked its ease of use, ability to store notes, and plan routes for travel capabilities.

However, one user said that the visualization and colorizing functions are not sensitive enough and, therefore, less helpful to keep track of days since the last visit. Another user also wished for an actual GPS like Waze or Google Maps and custom branding features. If you want all the features above, try Mapbox or MapBusinessOnline.

• Market analysis tools: Search and segment data from multiple centers, batch calculate distances and drive times, and aggregate customer data.
• Map templates: Store maps you’ve created that you’d like to use as a starting point for future maps.
• Business listings: Access to over 16.7 million business contact records, helping you conduct geographic searches efficiently and saving you time and money with geographic lead generation.

MapBusinessOnline garnered a 4.5 out of 5 customer review rating for its ability to add by ZIP code, visually appealing maps, and ease of use. Another user remarked that the value was excellent and that the pricing was quite reasonable, given the product’s capabilities and the service’s quality.

Yet, MapBusinessOnline lacks several features essential for creating top-notch maps and better accessibility. If you need Google Places data, a mobile app, and extensive customer support, we recommend Badger Maps or Land id.

Land id’s soil report example (Source: Land id)

• Offline use: Download maps for offline usage, allowing you to browse and explore even when you’re not connected to the internet.
• Soil reports: Provides valuable data about your soil features, including the type of soil, its classification, and agricultural potential.
• 360-degree land panoramas: Showcase and promote your property from every perspective, creating an immersive experience.
• Custom map layers: Customized solutions for challenging mapping projects. You can work with its knowledgeable GIS database management team to make custom, high-quality maps that are suited to your specific needs.

Despite having a very limited number of online reviews, Land id (previously MapRight) has an outstanding customer review rating of 4.2 out of 5, demonstrating that it is an exceptional commercial real estate mapping software. Users praised the software for ease of use, land use, and tabulation of ZIP code features. Another user appreciated the Land id’s sharing, map base, and labeling capabilities.

However, it received criticism for its poor response time. The platform, according to one user, should be updated because it appears outdated, and maps don’t always download as clearly as they should. Furthermore, Land id does not provide territory and demographics tools, a live chat support option, and round-the-clock customer assistance. If you want a powerful real estate mapping tool, check out MapBusinessOnline.