Real estate software provides agents everything from lead generation tools to video editing, expense tracking, and open house management software. The right real estate tools can help you optimize marketing campaigns, simplify transaction management, and maximize profit. To help you choose, we identified the 40 best real estate software on the market.
Here are our picks for the best real estate software of 2021:
Lead Generation & Nurturing Software
1. Zillow Premier Agent
Zillow Premier Agent is incredibly robust real estate agent software that harnesses the power of more than 160 million monthly Zillow users. As part of Zillow’s unpaid services, you can submit new listings on the platform and “claim” listings that were uploaded to Zillow from your multiple listing service (MLS). This places your contact information in the upper-right corner of the listings page along with as many as three other buyer’s agents who will also appear on the list.
However, as a Zillow Premier Agent, your name will appear exclusively on your listings. When a buyer encounters your listing from Zillow or Trulia, you have a much greater chance of receiving their inquiry and earning the full commission. For an additional cost, Zillow Premier Agents can also advertise on the listings of other agents, choose which ZIP codes you want to advertise in, and set your own budget.
RealScout is a lead nurturing tool that scours your multiple listing service (MLS) for new listings that match criteria for your clients and automatically emails them the listings. The platform sorts properties by 400 criteria, including waterfront location, high ceilings, and number of bedrooms. Best of all, emails look like they came directly from you. If you have a lot of leads to nurture, RealScout can help you grow business by increasing the number and velocity of offers.
RealScout’s product for agents and teams costs $39 per agent, per month, and includes a branded home search portal with accurate MLS data, unlimited clients, team functionality with lead sharing, and other real estate lead generation tools. The brokerage package costs $499 per month, and features a broker dashboard, agent management, user analytics, and lead distribution tools.
When a prospect is looking for more information about a property or your services, they expect an answer immediately, which may not always be possible. Try using CINC, a powerful, feature-packed real estate platform that keeps you seamlessly engaged with your clients from start to finish so you don’t miss a deal.
CINC will help you generate and engage new leads by designing an IDX website and automating the lead nurturing process from one platform. CINC’s established process helps you capture leads, identify quality leads, and close deals faster—maximizing your return on investment (ROI).
4. Real Geeks
Customer relationship management (CRM) tools are vital to track and organize leads and optimize every email and follow-up call. Select a customer relationship management (CRM) tool that creates effective engagement with clients, helps you visualize their journey through the sales process, and notifies you to consistently follow up on each step of the way.
Real Geeks charges $199 per month plus $350 for onboarding for one to two agents; additional agents are $25 each. Real Geeks also charges $550 per month plus ad spend to manage pay-per-click (PPC) ad accounts, rather than a percentage of ad spend, and $50 per month to generate seller leads, making it best for agencies with large advertising budgets.
Structurely is real estate software that uses artificial intelligence to qualify leads with a proprietary chatbot. When a lead contacts you through a website, live chat, or Facebook, it messages the lead within a minute. The chatbot asks qualifying questions and, when appropriate, offers to schedule an appointment with an agent. Structurely also has a mobile app so agents can stay on top of lead generation when they’re out of the office.
Agents who prefer a hands-on approach can pause the chatbot and take over the conversation at any time or allow it to complete the qualification and set up a meeting. The software is available in many different packages, starting at $299 per month. Custom packages are also available for large agencies or teams.
Revaluate helps agents and brokers generate seller leads using predictive analytics based on artificial intelligence algorithms. While it sounds complicated, this intuitive software simply identifies homeowners who are likely to move within the next three to six months based on consumer, demographic, and social media data. Check out Revaluate if you want to buy fewer leads and save time and energy by increasing the success rate of cold calling potential sellers.
In contrast to other real estate agent software on our list, REIPro is specifically designed to assist real estate investors. Not only does it include CRM and lead generation tools to track interesting properties, it provides relevant comps and workflow management so you can track every moving part of a deal. The platform costs $97 per month for the Standard Plan, $129 for Standard PLUS, and $197 for the Team Plan; quarterly and yearly pricing is also available.
REDX is a prospecting and lead nurturing tool that differentiates itself from other real estate lead generation companies by identifying specialty leads like ageing for sale by owners (FSBO) and expired listings. Then, after helping you create lists of potential prospects, its Storm Dialer program can be set up to dial numbers automatically while pulling up pertinent information on your screen.
The software can also leave a prerecorded voicemail when no one answers. REDX isn’t free, but the return on investment is immediate; if you spend a lot of time cold calling, you’ll wonder how you lived without it.
Website Builders & Marketing Tools
Zurple simplifies lead generation by providing built-for-you IDX websites to capture leads. In addition, Zurple then monitors browsing activity and gets to know their user profiles. Specifically, Zurple can help answer questions like, “What’s their budget? What types of properties are they looking for? What amenities do they need?” and enter it in your CRM. Zurple then sends automated emails to leads based on their interests.
For example, if a visitor named Suzi comes to your website and spends some time looking at properties, the system may send her an email that reads, “Hi Suzi, I know you are looking for a home greater than 1,500 square feet and prefer 924 5th Street. Would you like to see it in person?” She may also receive updates of new listings that match her criteria or be asked to set up a meeting when her browsing activity spikes.
You might enjoy spending long nights tweaking code trying to integrate a CRM with your WordPress theme. But for most of us, going with a turnkey solution like Placester means less stress and more time to generate and nurture leads. After all, every minute you spend tinkering with your IDX website is a minute you’re ignoring your clients and leads.
You can try to get all of these elements from separate sources, but the cost will be significantly higher. Placester provides a sleek website solution with IDX integration, along with a built-in CRM and drip email campaigns.
Parkbench is a geo-centric platform that helps real estate agents become neighborhood experts using hyper-local online content. The platform provides agents and brokers local news, events, deals, and other website content that is intended to attract potential real estate clients. Agents are then responsible for working with other local business owners to generate interviews that are subsequently posted on the local Parkbench site. Pricing is location-specific and generally ranges from $3,000 to $12,000 per year.
Asteroom is novel marketing platform that allows you to create beautiful, interactive 3D property tours using only a mobile device. Simply stand in the center of a room, snap a pandemic photo, and then combine it with other existing photos to give would-be buyers the chance to familiarize themselves with the layout and best features of a property.
It also includes the ability to create 2D floor plans, add staging elements like virtual furniture to photos, and to share tours on social media. This makes it a great marketing tool, but it also can help improve the quality of leads that go on to schedule a showing, which can save you and your clients valuable time and aggravation for $59 per tour.
Videolicious makes professional video editing a snap. Agents can add watermarks, logos, and automatically splice smaller videos into one presentation. If you’ve ever tried to shoot an entire large home in one take, you know how useful this will be.
Planoly is an Instagram scheduling tool that helps you optimize your social media presence through visual planning and scheduling. The platform wasn’t designed specifically for agents, but it allows you to design and schedule photo-centric posts for listings, explore and analyze relevant hashtags, and manage user comments. Planoly also has a library of stock photos so you can engage with followers—even if you don’t have time to share listings or curate posts.
MLS Search & Listing Tools
15. Showcase IDX
Showcase IDX is one of the few IDX plugins that manages to not only make IDX listings and search easy to integrate into your website, but it looks good doing it. Instead of learning code or handing over your site to a freelance programmer, you can drop Showcase IDX listings right into your site using customizable drop-in widgets.
They also offer all the latest IDX tools, like Google Maps view, polygon map search, adjustable lead capture options, and listing saving capability. Agents and brokers can purchase the Essentials package for $59.95 per month or the more advanced Premium package for $99.95 per month.
16. Cloud MLX
Cloud MLX is another product offered in the Cloud Agent Suite from Cloud CMA. It simplifies the traditional multiple listing service (MLS) by letting you save searches, create custom search areas, and save collections of listings.
What’s more, Cloud MLX personalizes your MLS search experience based on your browsing history, saved searches, and the listings you’re sending to clients. The software also makes it easier to share listing data with clients and interact with members of your team using a built-in chat feature.
Until February 2021, you can try all products from Cloud CMA for free. Click here to get started.
17. Smarter Agent Mobile
Smarter Agent Mobile offers rock-solid, predesigned real estate apps for brokerages that can be customized with your branding, agents, and listings for a low monthly fee. Your clients and potential clients can download your app and search active and recently sold listings from the MLS. All of the leads that come through the IDX-enabled Smarter Agent app go straight to your agents.
Apps from Smarter Agent Mobile range in cost from $249 to $349 per month plus a $275 setup fee, and are available on Android and iOS.
Zumper is a free tool for rental agents that presents your listings on an attractive, easy-to-search site. Not only does Zumper combine all the great features of PadMapper, Trulia, and half a dozen other rental apps into one, it runs Experian credit reports and rental applications for your prospective tenants.
You can also choose to advertise on Zumper for maximum visibility. Advertisements allow you to create virtual tours, add filters, and get featured placements. Zumper is one of the best real estate software tools for rental agents.
RealtyMX is an enterprise-class listings management system that offers brokerages a turnkey listing database solution. Designed for New York City-based brokerages, RealtyMX offers MANAR, RLS, IDX, and VOW support.
The system also syndicates listings and has integrated CRM and document management systems. Best of all, this real estate agent software, which costs $99 per month, provides gorgeous custom websites for agents.
Open House & Showing Management Software
Spacio can help take the “pen” out of your next open house with its feature-packed, paperless open house app. Agents can use the app for digital sign-in sheets that integrate with top real estate CRMs, including BoomTown, Top Producer, and more. These real estate tools can also be integrated with marketing software and listing platforms, so you can easily send targeted, informative open house information to clients and leads.
In addition to eliminating the need for smudged sign-in sheets or tedious data entry, Spacio can help you make marketing and ad spend decisions based on real homebuyer data. The platform offers three packages for agents, teams, and brokerages, and ranges in cost from $25 to $145 per month.
21. Showing Suite
When scheduling an open house, it can be difficult for agents to organize contacts, lockbox codes, and notes. Showing Suite integrates and automates showing schedules, buyer agent feedback, and notes, pictures, and videos for each listing.
The platform starts at $2.95 per month and syncs with Supra eKEY and SentriLock lockbox software. Plus, having all listing information in one place saves time and energy when preparing reports for sellers.
Most buyers never realize the complicated dance that agents often have to do to schedule a full day of showings. You have to call listing agents, listing agents have to call homeowners—rinse and repeat. CSS (Centralized Showing Service) takes all the stress and chaos out of scheduling appointments by letting you create appointments and manage listings and showings from your mobile device.
Buyer agents can call one phone number or use one app to schedule multiple showings with multiple listing agents. Homeowners can approve or decline each showing right from their phone. Not only does CSS simplify the open house process for homeowner clients, it will save you and your agents time and frustration while making an excellent impression on potential buyers.
Rently is real estate agent software that facilitates showings of rental properties without the involvement of agents. Agents and property managers can let potential renters tour houses and apartments on their own schedule—saving everyone time and frustration. Choose from a standard lockbox or Rently Blue (which uses Bluetooth technology) to put Rently’s self-showing software to work for your team.
Market Reports & Property Valuation Software
AreaPulse automates the often laborious task of pulling together market data to send to leads or current clients. Not only that, the platform generates and sends highly detailed and professional-looking reports to clients. Instead of sending dated Excel spreadsheets, use AreaPulse to send visually appealing and informative market reports with minimal effort.
Pricing for the platform is based on the number of users and ranges from $49 per month for one user to $499 for 25 users. AreaPulse is a great tool if you want to provide your customers with professional, easy-to-understand data for their home search.
25. RPR Mobile
RPR Mobile is a mobile app that gives Realtors exclusive access to the Realtors Property Resource property database through the National Association of Realtors. The platform provides agents with school attendance zones, flood maps, demographics, and other data. This makes it the fastest and easiest way to look up property and neighborhood information and send branded property reports to buyers or sellers on the go. Best of all, RPR lets you create “mini-reports” to send to new leads.
26. Cloud CMA
Cloud CMA is real estate software that produces a slick, professional-looking comparative market analysis (CMA) you’ll be proud to send to your clients. The platform includes advanced features like client listing alerts and lead engagement tools. Best of all, you can brand your CMAs with your headshot and logo for a personalized touch.
27. Home Value Leads
Home Value Leads offers a customizable home value estimator you can use on your IDX website or—even better—in your Facebook ads. The system also provides lead follow-up via built-in drip campaigns and instant lead notification, plus access to the Real Estate Masterminds Facebook group.
Agents interested in using the platform to build their business can try Home Value Leads free for two weeks. After the trial period, Home Value Leads costs $59.99 per month with no contracts.
HouseCanary is well-rounded real estate valuation software that provides agents value reports, forecasts, risk evaluations, and market insights. The platform lets agents analyze housing cycles, demographic patterns and changes, and target submarkets that can help grow their business. Try HouseCanary’s a la carte products and services for access to data for 381 metro areas, 18,000 ZIP codes, and 4 million blocks covering more than 90% of the U.S. market.
Communication & Collaboration Software
Homesnap is a free client collaboration app that lets agents and brokers give clients a user-friendly home search experience while simultaneously obtaining valuable client information. Agents can claim their MLS listing and communicate directly with clients about their favorite properties with in-app messaging.
You can also use Homesnap Pro+ ($399 for the first year and $599 upon renewal) to claim your Google business profile and manage your reviews and online reputation.
Having a vanity business number makes it easy for clients to remember you—especially if you choose a phone number that is catchy or has a local area code. Grasshopper is a real estate tool that lets you choose a toll-free vanity number or a local number clients will recognize.
For one phone number, Grasshopper is only $26 per month, and their other products range from $44 to $80.
Whether you work at a large brokerage or manage a small team of agents, it’s important to stay in communication—especially when your team members aren’t in the office. Slack lets you have one-on-one conversations with agents, create channels for specific topics, and easily share files. Plus, you can hold voice and video calls with colleagues from your phone or computer without leaving the app.
Qualia is settlement software for real estate that coordinates closings among brokers, title agents, and clients. In addition to being integrated with underwriters like Fidelity National Financial and First American, Qualia allows agents and homebuyers to track investments and the status of a closing using web and mobile apps.
Check out Qualia if you want to streamline the closing process for your team and make the process more accessible to your clients. Qualia offers a variety of packages for brokerages with varying business volumes.
If you spend a lot of time touring listings with clients or exploring new markets, check out Everlance, a mileage tracking software that helps you monitor your expenses, maximize your tax deductions, and keep your agents and brokerage IRS-compliant. The software also lets you classify trips as business or personal, export PDF or Excel reports, and track trips using GPS so you always know where your miles and expenses are going.
You can start using Everlance for free, but a Premium version is available for only $5 to $10 per month; custom options are also available for teams. Some users find that the platform is extremely easy to use and simplifies mileage reporting.
Brokermint is a web-based real estate brokerage management tool with transaction and team management, commission tracking, and MLS integration. In addition to management features, the software integrates with QuickBooks. Plus, the Enterprise plan includes access to agent onboarding tools and a built-in CRM, as well as tools to manage multiple office locations.
Brokerkit is an agent recruiting and retention platform that helps brokers organize agent referrals, track follow-ups, dial leads, and take call notes. The platform features a user-friendly interface that lets you view all of your upcoming recruiting appointments and referrals in one place. You can also use the software to integrate with Google Workspace (formerly G Suite) and create automated email and text campaigns.
Dotloop is an online platform for real estate productivity and transaction optimization. It allows users to collaborate during every stage of a transaction using its form creation, e-signature, and storage capabilities. The platform also has a real-time transaction management system, which includes task templates, automated compliance workflows, and reporting tools.
Dotloop offers a free option that includes tracking for 10 transactions. The Premium version is available for $29 per month and includes unlimited transactions, task templates, and VIP phone and email support.
Zapier is workflow automation software that lets you integrate products that aren’t directly connected. The software isn’t real estate-specific, but lets you create “Zaps” to link your CRM to social media software, lead generation forms, email marketing platforms, and other apps to automate tasks and workflows. You can start using Zapier’s free plan and create up to five Zaps at a time. Paid plans, which range from $20 to $125 per month, facilitate even more integrations.
KeyMe elegantly solves one of the more frustrating logistical hurdles for listing agents and rental agents—getting copies of house keys. Instead of borrowing a homeowner’s keys and rushing off to Home Depot to make a copy, KeyMe lets you snap a picture of the key and head to your local KeyMe kiosk to make a copy. The best part is that if you happen to lose a key, all you need to make a new copy is the photo you already have saved in the app. No more lockouts. Ever.
Prempoint is real estate software that eliminates the need for lockboxes and manual keys and gives agents a digital, all-in-one access management system. Users can open a growing list of networked smart locks with Bluetooth-enabled smartphones, plus download property-specific shared documents, leave feedback, and more.
Waze isn’t exactly real estate agent software, but it is a highly useful tool to plan for multiple stops. It is a free app that provides up-to-the-minute traffic condition reports from other Waze users.
Whether you’re trying to hit as many properties as possible with clients or for your business, it saves you time, frustration, and best of all, gas money. Waze is a must-have on any agent’s smartphone.
Real estate software is the best way to streamline processes in your business, whether you work as an agent, a brokerage, within a team, or as an investor. You can find tools that increase efficiency in processes like lead management, open house scheduling, and so much more. To ensure you’re getting the most out of this software, it’s important to select the best tools in the industry and use them to optimize day-to-day operations. Start using these top 40 real estate tools in 2021 for your best sales year yet.