A free real estate customer relationship management (CRM) tool allows agents to collect and manage lead contact information; some offer additional features like email marketing and project management. We reviewed 10 free CRMs and chose the six best—including the best overall—based on the number of contacts allowed, lead capture abilities, marketing tools, and tracking features.
Top 6 Free CRMs for Real Estate 2019
| Free Real Estate CRMs | Best For |
|---|---|
| Freshsales | (Best Overall) Agents needing a highly customizable CRM with unlimited contacts. |
| Zillow Premier Agent | Agents seeking a free CRM with lead generation from Zillow. |
| Insightly | Brokers looking for a CRM with strong project management and lead tracking features. |
| HubSpot Growth Suite | Tech-savvy agents wanting a CRM with advanced marketing, sales, and service tools. |
| Bitrix24 | Agents seeking a CRM with communication features like video conferencing and group chats. |
| AgileCRM | Startup brokers needing a CRM with space for unlimited deals, tasks, and documents. |
How We Evaluated Free Real Estate CRMs in 2019
Tracking leads manually is time-consuming, taking away from time you could be selling. A reliable free CRM, however, gives agents the tools they need to streamline lead management without paying an upfront cost. To ensure we addressed this, we chose to evaluate both real estate-specific and non-real estate-specific CRMs by comparing general usability, lead tracking functionality, marketing tools, and reporting. All of the CRMs we reviewed offer free versions.
These are the specific criteria we used to review each free CRM:
- Lead and contact tools: The CRMs on our list all allow agents to organize leads, many based on where they are in the sales process or by lead categories, such as new, interested, or long-term.
- Sales and marketing activity: We considered free CRMs that offer sales, marketing, and communication tools available in the free level to help agents stay engaged with buyers and sellers.
- Insights and reporting: A free CRM should offer basic insights and reporting, including the status of leads, closed deals, and unfinished tasks. These main reporting features were our baseline.
- Upgrade price: While all of our options are free, we considered the cost of upgrading to a more robust paid tier as a real estate agent expands his or her client base.
- Ease of use: Each CRM on our list is intuitive for non-tech-savvy agents, though the platforms with more intuitive interfaces were favored in our ranking.
- Third-party integrations: Integration is an important way to connect third-party apps and platforms to a free CRM so agents can complete all necessary lead management tasks from one place. The number of integrations on each platform was therefore seriously considered in our ranking.
Freshsales is the overall best free CRM because it checks all the boxes for lead tracking, ease of use, and reporting. Freshsales includes unlimited users in the free version, lead scoring, and a built-in phone system to make communication easier. Also, the mobile app makes the Freshsales free CRM easy to use in the office or in the field.
Best Overall Free CRM for Real Estate: Freshsales
Freshsales is a free forever, non-real-estate CRM with that boasts unlimited contacts and many options for customization. Additionally, the ability to rate leads based on multiple different criteria gives agents full control over their lead-nurturing efforts. Given these features, Freshsales is right for real estate agents who want control over the look and feel of their CRM and already have a lot of contacts or leads to manage.
Freshsales Features
Freshsales offers real estate agents a free CRM with intuitive lead tracking, marketing tools, reporting functionality, and communications features. Each module is easily customized through the Freshsales “Settings” menu.
Lead & Contact Tools
While the standout feature for the Freshsales free CRM is its accommodation of unlimited contacts, it also offers social media enhancement. Whenever a new lead is added to the CRM, Freshsales will scour social media platforms to find more information about that lead, and then pull that information into the CRM. Insightly and Zillow Premier Agent both offer social media contact enhancement, but Freshsales gathers more information on leads, like work history and photos.
Freshsales contact card
Sales & Marketing Features
Sales and marketing within the Freshsales CRM focus on managing forms for lead communication. The free platform includes robust marketing tools like bulk email sends (with templates for fast email creation), text message creation, and built-in phone functionality. All communication is automatically logged in the Freshsales CRM to save time.
Like Zillow Premier Agent, Bitrix24, and Insightly, Freshsales CRM has a mobile app. You can use this app to easily access your calendar, contracts, deals, and activities from any location. Also, alerts will even notify you of new leads, appointments, or pending tasks.
Insights & Reporting
Freshsales offers a unique feature called lead scoring. The CRM gives each lead a score based on their engagement with the agent’s website-based listings and lead magnets; these actions are indicative of a lead’s intent to buy or sell. Tracked actions include email opens, lead magnet downloads, and listing requests, among others. Lead scoring helps agents focus on moving buyers through the sales cycle quickly based on recent engagement.
Lead scoring by interaction
Freshsales not only includes lead scores in the CRM, but also notes all tracked actions to help agents monitor the status of the buyer or seller leads. As leads turns from cold (not interested) to hot (interested), the agent can increase their contact frequency and vary the types of messages sent to the buyer to provide additional opportunities for a sale.
Lead scoring in the lead management pipeline
Third-Party Integration
Freshsales free CRM includes integration for Zapier, Freshdesk, Trello, Facebook, G Suite, and GetAccept. The only free CRMs that surpass Freshsales for integration are Insightly and HubSpot. Bitrix24 offers about the same number of integrations as Freshsales, but its interface is more complicated. AgileCRM only includes one integration at the free level.
Ease of Use
Freshsales allows for fairly extensive customization of the dashboard layout. Users can update their dashboards to showcase lead statuses, contact information, account details, pending deals, pipeline stats, and recent sales activities. Adding or deleting fields is simple with clickable icons.
Freshsales lead customization
Freshsales Pricing Upgrade
Freshsales has paid options in addition to their Free Forever CRM. The Blossom plan costs $12 per user per month and adds a comprehensive pipeline to the dashboard and basic sales reporting. The $25 Garden plan adds more customized reporting and lead assignment for teams. The Estate plan is $49 for extra security and administrative features.
What Freshsales Is Missing
The Freshsales Free Forever plan is missing visual pipeline management and basic reporting. Some real estate agents need a dashboard that shows the movement of all leads through the sales funnel—along with custom reports—but they would have to upgrade to the first paid plan to get these features. Insightly, AgileCRM, and Bitrix24 include pre-configured reports and visual pipelines as part of their free CRMs.
What Users Think About Freshsales
Most users report that Freshsales is easy and intuitive to use. A small number of reviewers reported that Freshsales required some extra time to customize the dashboards and reports. Learn more about Freshsales CRM pricing and reviews.
Where to Find Freshsales
Freshsales free CRM helps agents monitor and track leads through the sales process without spending excess time trying to input information. Plus, they offer extensive customization option and unlimited contacts. Find out more about the Freshsales Free Forever CRM and sign up today.
Best for Securing Zillow Leads: Zillow Premier Agent
Zillow Premier Agent is a free real estate CRM and lead generation tool with a complimentary agent profile allowing you to market on the Zillow platform. It is the only free CRM on our list specifically for real estate agents, and while its features are somewhat limited, it does include email templates, autoresponders, and third-party integrations. Zillow Premier Agent CRM is best for new agents who want to manage new leads acquired through advertising on Zillow.com.
Zillow Premier Agent Features
The Zillow Premier Agent free real estate CRM includes contact management, lead reporting, and a task list. It uniquely allows you to create a free Zillow.com agent profile with property listings, experience, sales, reviews, and a welcome video to attract potential buyers and leads.
Lead & Contact Tools
The Zillow Premier Agent CRM is very intuitive. By using drop-down menus and just a few clicks, you can change buyer statuses and types of lead, add notes about listings, enter transaction details, or record information about client relationship history. You can easily add notes about pre-approval, lending status, the time frame to buy, and agent status by clicking on the “Edit” button.
Similar to Insightly, HubSpot, Freshsales, and Bitrix24, Zillow Premier Agent searches mainstream social media networks to find information about new leads, then imports the information into the CRM. This provides you with social media contact details and information on lead interests, which can be a valuable tool for crafting targeted marketing campaigns.
Sales & Marketing Features
Zillow’s standout feature is the agent profile on Zillow.com. Agents can create a profile to showcase their service areas, sales history, reviews, and active listings. The profile is free to create and it shows up in agent searches on Zillow.com, but it will not be the exclusive agent listing on any property. For exclusive placement on listings, you will have to pay for Zillow Premier Agent.
Zillow Premier Agent CRM free profile
The Zillow Premier Agent free CRM also includes email templates and autoresponders like Freshsales, HubSpot, and Agile CRM do. The autoresponders allow agents to set up video or email messages that are automatically sent to clients after their initial contact on Zillow.com. Insightly and Bitrix24 only include email automation in the paid levels.
Insights & Reporting
Zillow Premier Agent funnels user feedback from Zillow.com to specific agents. Their Customer Experience Reporting helps new agents hone their skills and improve their online profile to make a better impression on buyers. Additionally, lead reporting gives agents an overall picture of how their leads are converting and how long it takes to make a sale.
Zillow Premier Agent free CRM does a good job of creating an accurate picture of the health of the lead channel, giving agents an idea of where their services need to improve. However, the sales reporting lacks real depth for forecasting closure rates and monitoring overall sales activities. If sales reports and forecasting are important to your success, then you might try Freshsales, Insightly, Bitrix24, or AgileCRM.
Third-Party Integration
Real estate agents can use the integration feature of Zillow Premier Agent to connect to Gmail or dotloop. While this integration is helpful, many other free CRMs on this list offer more robust productivity tool integration. However, Zillow Premier Agent CRM does offer integration with over 35 lead generation tools, including Realtor.com, Homes.com, Market Leader, BoomTown, Zurple, and LionDesk. This allows agents to manage their lead collection in one place.
Zillow free CRM lead resource connection
Ease of Use
Zillow Premier Agent CRM is designed to mirror the interface of your email inbox. New leads appear in a column on the left. Contact information and notes appear as messages on the right. You can click on the lead card to see full information and scroll through all of the lead data on the right-hand message screen.
HubSpot, Bitrix24, and AgileCRM all use this method of inbox cataloging. Freshsales, however, provides contact details more quickly by including an archive of messages and new leads, a full conversation archive, and editable contact details, all on one screen.
Zillow Premier Agent CRM contact layout (image via website)
Zillow Premier Agent Pricing Upgrade
There is no premium version of Zillow Premier Agent. Instead, “upgrading” from the Zillow Premier Agent free real estate CRM means advertising on Zillow.com to highlight your profile on various listings. Advertising on Zillow Premier Agent costs between $20 and $60 per lead depending on your area property values and agent competition.
What Zillow Premier Agent Is Missing
Pipeline management is the critical feature missing from Zillow Premier Agent free CRM. As the only real estate-specific CRM on our list, it surprisingly lacks the ability to visually track leads at various stages in the sales cycle. If a visual pipeline manager is important to your real estate efforts, then Insightly, Bitrix24, or AgileCRM are better choices.
What Users Think About Zillow Premier Agent
Reviewers report that leads often come without a phone number. Getting in touch with a buyer through email might be hit or miss, so many agents note that a phone number is essential. The positive reviews note Zillow Premier Agent CRM is easy to navigate and track leads. Learn more about Zillow Premier Agent pricing and reviews.
Where to Find Zillow Premier Agent
Zillow Premier Agent creates leads for real estate agents by highlighting their profile and contact information next to properties for sale on Zillow.com. Find out more about the benefits of Zillow Premier Agent free real estate CRMs by visiting their website.
Best for Project Management: Insightly
Insightly is a non-real estate CRM with integrated team tools for project management, monitoring contacts, and tracking tasks to completion. Insightly is unique due to the visual pipeline that clearly indicates the stages of a project, upcoming due dates, and task deadlines. With these strengths, Insightly is best for brokerages or property managers that need organizational tools to track lead progress or projects with no upfront cost.
Insightly Features
Insightly free CRM includes two user accounts with project management-focused features like checklists, tasks, notes, and reminders. Insightly is unique because it helps real estate agents stay on top of their to-do list by assigning and tracking projects. Bitrix24 includes project management in their free CRM; however, Insightly includes the ability to manage several pipelines, sales metrics, and CRM automation at the free level.
Lead & Contact Tools
Insightly handles contacts and leads like tasks. Once a lead is in the Insightly CRM, it can be connected to a task or project shared by multiple team members. Leads can also be grouped by date of lead origination or lead source for more efficient tracking.
Insightly free CRM combines project management and pipeline tracking in one visual interface. Users can create custom pipeline stages, which are visually represented by a collection of arrows next to corresponding projects. The highlighted arrow indicates which stage of the pipeline the project is in. Agents can easily hover over the pipeline to reveal the current stage of any project.
Insightly free CRM, like Freshsales, allows real estate agents to view each contact pipeline in its own card. Agents can also set up their own dashboard, customizing modules to fit their need. Filters are available for viewing the newest, recently closed, open, and converted leads.
Insightly project management tracking
Sales & Marketing Features
Insightly has two exciting sales and marketing features in its free CRM. First, the platform allows users to streamline email marketing using templates, similar to Zillow Premier Agent. Second, Insightly shares reader engagement data to determine email success rates. Real estate agents can then easily follow up with buyers or sellers based on their email engagement.
This email data reporting is surprisingly extensive for a free CRM. Users can see how many times each template has been used, the number of emails sent to clients, the average open rate, and the average click-through rate. Knowing these metrics can help real estate agents tweak their email templates to get better responses.
Insightly email template scoring
Insights & Reporting
Like other free CRMs on our list, Insightly includes thorough, visual reporting on the main dashboard. Reports offered in the free CRM include sales, closed deals, and task completion, Insightly is a good choice if you want the ability to track and report performance. Bitrix24, Freshsales, and AgileCRM also include robust reporting features in their free plan.
Third-Party Integration
Insightly and HubSpot Growth Suite lead all other free real estate CRMs for third-party integration. Insightly integration adds electronic documentation, email, storage, communication, and lead management features. Zillow Premier Agent integrates better with lead generation sources, but Insightly adds far more productivity tool integrations.
Ease of Use
The user interface of Insightly is packed with features, so it takes some time to get used to the way Insightly works. Project management and visual pipelines can make the system frustrating to use if you do not need these features; the complexity might be daunting for non-tech-savvy agents.
Insightly Pricing Upgrade
Upgrading your Insightly plan to the Plus package for $29 per user per month will add team features like email tracking, shared calendar, and custom reports. Moving up to the Professional plan for $49 per month adds customized dashboards, workflow automation, and lead distribution for agents or teams.
What Insightly Is Missing
Customer service is missing from the free plan. Insightly is a CRM with layers of features inside complex modules that require assistance to set up. While Insightly offers email support and forums, you may need more real-time help to ensure you don’t get bogged down in setup and operation of Insightly features. If customer service is an issue, you might want to try Freshsales or Zillow.
What Users Think About Insightly
Due to its project management-heavy features with visual reporting, users have noted Insightly is sometimes sluggish. Positive reviews stated that Insightly provided deep metrics and insights that are key to tracking sales. Learn more about Insightly pricing and reviews.
Where to Find Insightly
Insightly free CRM helps real estate agents manage projects and track leads through the sales pipeline in one place. Learn more about the Insightly free CRM by clicking below and trying their visual pipeline management features.
Best for Advanced Marketing & Sales Tools: HubSpot Growth Suite
HubSpot Growth Suite is a non-realty-specific free CRM that offers advanced tools for sales and marketing. Additionally, unlimited space, contacts, and users means that growing realty offices do not need to upgrade to get these advanced tools. HubSpot Growth Suite is best for computer-savvy realty teams that want to focus on using marketing and sales tools as part of their CRM to close more deals.
HubSpot CRM Features
HubSpot free CRM is focused on features that free up time for real estate agents while ensuring all leads are quickly moved through the sales pipeline. Tools include canned email snippets for quick responses, email scheduling, online ad management, and meeting booking bots to make interaction with the buyer faster and increase sales potential.
Lead & Contact Tools
The pipeline management for HubSpot is a card-based system like Freshsales and AgileCRM. Each card represents a lead, which is placed under the appropriate pipeline stage for tracking. Users then manually drag and drop cards into new stages as a lead progresses toward a sale.
Card-based pipeline of HubSpot
While the pipeline flow for this card system is less visually appealing than the arrow-based system of Insightly and Bitrix24, it does offer a clean presentation of lead information. For example, all emails and calls can be made simply by clicking on a contact card and clicking on the “Email” or “Call” icons.
HubSpot CRM contact card
Sales & Marketing Features
The HubSpot Growth Suite free CRM offers several tools to pre-qualify leads without agents having to reach out directly. Automated emails can be sent to leads after initial contact, asking them a series of predetermined questions. The answers to these questions help agents fine-tune their marketing efforts.
Additionally, HubSpot can automatically add links to emails encouraging leads to set up appointments and showings—all without having to manually enter them. These features are included as part of email templates, which can be easily customized by the agent.
Other marketing features of HubSpot Growth Suite include email scheduling for mass campaigns, online advertising, automated email sending based on keyword triggers, and pop-up creation for existing landing pages. AgileCRM offers some of these marketing tools on their free plan, but HubSpot stands out for the easy setup and automation of its marketing features.
Insights & Reporting
Only basic reporting and analytics about sales performance are included in the HubSpot Growth Suite free plan. If you are only interested in lead statuses and deals won and closed, then HubSpot Growth Suite is a good option. For robust, in-depth reporting and analytics, Insightly, Bitrix24, and AgileCRM are better positioned to give you valuable marketing and sales metrics.
Third-Party Integration
HubSpot Growth Suite free CRM is one of the leaders on our list for third-party app integrations. Like Insightly, HubSpot Growth Suite includes the ability to integrate with Slack, Zapier, Salesforce, GoToWebinar, LeadPages, Yext, and many more tools. If you already use a number of productivity tools and need to integrate them into one dashboard, consider Insightly.
Ease of Use
HubSpot free CRM for real estate offers the ability to contact leads directly from contact cards. Each lead card shows all available information alongside buttons for internal calling, texting, and emailing. Each call, text, or email is automatically logged for future reference in the contact card. Also, as mentioned above, the HubSpot Growth Suite dashboard allows agents to update lead statuses easily by dragging and dropping cards from one stage to the next in the sales pipeline.
HubSpot CRM email and contact card dashboard
HubSpot CRM Pricing Upgrade
Starter plans for HubSpot Growth Suite cost $113 per user per month to add texting and email marketing. The Professional Plan increases to $1,200 per month for five users and includes custom reporting, A/B testing, social posts, and video creation. The Enterprise Plan costs $4,200 per month for 10 users with the addition of predictive lead scoring.
What HubSpot CRM Is Missing
HubSpot Growth Suite free CRM is packed with features for a free product, but some of those features include only limited usage. For example, HubSpot Growth Suite limits users to five email templates or canned snippets per account. Individual users might not find this an issue, but teams might encounter a problem.
What Users Think About HubSpot CRM
Reviewers often report that HubSpot CRM is easy to use once you learn the menus and features. The training videos and customer service made more complicated features easier to learn. Most people commented that once you are past the free version, HubSpot pricing is too expensive for the average user. Find out more about HubSpot CRM pricing and reviews.
Where to Find HubSpot CRM
HubSpot is right for agents seeking a feature-rich free CRM with advanced marketing and sales tools. Click here to find out more about the reasons to use the HubSpot free CRM for real estate.
Best for Advanced Communication: Bitrix24
Bitrix24 is a free, general-use CRM that includes enhanced multimedia communication tools like videoconferencing and group chat. Bitrix24 is unique in this respect; they offer several ways for agents to stay connected to the buyer and to other team members. Bitrix24 is ideal for teams that love technology and want to offer many communication channels to their clients or team.
Bitrix24 Features
Bitrix24 offers instant communication tools like live video chat, phone-in calling, call back forms, and social media messenger connections in their free CRM. Although each platform on our list has some of these communications components, the Bitrix24 communications tools surpass all of them.
Lead & Contact Tools
Bitrix24’s pipeline management is similar to a standard project management tool with staggered markers indicating the stage of a particular project or lead. While Insightly shows the stage of each task and lead, Bitrix24 tracks lead and task progress on a horizontal calendar. This method allows real estate agents to see items that are due every day and avoid overdue tasks.
Bitrix24 pipeline in CRM (image via website)
Sales & Marketing Features
Bitrix24 has a list of useful free instant communication features to keep real estate agents connected to buyers at their desk or on the go. The Bitrix24 CRM mobile app means that agents will be able to use their smartphone to manage their email, respond to chat requests, send texts to clients, and hold virtual meetings over video chat.
Bitrix24 is also ideal for teams because of its robust internal communication tools. From their desks, agents can manage Google, Facebook, and Instagram lead generation efforts, work with other agents on writing collaborative emails, send appreciation badges to team members, and create video announcements.
Bitrix24 video chat and call (image via website)
Insights & Reporting
Bitrix24 free CRM rivals the analytics and reporting of Freshsales, Insightly, and AgileCRM. The pre-configured reporting allows real estate agents to see lead and task progress by date, plus drill down into category-specific reports based on lead classification, lead source, deal dates, and more. Paid plans on Bitrix24 offer even more customizable reports that track employee performance and forecast lead success rates.
Bitrix24 CRM pre-configured reports
Third-Party Integration
Bitrix24 includes third-party integrations to help with lead generation, email marketing, chat, messenger, and payment processing. These integrations easily surpass those of Freshsales and Zillow, but Insightly and HubSpot are still at the top. AgileCRM is the only miss in this category because third-party integration for that platform is limited to one tool.
Ease of Use
Contacts are very easy to manage via the Bitrix24 desktop and mobile apps. Like Zillow and Insightly, the mobile app makes the customer relationship manageable from any location, which is a big benefit for real estate agents or realty teams that are constantly out of the office showing properties. While the dashboard is more project-oriented, the contact layout is designed similarly to HubSpot; this makes calling, emailing, and texting leads easy.
Bitrix24 Pricing Upgrade
Bitrix24 can be upgraded to $39 per month for the Plus Plan; this adds team features like template sharing. The Standard Plan is $99 per month for multiple pipelines and additional admin privileges. Lastly, the Professional Plan is $199 per month and offers weekly meeting sales tracking and custom URLs for team portals.
What Bitrix24 Is Missing
Bitrix24 is missing an email marketing module. Users need to upgrade to the Plus Plan to gain access to tools like email templates, SMS (text message) campaigns, and bulk messaging that most real estate agents use daily. If you already have an email marketing solution like Mailchimp, then you might be able to overcome this disadvantage with third-party integration.
What Users Think About Bitrix24
Positive responses about Bitrix24 note that the free CRM is packed with lead-tracking features. Some of the negative reviews stated that third-party integration and the mobile app were glitchy. Learn more about Bitrix24 reviews and pricing.
Where to Find Bitrix24
Bitrix24 free CRM is a great place to start managing leads with enhanced communication features like chat and video calls. Learn more about the benefits of Bitrix24 and sign up today to try their robust feature set.
Best for Unlimited Storage: AgileCRM
AgileCRM is a non-realty CRM that stands out for offering unlimited document storage, deals, and tasks on its free plan. Remarkably, AgileCRM also accommodates up to 10 agents for free—ideal for startup brokerages and small agencies that need room to grow their storage and team without having to upgrade to paid plans.
AgileCRM Features
In addition to its 10-user limit and unlimited storage, Agile free CRM offers attractive features like appointment setting, email integration, and document tracking built into the offering. Card-based lead and task management make it easy to use for even non-tech-savvy agents and brokers.
Lead & Contact Tools
The AgileCRM pipeline management uses a card-based system, much like Freshsales. However, instead of columns representing stages of a sales pipeline, they represent tasks that need to be completed; all cards within that column are steps for completing the column task. For example, if you need to follow up with five people today, then those five people will appear under the column for follow-up calls.
Agile CRM pipeline management
Sales & Marketing Features
At the free level, AgileCRM offers email tracking and call features. The AgileCRM free plan includes drag-and-drop email templates, form builders, web tracking, landing page builders, and pop-up boxes for landing pages. Many of the AgileCRM’s free features are similar to those of HubSpot Growth Suite.
Email drag-and-drop templates from AgileCRM (image via website)
Insights & Reporting
The reporting included in the free version of AgileCRM focuses on marketing analytics like website conversions and email click-through, but not much more. If reporting and analytics are an important piece of your real estate CRM, then consider Insightly or Freshsales.
Third-Party Integration
AgileCRM does have a suite of third-party integration apps that includes Facebook, Twitter, and LinkedIn. The AgileCRM free plan only includes one plug-in or integration, however. Other free CRMs for real estate on this list easily surpass the AgileCRM integration limitations significantly. If integrations are important to you, then try Bitrix24, Insightly, or HubSpot.
Ease of Use
The contact layout of AgileCRM includes a mixture of basic information, previous connections, and next task steps, which combines some of what Zillow Premier Agent and HubSpot offer. Generally, this centralization of information is an ideal way for real estate agents to view contacts at a glance and reach out via email or phone.
Agile CRM contact layout (via website)
AgileCRM Pricing Upgrade
The initial upgrade for AgileCRM is the most reasonable of all upgrades on our list. The Starter plan costs $8.99 per month, billed annually, and includes social monitoring and mobile marketing. The Regular plan is available for $49.99 per month for a year and offers help desk functionality and a robust reporting dashboard.
What AgileCRM Is Missing
AgileCRM is missing third-party integration abilities at a free or affordable level. Almost all real estate agents use third-party lead generation and email marketing solutions; without the ability to integrate these into AgileCRM, agents will waste a significant amount of time managing multiple platforms.
What Users Think About AgileCRM
Positive reviews state that people overwhelming love how easy it is to get started and continue using AgileCRM. Users noted that the inclusion of sales, marketing, and service platforms in one free CRM—with the addition of unlimited storage—was a real benefit, but that modules could be glitchy sometimes. Learn more about AgileCRM pricing and reviews.
Where to Find AgileCRM
AgileCRM stands out for its accommodation of up to 10 users and unlimited storage, but also features advanced marketing tools like form builders, email templates, and landing page builders to help real estate agents create their perfect buyer experience. Find out more about the ways AgileCRM can help you monitor and track leads for free.
How to Choose a Free Real Estate CRM Software
Free real estate CRMs are often ideal for single agents or brokers who are just getting started and need to organize their leads quickly. However, it’s important to consider the price to upgrade, expanded features, mobility, and integration before selecting one.
These are the critical things to focus on when evaluating a free CRM for real estate:
- Cost: Considering the next stage of pricing for upgraded features might not seem essential at the free level. However, if the free real estate CRM you choose is too expensive to upgrade, then you may find yourself managing a clumsy, time-consuming, and expensive migration to a new CRM.
- Mobility: A free CRM for real estate should have an app that helps agents on-the-go and teams stay connected. Buyers will not wait until an agent is back in the office to communicate, so the app should make staying connected easy.
- Expansion possibilities: A CRM should have a list of upgradable features to expand the current service offering without adding bulky modules. Make sure that features available in both free and premium plans meet your specific needs.
Frequently Asked Questions (FAQs)
Why Should I Use a Free CRM in Real Estate?
Using a free CRM for real estate gives you the opportunity to try out a platform without incurring any cost. In many cases, the free version of a CRM will suffice for new agents or small brokerages. You can upgrade to paid plans as your agency grows or you want to add more features.
Which CRM Is the Easiest to Use?
While different agents will use CRMs in varying ways, AgileCRM and Freshsales are the easiest for most agents to use. Not only are they relatively easy to set up and customize, but daily task completion and platform maintenance are intuitive.
Why Is Third-party Integration Important for a CRM?
Third-party app integration allows agents to add functionality to their CRM without paying for functionality they don’t need. For example, if your CRM does not include lead generation management, you will likely want to integrate a platform like BoldLeads so you can create lead generation ads and manage new lead information in one place.
Bottom Line: Free CRM for Real Estate
A free CRM allows agents and brokers to collect and track leads effectively to ensure they maximize sales. As a business grows, agents will likely want to upgrade these free CRMs to paid options with more robust features, but a free CRM should include easy contact management, marketing features, and communication tools accessible via an easy-to-use interface.
Freshsales is the best overall free CRM because it offers unlimited contacts in an easy-to-use platform forever. Freshsales helps real estate agents organize leads, track them through the sales funnel, and market to them to help close deals. Find out more about the benefits of Freshsales and sign up for their Free Forever CRM today.
Nate White
Thank’s for the post. Bitrix24 is a real gem, never seen a free CRM that powerful.
Emile L'Eplattenier
Hey Nate,
Bitrix does have a ton of features considering it’s free. That said, their interface can be a bit too complicated for some users. I always say that the “best” CRM is the one you actually use! A very simple system might actually work better if you can get your agents to actually use it regularly. If you’re working on your own, then whatever works best for your own work flow is the way to go. Fighting your technology means that you’re less likely to take full advantage of it.