This article is part of a larger series on How to Become a Real Estate Agent.
Real estate software is an agent’s secret weapon to building a successful and prosperous career with efficiency. The right real estate tools can assist agents with everything from lead generation tools to video editing, expense tracking, and open house management software. We weeded through the countless resources to identify the 41 best real estate software and tools to help you optimize marketing campaigns, simplify transaction management, and maximize profit.
Read on to learn more about our picks for the overall best real estate software of 2021. However, if you have more specific needs, we also have the following niche guides:
Lead Generation & Nurturing Software
1. Zillow Premier Agent
- Pricing: Between $20 and $60 per lead depending on ZIP code sales, competition, and ad spend
Zillow Premier Agent is incredibly robust real estate agent software that harnesses the power of more than 160 million monthly Zillow users. As part of Zillow’s unpaid services, you can submit new listings on the platform and “claim” listings that were uploaded to Zillow from your multiple listing service (MLS). This places your contact information in the upper-right corner of the listings page along with as many as three other buyer’s agents who will also appear on the list.
However, as a Zillow Premier Agent, your name will appear exclusively on your listings. When a buyer encounters your listing from Zillow or Trulia, you have a much greater chance of receiving their inquiry and earning the full commission. For an additional cost, Zillow Premier Agents can also advertise on the listings of other agents, choose which ZIP codes you want to advertise in, and set your own budget.
- Pricing: $39 per agent per month, $499 per month for a brokerage package
RealScout is a lead nurturing tool that scours your MLS for new listings that match criteria for your clients and automatically emails them the listings. The platform sorts properties by 400 criteria, including waterfront location, high ceilings, and number of bedrooms. Best of all, emails look like they came directly from you. If you have a lot of leads to nurture, RealScout can help you grow business by increasing the number and velocity of offers.
RealScout’s product for agents and teams includes a branded home search portal with accurate MLS data, unlimited clients, team functionality with lead sharing, and other real estate lead generation tools. The brokerage package features a broker dashboard, agent management and user analytics, and lead distribution tools.
- Pricing: For individual agents to get started, about $600 to $1,200 per month, large teams about $1,500 per month; lead generation is an additional $500 per month
When a prospect is looking for more information about a property or your services, they expect an answer immediately, which may not always be possible. Try using CINC, a powerful, feature-packed real estate platform that keeps you seamlessly engaged with your clients from start to finish so you don’t miss a deal.
CINC will help you generate and engage new leads by designing an IDX website and automating the lead nurturing process from one platform. CINC’s established process helps you capture leads, identify quality leads, and close deals faster—maximizing your return on investment (ROI).
4. Real Geeks
- Pricing: $299 per month plus $350 for onboarding for one to two agents, and additional agents are $25 each; $550 per month for ad spend to manage pay-per-click (PPC) ad accounts and $50 per month to generate seller leads
Customer relationship management (CRM) tools like Real Geeks are vital to track and organize leads and optimize every email and follow-up call. Select a CRM that creates effective engagement with clients, helps you visualize their journey through the sales process, and notifies you to consistently follow up on each step of the way.
Automated features such as text messages and email drip campaigns ensure constant communication to your contacts to keep them engaged with you and your content. Also, up your game with market reports and home valuation tools to provide your clients with up-to-date market trends and information.
- Pricing: Starting at $299 per month; custom packages available for large teams
Structurely is real estate software that uses artificial intelligence (AI) to qualify leads with a proprietary chatbot through text and email. When a lead contacts you through a website, live chat, or Facebook, it messages the lead within a minute. The chatbot asks qualifying questions and, when appropriate, offers to schedule an appointment with an agent.
Agents who prefer a hands-on approach can pause the chatbot and take over the conversation at any time or allow it to complete the qualification and set up a meeting. Structurely also has a mobile app so agents can stay on top of lead generation when they’re out of the office.
- Pricing: $139 per month per 2,000 contacts; custom packages available
Revaluate helps agents and brokers generate seller leads using predictive analytics based on artificial intelligence algorithms. While it sounds complicated, this intuitive software simply identifies homeowners who are likely to move within the next three to six months based on consumer, demographic, and social media data.
Check out Revaluate if you want to buy fewer leads and save time and energy by increasing the success rate of cold-calling potential sellers. CRM integration will also provide an additional level of efficiency to your busy day.
- Pricing: Single plan is $97 per month, up to five users for $129 per month, and team plan (up to 10 users) is $197 per month; quarterly and yearly pricing is also available
In contrast to other real estate agent software on our list, REIPro is specifically designed to assist real estate investors. Not only does it include CRM and lead generation tools to track interesting properties, it provides relevant comps and workflow management so you can track every moving part of a deal. They also provide unlimited access to their marketing materials at no additional cost.
- Pricing: Access to all expired listings for $59.99 per month
REDX is a prospecting and lead nurturing tool that differentiates itself from other real estate lead generation companies by identifying specialty leads like ageing for sale by owners (FSBO) and expired listings. Then, after helping you create lists of potential prospects, its Storm Dialer program can be set up to dial numbers automatically while pulling up pertinent information on your screen.
The software can also leave a prerecorded voicemail when no one answers. REDX isn’t free, but the return on investment is immediate; if you spend a lot of time cold calling, you’ll wonder how you lived without it.
9. Follow Up Boss
- Pricing: Ranges from $69 to $1,000 per user, per month depending on features needed
When you are posting on multiple sites and your leads are coming in from all over, how can you keep track of communication and organize each person? The CRM and lead nurturing tool Follow Up Boss (FUB) can be your solution. FUB will centralize your leads and let you organize them into “Smart Lists” so you are able to differentiate where your leads are generated from and how often to keep in contact with them. The analytics will provide reports to stay on top of your ROI and know where to allocate your marketing and advertising money.
There is a free app that coincides with the web version so you can make calls, take notes, and send texts and email from your phone. The alerts will keep all of your clients engaged with you and their real estate transaction.
Website Builders & Marketing Tools
- Pricing: Starts at $99 per feature, per month
Zurple simplifies lead generation by providing built-for-you IDX websites to capture leads. In addition, Zurple then monitors browsing activity and gets to know their user profiles. Specifically, Zurple can help answer questions like, “What’s their budget? What types of properties are they looking for? What amenities do they need?” and enter it in your CRM. Zurple then sends automated emails to leads based on their interests.
For example, if a visitor named Suzi comes to your website and spends some time looking at properties, the system may send her an email that reads, “Hi Suzi, I know you are looking for a home greater than 1,500 square feet and prefer 924 5th Street. Would you like to see it in person?” She may also receive updates of new listings that match her criteria or be asked to set up a meeting when her browsing activity spikes.
- Pricing: For National Association of Realtors (NAR) members, starter plans are $80 per month, advanced plan is $150 per month, and office builder plan is $200 per month
You might enjoy spending long nights tweaking code trying to integrate a CRM with a WordPress theme. But for most busy agents, going with a turnkey solution like Placester means less stress and more time to generate and nurture leads. After all, every minute you spend tinkering with your IDX website is a minute you’re ignoring your clients and leads.
Placester provides a sleek website solution with IDX integration, along with a built-in CRM, designs library, page templates, and drip email campaigns. You can try to get all of these elements from separate sources, but the cost will be significantly higher.
- Pricing: Pricing is location-specific and generally ranges from $3,000 to $12,000 per year
Parkbench is a geocentric platform that helps real estate agents become neighborhood experts using hyper-local online content. The platform provides agents and brokers with local news, events, deals, and other website content that is intended to attract potential real estate clients. Agents are then responsible for working with other local business owners to generate interviews that are subsequently posted on the local Parkbench site. This is a great way for agents to generate traffic in their specific areas of interest.
- Pricing: Starts at $9 per month for a starter plan to $309 per month for a business plan; free plan with limited features is also available
If you’re looking to give your clients a feel for the space within a listing, creating immersive 3D digital tours with Matterport is your way to go. By capturing each space, you can connect rooms to construct an interactive floor plan that your clients can move around in and imagine this as their next home. Using an iPhone, iPad, 3D camera, or 360 camera, you can capture each room to drive your business.
This makes it a great marketing tool, but it also can help improve the quality of leads that go on to schedule a showing, which can save you and your clients valuable time and aggravation.
- Pricing: Base plan with two users is $25 per month up to the Premium plan with 26 users at $249 per month
Loomly is a marketing integration tool that allows agents to schedule their campaigns through many channels: Instagram, Facebook, Pinterest, YouTube, LinkedIn, and many more. With this tool, you’ll be able to optimize your social media presence through visual planning and scheduling with the help of calendar notifications.
The platform wasn’t designed specifically for agents, but it allows you to design and schedule photocentric posts for listings, manage your assets in one place, and engage with your audience. It also provides analytics so you can gauge your success and return on investment (ROI).
- Pricing: Free version available or $9.99 per feature, per month
Originally designed for contractors, magicplan is an awesome tool for real estate agents to create floor plans for their listings. With just your phone, you can create and send floor plans to allow your clients to visualize the space they’re thinking about purchasing or renting. Adding a floor plan to a listing can help to boost client interest and engagement with the property.
MLS Search & Listing Tools
16. Showcase IDX
- Pricing: Essentials plan at $59.95 and Premium plan at $99.95
Showcase IDX is one of the few IDX plugins that manages to not only make IDX listings and search easy to integrate into your website, but it looks good doing it. Instead of learning code or handing over your site to a freelance programmer, you can drop Showcase IDX listings right into your site using customizable drop-in widgets.
They also offer all the latest IDX tools, like Google Maps view, polygon map search, adjustable lead capture options, and listing saving capability.
- Pricing: Free to list certain property types; feature plans are available ranging from $300 to $3000 per month
For rentals, Apartments.com is a great source for listing your properties through your local MLS. If you are representing listings, Apartments.com can be your one-stop shop to keep both you and your landlord happy. As leads come in, you will be notified so you can reach out to potential clients easily. The website has screening capabilities so you will know if your clients are well-qualified via credit scores and background checks. Similarly, clients can submit applications and payments through their site, saving you time and money.
If you wish to upgrade, you can speak to an Apartments.com representative about paid plans that will feature your listings and include photo and video packages.
18. Smarter Agent Mobile
- Pricing: App is $49 per month with a $50 one-time setup fee
As agents, we are constantly on our phones, so apps that are available on Android and iOS to help our business are key. Smarter Agent Mobile offers rock-solid, predesigned real estate apps for brokerages that can be customized with your branding, agents, and listings for a low monthly fee. Your clients and potential clients can download your app and search active and recently sold listings from the MLS. All of the leads that come through the IDX-enabled Smarter Agent app go straight to your agents.
- Pricing: First five listings are free, then $20 per listing
Zumper is a tool for rental agents that presents your listings on an attractive, easy-to-search site. Not only does Zumper combine all the great features of PadMapper, Trulia, and half a dozen other rental apps into one, it runs Experian credit reports and rental applications for your prospective tenants.
You can also choose to advertise on Zumper for maximum visibility. Advertisements allow you to create virtual tours, add filters, and get featured placements. Zumper is one of the best real estate software tools for rental agents.
- Pricing: Starts at a single user plan at $99 per month, plus customized broker or enterprise plans
RealtyMX is an enterprise-class listings management system that offers brokerages a turnkey listing database solution. Designed for New York City-based brokerages, RealtyMX offers MANAR, RLS, IDX, and VOW support.
The system also syndicates listings and has integrated CRM and document management systems. Best of all, this real estate agent software provides gorgeous custom websites for agents, teams, and brokerages.
Open House & Showing Management Software
- Pricing: Offers three packages for agents, teams, and brokerages, and ranges in cost from $25 to $145 per month
Spacio can help take the “pen” out of your next open house with its feature-packed, paperless open house app. Agents can use the app for digital sign-in sheets that integrate with top real estate CRMs, including BoomTown, Top Producer, and more. These real estate tools can also be integrated with marketing software and listing platforms so you can easily send targeted, informative open house information to clients and leads.
In addition to eliminating the smudged sign-in sheets and tedious data entry, Spacio can help you make marketing and ad spend decisions based on real homebuyer data.
- Pricing: Phone app is free, but pricing varies on MLS
When scheduling a showing or an open house, it can be difficult for agents to organize contacts, lockbox codes, and notes. ShowingTime integrates and automates showing schedules, buyer agent feedback, notes, pictures, and videos for each listing.
The platform syncs with Supra eKEY and Sentrilock lockbox software. Plus, having all listing information in one place saves time and energy when preparing reports for sellers.
- Pricing: $30 per month for each device
Rently is real estate agent software that facilitates showings of rental properties without the involvement of agents. Agents and property managers can let potential renters tour houses and apartments on their own schedule—saving everyone time and frustration. Choose from a standard lockbox or Rently Blue (which uses Bluetooth technology) to put Rently’s self-showing software to work for your team.
- Pricing: Basic plan is free, Premium plan is $8 per month, and Pro plan is $12 per month
An agent’s calendar is constantly revolving, and finding time to schedule calls and showings based on availability is always a challenge. With Calendly, you can block out your calendar times to specify when you are free and provide that information to clients where they, in turn, can also schedule appointments when convenient for them. Add your Calendly link to listings, emails, or texts to simplify your calendar.
Market Reports & Property Valuation Software
- Pricing: Pricing based on the number of users and ranges from $49 per month for one user to $499 for 25 users
AreaPulse automates the often laborious task of pulling together market data to send to leads or current clients. Not only that, the platform generates and sends highly detailed and professional-looking reports to clients. Instead of sending dated Excel spreadsheets, use AreaPulse to send visually appealing and informative market reports with minimal effort.
AreaPulse is a great tool if you want to provide your customers with professional, easy-to-understand data for their home search.
26. RPR Mobile
- Pricing: Free mobile app
RPR Mobile is a mobile app that gives Realtors exclusive access to the Realtors Property Resource property database through the National Association of Realtors (NAR). The platform provides agents with school attendance zones, flood maps, demographics, and other data. This makes it the fastest and easiest way to look up property and neighborhood information and send branded property reports to buyers or sellers on the go. Best of all, RPR lets you create “mini-reports” to send to new leads.
27. Cloud CMA
- Pricing: $45 per feature, per month
Cloud CMA is real estate software that produces a slick, professional-looking comparative market analysis (CMA) you’ll be proud to send to your clients. The platform includes advanced features like client listing alerts and lead engagement tools. Best of all, you can brand your CMAs with your headshot and logo for a personalized touch.
28. Home Value Leads
- Pricing: Costs $59.99 per month with no contract
Home Value Leads offers a customizable home value estimator you can use on your IDX website or—even better—in your Facebook ads. The system also provides lead follow-up via built-in drip campaigns and instant lead notification, plus access to the Real Estate Masterminds Facebook group.
Agents interested in using the platform to build their business can try Home Value Leads free for two weeks.
- Pricing: $10 per CMA report
HouseCanary is well-rounded real estate valuation software that provides agents with value reports, forecasts, risk evaluations, and market insights. The platform lets agents analyze housing cycles, demographic patterns and changes, and target submarkets that can help grow their business. Try HouseCanary’s a la carte products and services for access to data for 381 metro areas, 18,000 ZIP codes, and 4 million blocks covering more than 90% of the U.S. market.
Communication & Collaboration Software
- Pricing: $399 for the first year (if paid in full) and $599 upon renewal, or monthly for $49.99
Homesnap is a free client collaboration app that lets agents and brokers give clients a user-friendly home search experience while simultaneously obtaining valuable client information. Agents can claim their MLS listing and communicate directly with clients about their favorite properties with in-app messaging.
You can also use the paid version, Homesnap Pro, to claim your Google business profile and manage your reviews and online reputation. The Pro version can integrate with Google, Facebook, Instagram, and Waze to market your materials.
- Pricing: Grasshopper is only $26 per month, and their other products range from $44 to $80
Having a vanity business number makes it easy for clients to remember you—especially if you choose a phone number that is catchy or has a local area code. Grasshopper is a real estate tool that lets you choose a toll-free vanity number or a local number clients will recognize.
- Pricing: Standard plan is $6.67 per person and the Plus plan is $12.50 per person, per month; enterprise plans available
Whether you work at a large brokerage or manage a small team of agents, it’s important to stay in communication—especially when your team members aren’t in the office. Slack lets you have one-on-one conversations with agents, create channels for specific topics, and easily share files. Plus, you can hold voice and video calls with colleagues from your phone or computer without leaving the app.
33. QuickBooks Self-Employed
- Pricing: Self-Employed $7.50 per month, Self-Employed Tax Bundle $12 per month, Self-Employed Live Tax Bundle $17 per month
As the owner of your own business, real estate agents need to keep track of their finances, not only for income, but everything else. QuickBooks Self-Employed will keep track of your taxes, daily expenses, travel mileage, marketing, advertising, and much more. It is accessible on your computer or from an app on your phone, where you can snap pictures of receipts to upload and categorize.
You can also upgrade your plan to not only keep track of your expenses, but also to pay your quarterly taxes online. That way, paying Uncle Sam will not be a scary moment at the end of the year.
- Pricing: Basic plan is $0 per month, Premium $5 per month, and Premium Plus $10 per month
If you spend a lot of time touring listings with clients or exploring new markets, check out Everlance—a mileage tracking software that helps you monitor your expenses, maximize your tax deductions, and keep your agents and brokerage IRS-compliant.
The software also lets you classify trips as business or personal, export PDF or Excel reports, and track trips using GPS so you always know where your miles and expenses are going. Some users find that the platform is extremely easy to use and simplifies mileage reporting.
- Pricing: Ranges from $59 per month to $199 per month, and should be chosen based on number of users
Brokermint is a web-based real estate brokerage management tool with transaction and team management, commission tracking, and MLS integration. In addition to management features, the software integrates with QuickBooks. Plus, the Enterprise plan includes access to agent onboarding tools and a built-in CRM, as well as tools to manage multiple office locations.
- Pricing: Call for pricing details
If you own your own brokerage or are looking to build your team, recruiting is an essential part of your business. Brokerkit is an agent recruiting and retention platform that helps brokers organize agent referrals, track follow-ups, dial leads, and take call notes. The platform features a user-friendly interface that lets you view all of your upcoming recruiting appointments and referrals in one place. You can also use the software to integrate with Google Workspace (formerly G Suite) and create automated email and text campaigns.
- Pricing: The Premium version is available for $29 per month, or there’s a free version that allows 10 transaction per month
Dotloop is an online platform for real estate productivity and transaction optimization. It allows users to collaborate during every stage of a transaction using its form creation, e-signature, and storage capabilities. The platform also has a real-time transaction management system, which includes task templates, automated compliance workflows, and reporting tools.
Dotloop offers a free option that includes tracking for 10 transactions and includes unlimited transactions, task templates, and VIP phone and email support.
- Pricing: Paid plans range from $19.99 to $599 per month depending on the number of users and tasks
Zapier is workflow automation software that lets you integrate products that aren’t directly connected. The software isn’t real estate-specific, but lets you create “Zaps” to link your CRM to social media software, lead generation forms, email marketing platforms, and other apps to automate tasks and workflows. You can start using Zapier’s free plan and create up to five Zaps at a time.
- Pricing: The app is free; key cutting price depends on location
KeyMe elegantly solves one of the more frustrating logistical hurdles for listing agents and rental agents—getting copies of house keys. Instead of borrowing a homeowner’s keys and rushing off to Home Depot to make a copy, KeyMe lets you snap a picture of the key and head to your local KeyMe kiosk to make a copy. The best part is that if you happen to lose a key, all you need to make a new copy is the photo you already have saved in the app. No more lockouts. Ever.
- Pricing: App is free, but pricing depends on the number of locks purchased
Prempoint is real estate software that eliminates the need for lockboxes and manual keys and gives agents a digital, all-in-one access management system. Users can open a growing list of networked smart locks with Bluetooth-enabled smartphones, plus download property-specific shared documents, leave feedback, and more.
- Pricing: The app is free to download and use
Waze isn’t exactly real estate agent software, but it is a highly useful tool to plan for multiple stops. It is a free app that provides up-to-the-minute traffic condition reports from other Waze users.
Whether you’re trying to hit as many properties as possible with clients or for your business, it saves you time, frustration, and best of all, gas money. Waze is a must-have on any agent’s smartphone.
Real estate software is the best way to streamline processes in your business, whether you work as an agent, a brokerage, within a team, or as an investor. You can find tools that increase efficiency in processes like lead management, open house scheduling, and so much more. To ensure you’re getting the most out of this software, it’s important to select the best tools in the industry and use them to optimize day-to-day operations. Start using these top 41 real estate tools in 2021 for your best sales year yet.