32 Best Real Estate Software & Tools for Top Agents in 2023

Cost	Starting at $299 per month
Customer Review Rating	4.4 out of 5 based on 62 reviews
Key Features	Integrations with third-party lead generations sites Paid online advertising add-on available Includes client relationship manager (CRM)
Learn More	Read our Real Geeks Review

Real Geeks is one of the best software platforms for real estate agents to generate and capture leads through their own customizable IDX website and landing pages. The platform is built for individual agents with the capacity for growing teams and brokerages. Included in the software is a real estate CRM with marketing and automation capabilities to increase brand awareness and help nurture incoming leads. Agents have the ability to create local area pages to gain visibility within that market and increase lead flow.

Agent landing page example (Source: Real Geeks)

The addition of paid advertisements from Google Pay-Per-Click and Facebook Lead Ads drives additional leads to an agent’s landing page. It contains targeting content to encourage prospective clients to leave their contact information. These landing pages include market reports, home valuation reports, coming soon pages, and the ability to create your own custom pages.

Adding embeddable widgets to any page on the site gives visitors access to the home valuation widget, the property search widget, and the contact form without having to visit a separate page, resulting in better lead conversion.

Visit Real Geeks

Cost	Based on ZIP code and market competition, but generally about $20 to $60 per lead
Customer Review Rating	4.7 out of 5 based on 2,590 reviews
Key Features	Access to largest online real estate marketplace Custom lead routing for teams Mobile application for on-the-go work
Learn More	Read our Zillow Premier Agent Review

Zillow Premier Agent is a lead generation platform for buyer and seller agents connected to the Zillow network. Buyer agents can purchase the ability to show up next to a sales listing as a buyer’s representative. The cost structure for buyer agents is based on your specific ZIP code along with the competition with other agents in that ZIP code.

Zillow mobile application

Seller agents with their own listings looking to generate buyer interest can claim their listing on Zillow. This will place their information next to the listing as the listing agent. Each Zillow Premier Agent is provided with an agent profile for individuals and teams that showcases your biography and headshots, along with past transactions and current listings. This profile is searchable through the Agent Finder page, which allows prospective clients to find agents within a specific location.

Visit Zillow Premier Agent

Cost	Starting at $139 per month
Customer Review Rating	4.8 out of 5 based on 1,507 reviews
Key Features	Built-in client relationship management system (CRM) Automated direct and online marketing Internet Data Exchange (IDX) website capability Exclusive sellers and buyer leads
Learn More	Read our Market Leader Review

Market Leader is the best software for real estate agents looking for an all-in-one lead generation, nurturing, and marketing system. The platform is scalable for individual agents to brokerage teams. Marketing automation for email, print, and phone saves real estate professionals time and money while simultaneously building their client base.

Capture lead information (Source: Market Leader)

Market Leader partners with HouseValues and Leads Direct to offer purchasable lead options for those who need to increase their number of leads immediately. In addition, you can create single property websites to showcase your listing, produce one-click social media posts for LinkedIn and Facebook, and send print flyers and postcards to your farm area.

Visit Market Leader

Cost	Starting at $39.99 per month
Customer Review Rating	4.3 out of 5 based on 151 reviews
Key Features	Phone scripts provided Power dialer available for purchase Free Vortex CRM
Learn More	Read our REDX Review

REDX is a real estate agent software that provides agents with contact lists for prospecting and generating new client leads. The contact lists are divided into different lead sources for a fixed monthly price. Lead sources range from For Sale By Owner (FSBO) leads, expired leads, to preforeclosure leads.

There is also an option to purchase a power dialer to assist with making outbound calls to these contacts. Included with a contact list purchase is their Vortex CRM to help manage REDX contacts and tools like phone scripts and power dialers.

Vortex dashboard

Agents can leverage REDX’s Brand Builder to convert more leads from social media platforms like Facebook, Instagram, and TikTok. It’s managed by in-house social media marketing experts to help agents create content like videos and posts sharing your real estate expertise. Its team of video editors and copywriters will help you produce social media content that helps build your online reputation.

Visit REDX

Cost	Free; paid plans start at $11.99
Customer Review Rating	4.2 out of 5 based on 1,075 reviews
Key Features	Easily check domain availability Website can fit any budget Automatic domain renewal available
Learn More	Read our GoDaddy Review

GoDaddy provides domain registration, website building and hosting, commerce, and marketing tools to help businesses grow their brand. Before creating a website, agents must purchase a domain name. The domain name represents the business and is what users see in search engines. GoDaddy allows users to search for available domains, transfer domains from other sites, and access the domain name generator.

GoDaddy domain search bar (Source: GoDaddy)

Once a domain is purchased, agents can select real estate-themed website templates in the provided website builder. Templates are customizable with easy-to-add content text boxes and the ability to edit websites from any device. GoDaddy does offer a real estate IDX integration so website visitors can search for available listings on your site. To support business growth, agents can add on search engine optimization (SEO), email and social media marketing, and available appointment settings.

Visit GoDaddy

Cost	Starting at $139 per month
Customer Review Rating	4.5 out of 5 based on 1,058 reviews
Key Features	Guaranteed number of exclusive leads Built-in CRM Third-party integrations with listing sites like Realtor.com and Homes.com
Learn More	Read our Market Leader Review

Market Leader an excellent, all-in-one tool for real estate professionals because it combines lead generation, marketing capabilities, and a comprehensive CRM. In particular, it allows you to easily create customized websites using drag-and-drop features, widgets, and licensed content from Market Leader’s image library. Websites are IDX-enabled and search engine-friendly, increasing your brand awareness and visibility in internet searches.

Examples of Market Leader’s web layouts and templates

In addition to personalized websites, Market Leader creates single-property websites to market your listings and employs other marketing campaigns to assist with lead generation efforts. Create monthly newsletters, schedule to send birthday and anniversary cards to clients, and automate email, print, and phone campaigns. Also, the Market Leader content library will assist with designing these marketing materials or even house your own logos and branding.

Visit Market Leader

Cost	Starting at $79 per month
Customer Review Rating	4.7 out of 5 based on 1,714 reviews
Key Features	Agents can do it themselves or have it done for them Included CRM IDX integrations
Learn More	Read our Placester Review

Placester is a real estate-specific website designer built for growing real estate businesses. Agents can choose to create their own websites or have a site created for them with the ability to switch between the two offerings at any time. The creative assistants can assist with web development in addition to logo design, content creation, importing testimonials, etc.

Placester website service options (Source: Placester)

The standout features of a Placester website include IDX integration, the ability to onboard new agents with their own marketing tools, and team management tools. The site has the ability to showcase customer reviews and have neighborhood-specific landing pages and blogs. There are also built-in SEO tools to ensure search engine visibility.

Visit Placester

Cost	Starting at $25 for two users per month
Customer Review Rating	4.6 out of 5 based on 1,250 reviews
Key Features	Manage all posts and assets in the content library Create social media posts with editing tools Collaborative features for real estate teams

Loomly is a marketing integration tool that allows agents to schedule their campaigns through many channels, such as Instagram, Facebook, Pinterest, YouTube, and LinkedIn. With this tool, you’ll be able to optimize your social media presence through visual planning and scheduling with the help of calendar notifications.

Loomly features at a glance

The platform wasn’t designed specifically for agents but allows you to design and schedule photo-centric posts for listings, manage your assets in one place, and engage with your audience. It also provides analytics to gauge your success and return on investment (ROI).

Visit Loomly

Cost	Free to list; paid plans for apartment featuring
Customer Review Rating	4.2 out of 5 based on 23 reviews
Key Features	Advertising plans to fit all budgets Renter screening tools included Can list an unlimited number of free listings

Apartments.com is the best platform for rental real estate agents to market their individual listings or if they represent multi-family units on behalf of a landlord. Posting listings on the site is entirely free. However, there are available paid advertising opportunities to be able to feature listings on the site.

The Apartments.com network comprises over 1 million listings across seven rental websites, including ForRent.com, ApartmentFinder, and ApartmentHomeLiving. Listings get the maximum amount of exposure just by submitting the listings to Apartments.com.

Criminal report example (Source: Apartments.com)

The platform allows agents to receive applications, run background checks, create leases, and collect rent for free on the platform, so they have the ability to take on some rental manager tasks on behalf of landlords. These capabilities can support receiving future rental listings if a landlord has multiple units. Real estate agents can also manually add listings or use a third-party multiple listing service (MLS) feed that connects to Apartments.com.

Cost	Free for up to 5 units, then $20 per unit
Customer Review Rating	4.3 out of 5 based on 34 reviews
Key Features	Primarily for rental units Mobile application available Listings with video tours

One of the best software for real estate that focuses on rental units is Zumper. The platform is specifically designed to be an all-in-one marketplace for renters, landlords, and multi-family property owners. Real estate agents or property owners with just a few properties can utilize the free plan to market their listings. However, those with greater than five listings or two or more in New York City must purchase a premium plan.

Adding listings on Zumper mobile application (Source: Zumper)

Renters can upload documents directly on the site, and agents will get submission notifications before processing renter screening. Applicants are charged a standard $30 for each applicant screening, which consists of a credit report and background check. Agents can offset any extra costs by increasing this screening fee to receive the difference paid back to them.

Visit Zumper

Cost	Starting at $200 per month
Customer Review Rating	3.7 out of 5 based on 82 reviews
Key Features	Listings pulled from MLS Extended customer support hours Realtor.com application for mobile access

Realtor.com is a lead generation and listing marketing platform. It allows agents to participate in their marketing solutions to generate quality leads through real estate advertisements. The marketing includes a lead form next to available listings and Facebook and Instagram ads to showcase an agent’s available listings. Agents are able to respond to leads and manage leads directly from the mobile application or website.

Local expert advertising example (Source: Realtor.com)

In addition to generating leads for listings, agents are able to market their brand by becoming a “Local Expert.” The product keeps your brand and information top of mind to homebuyers and sellers by consistently exposing them to you through ads displayed on Realtor.com search results while also using retargeting to display ads on Facebook and Instagram.

Visit Realtor.com

Cost	Starting at $99 per month
Customer Review Rating	No recent customer reviews
Key Features	Available document management IDX website provided For single agent or brokerage teams

RealtyMX is a one-stop shop for real estate professionals looking to get a website, listing syndication, data management, team management, and office management tools. It was originally launched in the New York City market, but it has since grown to syndicate to nationwide real estate sites by adding listings to the RealtyMX database.

RealtyMX listing syndication partners (Source: RealtyMX)

Teams with large amounts of listings can use RealtyMX as their internal database and can act as a listing manager for the team to search within the team’s listing. The internal listing database can also pull in local IDX and MLS feeds to become an MLS search platform for the team.

Cost	Starting at $17 per month
Customer Review Rating	5 out of 5 based on 15 reviews
Key Features	Can generate buyer leads Ability to add branding to market reports Produce property comparison reports

Realtor software like Zilculator provides agents with automated real estate property analysis. The platform lets agents calculate property metrics like gross rent multiplier, net operating income, and mortgage payments. These calculations are particularly helpful when pitching their services to landlords, property owners, and multi-family property owners for buyer or seller representation.

Zilculator’s property reports (Source: Zilculator)

What’s particularly helpful in this software for real estate agents is the dashboard that provides property updates and notifications for market changes. These changes can then be used as a catalyst for communication with buyers or sellers. Additionally, reports processed on the platform can be automatically updated with property data like photos or sales history when inputting an MLS number or address into the system.

Visit Zilculator

Cost	Starting at $29.95
Customer Review Rating	No reviews available
Key Features	50% email open rates Automated emails every month Add up to 2,500 contacts

ePropertyWatch will send your clients a monthly email on their home and neighborhood valuation automatically. The only thing agents need to do is enroll their clients by adding them to the platform. You’ll need an email address and home address for enrollment. Contacts can even be imported via Excel spreadsheet if available.

Property value email example (Source: ePropertyWatch)

Clients have the ability to change the frequency at which they receive emails, which will make them more open to receiving and answering them in the future. The emails will include clients’ personal addresses and home valuations, and if the information on the report entices them to sell, they’ll reach out to you for further information. This is a great way to introduce the conversation with potential leads and encourage them to use your services.

Visit ePropertyWatch

Cost	Starting at $59 per month
Customer Review Rating	4.5 out of 5 based on 32 reviews
Key Features	Find property owner contact information Create visually appealing market data graphics Mobile application available

PropertyRadar is a real estate software for agents that enables lead generation through access to data from public records. Agents can find and connect with property owners via email, phone, in-person, or online. The available integration means the data list created can be sent to other platforms like Salesforce, Pipedrive, and LionDesk. The platform gives agents access to both residential and commercial property information.

PropertyRadar dashboard (Source: G2)

Agents can utilize real estate farming efforts with the contact lists created on PropertyRadar. Those lists can be built using data of property owners with specific life events, distressed properties, or other motivating factors to sell their homes. From there, agents can implement marketing campaigns that create brand recognition and leave a positive impression on these property owners through online ads, email, and direct mail.

Visit PropertyRadar

Cost	Starting at $45 per month
Customer Review Rating	3.7 out of 5 based on 19 reviews
Key Features	Interactive presentations Optimized for mobile devices Website integrations

Through Cloud CMA, agents can easily create competitive market analysis (CMA) reports that are professionally designed to support listings presentations. The software encourages paperless marketing since the CMA reports can be viewed digitally on tablets or mobile phones. There are available landline pages to capture leads through a “What’s My Home Worth?” landing page, which will automatically send the lead a valuation of their property.

Cloud CMA interactive presentation (Source: Cloud CMA)

One of the standout capabilities of Cloud CMA is its interactive presentations. The digital presentation includes a live meeting option through a video conferencing platform like Zoom and will allow agents and clients to review the listing presentation in real time. The presentation will pull in MLS data as you move through the mapped area to keep clients engaged.

Visit Cloud CMA

Cost	Starting at $30 per month
Customer Review Rating	4 out of 5 stars based on 2,962 reviews
Key Features	Online and desktop versions Beginner-friendly Connects to bank accounts for transaction records
Learn More	Read our QuickBooks Review

QuickBooks is an industry-standard accounting software that can be used by a variety of businesses without their own proprietary software. QuickBooks can be used independently by an individual agent or in conjunction with accountants and bookkeepers with multiple access levels. Having comprehensive recordkeeping can assist with understanding your business financials and save a lot of time when taxes are due.

QuickBooks P&L statement example

There is a slight learning curve when using this accounting software. However, once you can leverage the integration with your banks and credit card, transactions can automatically be input into your ledger, reducing any manual entries and possible errors. The available reports, like balance sheets and profit and loss statements, can provide an overview of costs, expenses, and overall business profitability.

Visit QuickBooks

Cost	Starting at $22.99 per month
Customer Review Rating	4.7 out of 5 based on 9,800 reviews
Key Features	Ability to edit text and images Compress PDF size Can password protect documents

PDF documents are a universal file format that was created by Adobe so that users could share documents without needing a specific hardware or operating system to view it. Users can download the free Adobe Acrobat Reader software to view PDF documents. One benefit of this file format is the ability to have documents that contain links, buttons, form fields, and audio.

Adobe Acrobat PDF editor (Source: Adobe)

These files are universally accepted, but editing these documents with Adobe Acrobat Reader is difficult. Agents must install Adobe Acrobat as part of their real estate software stack to make any PDF edits. Many rental documents like leases, rental applications, and market reports utilize PDFs to send to landlords or property owners. Additionally, rental documents can be password protected to secure personal information like income, Social Security numbers, and bank information.

Visit Adobe Acrobat Reader

Cost	Starting at $6 per user, per month
Customer Review Rating	4.6 out of 5 based on 40,199 reviews
Key Features	Online and offline capabilities Easily share documents with anyone on Google Workspace Store files in the cloud

Google Workspace has added security and team management tools that differ from the features and applications on a free Google account. From a branding perspective, Google Workspace allows agents to have an email address that matches their website domain instead of the typical “@gmail” domain.

For example, an agent whose website is www.findhomes.com can have a matching email address of agent@findhomes.com. Also, with the upgraded plan is an admin console so team leaders can add new users, manage the devices they’re signed in to, and set security configurations for leadership access.

Google Workspace available applications (Source: Digital Trends)

Using Google Workspace as a team or office’s central system allows teams to easily collaborate on creating documents and spreadsheets, share calendars, and communicate through chat and video functions. All Google documents are automatically saved, thereby reducing the risk of lost paperwork, and documents can be accessed from any device at any time.

Visit Google Workspace

Cost	Contact representative for pricing
Customer Review Rating	4.3 out of 5 based on 15 reviews
Key Features	Secure record management Central workspace Can send documents for e-signature

Back Office is a workspace provided by Propertybase. It is considered a real estate software providing agents with back-office support and transaction management. The platform supports an agent’s daily activities in one convenient place by supporting team collaboration—streamlining operations and workflows to automate some operational processes.

Seamless workflow between desktop and mobile application of Back Office (Source: Propertybase)

The Back Office platform offers extra features like e-signature, schedule management, and the ability to track agent activity within one software. Agents can also use the platform as a document management system that allows e-signature and cloud storage. The financial aspect of the platform means no additional software is required to track a team’s finances or commission information.

Visit Back Office

Cost	Free for starter plan
Customer Review Rating	4.5 out of 5 based on 1,023 reviews
Key Features	Ability to build custom integrations Increased data security Expert Zapier team available for hire

Agents will begin to require increased automation as they grow their business. Many real estate software will have some kind of automation within the software itself, but as agents add more tech into their stack, they will require a way to connect the software to others. Zapier is a tool that helps automate workflows between web applications like email platforms and CRMs.

Zapier workflow connections (Source: Zapier)

Zapier has integrations with over 5,000 applications to help these applications communicate. For example, a website may have a contact form that does not export to Excel or needs to be manually input into a CRM. Zapier can take data from the contact form to a spreadsheet, then send that to the CRM. It reduces the manual data entry required in daily real estate operations.

Visit Zapier

Cost	Starting at $15 per month
Customer Review Rating	4.5 out of 5 based on 1,953 reviews
Key Features	Receive signatures on any device Authenticate signatures Can send practically any document

Obtaining electronic signatures on real estate documents like disclosures, applications, and leases can save more time than having to schedule appointments for in-person signing. In fact, document signers with the opportunity to sign electronically are 80% faster to sign than when receiving paper documents. DocuSign encourages businesses to manage their agreements and signatures electronically with an Agreement Cloud that digitizes all contracts and e-signatures while providing signers with a simple user experience.

DocuSign usage on mobile devices (Source: DocuSign)

DocuSign provides agents and clients with a better signing experience. Agents have the ability to create templates for regularly used documents. To send a template to a signer, agents must input the recipient’s name and email. Once a document is sent, a client will immediately receive an email and prompts to assist with signing the document. Then, agents will immediately receive an email notification of completion, and the client will receive a copy. This streamlines the entire process for both parties, resulting in faster transactions.

Visit DocuSign

Cost	Free starter plan
Customer Review Rating	4.4 out of 5 based on 1,973 reviews
Key Features	Integrates with online calendars Can make offline notes Doubles as document scanner

Real estate consists of so many moving parts between lead generation, client communication, showings, and the required documents that need to be completed for each transaction. Instead of using pen and paper to make notes and to-do lists, Evernote can help you organize your activity online. It can be used on a desktop and through a mobile application for creating tasks on the go.

Evernote windows dashboard (Source: Evernote)

Key features that make Evernote one of the best organizational tools is the ability to have a calendar, store notes, scan documents or receipts, and have notifications to remind you to complete certain tasks. Within your pile of online notes, the platform has a search capability, so you don’t have to read through or try to remember where the note exists. The professional plan includes the ability to assign tasks to others and follow their progress even if they do not have the application.

Visit Evernote

Cost	Free trial available
Customer Review Rating	4.4 out of 5 based on 197 reviews
Key Features	Activity dashboard for high-level visibility Ability to text with international numbers Integration with over 2,000 applications

Avochato is a cloud-based client communication software through SMS and live chat. The system can help agents manage text communication with new and current clients. Texting has a 98% open rate compared to email marketing. Texting with clients can ensure a higher response rate and increased conversion rate because it makes it easy for clients to respond and hold conversations throughout their day.

Avochato application syndication with desktop windows (Source: Avochato)

Real estate agents can collect cell phone numbers through their website forms or add by adding a chat box. Avochato will then send automated messages to your clients to keep them engaged. When clients are engaged, agents can manually respond to them to set up a showing or meeting to further assist them with their needs. Avochato can also be used for client outreach if you have a client list by broadcasting a text message to the entire list at once.

Visit Avochato

Cost	Approximately $15 per lock
Customer Review Rating	4.6 out of 5 based on 6,521 reviews
Key Features	Can hold up to 10 keys Weather resistant Can be reused for different properties

The Kingsley Guard-a-Key is named one the best real estate lockboxes because of its affordability and available storage space. The lockbox is made of stainless steel material and has a four-digit access code. A vinyl coating on the lock handle protects the door knob surface from scratches. It holds up to 10 keys, and agents can use it for homes that may have multiple locks for showing access.

Kingsley Guard-a-Key lock (Source: Kingsley)

Once a listing is sold, agents can repurpose it for the next available property. Having a lockbox secures a property’s keys and provides access to the showing agent or team without wasting time handing keys off.

Visit Kingsley Guard-a-Key

Cost	Starting at $25 per month
Customer Review Rating	2.9 out of 5 based on 18 reviews
Key Features	Application in Apple and Google Play store No need to decipher handwriting Automated follow-ups

Spacio offers a digital sign-in sheet and listing marketing tool for real estate open houses. It’s available on any device with access to the Apple or Google Play application, and allows agents to collect their prospective leads’ information on a tablet or mobile device. Questions on the open house registration form can be customized to include when the client is looking to move and if they’re currently represented by an agent.

Open house sign-in sheet (Source: Spacio)

To increase listing interest, Spacio can boost lead generation for listings through automated follow-ups and remarketing. Agents can send property updates and new listing information to anyone who has previously visited one of your open houses. Access to social profiles like LinkedIn for verified contacts can boost showing conversion by providing agents with meaningful talking points at the first meeting.

Visit Spacio

Cost	Free for basic plan
Customer Review Rating	4.7 out of 5 based on 1,474 reviews
Key Features	Syncs with online calendars Ability to control calendar availability Can collect payment at the time of booking

Calendly can assist agents with managing their open house tours and listing showing times. It ensures clients are not double-booking, and that you can organize your availability according to your day. Through a simple link, agents can share their calendars or use it in digital marketing to gauge client interest in a property. The platform can also be used internally for larger teams so associates can book time with you.

Defining calendar availability on Calendly (Source: Calendly)

The platform reduces manual calendaring and sends calendar invites and reminders out to those who book time with you. The Calendly form can be customized to collect information such as cell phone, interested property, or meeting topic so you can be prepared for the conversation. Calendly will only show your available time slots and will not share other appointment information.

Visit Calendly

Cost	Starting at $12 per month
Customer Review Rating	4.3 out of 5 based on 90 reviews
Key Features	Secure data collection Ability to collect payments Use data collected to create reports

Zoho Forms is a no-code online form creator. Agents can create forms to collect information from their clients or for showing and business feedback. Zoho Forms eliminated the need to send paper documents or to spend time collecting the information in person or on the phone. The forms and data integrate well with other Zoho products and CRMs like Salesforce.

Zoho Form builder (Source: Zoho Form)

To create these forms, there is a simple drag-and-drop builder that agents can select from image or text fields. Agents can save the form and resume building at a later time. Subforms are also available to add multiple entries to a section or question of the form. Once form information is entered, the data is sent to a report depository so agents can view the information online or export the data into a spreadsheet.

Visit Zoho Forms

Cost	Free starter plan
Customer Review Rating	4.4 out of 5 based on 87 reviews
Key Features	Pop-up windows within the 3D tour Ability to blur areas in the tour for privacy Can capture images yourself or hire a team

Some real estate clients like to preview a property before traveling or spending excess time attending a showing or open house. Many times a house has yet to hit the market before the completion of any improvements, or current homeowners are still occupying the space. Creating a 3D tour of properties with Matterport can help agents market and show homes without the need to physically be in the property.

Virtual tour example (Source: Matterport)

Matterport is the leader in offering real estate professionals the ability to capture, edit, and share 3D models of their listings. Consumers can navigate through the space online with pop-up tabs highlighting features of the home as if on a real property tour. The tours can be viewed through walk-through mode or with virtual reality goggles.

Visit Matterport

Cost	Free starter plan
Customer Review Rating	4.5 out of 5 based on 30,782 reviews
Key Features	Mobile application available Integrations with thousands of applications Can streamline daily tasks within the app

Slack is an online messaging platform for internal business use. It connects teams and colleagues to the information they need without having to always send lengthy emails to communicate. The platform lets teams organize people by departments or projects, and lets teams quickly communicate one-on-one via text messaging but not directly on personal mobile phones. Slack fits teams of any size and keeps people connected—especially if real estate professionals are in the field.

Slack interface (Source: Slack)

Visit Slack

Cost	Starting at $159 per month
Customer Review Rating	4.3 out of 5 based on 22 reviews
Key Features	Automate reminders to clients Performance reporting Client communication portal

Real estate transactions drive real estate activities. Whether you are an individual agent or a brokerage, every real estate transaction matters. Shaker is a real estate transaction software that centralizes transaction activities for better team collaboration. The platform facilitates client communication, keeps track of tasks and timelines, and provides visibility into where each deal stands. Platforms like Shaker make sure no deals are left unattended.

Client contact in Shaker dashboard (Source: Shaker)

Visit Shaker

Cost	Free basic plan
Customer Review Rating	4.5 out of 5 based on 52,271 reviews
Key Features	Easy to install Mobile or desktop-friendly Ability to chat with other attendees privately or publicly

Zoom is a video communication software that allows users to connect through video and audio. Video conferencing can be a better form of communication than a text message or phone call due to the ability to develop better connectivity through facial expressions and body language. By video conferencing with clients, agents can pass along messages to clients for better understanding.

Zoom meeting interface (Source: Zoom)

Agents can utilize video conferencing for showing properties for an in-person experience. Agents may also need to include other professionals like mortgage brokers and appraisers, so it may be better to facilitate that communication through a group video chat. Although phone calls can be used to speak to someone in real time, having a video conversation can help agents build a deeper rapport with their clients.

Visit Zoom