This article is part of a larger series on CRM.
Free client relationship management (CRM) software provides tools to manage listings, track leads, and market your services through email, phone, text, and social media campaigns―all at no cost. Agents who use the best free real estate CRMs streamline these activities to free themselves up to focus on other areas of their business. We evaluated free CRMs that work well for real estate operations and narrowed it down to the top seven options.
Here are the seven best free real estate CRM software options for real estate agents, teams, and brokerages on a budget:
- Freshsales (formerly Freshworks CRM): Best overall, and top choice for real estate agencies that want an easy-to-use, free real estate CRM
- Insightly: Best free real estate CRM for brokerages that want a lot of free third-party integration options
- Agile CRM: Top option for real estate agents who want unlimited, free appointment scheduling
- HubSpot CRM: Best free real estate CRM for teams who also want a suite of free all-around marketing tools
- IXACT Contact: Great choice for new real estate agents needing assistance setting and reaching goals
- Bitrix24: Best for real estate brokerages that want free, built-in project management tools
- Zillow Premier Agent: Best free real estate CRM for agents who want to generate buyer leads automatically through online ads
Best Free Real Estate CRM Software at a Glance
Number of Users
Phone, email, and live chat
Up to 2 users
Phone and email
Up to 10 users
Phone, email, and live chat
Phone, email, and live chat
1 user (new agent)
Phone, email, and live chat
Phone, email, and live chat
Phone and email
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Freshsales: Best Overall & Best Free Real Estate CRM for Usability
*Pricing is based on a monthly billing option, or you can save by paying annually. Freshsales Suite annual subscriptions range from $15 to $69 per user, per month.
Freshsales (formerly Freshworks CRM) offers built-in telephonic features, email marketing tools, appointment management features, and online webform generation, all for free. On top of that, real estate firms will appreciate how easy the platform is to operate due to the limited buttons on the interface, which makes training and setup faster for all members of the company. It also has drag-and-drop capabilities for both email designs and workflow management.
The free version allows you to have an unlimited number of users, and its mobile application is just as intuitive as the web app. Overall, this platform provides the features needed for basic real estate sales and marketing activities, like chat, email, phone capabilities, and contact management, which makes it one of the best free real estate CRMs available on the market today.
While you do get features on the free plan to get your business up and running, subscribing to the Growth plan at $15 per month provides tools to propel your real estate business success to the next level. Features like a visual pipeline available in Kanban, timeline, or funnel view help you prioritize leads. Set up sales sequencing for each of your leads to automate steps to nurture and convert your leads to clients. Also, create custom reports to track progress and improve your return on investment (ROI).
However, Freshsales doesn’t integrate with the sites commonly used for monitoring property listings, such as Zillow, Trulia, or Realtor.com. This could be troublesome for auto-capturing leads from these sites and managing real estate listing activities. For a CRM that can offer those integrations, we recommend Zillow Premier Agent or IXACT Contact as alternatives.
- Drag-and-drop email editing
- Mobile app included with the free plan
- Telephonic tool in the free version can use local phone numbers
- Multiple built-in contact communication channel options, including phone, email, live chat, WhatsApp, short message service (SMS) texting, and Apple Business Chat
- Email marketing campaign capabilities within the free version
Want to find out how Freshsales free real estate CRM can help you grow your business? Check out our comprehensive Freshsales CRM review to explore other features this platform offers.
Insightly: Best for Integrating With Commonly Used Email & Productivity Applications
Despite only having a few built-in tools and minimum sales pipeline customization on its free plan, Insightly does provide many popular third-party integration options at this level. Some of these include QuickBooks, Google Workspace, Microsoft Outlook, and Mailchimp. Real estate businesses that want to use their existing productivity software at no additional cost can find ample value with Insightly’s free CRM plan.
The Insightly free real estate CRM plan is limited to 2,500 records, which may be enough for agents just starting out. While you can access built-in features for managing incoming contacts from your real estate lead generation as well as closings and follow-up projects, you won’t be able to send more than 10 emails per day without subscribing to the Plus plan. Still, you can get a lot of functionality from the free version through integrations―there are more than 250 integrations available right out of the box.
With this CRM system, real estate agents can send, track, and save email communication with prospective, current, and past clients to nurture and convert as many real estate leads as possible. Teams and brokerages can implement lead routing to distribute and manage leads to capitalize on opportunities and company growth. Insightly does not offer social media marketing with their free plan, so consider Agile CRM if you desire that functionality.
- Project management features for task tracking, calendar synchronization, and custom project processes
- Won leads can be converted to projects on the free plan
- Integrate with Mailchimp for free email marketing tools
- Free reporting tools for tracking sales milestones
While it’s not a real estate industry-specific CRM, Insightly does have a lot of features that make it a good option for agents and brokerages. To learn more about its features and benefits, read our full Insightly review.
Agile CRM: Best for Free Appointment Scheduling Functionality
*Pricing is based on monthly subscriptions. Save 34% by paying annually or 40% by opting for a two-year contract.
Agile CRM is free for up to 10 users and offers real estate agents some unique, free features such as web engagement ad pop-ups and a social media tool for managing Twitter and Facebook accounts. However, the feature that stands out the most is its built-in appointment scheduler that makes scheduling meetings with potential homebuyers, sellers, and renters simple.
The free version of Agile CRM works for up to 10 users and has a ton of impactful features for your real estate business. Appointment scheduling, email tracking, two-way email integration, and telephony will keep all of your communication in one place. It also holds up to 50,000 contacts and you can create custom fields for records as well as rank leads so you can pursue the hottest prospects most likely to convert.
By upgrading to the Starter plan for $8.99 per month, you will also receive access to marketing tools to further elevate your lead generation strategies. Features include email campaigns, landing page builder, marketing automation, social media monitoring, and more.
Since Agile CRM doesn’t offer telephonic features in their free plan, we recommend Freshsales and HubSpot CRM as valuable alternatives with phone capabilities included in their free plans. Likewise, if integrations are important to you, try Insightly. There are 250 integrations available to you at the free level vs just one in Agile CRM’s free plan.
Agile CRM Features
- Appointment scheduling tool is included in the free version
- Free synchronization with Google Workspace applications
- Create and customize deal milestones for your services
- Free web engagement functions offer live chat assistance to potential customers as well as ad pop-ups
Check out our Agile CRM review to discover how this software can help you achieve your business goals.
HubSpot CRM: Best Comprehensive Free Marketing Tools
*Based on annual billing. Visit its website to view complete pricing details, including the monthly subscription option.
HubSpot CRM stands out as the best free real estate CRM for executing marketing objectives. It has built-in tools to handle email marketing, event marketing, and integration capabilities to manage ads and webforms, all from within the platform. It also has a vast library of free sales and marketing video tutorials, so real estate agents can get the most out of the platform’s capabilities and learn new business-building skills.
Additionally, HubSpot provides free tools for generating blog ideas and creating marketing plans. Content-specific tools are beneficial for real estate agents who use their brand to communicate complex topics within the market and transaction process.
HubSpot’s free tools are expansive and offer features for everything from sales and marketing to customer service and operations. For instance, you get ad management and landing pages for lead generation, deal pipelines and email tracking for communication and organization, and a reporting dashboard for money management.
Depending on your real estate business’ priorities, you can upgrade to plans starting at $23 or $45 per month. These upgrades include increased limits from the free tools and additional features, like automation, extensive reports, websites, and more to enhance your brand and business.
Since the HubSpot CRM doesn’t provide free tools specific to real estate operations, the best free alternative is IXACT Contact, which provides transaction management tools and integrates with listing websites. However, note that the free plan for IXACT Contact is merely an extended free trial that lasts six months and full platform features are only available to new agents. You might also consider Agile CRM, since its paid plans are far less expensive than HubSpot’s, but they offer strong marketing tools for the cost.
HubSpot CRM Features
- Free event marketing tools like built-in timelines, flowcharts, and user guides for planning conferences, meetings, and webinars
- Free supplemental tools, such as a landing page builder, website grader, and blog idea generator and loads of free sales and marketing educational materials via HubSpot Academy
- Email marketing features are free for up to 2,000 emails per month
- Free mobile app
Want to know if the HubSpot CRM fits your real estate business needs? Check out our comprehensive HubSpot CRM review.
IXACT Contact: Best for New Real Estate Agents
IXACT Contact is a comprehensive real estate CRM and “Keep in Touch” system that offers a limited, free version for up to six months. It is recommended for newcomers because it offers six months of free, full-feature access to rookie agents. Additionally, it has features newer agents find particularly useful, such as a personalized roadmap tool for setting and achieving sales goals, and new lead capturing capabilities from any website.
Though it is limited, as part of the six-month free trial, you’ll still get some valuable capabilities such as a custom-designed IDX real estate website, comprehensive CRM with contact syncing, and concierge setup to upload your client contacts to the IXACT Contact platform. Plus, email marketing includes newsletters, drip campaigns, and email tracking to gauge reader interest and streamline communication.
Add-ons like the social stream start at $20 per month but could be well worth it. This add-on creates and automates social media posting to generate leads for your real estate business. If you’re looking for an all-in-one system with no add-on costs, consider Agile CRM instead, which includes marketing features in their monthly cost.
Since the free plan option is an extended free trial for new agents that lasts for six months, agencies may want to evaluate CRM alternatives that have free-forever plans and still offer some form of property listings management. The best free alternative on this list for this is Zillow Premier Agent. The listings, however, are limited to just Zillow, Trulia, and StreetEasy, and while the CRM is free to use, lead generation is done on a pay-per-lead basis.
IXACT Contact Features
- Built-in contact intelligence feature monitors lead information through contact profiles and social media accounts, including personal information like birthdays, move-in history, referrals, and communication history
- Personalized roadmap tool to help agents create sales goals and lay out a plan to get there, especially helpful for agents just starting out
- Create and publish an Internet Data Exchange (IDX) real estate listing website
- Concierge setup services assist with uploading contact lists, developing newsletters, and building an IDX website
- Social stream add-on, allowing users to automate finding and posting content to social media pages
Bitrix24: Best for Free Project Management Tools
*Pricing above is based on monthly plans. Save money by paying in full quarterly, annually, or biannually.
Bitrix24’s customizable CRM is highly acclaimed for its project management features. It offers Kanban and Gantt chart project layouts, the ability to create easy-to-view custom task lists, and tools for supervising employee workloads to keep projects on track. Furthermore, most of the project management functions available on the paid plans are available in the free version.
The project management tools make Bitrix24 even more beneficial to brokerages by offering agents (as well as those employed in other departments like marketing and accounting) the ability to visualize what tasks need to be completed and how each task is related to others. Bitrix24 can help an entire brokerage team plan open houses, stay on top of due diligence tasks or property renovations, and even has tools for creating media such as videos.
Bitrix24’s free features make it easy to communicate with other members of your real estate team or brokerage with chat and video call capabilities. Other free items include task management, custom CRM fields, file syncing, and website builders. By upgrading to the lowest-cost Basic tier, the free features are enhanced by including CRM and Google analytics, advertising and marketing automation, further collaboration options, and more.
The pricing model of Bitrix24 at the Basic plan for a flat rate of $49 per month for five users makes it a truly cost-effective option for real estate professionals. For example, if your team has five users, the per-user cost for the basic plan would be less than $10 per month. Also, the collaboration options are perfect for the needs of small teams to communicate and work with one another and clients.
Bitrix24 does not offer an array of marketing capabilities, so if you are interested in expanding your marketing efforts, consider HubSpot CRM or IXACT Contact. If you’re looking for a CRM that has telephony options, consider Agile CRM, which includes it in their free plan.
- Free, built-in video conferencing and screen sharing
- Mobile card scanner available on the free version
- Free calendar integrations with Google and Outlook
- Strong project management capabilities within the free plan for task monitoring and delegation, and a centralized place for supervisors to track activity
- Free quote proposal generation and invoice management
A free real estate CRM is only as good as its ability to meet your business’ needs. Find out more about this option in our comprehensive Bitrix24 review.
Zillow Premier Agent: Best for Auto-generating Buyer Leads
*Basic CRM features are free to use; cost is only on a per-lead basis.
Zillow Premier Agent is the most unique provider among the best free real estate CRM software on this list. It offers free basic features for creating email templates, managing contacts, and generating task lists and integrates with important real estate tools, including its parent company Zillow, which is one of the best real estate lead generation websites for traffic and Trulia, StreetEasy, and HotPads.
However, its main point of difference is the pay-per-performance structure. Zillow Premier Agents pay a fee per-lead, depending on potential property value and agent competition. Agents can also pay for additional advertising to get more exposure on the platform and its partner sites.
Zillow Premier Agent doesn’t offer features such as mass email marketing campaigns and social media content management. Brokerages looking for those tools should consider other free alternatives on this list like Agile CRM, HubSpot, Insightly, and Freshsales to meet their marketing needs.
Zillow Premier Agent Features
- Real estate integrations with Zillow, Trulia, StreetEasy, and HotPads
- Automatic buyer introduction to an agent through built-in advertising tools
- Insights on what types of homes buyers are looking for and the ability to make automated recommendations
How We Evaluated the Best Free CRMs for Real Estate
Whether you choose a general purpose or an industry-specific CRM, functionality specific to real estate business needs is one of the most critical factors. For this reason, we evaluated capabilities specific to real estate operations, like transaction management, tools for monitoring property listings, and functionally for marketing a real estate agency.
We also evaluated each software based on factors like product usability and customer support. Those who are not yet ready to invest in a CRM or who want to try out software for functionality and ease of use can start by looking at some of the best free real estate CRMs available.
Based on our evaluation, Freshsales (formerly Freshworks CRM) is the best overall free CRM for real estate agents, teams, and brokerages. Its intuitive design makes it extremely easy for agents to use features and tools like online website forms, drag-and-drop email campaigns, and a built-in telephonic system.
The tabs below offer insight into our evaluation process for choosing the best free CRM system options for real estate businesses:
40% of Overall Score
In this article, only the CRM providers that offer free plans were evaluated. Additionally, we looked into total prices, varying subscription plans, and whether or not there are flexible billing plans available should businesses see the need to upgrade.
20% of Overall Score
The purpose of any CRM is to provide functional solutions associated with sales, marketing, customer service, and project management. Specifically, we looked at features we consider necessary in a real estate CRM, including mobile capabilities, transaction enablement tools, real estate agency marketing functionality, and the ability to import listing data.
15% of Overall Score
The functions of any application are only as beneficial as they are usable. These criteria were analyzed by knowledge required to set up the CRM, skill needed to operate the platform, and intuitiveness of the user interface.
15% of Overall Score
Extensive support and service can prevent issues that a user might encounter. These were evaluated in terms of customer service hours and availability of support through various channels like phone, live chat, and email.
10% of Overall Score
In addition to first-hand experiences with the providers, we evaluated what other users are saying about each CRM. These criteria consider how other experts rate each CRM and how customers feel based on their reviews to gauge popularity, ease of use, and overall value for money.