Client relationship management (CRM) software supports a real estate agent’s lead generation and nurturing efforts to maximize lead potential. Many free real estate CRMs provide sales management, marketing, and automation features that allow agents to focus on developing deeper client relationships. We’ve evaluated dozens of options to narrow it down to the eight best free CRMs for real estate agents based on features, ease of use, customer reviews, and support.
- Best free realtor CRM for contact management & tracking: Freshsales
- Best for a customizable CRM with artificial intelligence (AI) assistant: Zoho CRM
- Best for lead scoring & sales gamification: Agile CRM
- Best for teams needing configurable profiles for different access levels: Insightly
- Best for reporting features in a sales environment: HubSpot CRM
- Best for cross-team collaboration tools: Bitrix24
- Best for social media lead generation add-ons: IXACT Contact
- Best for agents seeking leads through the Zillow network: Zillow Premier Agent
Grow your sales operation with top-tier CRM features from Freshsales | ||
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Grow your sales operation with top-tier CRM features from Freshsales |
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Best Free Real Estate CRM Software at a Glance
Freshsales | |||
 Overall Score: 4.98 out of 5 |
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Zoho CRM | |||
 Overall Score: 4.96 out of 5 |
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Agile CRM | |||
 Overall Score: 4.74 out of 5 |
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Insightly | |||
 Overall Score: 4.61 out of 5 |
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HubSpot CRM | |||
 Overall Score: 4.44 out of 5 |
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Bitrix24 | |||
 Overall Score: 4.17 out of 5 | Free; paid plans start at $43 per month for 5 users |
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IXACT Contact | |||
 Overall Score: 4.12 out of 5 |
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Zillow Premier Agent | |||
 Overall Score: 3.52 out of 5 | Free; pricing is based on selected ZIP code (around $20 to $60 per lead) |
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If you’re unsure of where to start your search for a free real estate CRM software option to grow and manage your business, take our quiz:
Which free real estate CRM software is right for you?
Best Free CRM for Contact Management & Tracking
Pros
- Role-based data access for growing teams
- Drag-and-drop features
- Customer support five days a week
Cons
- Multiple sales pipelines not available in Growth plan
- No integrations with third-party real estate lead generation sites
- Does not sync to third-party email providers
Our Expert Opinion on Freshsales
Freshsales CRM’s first tier plan allows up to three users for free and contains contact lifecycle stages, contact and account management, and a mobile app. The software supports growing a successful real estate business since artificial intelligence (AI) enhances productivity through contact scoring and deal insights so agents can focus on the best leads. Additionally, the CRM provides multiple communication channels, including web chat, WhatsApp, phone, and email. However, it could improve by offering 24/7 customer support.
Freshsales AI contact scoring (Source: Freshsales)
- Mobile application: Provides agents with real-time notifications, text message communication with clients, and voice recordings and lets agents check in and out at assigned client appointments.
- Date integrations: Freshsales connects to other productivity applications like QuickBooks, DocuSign, and Zapier.
- System customizations: Customize the CRM to fit your sales cycles, contact lifecycles, and create custom fields.
- Sales pipeline management: Helps agents prioritize, track, and monitor incoming leads with unique sales pipeline creation to match the sales process, but can also have different pipelines for different geographies and deal types.
Freshsales CRM scored 4.5 out of 5 based on over 1,000 customer reviews. Many users found the CRM simple, easy to use, and completely customizable to fit their sales environment and complex use cases. It’s not a one-size-fits-all CRM for companies with unique structures and growth limitations. One user said the CRM helped them shorten their sales cycle through automated marketing campaigns.
A few negative reviews of Freshsales centered around how the data was integrated into the platform. One user said they could not have custom contact filters based on custom fields. One client was disappointed to discover the limitations with the number of emails that could be sent out through the platform monthly. Users who would like a higher daily email allowance should consider HubSpot’s CRM, which sends 2,000 emails per calendar month with HubSpot branding.
- Free: $0
- Growth: $15
- Pro: $39
- Enterprise: $69
Prices are based on annual billing (per user, per month); monthly billing is also available for slightly higher rates.
Read how our experts feel about this free real estate CRM software in our Freshsales Review.
Best for a Customizable CRM With AI Assistant
Pros
- Does not require technical ability to set up
- Mobile application
- Built-in real estate email campaigns
Cons
- Canvas design view for reports not supported by mobile
- Lacks drag-and-drop form fields in bulk
- Free plan is limited to only three users
Our Expert Opinion on Zoho CRM
Zoho CRM is a free real estate software that is easy to use and set up and doesn’t require any technical ability. The AI features include an assistant named Zia, who can assist with managing CRM data, taking notes, and calculating sales data. Also, its Canvas Builder allows agents to customize each page of their CRM and highlight essential business data, so there is quicker access, and sales reports are more visually appealing. However, it could improve by allowing drag-and-drop form fields in bulk.
Zia predictive analytics report (Source: Zoho CRM)
- Listing management: Through the Zoho Developer Console, agents can create custom modules that can act as a database to contain available listings.
- Team collaboration tools: The free real estate CRM software allows teams to communicate through activity feeds, chat, and notes.
- Sales analytics: Monitor sales activity and make data-driven decisions with activity reporting, marketing campaign results, and team performance.
- Omnichannel communication: Connect and engage with clients through phone, chat, email, social media, and web forms.
Clients of Zoho CRM said they were impressed with receiving features like mail templates, emails, contact management, and invoice management—all for an affordable price. Positive reviews mention the ease of transferring data to the CRM and having a space to keep documents centralized, which is probably why Zoho CRM was rated a 4 out of 5. The CRM is so customizable that many clients use the CRM for internal organization purposes alone.
The platform was not up to par for some clients, saying that the platform required some customization to fit their business. One user was disappointed that you could not delete a user. You had to mark them inactive, which they found inconvenient. Another user mentioned the email marketing tracking capability was difficult to locate within the CRM. For better marketing visibility, Agile CRM offers a dashboard that clearly outlines marketing activities in an easy-to-digest format.
- Free: $0 for three users
- Standard: $14
- Professional: $23
- Enterprise: $40
- Ultimate: $52
Prices are based on annual billing (per user, per month); monthly billing is also available for slightly higher rates.
Read how our experts feel about this free CRM for real estate agents in our Zoho CRM Review.
Best for Lead Scoring & Sales Gamification
Pros
- Unlimited storage of documents
- Social media integrations
- Lead scoring is available in the free plan
Cons
- The platform interface could be more intuitive
- Marketing automation is not offered in the free plan
- Client contact storage is limited
Our Expert Opinion on Agile CRM
Agile CRM is one of the only free CRMs offering sales gamification. It makes a game out of your sales process to increase collaboration, lead conversion, and healthy competition among your team. Lead scoring ranks prospective clients based on their behavior. The process is automated based on the agents’ triggers, like opening emails, visiting your website, etc. This score helps agents determine which leads to focus on. However, the software may improve by offering unlimited client contact storage.
Gamification dashboard (Source: Agile CRM)
- Lead prospector: Ability to find prospective clients on social media platforms and add them directly to the CRM.
- Electronic signatures: Easily upload documents into the CRM and create a form field for e-signature for faster document completion.
- Team chat software: Allows real estate teams to communicate within the platform through chat, video, and file-sharing capabilities.
- Inbox: Having an inbox directly in the CRM reduces the need to switch between multiple applications. Agents can also manage third-party inboxes directly in their CRM.
Users of Agile CRM rated it a 4 out of 5 based on over 300 reviews. The positive reviews mentioned the platform was easy to understand and the tools were straightforward to use. Users could also add contacts both manually and automatically through website forms. Many users thought the platform provided simple marketing support while also being affordable.
Some negative reviews mentioned they were unaware of the unavailable features in the free plan. Many users said they found glitches in the mass email marketing, stating that some customers never received the emails. The CRM also only allows the export of contacts, not any other information stored. If users are interested in exporting data, consider Zoho CRM, as it allows the export of both modules and reports to Excel format.
- Free: $0 for up to 10 users
- Starter: $8.99
- Regular: $29.99
- Enterprise: $47.99
Plans are based on two-year billing per user, per month; yearly and monthly billing are also available for slightly higher rates.
Read how our experts feel about this free CRM software for real estate in our Agile CRM Review.
Best for Configurable Profiles for Different Access Levels
Pros
- Mobile application for Android and iOS
- Send bulk email with tracking
- Scan business cards using the mobile app
Cons
- Customer service only limited to business hours
- No live chat support
- Annual commitment required
Our Expert Opinion on Insightly
Insightly combines lead management with seamless marketing automation to create high customer satisfaction. Agents can manage leads with automatic lead routing that tracks lead activity and relevant information from marketing campaigns like phone calls and meetings. Insightly also allows larger teams using a paid plan to configure profiles for each team member to limit their access to data irrelevant to their positions. However, Insightly could improve its services by offering 24/7 and live chat customer support.
Business workflow and process automation (Source: Insightly)
- Workflow automation: Minimizes manual reminders and supports sales activity by sending automatic reminders and tasks and filling out fields from new opportunities. It picks up some slack to reduce the need for meetings, calls, and emails.
- Lead routing: Eliminates the need for sales managers to assign leads to their team manually. Leads can be routed by geography, round-robin, number of employees, and custom routing capabilities.
- Relationship linking: Provides a 360-degree view of contacts to understand their interaction or connections better. Leads can be linked by relationships between people, events, and connections to organizations.
- Custom applications: Custom apps can be created with or without code to be deployed to employees and team members. Apps can include calculations, workflows, dashboards, and reports.
Reviews of Insightly said the platform is very user-friendly, which is reflected in the 4.2 out of 5 stars the platform received. Clients used the platform to keep organized and track many ongoing projects easily. One client mentioned that the tasks and workflows kept business in order while contributing to the team’s overall efficiency. They were impressed by the ability to filter data on the platform to help them service their customers better.
Past Insightly clients mentioned the CRM has limitations in creating enough fields for certain data collections. The platform also easily creates duplicate contacts with limited integrations with third-party sites. One client reported a price increase occurred when features were added to the platform, making it no longer affordable for their team. Larger teams looking for a free CRM can leverage Freshsales’ CRM, which includes unlimited users, mobile applications, and contact and account management features.
- Free: $0 for up to 2 users
- Plus: $29
- Professional: $49
- Enterprise: $99
Prices are based on annual billing (per user, per month); monthly billing is also available for slightly higher rates.
Read how our experts feel about this free CRM software for real estate agents in our Insightly Review.
Best for Reporting Features in a Sales Environment
Pros
- Content management software
- Mobile CRM app
- Video hosting and management
Cons
- Professional and Enterprise plans can be expensive on a per-user basis
- White labeling platform only offered on paid plans
- Email and in-app chat support are not offered on the free plan
Our Expert Opinion on HubSpot CRM
HubSpot offers a robust reporting dashboard that contains analytical business and customer insights. These dashboards are a centralized area to access marketing and sales data. Agents can choose from a dashboard template to leverage premade marketing and sales dashboards for everyday usage. The platform allows agents to create up to 300 dashboards, making it an exceptional CRM for reporting features in a sales environment. But, HubSpot CRM may improve by delivering email and in-app chat support for all plans.
HubSpot CRM pipeline management software (Source: HubSpot)
- Gmail and Outlook integration: Integrate your personal email to HubSpot’s CRM to utilize available email templates for increased client engagement.
- Deal tracking: Monitors sales activity within your team and allows leaders to create reports to understand when you’ve hit your sales goals.
- Mobile CRM app: Agents can manage their sales process, outreach, and team collaboration directly on their phones. Accessing your data anytime lets agents prioritize their outreach and stay on top of client communication.
- Meeting scheduler: Lets prospective clients schedule meetings with you to eliminate time spent on back-and-forth emails when finding a date and time.
HubSpot was praised positively, with users giving it an average of 4.4 out of 5-star rating. Clients found the platform allowed them to streamline their work, manage their time, and keep everything in one place. The automation processes helped keep track of tasks that needed to be completed. Another user said the email tracking and conversion analytics help them connect better with their clients.
Over 10,000 people reviewed the CRM, and less than 6% of users rated the platform less than 3 stars. The few negative reviews cited the free features lacked some functionality that forced them to purchase a paid plan. One user said the assets stored within the CRM platform are stored in multiple places, so accessing campaign assets can be difficult. For better storage options, Agile CRM offers unlimited document storage in its free CRM plan.
- Free: $0 per user
- Starter: $18
- Professional: $800
- Enterprise: $3,600
Prices are based on annual billing (per user, per month); monthly billing is also available for slightly higher rates.
Read how our experts feel about this free real estate CRM in our HubSpot Review.
Best for Cross-team Collaboration Tools
Pros
- Project management offered in all plans
- The free plan offers unlimited users
- Document storage integrations with One Drive, Google Drive, Dropbox, and Box
Cons
- Customer service is limited to business hours
- No listing management tools
- The free plan lacks video call screen-sharing functions
Our Expert Opinion on Bitrix24
Bitrix24 offers tools for collaboration, website building, and human resources automation—all in one package. The software is also the best free CRM for real estate for its team collaboration tools like chats and video calls, online meetings, team feeds, and workgroups. All these capabilities can be launched directly in the CRM without requiring outside software. Managers have the tools to manage their team’s time, delete tasks for team members, and track the costs of projects. Yet, it could be enhanced by providing listing management tools.
Contact center dashboard with social platform communications (Source: Bitrix24)
- Sales tunnels: Agents can separate their buyers from sellers and renters. Each customer base can have its own deal pipeline and sales funnel with customized stages. Bitrix24 lets you connect funnels so lead generation can link to the showing and closing stages.
- Facebook Lead Ads integration: Easily capture qualified leads on Facebook using a web form that automatically transfers into the CRM.
- Live chat for your website: Instantly communicate with website visitors and prospective clients. The communication is saved within the CRM for later reference.
- SMS communication: Ability to run marketing campaigns through text messages to mass communicate with contact lists.
Bitrix24 has provided many users with one unified platform for their team to store files, manage projects, communication, and store contacts. Rated 4.1 out of 5 stars, users stated that the platform has increased their business performance and team productivity by boosting team collaboration. Some users even mentioned reducing expenses by implementing the Bitrix24 platform into their operations.
The negative reviews of the Bitrix24 platform found the user interface to be a bit slow and not user-friendly. They found new team members logging in for the first time to be frustrated with the experience and needed extra coaching to learn the software. One user said customer service response time was slow, and only chat abilities were available with tech support on a paid plan. For better customer support contact channels, Zoho CRM includes customer support through phone, email, or live chat for their free plan users.
- Free: $0 for unlimited users
- Basic: $43 for five users
- Standard: $87 for 50 users
- Professional: $175 for 100 users
- Enterprise: $325 for 250 users
Prices are based on annual billing (per user, per month); monthly billing is also available for slightly higher rates.
Read how our experts feel about this best free CRM for realtors in our Bitrix24 Review.
Best for Social Media Lead Generation Add-ons
Pros
- SMS text marketing
- Websites have internet data exchange (IDX) connection
- Unlimited phone support provided
Cons
- No lead rotation automation
- Only offers an extended free trial
- Team version is an extra add-on cost
Our Expert Opinion on IXACT Contact
IXACT Contact is a real estate-specific platform with tools to help agents generate, connect, and nurture leads. Although the social media tools are not included in the monthly plan, agents can add them on for just $20 per month. Its social stream tools automatically find content to post to your social media sites, resulting in engaging content that can attract prospective clients. This tool can also assist with building your brand for better recognition. It aims to get your social pages and posts more likes, comments, and shares. IXACT Contact can improve by including team collaboration tools as part of the free plan.
IDX website example (Source: IXACT Contact)
- Email marketing: Offers premade, engaging newsletters with original content that can be easily set up and automatically sent on an agent’s behalf. Additionally, agents can select from a database of over 125 written emails and letters to send to clients through drip campaigns.
- CRM integrations: Integrations allow the platform to sync with third-party emails, calendars, and lead generation sites like Real Geeks and Zillow to ensure leads and communication flow into one centralized system.
- IXACT Recruiter™: An add-on feature to help agents grow their teams with streamlined recurring efforts that help agents build relationships with other prospective team members.
- Direct mail marketing: Processed through IXACT Contact’s sister company, Morris Marketing Group, it manages the entire direct mail campaign to aid with real estate farming and lead generation.
The IXACT Contact platform was rated highly among reviewers, receiving a 4.4 out of 5. Many reviews mentioned the platform is super-friendly and reliable, and the newsletters are well-done and relevant. One person, who has been a user for about 10 years, cannot find many flaws with the system even after they continued to roll out additional features and user interfaces. The affordability of the platform was cited as a standout benefit, given the number of features provided.
There were only a few reviews below a 4-star rating. The issues in the negative reviews were mainly directed to the irresponsive customer service and the difficulties of using Android phones to sync data with the CRM. For an Android-friendly CRM, consider Insightly since it has an Android application for better data syncing.
- Free plan: Experienced agents can try out IXACT Contact for free for 35 days, while rookie agents can access the platform for free for six months
- Individual agent: Starting at $38 per user, per month (if billed annually)
- Team plan: The team leader is priced at $45 per month, and members at $29 per month
Read how our experts feel about this best free CRM app for real estate in our IXACT Contact Review.
Best for Real Estate Agents in the Zillow Network
Pros
- Efficiently organizes all Zillow leads in one place
- Drip email campaign functionality
- Access CRM on mobile application
Cons
- Cannot sync with other lead generation platforms outside Zillow network
- Does not connect to agent’s IDX website
- No deal management tools
Our Expert Opinion on Zillow Premier Agent
Since Zillow Premier Agent’s CRM is connected to the Zillow network, agents have the opportunity to become a buyer’s go-to agent. This exclusive relationship lasts 30 days, with the option of extending if you continue communicating with the client. When you are a buyer’s agent, no matter where the client searches for properties on the Zillow network, you’ll be their primary point of contact, increasing your opportunity to represent the client. However, it might be enhanced if deal management tools were made available.
Client contact page on mobile application (Source: Zillow)
- Agent performance tracking: Leaders can track each agent’s performance to see closing rates, which areas they are receiving the most leads in, and the status of each contact.
- Task reminders: Team leaders can set reminders to help keep your team on top of client follow-ups.
- Call recordings: Beneficial to agents so they can listen to past conversations. Team leaders can also listen in to recordings to use as training materials and opportunities to help convert leads.
- Mobile app: Provides all the same functionality as the desktop. Agents can update clients, respond to leads, and get reminders at showings and listing appointments while on the road.
Although the rating of Zillow Premier Agent is low at 2.2 out of 5, many reviews are related to the lead generation platform itself. The few reviews, including mentions of the CRM, were positive. Clients liked that the CRM contained more detailed information than other CRMs, like property square footage.
However, some users said the platform did not include commercial property information. In our review of the Zillow Premier Agent CRM, we want to see more integration with other online lead generation sites or let users purchase the CRM without participating in the lead generation program. IXACT Contact is an alternative option for a CRM that integrates with Zillow and third-party sites.
The CRM is free with the participation of Zillow Premier Agent. Zillow Premier Pricing is based on selected ZIP codes (approximately $20 to $60 per lead) and the current competition with agents within a particular ZIP code. You can check out Zillow’s Agent Resources to learn more about how pricing is calculated.
Read how our experts feel about this free real estate CRM in our Zillow Premier Agent Review.
How We Evaluated Best Free Real Estate CRM Software
Real estate agents can purchase some of the best real estate software available. However, if the CRM platform isn’t intuitive, easy to use, or can’t grow with your business, it won’t benefit your real estate business. The benefits of leveraging free real estate CRM software include testing which one works for your sales process, its capacity for technology, and additional features to help minimize having too many technology vendors. When deciding on the best real estate CRM, agents should consider pricing, features, ease of use, and available customer support to find the best fit.
We determined that Freshsales is the best overall free CRM for real estate. It can include up to three free users, customer service through phone, email, and live chat, and a robust mobile application that supports an agent’s lead generation and conversion. Its rating of 4.5 out of 5 and 24×5 customer support solidified our conclusion of being an exceptional free real estate CRM.
The following criteria were taken into consideration when determining the best free real estate CRM for real estate agents:
25% of Overall Score
All of the CRM providers evaluated offered free plans with the option of paid plans for additional access to platform features. We considered how many subscription plans were offered, along with whether the platform allowed monthly billing or if agents had to pay the full annual amount upfront.
25% of Overall Score
The free real estate CRMs evaluated provided all the general features to support real estate lead generation and nurturing. We assessed whether reporting and analytics, customizable pipelines, integrations, contact management, drip campaigns, and if task assignments and reminders were provided to users.
15% of Overall Score
To further evaluate the CRMs, we rated whether the platform provided features to make the experience more robust. Features like mobile app, lead rotation automation, marketing tools, email marketing, data tracking, website and landing page creator, team collaboration tools, deal management, and segmented lists added to the benefits of using that particular CRM.
10% of Overall Score
In our consideration of the best CRM, we wanted to understand whether there was any technical skill required to set up and operate the CRM. Additionally, having drag-and-drop features and an intuitive interface increased our rating of the software.
10% of Overall Score
Based on customer feedback for each software, with particular attention given to reviews of the product and popularity of the provider, to certify the CRM meets user satisfaction.
10% of Overall Score
Expertise in the field and firsthand experience with the software allow us to evaluate the standout features, value for the money, and ease of use for each CRM
5% of Overall Score
When agents are focused on converting leads, it is essential that they are supported with available customer service hours with phone, email, and live chat support.
