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All What is Articles - Page 23

What Is Asset-based Lending? The Ultimate Guide

By Tricia Tetreault on November 12, 2019 | Business Loans, Financing, What is

Asset-based lending is a form of business financing that uses a business asset as collateral for a loan. If you default on the loan, the lender can take possession of the asset. Typical types of asset-based loans include accounts receivable financing, inventory financing, equipment financing, or real estate financing. What Asset-based Lending Is Asset-based lending…

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What Is a Sole Proprietorship?

By Blake Stockton on November 12, 2019 | How to Start a Business, Starting a Business, What is

A sole proprietorship is a business structure owned by one person. In this entity, there’s no legal distinction between the owner and the business, which means the owner is entitled to all of the profits. The main downside is that the owner is personally financially responsible for legal liabilities and debts the business incurs. We…

What Is A Startup?

By Blake Stockton on November 12, 2019 | Starting a Business, What is

The term “startup” gets casually thrown around by so many people and so many organizations that it’s hard to know what the heck it means. Here’s a clear definition: a true startup is a business that is laser-focused on accelerated growth, increasing revenue from 100x to 1,000x current levels. In recent years, the valuation cap…

What Company Culture is And 10 Great Company Culture Examples

By Patrick Proctor on November 11, 2019 | HR Operations, Human Resources, What is

Company culture encompasses the entire identity of an organization. It consists of the company’s personality and atmosphere within which it operates, more specifically the management team’s leadership style, company mission, values, expectations, systems, and so on. Because culture can largely affect your company’s success, understanding what company culture is and clearly defining yours is essential….

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What Does Human Resources Do? 25 Important HR Functions

By Laura Handrick on November 11, 2019 | HR Operations, Human Resources, What is

In a word, HR oversees the “people” stuff. It has both tactical (hiring, benefits enrollment) and strategic (leadership training, risk avoidance, diversity) roles. You can place the specific HR functions a business needs into buckets, depending on its size. For startups, HR may run payroll but focus more on building culture as the company grows….

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Debt Financing: The Ultimate Guide

By Tricia Tetreault on November 7, 2019 | Financing, Startup Financing, What is

Debt financing is the most common form of small business financing. It involves borrowing funds from a lender and repaying the borrowed amount—plus interest—over a set period of time by means of regularly recurring payments. Common forms of debt financing include loans, lines of credit, and credit cards. What Is Debt Financing? Debt financing provides…

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What is Social Media Marketing? Ultimate Guide 2020

By Kelly Main on November 6, 2019 | Marketing, Social Media Marketing, What is

Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….

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Lead Qualification: Definition & How It Works

By Jason Aten on November 6, 2019 | Sales, Sales Process, What is

Lead qualification is the process of identifying, organizing, and nurturing incoming leads so you can focus your efforts on those that are best suited to the products your business offers. It involves collecting leads, evaluating them, and moving them through your marketing and sales process in order to produce the highest-quality prospects to pursue. Customer…

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Customer Segmentation & Why It Matters to Your Business

By Jason Aten on November 6, 2019 | Sales, Sales Strategies, What is

Customer segmentation is a strategy for grouping customers based on similar characteristics like location, market, demographics, or value. It helps sales organizations identify commonalities among those accounts and can provide insight on which businesses to devote time and resources to, allowing them to focus their efforts where they will be most effective. Using a customer…

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Indiana Workers’ Compensation Insurance: Top Providers & Rules

By Kimberlee Leonard on November 6, 2019 | Business Insurance, Insurance, What is

Indiana workers’ compensation laws require most employers to maintain insurance that covers medical payments and lost wages for employees who are injured on the job. However, Indiana is also consistently one of the least expensive states when it comes to purchasing workers’ compensation. Rates are at 70 cents per $100 of payroll. Getting workers’ compensation…

What Is Kindle Direct Publishing?

By Kathy Haan on November 6, 2019 | Online Business, What is

Kindle Direct Publishing (KDP) is a way for authors to sell and publish their e-books, physical books, and audiobooks through Amazon, Audible, and iTunes. Amazon programs pay authors either per book sold or per page read. It’s free to get started selling, and you’ll only pay fees out of royalties earned on books sold. How…

What Is Clickbait? The Ultimate Guide 2020

By Kelly Main on November 6, 2019 | Marketing, Marketing Strategies, What is

Clickbait is a type of digital content, such as social media posts or news articles, that uses attention-grabbing headlines to drive clicks and traffic. It gets a bad reputation for misleading readers using bait-and-switch headlines. However, quality clickbait captures readers’ attention with headlines while delivering relevant content. When used correctly, clickbait can increase brand visibility….

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